📌 Core Information
🔹 Job Title: Director, Marketing Technology & Operations (Hybrid - flexible options, NYC)
🔹 Company: Broadridge
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (flexible options)
🚀 Job Overview
Key aspects of this role include:
- Building and managing the technology and operational infrastructure for marketing execution
- Driving innovation and operational excellence in marketing technology
- Collaborating with cross-functional teams to optimize marketing workflows and improve efficiencies
- Leading training and change management efforts to educate marketing team members on best practices
ASSUMPTION: This role requires a strategic thinker with a strong technical background and proven experience in marketing technology and operations. The ideal candidate will have a deep understanding of B2B marketing execution and experience in building and managing marketing technology stacks.
📋 Key Responsibilities
✅ Serve as the administrator for the marketing technology stack, developing strategy and roadmap to guide stack architecture and evolution
✅ Oversee the implementation of the roadmap to build solutions that increase marketing effectiveness and efficiency, such as integrating the stack, enabling automation, and activating features like lead scoring
✅ Manage vendor relationships and lead the discovery and evaluation process for adding/replacing stack components
✅ Troubleshoot and resolve issues within the technology ecosystem and create/maintain documentation on platform functionalities, integrations, operational workflows, and data objects
✅ Establish operational standards, processes, and guidelines for campaign planning, development, and activation, and collaborate with LeadGen and Sales Ops to optimize the lead workflow between Pardot and Salesforce
✅ Lead offshore teams to develop and activate email campaigns, manage request intake, oversee copy creation and review, and lead quality assurance efforts
✅ Develop and maintain a robust infrastructure for data collection, organization, and analysis, ensuring data consistency and addressing quality issues promptly
✅ Ensure adherence to privacy and security regulations in all marketing technology and data activities
✅ Manage marketing automation and CRM reporting, building, testing, and deploying reports that provide intelligence on Marketing's direct and indirect contribution
ASSUMPTION: The ideal candidate will have experience in configuring and managing marketing automation, CRM, and project management platforms, with a strong preference for experience with Salesforce Marketing Cloud Account Engagement (fka. Pardot), Salesforce CRM, and Airtable.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in marketing technology or operations within a large B2B organization
Required Skills:
- Proven expertise in marketing technology management and B2B marketing execution
- Hands-on experience in configuring and managing marketing automation, CRM, and project management platforms
- Excellent project management skills, with the ability to lead complex projects and manage vendors and contractors
- Excellent communication skills, with the ability to convey technical concepts and data insights to both technical and non-technical audiences
- Experience in leading offshore teams to execute and deliver on objectives
- Intellectual curiosity to learn, experiment, and employ new technologies and techniques
Preferred Skills:
- Experience with Salesforce Marketing Cloud Account Engagement (fka. Pardot), Salesforce CRM, and Airtable
- Experience in establishing campaign governance standards and workflows, and training and leading change management efforts
- Experience in configuring and activating capabilities that boost audience targeting efforts, provide insight on customer interactions, and drive personalization
ASSUMPTION: The ideal candidate will have a strong understanding of marketing's role in raising brand/product awareness, acquiring customers, and driving retention within a subscription-based B2B organization.
💰 Compensation & Benefits
Salary Range: $155,000 - $165,000 per year
Benefits:
- Comprehensive benefit offerings, including health, dental, and vision insurance, 401(k) with company match, and paid time off
Working Hours: Full-time (40 hours per week), with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in marketing technology and operations within the New York City metropolitan area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1965 (as a division of Automatic Data Processing, Inc.; became an independent company in 2017)
Company Description:
- Broadridge is a global technology leader that provides technology-driven solutions for the financial services industry
- The company powers investing, governance, and communications for its clients, driving operational resiliency, elevating business performance, and transforming investor experiences
- Broadridge processes and generates over 7 billion communications per year and underpins the daily trading of more than $10 trillion of securities globally
Company Specialties:
- Technology
- Data and Analytics
- Communications
Company Website: www.broadridge.com
ASSUMPTION: Broadridge is a well-established company with a strong presence in the financial services industry. The company's size and experience make it an attractive option for candidates seeking a stable and challenging work environment.
📊 Role Analysis
Career Level: Director
Reporting Structure: This role reports directly to the Senior Vice President of Marketing Operations
Work Arrangement: Hybrid (flexible options) - This role is assigned to a Broadridge office in New York, NY, with the flexibility to work remotely as needed
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing department or related functions
- Opportunities to gain experience in various aspects of marketing technology and operations, leading to a broader skill set and increased marketability
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or related functions. The hybrid work arrangement provides flexibility and work-life balance, while also fostering collaboration and learning opportunities.
