📌 Core Information
🔹 Job Title: Director, Marketing Operations
🔹 Company: Syndigo
🔹 Location: Remote - US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling the Marketing Operations function
- Driving the transition to an account-based marketing model
- Optimizing marketing performance through analytics and reporting
- Managing internal teams and external agencies
- Collaborating cross-functionally with various departments
ASSUMPTION: This role requires a strategic and hands-on leader with a strong analytical mindset and experience in B2B SaaS marketing operations.
📋 Key Responsibilities
✅ Lead and scale the Marketing Operations function, managing a team and agency partners to support campaign execution, technology, and analytics
✅ Drive the transition from a lead-based to an account-based marketing (ABM) model, leveraging platforms like 6sense to increase pipeline and engagement
✅ Build and optimize marketing performance dashboards, KPIs, and attribution models to provide actionable insights to executive stakeholders
✅ Streamline campaign operations by implementing scalable processes, documentation, compliance, and governance across tools and teams
✅ Own and optimize the marketing tech stack, including Marketo, Salesforce, 6sense, RingLead, Chili Piper, and Drift
✅ Develop and enforce data hygiene and lead/contact routing best practices to ensure clean, actionable data across systems
✅ Collaborate cross-functionally with Sales, RevOps, Product Marketing, Finance, and more to align on goals, processes, and reporting
✅ Present confidently to executive audiences, translating complex data into clear, strategic recommendations
ASSUMPTION: This role requires a strong understanding of marketing technology, data analysis, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in B2B SaaS marketing operations, with at least 3 years in a leadership role
Required Skills:
- Proven success building and scaling marketing operations functions in high-growth environments
- Deep expertise in Marketo (certification strongly preferred), Salesforce administration, and ABM platforms like 6sense
- Strong analytical mindset with a track record of building robust reporting frameworks and dashboards
- Experience leading the shift from lead-based to account-based marketing models
- Excellent communication and presentation skills, with the ability to influence at all levels of the organization
Preferred Skills:
- Familiarity with RingLead, Chili Piper, and Drift
- Experience managing internal teams and external agencies to deliver high-impact results
ASSUMPTION: Candidates with a strong background in marketing operations and a proven track record in driving marketing efficiency and growth are ideal for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD per year
Benefits:
- Competitive health insurance benefits
- PTO and volunteer time off
- Employer-paid short- and long-term disability
- Parental and adoption leave
- 401(k)
- Tuition reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in B2B SaaS marketing operations.
📌 Applicant Insights
🔍 Company Context
Industry: Syndigo is a global leader in product experience management (PXM), offering AI-native commerce data solutions that solve hidden inefficiencies behind products in an end-to-end platform.
Company Size: Syndigo has 1,001-5,000 employees, providing a large-scale environment for growth and collaboration.
Founded: Syndigo was founded in 1973 and has since grown to serve over 12,000 global enterprises in key sectors such as food and beverage, CPG, grocery, foodservice, health and beauty, hardlines and home improvement, consumer electronics, automotive, and apparel.
Company Description:
- Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem, accelerating delivery of accurate and compelling information that increases sales on every shelf.
- The company serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.
- Syndigo is committed to cultivating diversity, equity, and inclusion to achieve the best version of its organization and stay an industry leader.
Company Specialties:
- Product Content Management
- Data Syndication
- Digital Asset Management
- Product Content Syndication
- Product Experience Management
- Nutritional Data
- Data Quality
- Product Information Management
- Master Data Management
- Enhanced Content
- Retail Tech
- Digital Shelf Analytics
Company Website: syndigo.com
ASSUMPTION: Syndigo's extensive experience and expertise in the PXM industry make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing leader.
Reporting Structure: The Director, Marketing Operations will oversee a team of marketing operations professionals and manage relationships with external agency partners.
Work Arrangement: This role is remote-friendly, with the option to work from one of Syndigo's global offices if preferred.
Growth Opportunities:
- As Syndigo continues to grow, there may be opportunities for the Director, Marketing Operations to expand their team or take on additional responsibilities.
