Director, Marketing Performance Optimization & Analytics

📌 Core Information

🔹 Job Title: Director, Marketing Performance Optimization & Analytics

🔹 Company: Comcast

🔹 Location: NY - New York, 55 W 46th St, FL 33 & 34

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a comprehensive marketing analytics strategy
• Optimizing campaign performance and driving actionable insights
• Collaborating with cross-functional teams to align on reporting methodologies
• Staying ahead of emerging trends in marketing analytics and driving technology adoption

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to translate complex data into business strategies.

📋 Key Responsibilities

✅ Develop and lead a comprehensive marketing analytics strategy to measure and optimize the effectiveness of digital and offline marketing campaigns

✅ Define key performance indicators (KPIs) and create dashboards to track marketing performance across channels

✅ Partner with Marketing, Sales, and Finance teams to align on reporting methodologies and data-driven strategies

✅ Evaluate marketing attribution models and recommend adjustments to maximize budget efficiency and revenue impact

✅ Lead the implementation and optimization of Salesforce Marketing Cloud Intelligence (Datorama) to integrate, analyze, and visualize marketing data

✅ Develop and manage automated reporting systems to streamline performance insights

✅ Oversee A/B testing and experimentation frameworks to optimize marketing strategies

✅ Ensure data integrity across marketing platforms and collaborate with IT and data governance teams to maintain best practices in data management

✅ Act as the bridge between marketing, sales, and finance to ensure alignment on reporting, forecasting, and business impact

✅ Present insights, trends, and recommendations to senior leadership to influence marketing investment decisions

✅ Provide training and guidance to marketing teams on data literacy and performance best practices

✅ Stay ahead of emerging trends in marketing analytics, AI-driven insights, and automation tools

✅ Drive adoption of new technologies and methodologies to improve marketing measurement and reporting

✅ Collaborate with CRM and MarTech teams to optimize data flows and campaign execution

ASSUMPTION: This role requires a strong understanding of multi-touch attribution, marketing mix modeling (MMM), and customer segmentation analysis.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field (Master’s degree preferred)

Experience: 10+ years of experience in marketing analytics, performance measurement, or related roles

Required Skills:

• Proficiency in Salesforce Marketing Cloud Intelligence (Datorama) or similar platforms (Google Analytics, Tableau, Power BI)
• Strong understanding of multi-touch attribution, marketing mix modeling (MMM), and customer segmentation analysis
• Experience working with SQL, Python, or R for data extraction and analysis is a plus
• Expertise in A/B testing methodologies and incrementality measurement

Preferred Skills:

• Experience in B2B, B2C, or eCommerce marketing analytics

ASSUMPTION: While possessing the stated degree is preferred, Comcast may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Estimated based on industry standards for a Director-level role in Marketing Analytics in New York)

Benefits:

• Best-in-class Benefits

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 10,001+ employees

Founded: 1963

Company Description:

• Comcast is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky.
• Comcast Cable is one of the nation's largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand.
• NBCUniversal operates news, entertainment, and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts.

Company Specialties:

• Cable Television
• Broadband Internet
• Telephone Services
• Media Production and Distribution
• Theme Parks

Company Website: corporate.comcast.com

ASSUMPTION: Comcast is a large, established company with a diverse range of businesses, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Director

Reporting Structure: This role reports directly to the Senior Vice President of Marketing Analytics and will manage a team of marketing analysts.

Work Arrangement: This is an on-site role, but may have flexibility for remote work as needed.

Growth Opportunities:

• Potential to advance to a Vice President or Senior Vice President role within the Marketing organization
• Opportunities to work on high-impact projects and influence marketing strategy
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 55 W 46th St, FL 33 & 34, New York, NY 10036

Geographic Context:

• New York City is a major global hub for media, finance, and technology
• The office is located in Midtown Manhattan, near Times Square and other major attractions
• Comcast offers a dynamic and collaborative work environment

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: This role is based in a vibrant and dynamic city, offering numerous opportunities for professional networking and personal growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• In-depth phone or video interview with the hiring manager
• On-site interview with the hiring manager and other key stakeholders
• Final interview with the Senior Vice President of Marketing Analytics

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Strategic thinking and business acumen
• Communication and presentation skills
• Leadership and team management skills

Application Tips:

• Highlight your experience with marketing analytics tools and platforms, such as Datorama, Google Analytics, or Tableau
• Include examples of your ability to translate complex data into actionable insights
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Marketing Analytics, Datorama, A/B Testing, Multi-Touch Attribution, Marketing Mix Modeling, Customer Segmentation

ASSUMPTION: Comcast uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud Intelligence (Datorama)
• Google Analytics
• Tableau or Power BI
• SQL, Python, or R

ASSUMPTION: Proficiency in these tools and technologies is required for this role, as they are essential for marketing analytics and data visualization.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Teamwork
• Respect
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Fast-paced and dynamic

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with large datasets and complex tools?
• Do you have strong communication skills and the ability to present complex data in a clear and concise manner?

ASSUMPTION: Comcast values candidates who are passionate about their work, collaborative, and committed to delivering high-quality results.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require long hours and tight deadlines
• Collaborating with cross-functional teams may present communication and coordination challenges
• Managing a team of marketing analysts may require strong leadership and mentoring skills
• Keeping up with emerging trends in marketing analytics may require continuous learning and professional development

ASSUMPTION: These challenges can be overcome with strong communication, time management, and leadership skills, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analytics Manager or Senior Marketing Analytics Manager role, but with additional strategic and leadership responsibilities
• Unlike other marketing analytics roles, this position requires a strong understanding of multi-touch attribution and marketing mix modeling
• Career progression in this role may lead to a Vice President or Senior Vice President position within the Marketing organization

ASSUMPTION: This role offers unique opportunities for career growth and development within the Marketing organization at Comcast.

📝 Sample Projects

• Developing and implementing a comprehensive marketing analytics strategy for a major product launch
• Optimizing campaign performance and driving actionable insights for a targeted marketing campaign
• Collaborating with cross-functional teams to align on reporting methodologies and data-driven strategies for a new marketing initiative

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, as well as the opportunity to make a meaningful impact on marketing efforts at Comcast.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role collaborate with other marketing teams and stakeholders?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Comcast support the professional development and growth of its marketing analytics team members?
• What are the key challenges facing the marketing organization at Comcast, and how can this role help address them?

ASSUMPTION: These questions can help you better understand the role, the team, and the company, and demonstrate your interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences in marketing analytics
• Write a cover letter that demonstrates your understanding of the role and your qualifications for it
• Prepare examples of your work in marketing analytics to showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.