📌 Core Information
🔹 Job Title: Director, Marketing Technology
🔹 Company: Alterra Mountain Company
🔹 Location: Denver, Colorado
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the data-driven transformation of customer engagement platforms
- Ensuring seamless integration across digital channels, personalization, and automation at scale
- Collaborating cross-functionally with data engineering, IT, marketing, and resort operations
- Driving long-term revenue growth through strategic Martech roadmap and AI innovation
- Managing and developing a high-performing team of Martech experts
ASSUMPTION: This role requires a strong background in marketing technology and data-driven decision-making. The ideal candidate will have experience leading teams and driving digital transformation projects.
📋 Key Responsibilities
✅ Lead the development and execution of a unified customer data strategy, ensuring seamless integration, segmentation, and activation across CRM, CDP, and marketing automation platforms
✅ Define and execute a three-year roadmap for the marketing technology stack, ensuring alignment with business objectives and driving long-term growth
✅ Lead initiatives in AI-driven marketing, machine learning models, and real-time personalization, leveraging cutting-edge technology to optimize customer engagement
✅ Partner with data engineering, IT, and marketing teams to translate and prioritize business needs into scalable technology solutions
✅ Ensure compliance with CCPA, GDPR, and evolving data privacy regulations, while also implementing first-party data strategies
✅ Drive organizational success through SEO and Adobe Target initiatives to achieve company OKRs
✅ Translate digital marketing business initiatives and platform system issues into product requirements; liaise with IT teams and third-party vendors to facilitate tech integration solutioning
✅ Oversee the evaluation, selection, and implementation of marketing technology solutions, including contract negotiation and budget oversight
✅ Coach, mentor, and hands-on manage a team of six, ensuring skill development, performance optimization, and career growth
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong leadership, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years of experience in marketing technology, digital transformation, or customer data strategy. 5+ years of leadership experience managing high-performing teams.
Required Skills:
- Expert-level knowledge of marketing cloud platforms (Adobe Experience Platform required, Braze, Salesforce, or others a plus)
- Deep technical expertise in CDPs, CRM systems, API integrations, and data governance
- Strong understanding of AI-driven marketing, predictive analytics, and real-time personalization
- Proven ability to influence senior executives, cross-functional teams, and external partners
- Experience overseeing enterprise budgets, vendor contracts, and large-scale implementations
- Growth mindset: Always looking for ways to innovate, optimize, and disrupt boundaries
- Professional/lived experience working in a culturally competent manner with a diverse range of people
Preferred Skills:
- Experience working with Ikon Pass or similar ski and snowboard season pass systems
- Fluency in Spanish or other languages relevant to the company's customer base
ASSUMPTION: Given the role's focus on marketing technology and data strategy, candidates should have a strong background in these areas and be comfortable working with complex systems and large datasets.
💰 Compensation & Benefits
Salary Range: $127,000 - $184,000 per year
Benefits:
- Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
- Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
- Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
- Generous discounts on outdoor gear, apparel, rental cars, etc.
- Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
- 401(k) plan with generous company match
- Paid parental leave of up to 6 weeks for eligible employees
- Commuter benefits (Denver employees only)
- Flexible/hybrid workplace policy empowering employees to work from home, while encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is comprehensive and designed to support the well-being and work-life balance of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Alterra Mountain Company operates in the hospitality industry, specifically focusing on ski resorts and mountain destinations. The company is part of a larger family of iconic year-round mountain destinations, heli-skiing operations, and the Ikon Pass, which offers access to more than 60 iconic mountain destinations around the world.
Company Size: Alterra Mountain Company has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.
Founded: Alterra Mountain Company was founded in 2017, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Alterra Mountain Company brings together a family of iconic year-round mountain destinations, the world’s leading heli-skiing operations, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world.
- The company is headquartered in Denver, Colorado and was born out of a shared love of the mountains and adventure.
- Alterra Mountain Company has brought together some of the world’s most aspirational brands, including Steamboat, Winter Park, and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia.
- Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery.
Company Specialties:
- Ski resorts and mountain destinations
- Heli-skiing operations
- Season passes and access to multiple resorts
- Technology services and e-commerce for the ski industry
- Ski and snowboard rental delivery
Company Website: www.alterramtn.co
ASSUMPTION: Alterra Mountain Company is a large, growing enterprise with a strong focus on innovation and providing exceptional experiences for its customers.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a high degree of expertise, strategic thinking, and decision-making.
Reporting Structure: The Director, Marketing Technology will report directly to the Chief Marketing Officer and oversee a team of six Martech experts.
Work Arrangement: This is a hybrid role, with employees expected to work from home and collaborate in-person at the company headquarters office in Denver’s RiNo Art District neighborhood.
Growth Opportunities:
- As a senior leadership role, this position offers significant opportunities for career growth and development within the company.
- The company’s size and diverse portfolio of brands provide ample opportunities for employees to take on new challenges and expand their skills.
- The company’s focus on innovation and growth creates an environment where high-performing employees can make a significant impact on the organization’s success.
ASSUMPTION: Given the company’s size and growth trajectory, there are numerous opportunities for career advancement and professional development within Alterra Mountain Company.
🌍 Location & Work Environment
Office Type: Alterra Mountain Company’s headquarters is located in Denver’s RiNo Art District neighborhood, offering a modern, collaborative work environment.
