📌 Core Information
🔹 Job Title: Director - Marketing Operations
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Aligning sales and marketing strategies with go-to-market technology initiatives
- Optimizing revenue-generating activities to drive growth and efficiency
- Supporting the Head of Marketing with operations, strategic planning, and performance analysis
- Collaborating cross-functionally to align on strategic goals and deliver on GTM OKRs
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Support the Head of Marketing and their leadership team with day-to-day operations, strategic planning, data and analytics, and budget management
✅ Establish a business rhythm with cross-functional teams to review performance regularly
✅ Develop and maintain scalable processes to ensure best practices in funnel management and data-driven decision-making
✅ Identify key growth levers, size their potential impact, and present recommendations to leadership
✅ Drive and own the prioritization process between Marketing and key stakeholders to align on strategic goals and deliver on GTM OKRs
✅ Analyze current business trends, uncover key drivers of change, and forecast performance
✅ Monitor and analyze the entire marketing funnel's performance, develop data-driven insights, and recommend improvements for optimal efficiency and effectiveness
✅ Mentor the marketing operations team, fostering a culture of continuous improvement and accountability
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and team leadership, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Finance, or a related field (MBA preferred)
Experience: 12+ years of experience in marketing operations, sales operations, or a similar role in a high-growth, dynamic environment
Required Skills:
- Deep knowledge of sales and marketing strategies, operational management, and GTM technologies
- Strong analytical skills and experience with CRM platforms, marketing automation, and related technologies
- Proven leadership skills with the ability to drive strategic vision and operational excellence
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with specific CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Experience in a public company or high-growth startup environment
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a strong candidate an even better fit for the organization.
💰 Compensation & Benefits
Salary Range: $207,000 - $297,000 USD per year
Benefits:
- Dental Insurance
- Medical Insurance
- Vision Insurance
- Disability Insurance
- Life Insurance
- Equity
- ESPP
- Flexible PTO
- Flexible Spending
- Commuter Benefits
- Wellness Benefits
- Adoption Leave
- Parental Leave
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for a Director-level role in marketing operations, considering the company's size and location. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support Software and Helpdesk solutions
Company Size: 1,001-5,000 employees, which means there are multiple teams and departments, offering opportunities for collaboration and growth
Founded: 2010, with over 15 years of experience in the market
Company Description:
- Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
- Offers enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results
- Serves over 72,000 companies worldwide, including prominent brands like Bridgestone, New Balance, and Sony Music
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- Web-Based Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company in the software development industry, with a strong focus on customer and employee experiences. Their size and experience make them a stable and attractive employer.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Head of Marketing
Reporting Structure: This role is part of the Marketing leadership team and oversees the marketing operations team
Work Arrangement: On-site with remote flexibility, allowing for a mix of in-office and remote work
Growth Opportunities:
- Potential to grow within the Marketing leadership team or explore other leadership roles within the organization
- Opportunity to work with various teams and stakeholders, expanding professional networks and skillsets
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers ample opportunities for professional growth and development, both within the Marketing department and across the organization.
🌍 Location & Work Environment
Office Type: On-site with remote flexibility, allowing for a mix of in-office and remote work
Office Location(s): San Mateo, California, United States
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban environments
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- San Mateo is home to numerous tech companies and startups, providing ample networking opportunities
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The work environment offers a mix of in-office collaboration and remote flexibility, allowing for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with Marketing leadership and cross-functional stakeholders
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research the company and industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing Operations, Sales Operations, Strategic Planning, Data Analysis, Budget Management, Funnel Management, Cross-Functional Collaboration, Performance Analysis, Team Development, Leadership, Communication, CRM Platforms, Marketing Automation, GTM Technologies, Operational Management
ASSUMPTION: The interview process is designed to assess your strategic thinking, analytical skills, and leadership abilities, with a focus on cultural fit and problem-solving capabilities.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is beneficial but not always required, as the company may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with large datasets and drawing insights from them?
- Can you effectively collaborate with cross-functional teams and stakeholders?
ASSUMPTION: Freshworks values candidates who are data-driven, strategic, and collaborative, with a strong customer focus and a passion for innovation.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Adapting to changes in the market and the organization's strategic priorities
- Balancing the need for data-driven decision-making with the need for swift execution
- Ensuring effective communication and collaboration with remote team members
ASSUMPTION: These challenges are inherent to a Director-level role in a high-growth, dynamic company like Freshworks.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Director or a Sales Operations Director, with a focus on aligning sales and marketing strategies with go-to-market technology initiatives
- In the software development industry, this role is comparable to similar positions in customer support software, helpdesk, or other enterprise-level solutions
- Career progression may involve moving into a Chief Marketing Officer or Chief Operating Officer role, depending on the organization's structure and growth trajectory
ASSUMPTION: This role is comparable to other marketing or sales operations director positions, with a focus on strategic planning, data analysis, and cross-functional collaboration.
📝 Sample Projects
- Developing and implementing a new marketing funnel management process to improve efficiency and effectiveness
- Analyzing market trends and customer data to identify new growth opportunities and optimize existing strategies
- Collaborating with cross-functional teams to launch a new product or feature, driving adoption and customer engagement
ASSUMPTION: These sample projects reflect the strategic, analytical, and collaborative nature of the role, focusing on driving growth and improving customer experiences.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing funnel and any areas where you see opportunities for improvement?
- How does the marketing team collaborate with other departments, such as Sales and Product, to drive growth and customer success?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does Freshworks support the professional development and growth of its marketing team members?
- What is the company's long-term vision for the marketing operations function, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate your interest in the role's strategic aspects, the company's growth trajectory, and the team's dynamics and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research the company and industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