🌍 Location & Work Environment
Office Type: Hybrid (flexible options) - This role is assigned to a Broadridge office in New York, NY, with the ability to work remotely as needed
Office Location(s): 605 3rd Ave, 41st Floor, New York, NY 10158
Geographic Context:
- New York City is a major financial hub, offering numerous networking and professional development opportunities
- The office is located in Midtown Manhattan, providing easy access to public transportation and nearby amenities
- The hybrid work arrangement allows for a flexible balance between in-office collaboration and remote work
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely as needed
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-office collaboration and remote work flexibility. The location in Midtown Manhattan provides easy access to public transportation and nearby amenities, making it an attractive option for candidates seeking a convenient and dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in marketing technology and operations
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Leadership and change management capabilities
- Cultural fit and alignment with Broadridge's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and cultural fit
- Research Broadridge's company culture and values to demonstrate your understanding and alignment with the organization
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Marketing Technology, Marketing Operations, B2B Marketing, Campaign Management, CRM, Marketing Automation, Project Management, Vendor Management, Change Management, Data Management, Email Campaign Operations, Training and Development, Reporting, Marketing Strategy, Marketing Execution, Marketing Workflow Optimization
ASSUMPUMTION: The application process for this role is typical for a large organization, with a focus on assessing the candidate's technical expertise, strategic thinking, communication skills, leadership capabilities, and cultural fit. By tailoring your application materials and preparing for behavioral and situational interview questions, you can demonstrate your qualifications and increase your chances of success.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud Account Engagement (fka. Pardot)
- Salesforce CRM
- Airtable
- Marketing automation and project management platforms
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with Salesforce Marketing Cloud Account Engagement (fka. Pardot), Salesforce CRM, and Airtable, as well as a strong understanding of marketing automation, project management, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client Focus
- Collaboration
- Innovation
- Accountability
Work Style:
- Broadridge values a collaborative and inclusive work environment, with a focus on teamwork and cross-functional collaboration
- The company encourages continuous learning and professional development, with opportunities for training and mentorship
- The hybrid work arrangement offers flexibility and work-life balance, while also fostering collaboration and learning opportunities
Self-Assessment Questions:
- Do you align with Broadridge's core values, particularly integrity, client focus, collaboration, innovation, and accountability?
- Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
- Do you thrive in a dynamic and fast-paced work environment, with a focus on continuous improvement and innovation?
ASSUMPTION: Broadridge places a strong emphasis on cultural fit, with a focus on integrity, client focus, collaboration, innovation, and accountability. Candidates who align with these values and are comfortable working in a hybrid environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing a large and complex marketing technology stack, with a focus on continuous improvement and optimization
- Collaborating with cross-functional teams to optimize marketing workflows and improve efficiencies, requiring strong communication and project management skills
- Leading training and change management efforts to educate marketing team members on best practices, requiring strong leadership and communication skills
- Working in a fast-paced and dynamic environment, with a focus on continuous improvement and innovation
- Managing offshore teams to execute and deliver on objectives, requiring strong leadership and communication skills
ASSUMPTION: This role presents several challenges, including managing a large and complex marketing technology stack, collaborating with cross-functional teams, leading training and change management efforts, and working in a fast-paced and dynamic environment. The ideal candidate will have strong technical, leadership, and communication skills, as well as the ability to thrive in a challenging and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Technology Manager or Marketing Operations Manager, with a focus on building and managing the marketing technology stack, optimizing marketing workflows, and improving efficiencies
- Unlike these roles, this position has a broader scope, including leading training and change management efforts, managing offshore teams, and working closely with cross-functional teams to optimize marketing workflows and improve efficiencies
- Career paths for this role may include advancing to a senior leadership role within the marketing department or related functions, with opportunities to gain experience in various aspects of marketing technology and operations
ASSUMPTION: While this role shares similarities with Marketing Technology Manager and Marketing Operations Manager positions, it has a broader scope and offers more significant growth potential. The ideal candidate will have experience in marketing technology and operations, as well as strong leadership, communication, and project management skills.
📝 Sample Projects
- Leading a team to implement a new marketing automation platform, including configuration, integration, and user training
- Optimizing email campaign workflows to improve open rates and click-through rates, resulting in increased customer engagement and conversions
- Developing and implementing a lead scoring model to enhance audience targeting efforts and drive personalization
ASSUMPTION: These sample projects demonstrate the candidate's ability to lead complex projects, manage vendors and contractors, and supervise the development of solutions in a fast-paced environment. The ideal candidate will have experience in marketing technology and operations, with a strong understanding of marketing automation, project management, and data analysis tools.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees, particularly in the marketing technology and operations space?
- What are the key challenges facing the marketing department, and how does this role contribute to addressing them?
- How does the company measure the success of its marketing technology and operations initiatives, and what metrics are most important to track?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and strategically about the position's responsibilities and the broader marketing technology and operations landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing technology and operations, leadership, and communication skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and cultural fit
- Research Broadridge's company culture and values to demonstrate your understanding and alignment with the organization
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
