## 📌 Core Information
🔹 **Job Title:** Performance Specialist Lead, MarTech
🔹 **Company:** StackAdapt
🔹 **Location:** United States
🔹 **Job Type:** Full-time
🔹 **Category:** 🛠️ Marketing Technology (MarTech)
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## 📌 Essential Job Details
### 🚀 Job Overview
The Performance Specialist Lead will be responsible for developing rigorous measurement and optimization strategies to maximize campaign performance across StackAdapt's suite of marketing technology products, with a particular focus on their email and data offerings. This role will serve as a trusted advisor to the Sales and Account Management teams, providing expert guidance on complex campaigns and partnering with key strategic clients.
**ASSUMPTION:** The Performance Specialist Lead is a senior-level position responsible for driving innovation and thought leadership in the company's marketing technology services.
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### 📋 Key Responsibilities
✅ Create best practices to maximize campaign performance across various goals and marketing objectives, with a focus on leveraging email marketing tactics
✅ Develop measurement frameworks and consult internal stakeholders on implementation
✅ Provide campaign management and optimization consultation to internal teams and selected key strategic clients
✅ Partner with programmatic analysts to create reporting and analytics solutions for faster insights and better campaign performance
✅ Troubleshoot advanced technical problems including performance issues and measurement discrepancies
✅ Collaborate with engineers, data scientists and product managers to solve complex technical problems, test new features, and develop best practices
✅ Partner with Revenue Enablement to train Account Management and Account Executive teams on best practices
✅ Work with Marketing to create internal and external case studies demonstrating thought leadership in email marketing
**ASSUMPTION:** The Performance Specialist Lead will be expected to take a strategic, consultative approach, bridging the gap between technical execution and business outcomes.
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### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 5+ years of consultative, client-facing work in ad-tech or mar-tech
**Skills:**
- Ability to build strong relationships with internal and external stakeholders
- Talent for conveying complex topics in easily understood language
- Excellent written and verbal communication skills
- Highly organized with strong attention to detail
- Problem-solving skills and ability to work under pressure
- Experience leading cross-functional initiatives
- Insatiable curiosity and passion for continuous improvement
- Preferred: Email marketing experience
**ASSUMPTION:** The role requires a blend of technical expertise, client-facing skills, and strategic consulting capabilities to drive performance optimization and thought leadership.
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### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Not specified
**Industry Comparison:** Based on the seniority and technical nature of this role, the compensation is likely within the range of $100,000 - $150,000 for a Performance Specialist Lead in the marketing technology sector.
**ASSUMPTION:** The salary range is an industry-standard estimate given the job requirements and level of experience needed. Actual compensation will be determined by the employer.
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## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** StackAdapt is a leading self-serve advertising platform that specializes in multi-channel marketing solutions, including native, display, video, CTV, audio, and digital out-of-home ads.
**Company Size:** StackAdapt is a growing technology company, but the exact size is not specified.
**Company Stage:** StackAdapt appears to be in a growth stage, expanding its product offerings and market presence.
**ASSUMPTION:** StackAdapt is a well-established marketing technology company serving a diverse client base, with a focus on innovative advertising solutions.
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### 📊 Role Analysis
**Career Level:** Senior/Leadership
**Reporting Structure:** The Performance Specialist Lead will likely report to a senior marketing or product executive, and may oversee a team of analysts or specialists.
**Team Size/Composition:** Not specified, but the role requires collaboration with cross-functional teams including engineering, data science, and product management.
**Growth Opportunities:** The Performance Specialist Lead role offers opportunities to drive strategic initiatives, expand expertise, and potentially move into higher-level leadership positions.
**ASSUMPTION:** This is a senior-level role with significant influence over campaign performance and product development, making it a potential stepping stone to further leadership roles.
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### 🌍 Location & Work Environment
**Office Type:** Remote work within the United States or Canada
**Geographic Context:** StackAdapt is a distributed, "Remote First" company, allowing for greater flexibility and a diverse candidate pool.
**Work Schedule:** Not specified, but typical for a full-time, salaried position in the marketing technology industry.
**Regional Considerations:** The remote work model allows for applicants across the U.S. and Canada, though some time zone overlap with the company's headquarters may be preferred.
**ASSUMPTION:** StackAdapt values work-life balance and embraces a remote-first culture, which may appeal to candidates seeking greater flexibility.
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### 💼 Interview & Application Insights
**Typical Process:** The interview process may include an initial phone/video screening, technical assessment, behavioral interviews, and potentially a final round with senior leadership.
**Key Assessment Areas:** Employers will likely evaluate the candidate's technical expertise, strategic thinking, client-facing skills, and ability to drive cross-functional collaboration.
**Application Tips:** Applicants should highlight their experience in marketing technology, optimization strategies, stakeholder management, and innovative problem-solving.
