Performance Specialist Lead, MarTech

📌 Core Information

Job Title: Performance Specialist Lead, MarTech
Company: StackAdapt
Location: Canada
Job Type: Full-time
Category: 🛠️ Marketing Technology (MarTech)

📌 Essential Job Details

🚀 Job Overview

As the Performance Specialist Lead at StackAdapt, you will develop rigorous measurement and optimization strategies to maximize campaign performance across various marketing channels, with a particular focus on email and data products. You will serve as a trusted advisor to the Sales and Account Management teams, providing expertise and consultation on complex campaigns for high-profile accounts.

📋 Key Responsibilities

• ✅ Create best practices to maximize campaign performance across various goals and marketing objectives, with a focus on leveraging email marketing tactics
• ✅ Develop measurement frameworks and consult internal stakeholders on implementation
• ✅ Provide campaign management and optimization consultation to internal stakeholders and selected key strategic clients
• ✅ Partner with programmatic analysts to create reporting and analytics solutions enabling faster insights and better campaign performance
• ✅ Troubleshoot advanced technical problems including performance issues and measurement discrepancies
• ✅ Collaborate with engineers, data scientists and product managers to solve complex technical problems, lead and advise on testing new product features, and build best practices and compelling value statements for go-to-market motions
• ✅ Partner with the Revenue Enablement team to develop training for Account Management and Account Executive teams on best practices for campaign management and optimization
• ✅ Partner with Marketing to create internal and external case studies and demonstrate thought leadership in the domain of email marketing

🎯 Required Qualifications

Education: Not specified
Experience: 5+ years of consultative, client-facing work in ad-tech or mar-tech
Skills: Ability to build strong relationships with internal and external stakeholders, talent for conveying complex topics in easily understood language, excellent written and verbal communication skills, highly organized with strong attention to detail, energized by problem-solving under pressure, proven track record leading across organizational boundaries, insatiable curiosity and passion for continuous improvement. Email marketing experience is highly preferred.

💰 Compensation & Benefits

Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION: The compensation for this role is expected to be competitive within the MarTech industry, based on the seniority, responsibilities, and specialized skills required.

📌 Applicant Insights

🔍 Company Context

Industry Position: StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. They empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance.
Company Size: ASSUMPTION: StackAdapt is a growing technology company with a significant presence in the MarTech industry.
Company Stage: ASSUMPTION: StackAdapt is likely in a growth or enterprise stage, given their market position and the seniority of the role.

📊 Role Analysis

Career Level: Senior
Reporting Structure: ASSUMPTION: The Performance Specialist Lead will likely report to a senior marketing or sales executive, and may manage a team of analysts or specialists.
Team Size/Composition: ASSUMPTION: The Performance Specialist Lead will work closely with cross-functional teams, including sales, account management, engineering, and product.
Growth Opportunities: This role offers the opportunity to develop deep expertise in campaign optimization and measurement, while also gaining exposure to product development and go-to-market strategies. Successful performance in this role could lead to further advancement in marketing leadership or strategic advisory positions.

🌍 Location & Work Environment

Office Type: Remote First
Geographic Context: ASSUMPTION: As a Canadian company, StackAdapt is likely located in a major tech hub, offering access to a skilled talent pool and proximity to clients.
Work Schedule: ASSUMPTION: This role is expected to have a standard full-time work schedule, with the flexibility of a remote work environment.
Regional Considerations: ASSUMPTION: As a remote-first company, StackAdapt is open to candidates across the United States and Canada, providing opportunities for those seeking a flexible work arrangement.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this role is likely to include a phone/video screening, technical assessments, and interviews with cross-functional stakeholders to evaluate candidates' expertise, problem-solving abilities, and fit with the company culture.
Key Assessment Areas: ASSUMPTION: Employers will evaluate candidates' technical skills in campaign optimization and measurement, ability to communicate complex concepts, experience working with cross-functional teams, and demonstrated leadership in driving results.
Application Tips: ASSUMPTION: Applicants should highlight their extensive experience in MarTech, proven track record of driving campaign performance, and strong communication and problem-solving skills. Demonstrating familiarity with email marketing best practices will be a key differentiator.
ATS Keywords: ASSUMPTION: Relevant keywords to include in applications may include "campaign optimization," "performance measurement," "MarTech," "email marketing," "data analysis," and "cross-functional collaboration."

🛠️ Tools & Technologies

ASSUMPTION: The Performance Specialist Lead role is likely to involve proficiency with a range of marketing technology platforms, data visualization tools, and campaign management software, such as Google Analytics, Tableau, Marketo, and Salesforce.

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: StackAdapt values innovation, creativity, and a collaborative work environment that empowers employees to drive exceptional results for clients.
Work Style: ASSUMPTION: This role requires a highly analytical, data-driven, and customer-focused approach, with the ability to thrive in a fast-paced, dynamic environment.
Self-Assessment: Applicants should consider whether they are passionate about driving innovation in the MarTech space, enjoy solving complex technical challenges, and excel at communicating insights to diverse stakeholders.

⚠️ Potential Challenges

ASSUMPTION: The Performance Specialist Lead role may involve managing competing priorities, working under tight deadlines, and navigating complex cross-functional relationships to implement effective campaign optimization strategies. The ability to adapt to changing requirements and maintain a growth mindset will be essential.

📈 Similar Roles Comparison

ASSUMPTION: This role is similar to other senior-level positions in the MarTech industry, such as Marketing Optimization Manager, Campaign Performance Strategist, or Marketing Analytics Lead. These roles typically focus on driving campaign performance through data-driven insights and innovative strategies, while also serving as subject matter experts and trusted advisors to internal and external stakeholders.

📝 Sample Projects

ASSUMPTION: As the Performance Specialist Lead, you may be tasked with the following types of projects:

• Developing a comprehensive email marketing strategy to improve conversion rates and revenue across all campaigns
• Designing a custom measurement framework to track the impact of various marketing tactics and identify areas for optimization
• Collaborating with the engineering team to build a predictive analytics model to forecast campaign performance and guide budget allocation
• Creating a series of training modules for the sales and account management teams to upskill their campaign optimization capabilities
• Authoring thought-leadership content, such as case studies and industry articles, to showcase StackAdapt's expertise in the MarTech space

❓ Key Questions to Ask During Interview

As you prepare for the interview, consider asking the following questions to better understand the role, the company, and how you can contribute:

• What are the short-term and long-term goals for this position, and how will my performance be evaluated?
• Can you describe the key challenges or pain points that the company is currently facing in the area of campaign optimization and measurement?
• How does the Performance Specialist Lead role collaborate with other teams, such as sales, product, and engineering, to drive innovation and growth?
• What are the company's plans for expanding its email marketing capabilities and how does this role fit into that strategy?
• Can you provide examples of how the company has fostered a culture of continuous improvement and empowered employees to take on leadership opportunities?
• What professional development opportunities are available to help me further enhance my skills and expertise in the MarTech field?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this opportunity, applicants should:

• Carefully review the job description and requirements to ensure a strong fit
• Tailor your resume and cover letter to highlight your relevant experience in campaign optimization, email marketing, and cross-functional collaboration
• Research StackAdapt's business, industry position, and company culture to demonstrate your understanding and alignment during the interview process
• Prepare thoughtful questions that showcase your strategic mindset and interest in driving innovation within the MarTech space
• Optimize your application materials for relevant applicant tracking systems (ATS) by incorporating industry-relevant keywords and using a clear, structured format