📌 Core Information
🔹 Job Title: Director, Marketing Strategy
🔹 Company: Thomson Reuters
🔹 Location: Eagan, MN; Ann Arbor, MI; Frisco, TX
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option (2-3 days a week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and driving marketing strategies for US Headquartered Enterprise Corporations
- Collaborating with business leaders to translate business objectives into impactful marketing strategies and plans
- Conducting market research and analyzing customer journeys to identify growth opportunities
- Optimizing campaign strategies and performance using data/analytics and customer insights
- Fostering strong relationships across multiple levels and functions within the organization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed environment.
📋 Key Responsibilities
✅ Serve as the primary point-of-contact and trusted thought partner between the Segment Lead and Marketing team
✅ Develop acquisition, cross-sell, and upsell marketing strategies and plans to meet business objectives
✅ Lead market research and develop robust knowledge of US Enterprise buyers and their customer journeys
✅ Identify commonalities between sub-segment needs and positioning to drive scale in marketing campaigns
✅ Use customer insights, competitive intelligence, and data/analytics to establish iterative planning cycles
✅ Surface customer needs and insights to develop strategic program briefs that inspire the rest of the Marketing organization
✅ Experience with marketing to Corporate Legal buyers a plus
ASSUMPTION: This role involves a high degree of collaboration and influencing, as well as the ability to work effectively with senior leadership.
🎯 Required Qualifications
Education: BA/BS required, MBA preferred
Experience: 10+ years in marketing, strategy, campaign strategy, and/or segment/subsegment role
Required Skills:
- Proven expertise in marketing strategy and campaign strategy
- Strong analytical skills and data-driven approach to experimentation and campaign performance analysis
- Excellent communication and presentation skills
- Ability to work effectively in a matrixed environment
- Proven experience working with and presenting to senior leadership
Preferred Skills:
- Experience in a matrixed environment
- Experience leveraging customer insights to drive strategy, planning, organizational, and project management skills
- Experience with marketing to Corporate Legal buyers
ASSUMPTION: Candidates with experience in a matrixed environment and a strong track record of driving marketing performance will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $135,800 - $252,200 per year (based on experience level and location)
Benefits:
- Hybrid work model (2-3 days a week in the office)
- Flexible work arrangements, including work from anywhere for up to 8 weeks per year
- Flexible vacation, two company-wide Mental Health Days off, access to the Headspace app
- Retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Paid volunteer days off, adoption assistance, sabbatical leave, flexible spending accounts, health savings accounts, fitness reimbursement, employee assistance program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing intelligent information and technology solutions to professionals and institutions worldwide.
Company Size: 10,001+ employees, with a global presence in over 70 countries.
Founded: 1851 (as a news agency), with a rich history in journalism, news, and information services.
Company Description:
- Thomson Reuters informs the way forward by bringing together trusted content and technology to empower professionals and institutions to make informed decisions
- Serves professionals across legal, tax, accounting, compliance, government, and media industries
- Combines highly specialized software and insights to deliver data, intelligence, and solutions
- Reuters, part of Thomson Reuters, is a world-leading provider of trusted journalism and news
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a well-established, global organization with a strong reputation for providing high-quality, trusted information and technology solutions to its customers.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on business performance
Reporting Structure: This role reports directly to the Segment Lead and works closely with business leaders and the Marketing team
Work Arrangement: Hybrid (2-3 days a week in the office, with the option to work from anywhere for up to 8 weeks per year)
Growth Opportunities:
- Potential to advance to a more senior leadership role within the Marketing organization
- Opportunities to work on high-impact projects and drive significant business results
- Access to professional development and growth programs, such as Grow My Way and Flex My Way
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Eagan, MN; Ann Arbor, MI; Frisco, TX
Geographic Context:
- Eagan, MN: Suburban area of the Minneapolis-Saint Paul metropolitan area, with a mix of urban and rural surroundings
- Ann Arbor, MI: Home to the University of Michigan, with a vibrant downtown area and a mix of urban and suburban neighborhoods
- Frisco, TX: A rapidly growing city in the Dallas-Fort Worth metropolitan area, with a mix of urban and suburban neighborhoods
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The hybrid work environment allows for a balance between on-site collaboration and remote flexibility, with the option to work from any of the three office locations or from home for up to 8 weeks per year.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or other team members
- Final round interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven approach
- Communication and presentation skills
- Collaboration and teamwork skills
- Adaptability and ability to work effectively in a matrixed environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing strategy, campaign strategy, and market research
- Demonstrate your ability to work effectively with senior leadership and in a matrixed environment
- Showcase your strong analytical skills and data-driven approach to marketing
ATS Keywords: Marketing Strategy, Campaign Strategy, Market Research, Customer Insights, Competitive Intelligence, Data Analysis, Matrixed Environment, Senior Leadership, Hybrid Work Environment
ASSUMPTION: The application process for this role may vary, and it is essential to follow the specific instructions provided by Thomson Reuters.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data visualization and business intelligence tools (e.g., Tableau, Power BI)
- Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Fast-paced and dynamic, with a focus on continuous learning and improvement
- Data-driven and analytical, with a focus on using data to inform decision-making
- Matrixed environment, with a focus on working effectively across multiple teams and functions
Self-Assessment Questions:
- How do you align with the company's values, particularly 'Obsess over our Customers' and 'Compete to Win'?
- How comfortable are you working in a matrixed environment, and how do you approach collaborating with multiple teams and functions?
- How do you balance data-driven decision-making with a fast-paced work environment, and how do you ensure you are learning and improving continuously?
ASSUMPTION: Candidates who are a strong cultural fit will be those who align with Thomson Reuters' values, thrive in a fast-paced, collaborative environment, and demonstrate a strong data-driven approach to their work.
⚠️ Potential Challenges
- Working effectively in a matrixed environment, with multiple stakeholders and priorities
- Balancing data-driven decision-making with a fast-paced work environment
- Managing competing priorities and tight deadlines
- Adapting to a hybrid work environment, with a balance between on-site collaboration and remote flexibility
- Working with senior leadership and influencing their decisions
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a data-driven approach to decision-making.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role, but with a specific focus on strategy and driving business performance
- Unlike other marketing roles, this position requires a strong analytical skillset and the ability to work effectively in a matrixed environment
- Career progression in this role may lead to more senior leadership positions within the Marketing organization
ASSUMPTION: This role offers a unique blend of strategic, analytical, and leadership skills, making it an attractive opportunity for experienced marketing professionals looking to advance their careers.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch, including market research, customer segmentation, and competitive analysis
- Optimizing a marketing campaign's performance using data analysis and A/B testing, resulting in a 20% increase in conversion rates
- Leading a cross-functional team to rebrand a company's product suite, including market research, customer feedback, and competitive analysis
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of this role, and what are the key performance indicators (KPIs) used?
- What are the biggest challenges facing the team or organization, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company, the role, and the industry, and by practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the position
- If you are offered the position, consider negotiating your salary and benefits package, and ask about the company's onboarding process and training opportunities
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