- With Syndigo's focus on diversity, equity, and inclusion, there are ample opportunities for professional development and career advancement.
ASSUMPTION: This role offers a unique opportunity for a marketing operations professional to make a significant impact on Syndigo's growth and success while developing their leadership skills.
🌍 Location & Work Environment
Office Type: Syndigo has multiple global offices, with the option for remote work.
Office Location(s): Chicago, IL; Lisle, IL; San Francisco, CA; Cleveland, OH; Nashville, TN; Waltham, MA; Washington, D.C.; Waukesha, WI; Warsaw, PL; Paris, FR; São Paulo, BR; Ciudad de México, MX
Geographic Context:
- Syndigo's global presence allows for flexible work arrangements and the opportunity to work with diverse teams across various time zones.
- The company's headquarters are in Chicago, IL, with additional offices in key markets across North America, Europe, and Latin America.
- Syndigo's remote-friendly culture enables employees to work from the comfort of their own homes or from one of the company's global offices.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option for remote work.
ASSUMPTION: Syndigo's global presence and remote-friendly culture provide employees with the flexibility to balance work and personal responsibilities while collaborating with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing operations expertise and experience
- Data analysis and reporting skills
- Leadership and team management abilities
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing operations experience, data analysis skills, and leadership accomplishments.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research Syndigo's company culture and values to demonstrate your fit for the organization.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: Marketing Operations, Data-Driven Decision Making, Account-Based Marketing, Campaign Operations, Reporting Frameworks, Salesforce Administration, Marketo, Team Management, Analytics, Communication Skills, Presentation Skills, Process Improvement, Data Hygiene, Collaboration, Strategic Thinking, Technology Optimization
ASSUMPTION: Syndigo's hiring process is designed to assess candidates' technical skills, leadership potential, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- 6sense
- RingLead
- Chili Piper
- Drift
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable managing internal teams and external agency partners?
- Do you have a proven track record of driving marketing efficiency and growth?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you possess strong analytical skills and a strategic mindset?
ASSUMPTION: Syndigo's culture values innovation, collaboration, and data-driven decision-making, making it an ideal fit for marketing operations professionals with a strong analytical mindset and strategic thinking.
⚠️ Potential Challenges
- Managing a team and agency partners remotely may present unique challenges and require strong communication and leadership skills.
- Syndigo's fast-paced environment may require candidates to adapt quickly and prioritize effectively.
- Working with diverse teams across various time zones may necessitate flexible scheduling and effective communication strategies.
- The transition to an account-based marketing model may require candidates to learn new tools and processes.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position focuses on driving an account-based marketing strategy and optimizing marketing performance through analytics and reporting.
- Syndigo's size and global presence provide unique opportunities for growth and collaboration with diverse teams.
- This role offers a unique blend of strategic and hands-on responsibilities, making it an attractive fit for marketing operations professionals with a strong analytical mindset and leadership potential.
ASSUMPTION: This role is well-suited for marketing operations professionals seeking to make a significant impact on a growing organization's marketing strategy and drive marketing efficiency and growth.
📝 Sample Projects
- Developing and implementing a comprehensive marketing performance dashboard to track key metrics and KPIs
- Streamlining campaign operations and improving data hygiene to ensure clean, actionable data across systems
- Managing the transition to an account-based marketing model, including the selection and implementation of ABM tools and platforms
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Director, Marketing Operations role at Syndigo.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Syndigo's marketing operations and the vision for its future?
- How does Syndigo support the growth and development of its marketing operations team members?
- Can you provide examples of how Syndigo fosters a data-driven culture and encourages innovation?
- How does Syndigo measure the success of its marketing operations initiatives, and what are the key performance indicators (KPIs) used to track progress?
- Can you describe the team structure and dynamics within the marketing operations department and how it collaborates with other departments?
ASSUMPTION: Asking these questions will help you better understand Syndigo's marketing operations strategy, culture, and expectations for the Director, Marketing Operations role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing operations experience, data analysis skills, and leadership accomplishments.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
- Research Syndigo's company culture and values to demonstrate your fit for the organization.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