Office Location(s): 3501 Wazee St, Suite 400, Denver, Colorado 80216, US
Geographic Context:
- Denver, Colorado is located in the central part of the state, with the Rocky Mountains to the west and the Great Plains to the east.
- The city offers a high quality of life, with a vibrant arts and culture scene, numerous outdoor recreation opportunities, and a thriving food and beverage industry.
- Denver has a semi-arid climate, with four distinct seasons and an average annual snowfall of 53.5 inches.
Work Schedule: This is a hybrid role, with employees expected to work from home and collaborate in-person at the company headquarters office in Denver’s RiNo Art District neighborhood. The standard workweek is 40 hours.
ASSUMPTION: Alterra Mountain Company’s headquarters offers a modern, collaborative work environment, and Denver provides a high quality of life with numerous recreational and cultural opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round interview with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Technical expertise in marketing cloud platforms, AI-driven marketing, and data governance
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing cloud platforms, AI-driven marketing, and data governance in detail
- Demonstrate your leadership and team management skills through examples from your past experiences
- Showcase your strategic thinking and problem-solving abilities by providing specific examples of how you’ve driven digital transformation projects in the past
- Highlight your cross-functional collaboration and communication skills by describing how you’ve worked effectively with diverse teams to achieve common goals
- Research Alterra Mountain Company and be ready to discuss how your personal values align with the company’s mission and culture
ATS Keywords: Marketing Technology, Customer Data Strategy, AI-Driven Marketing, Predictive Analytics, Real-Time Personalization, Data Governance, CRM Systems, API Integrations, SEO Program Management, Team Development, Budget Management, Vendor Management, Cross-Functional Collaboration, Data Integrity
ASSUMPTION: Alterra Mountain Company uses an Applicant Tracking System (ATS) to manage job applications and screen candidates. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Adobe Experience Platform
- Braze (or other marketing cloud platforms)
- Salesforce (or other CRM systems)
- API integration tools
- Data governance and privacy management tools
- AI and machine learning platforms
- Real-time personalization tools
- SEO program management tools
- Budget management and vendor management tools
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as the company’s technology stack changes and grows.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals and drive success
- Authenticity: Being genuine and transparent in all interactions
- Purpose: Having a clear and meaningful reason for the work we do
- Empowerment: Encouraging and supporting employees to take ownership and make decisions
Work Style:
- Alterra Mountain Company values a collaborative, inclusive, and empowering work environment
- The company encourages employees to take ownership and make decisions, while also supporting them with the resources and training they need to succeed
- The company’s hybrid work arrangement allows employees to balance work-life responsibilities while still fostering a strong sense of teamwork and collaboration
Self-Assessment Questions:
- How do your personal values align with Alterra Mountain Company’s core values of collaboration, authenticity, purpose, and empowerment?
- How comfortable are you working in a hybrid work environment, balancing remote work and in-person collaboration?
- How do you approach decision-making and taking ownership of projects in a team setting?
ASSUMPTION: Alterra Mountain Company values a strong cultural fit with its employees, and candidates should be prepared to discuss how their personal values and work style align with the company’s mission and culture.
⚠️ Potential Challenges
- The role requires a high degree of technical expertise and strategic thinking, which can be challenging for candidates without the right background or experience
- The role involves managing a team of Martech experts, which requires strong leadership and communication skills
- The role requires working cross-functionally with various teams, which can present challenges in terms of coordination and collaboration
- The role requires a strong understanding of data privacy regulations and best practices, which can be complex and evolving
ASSUMPTION: The challenges associated with this role are significant but surmountable for candidates with the right skills and experience.
📈 Similar Roles Comparison
- This role is similar to a Chief Marketing Technologist or VP of Marketing Technology role in a larger organization, but with a greater emphasis on hands-on management and team development
- The role is similar to a Director of Customer Data or Director of Data Strategy roles, but with a broader focus on marketing technology and digital transformation
- The role is similar to a Senior Marketing Manager or Marketing Director role, but with a greater emphasis on technical expertise and strategic thinking
ASSUMPTION: This role is unique in its focus on marketing technology, customer data strategy, and AI-driven marketing, but shares many similarities with related roles in larger organizations.
📝 Sample Projects
- Leading a team to implement a new marketing cloud platform, including data migration, integration, and user training
- Developing and executing a comprehensive data governance strategy to ensure compliance with CCPA, GDPR, and other data privacy regulations
- Building and optimizing real-time personalization models to improve customer engagement and drive revenue growth
- Collaborating with data engineering and IT teams to implement a new customer data platform, including data integration, ETL processes, and data warehousing
ASSUMPTION: The specific projects required for this role may vary depending on the company’s current technology stack, data maturity, and business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Martech ecosystem and customer data strategy, and how this role will drive their evolution?
- How does the company approach cross-functional collaboration, and what specific initiatives is this role expected to lead?
- Can you provide examples of how the company has supported employee growth and development in similar roles?
- How does the company approach data privacy and compliance, and what specific challenges does this role face in this area?
- Can you describe the company’s approach to AI-driven marketing and real-time personalization, and how this role will drive innovation in these areas?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Alterra Mountain Company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns or questions
- If selected for the role, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