**ATS Keywords:** Some key terms to include in applications may be: "performance optimization," "marketing technology," "email marketing," "campaign management," "client consultation," and "cross-functional collaboration."
**ASSUMPTION:** The interview process will focus on assessing the candidate's technical capabilities, strategic mindset, and ability to act as a trusted advisor to both internal and external stakeholders.
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### 🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Data visualization and reporting tools (e.g., Tableau, Power BI, Google Data Studio)
- A/B testing and optimization software
- Campaign management and programmatic advertising platforms
**ASSUMPTION:** The Performance Specialist Lead will be expected to have experience with a range of marketing technology tools and platforms to drive campaign performance and reporting.
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### 👔 Cultural Fit Considerations
**Company Values:** StackAdapt values innovation, creativity, and a collaborative, team-oriented approach to problem-solving.
**Work Style:** The role requires a highly data-driven, customer-focused, and adaptable mindset to thrive in a fast-paced, growth-oriented environment.
**Self-Assessment:** Applicants should consider whether they enjoy working across organizational boundaries, are passionate about continuous improvement, and excel at translating complex technical concepts for diverse stakeholders.
**ASSUMPTION:** StackAdapt fosters a dynamic, innovative culture that values both individual expertise and cross-functional collaboration.
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### ⚠️ Potential Challenges
The Performance Specialist Lead role may involve managing a heavy workload, juggling priorities across multiple client accounts, and navigating complex technical issues to drive campaign optimization. Strong organizational skills, problem-solving abilities, and the capacity to work under pressure will be crucial.
**ASSUMPTION:** While the role offers significant opportunities for impact, it may also present challenges related to the scope of responsibilities and the need to balance technical and strategic priorities.
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### 📈 Similar Roles Comparison
The Performance Specialist Lead role is similar to other senior-level positions in the marketing technology industry, such as Marketing Operations Manager, Campaign Optimization Specialist, or Marketing Analytics Consultant. These roles typically focus on driving performance and efficiency across marketing channels, with a strong emphasis on data-driven decision-making and cross-functional collaboration.
**ASSUMPTION:** The Performance Specialist Lead role offers a unique blend of technical expertise, client-facing responsibilities, and strategic influence, making it a valuable stepping stone for those interested in advancing their careers in the marketing technology sector.
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### 📝 Sample Projects
- Develop a comprehensive measurement framework to track campaign performance across multiple channels, including email, display, video, and CTV
- Conduct a deep-dive analysis of a key client's marketing efforts, identify opportunities for optimization, and present a detailed action plan
- Lead a cross-functional team to design and implement a new automated reporting solution, improving the speed and accuracy of campaign insights
- Create a series of educational materials and training programs to upskill the Account Management and Sales teams on best practices for campaign optimization
**ASSUMPTION:** These sample projects are illustrative of the types of responsibilities and challenges the Performance Specialist Lead may encounter, based on the job description.
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### ❓ Key Questions to Ask During Interview
1. Can you provide more details about the specific marketing technology products and solutions that StackAdapt offers?
2. How does the Performance Specialist Lead role fit into the broader organizational structure and decision-making processes?
3. What are the key performance metrics and KPIs that this role is expected to influence or improve?
4. Can you share examples of successful cross-functional initiatives led by previous holders of this position?
5. How does StackAdapt foster a culture of continuous learning and professional development for its employees?
6. What are the typical career progression paths for individuals who excel in the Performance Specialist Lead role?
**ASSUMPTION:** These questions are designed to help candidates better understand the role, the company, and the potential for growth and development within the organization.
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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## 📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and requirements to ensure they are a strong fit.
2. Tailor their resume and cover letter to highlight their relevant experience, skills, and achievements.
3. Research StackAdapt's company background, culture, and industry standing to demonstrate their understanding and enthusiasm.
4. Prepare thoughtful questions to ask during the interview process that showcase their strategic mindset and commitment to the role.
5. Be ready to discuss their approach to driving campaign optimization, fostering cross-functional collaboration, and delivering measurable business impact.
## Visual Customization Guide
Given the marketing technology focus of this role at StackAdapt, the job description could benefit from a visually modern, tech-forward design. Consider incorporating the following elements:
- Use clean, geometric icons and illustrations to represent key sections and information
- Incorporate the company's brand colors and typography to create a cohesive visual identity
- Experiment with creative layout structures, such as modular sections or a minimalist grid-based design
- Maintain a balanced, readable structure with ample white space to enhance clarity
- Leverage infographics or data visualizations to convey key metrics and insights
- Adopt a friendly, conversational tone that aligns with the company's innovative, collaborative culture
The goal is to create a visually engaging, user-friendly job description that resonates with tech-savvy candidates and reflects StackAdapt's position as a leading marketing technology provider.
