📌 Core Information
🔹 Job Title: Director, Marketing Strategy (Disney Entertainment Television)
🔹 Company: The Walt Disney Company
🔹 Location: Burbank, CA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving awareness and conversions for Disney Television Studios' portfolio across various platforms
- Collaborating with cross-functional teams to create cohesive, impactful marketing campaigns
- Building and maintaining strong relationships with internal and external partners
- Exploring innovative content marketing initiatives to engage diverse audiences
- Managing campaign lifecycle from inception to execution and long-term sustainment
ASSUMPTION: This role requires a strategic and creative thinker with a deep understanding of broadcast television, streaming, and adult animation to drive success across multiple platforms.
📋 Key Responsibilities
✅ Lead and manage a portfolio of assigned series, ensuring seamless communication with cross-functional teams for successful show launches and relaunches
✅ Collaborate with internal and external platforms to ensure cohesive, impactful marketing campaigns that deliver measurable results for the studio
✅ Build and maintain strong relationships across various departments to drive the success of each marketing campaign
✅ Drive innovative ideas for content marketing initiatives, exploring fresh approaches to engage audiences and increase consumption across various platforms, from TV to digital
✅ Work closely with the studio series team and producers, maintaining open lines of communication throughout every stage of the campaign lifecycle
✅ Lead and contribute to pro-social initiatives that reflect the core values and beliefs of the brand
✅ Collaborate with a talented and passionate team of marketers, driving creativity, collaboration, and success across all campaigns
✅ Stay ahead of industry trends, emerging technologies, and new opportunities to continuously evolve and improve marketing strategies
✅ Inform and guide cross-functional initiatives, providing strategic insights that support all titles within the portfolio, and take ownership of managing each campaign from start to finish
ASSUMPTION: This role requires strong project management, communication, and problem-solving skills to handle complex challenges and solve problems effectively in a rapidly evolving landscape.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or related field
Experience: 10+ years of experience in the entertainment industry, specifically in executing content marketing campaigns for studios, broadcast networks, or streaming platforms
Required Skills:
- Expertise across multiple platforms, including TV, digital, out-of-home (OOH), and social media, with a proven ability to create integrated, multi-channel campaigns
- A strategic thinker with a deep understanding of how to engage and reach television audiences on both broadcast and streaming platforms, tailoring approaches to each medium
- A collaborative team player and problem solver, with the ability to thrive in a fast-paced, dynamic, and team-oriented environment
- Exceptional communication skills, both verbal and written, with the ability to engage stakeholders at all levels across functions
- Strong project management capabilities, with a track record of managing complex campaigns, solving problems, and delivering effective presentations
- Ability to quickly formulate and communicate strategic recommendations, backed by clear rationale, both verbally and in writing
- Agility in learning, with a comprehensive understanding of content marketing strategies across broadcast and streaming, with hands-on experience in both areas
- Excellent networking and relationship-building skills, with the capacity to handle complex challenges and solve problems effectively in a rapidly evolving landscape
- A deep knowledge of both legacy and current television series, including expertise in scripted and adult animation content
Preferred Skills:
ASSUMPTION: While an MBA is preferred, a strong track record of success in content marketing and a passion for the entertainment industry may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $151,000.00 to $202,500.00 per year
Benefits:
- Medical
- Financial
- Stock Options
- Equity
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the company's official posting and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disneyland Paris welcomes over 320 million visitors annually, creating magical memories for guests and offering a dynamic and multicultural work environment
- The company employs over 15,000 Cast Members across various departments, providing numerous career opportunities in both operational and corporate roles
- Disneyland Paris is committed to delivering exceptional experiences while fostering the growth and success of its team members
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Event Planning
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Hospitality
- Tourism
Company Website: http://careers.disneylandparis.com/fr
ASSUMPTION: While the provided company description and specialties are for Disneyland Paris, the core aspects of marketing, communication, and entertainment are relevant to The Walt Disney Company as a whole.
📊 Role Analysis
Career Level: Experienced professional with significant industry expertise
Reporting Structure: This role reports directly to the marketing leadership team within Disney Television Studios
Work Arrangement: Full-time, on-site position based at the Burbank campus
Growth Opportunities:
- Potential to work on high-profile projects and collaborate with industry-leading talent
- Opportunities to develop leadership skills and mentor junior team members
- Chance to grow within the marketing department or explore other areas of the company
ASSUMPTION: Growth opportunities may vary depending on individual performance, company needs, and market conditions.
🌍 Location & Work Environment
Office Type: On-site, corporate office environment
Office Location(s): Burbank, CA, USA
Geographic Context:
- Burbank is a city in Los Angeles County, California, with a population of approximately 100,000 people
- The city is known for its media and entertainment industry, with many major studios and production companies based there
- Burbank offers a mix of urban and suburban living, with numerous parks, restaurants, and cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with potential flexibility for remote work or hybrid arrangements
ASSUMPTION: Work schedule and arrangements may be subject to change based on business needs and company policies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing leadership team
- Final interview with senior leadership or stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Industry knowledge and passion for entertainment
- Cultural fit and alignment with Disney's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
- Research Disney Television Studios' portfolio and be ready to discuss your favorite shows or movies and how you would market them
ATS Keywords: Marketing Strategy, Content Marketing, Project Management, Communication, Collaboration, Problem Solving, Audience Engagement, Digital Marketing, Social Media, Broadcast Television, Streaming, Creative Thinking, Networking, Relationship Building, Pro-Social Initiatives, Trend Analysis
ASSUMPTION: Including relevant keywords from the job description in your resume and application materials can help your application pass through Applicant Tracking Systems (ATS) and increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Storytelling
- Optimism
- Integrity
- Inclusion
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Creative and innovative
- Data-driven and results-focused
Self-Assessment Questions:
- How do you embody Disney's values in your daily work?
- Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
- How do you stay up-to-date with industry trends and emerging technologies in the entertainment landscape?
ASSUMPTION: Assessing your fit with Disney's values and work style is crucial for success in this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders and teams across various departments and platforms
- Adapting to a fast-paced and ever-changing entertainment industry
- Balancing strategic thinking with day-to-day execution and tactical tasks
ASSUMPTION: Addressing these challenges proactively and demonstrating your ability to thrive in a dynamic environment will be essential for success in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing strategy for Disney Television Studios' portfolio, requiring a deep understanding of both broadcast and streaming platforms
- Compared to other marketing roles within the entertainment industry, this position offers the opportunity to work on high-profile projects and collaborate with industry-leading talent
- Career progression may include moving into leadership roles within marketing or exploring other areas of the company, such as production or distribution
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help you tailor your application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a multi-platform marketing campaign for a new television series launch, including broadcast, streaming, social media, and out-of-home advertising
- Collaborating with the studio series team and producers to create engaging and informative behind-the-scenes content to build anticipation for an upcoming movie release
- Analyzing campaign performance data to optimize marketing strategies and maximize return on investment for a portfolio of adult animation titles
ASSUMPTION: Familiarizing yourself with these types of projects and preparing examples of your own relevant experiences can help you demonstrate your qualifications and fit for the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within Disney Television Studios' marketing department?
- How does this role collaborate with other departments, such as production, distribution, and sales, to drive marketing success?
- What are the most rewarding and challenging aspects of working on marketing campaigns for Disney Television Studios' portfolio?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and informed questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
- Research Disney Television Studios' portfolio and be ready to discuss your favorite shows or movies and how you would market them
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
