Director, Marketing (Trade Shows & Marketing Communications)

📌 Core Information 🔹 Job Title: Director, Marketing (Trade Shows & Marketing Communications) 🔹 Company: Hologic 🔹 Location: Marlborough, MA, United States 🔹 Job Type: Full-Time, On-Site 🔹 Category: Medical Equipment Manufacturing 🔹 Date Posted: May 23, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Strategic leadership and planning of marketing initiatives - Team development and mentoring - Execution of large-scale trade shows and events - Management of marketing communications and brand messaging - Budget management and operational excellence ASSUMPTION: This role requires a high level of strategic thinking, leadership, and marketing expertise, with a strong preference for candidates having experience in the medical device industry or healthcare sector. 📋 Key Responsibilities ✅ Oversee the development of integrated marketing plans, ensuring alignment with business goals, customer needs, and market trends. ✅ Lead the strategic planning and execution of large-scale trade shows and events to maximize brand visibility, customer engagement, and return on investment (ROI). ✅ Partner with executive leadership to identify growth opportunities and adapt marketing strategies to meet evolving market dynamics. ✅ Monitor industry trends, competitive landscape, and customer insights to inform decision-making and maintain Hologic’s leadership position in the market. ✅ Build, mentor, and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability. ✅ Champion cross-functional collaboration with sales, product management, R&D, and other internal stakeholders to drive alignment and execution of marketing initiatives. ✅ Oversee the development of compelling marketing communications strategies and campaigns, including digital, print, and multimedia channels. ✅ Drive the planning and execution of impactful trade shows, conferences, and events that effectively showcase Hologic’s product portfolio and thought leadership. ✅ Ensure consistent and effective brand messaging across all marketing touchpoints, maintaining Hologic’s reputation as a trusted leader in women’s health. ✅ Establish metrics to measure the effectiveness and ROI of marketing campaigns, trade shows, and events, leveraging data to optimize future initiatives. ✅ Manage the marketing budget, ensuring resources are allocated effectively to support strategic priorities. ✅ Develop and maintain strong relationships with external partners, including agencies, vendors, and industry organizations. ✅ Ensure compliance with regulatory and industry standards in all marketing activities and communications. ASSUMPTION: This role requires a balance of strategic thinking, leadership, and operational excellence to drive marketing initiatives and team success. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business Administration, or a related field is required; MBA or advanced degree is strongly preferred. Experience: - 10+ years of progressive marketing leadership experience, with a strong preference for candidates with a background in the medical device industry or healthcare sector. Required Skills: - Proven ability to lead and develop high-performing teams in a fast-paced, dynamic environment. - Demonstrated success in developing and executing multi-year strategic marketing plans that drive business growth. - Deep expertise in marketing communications, brand management, and trade show/event strategy. - Strong understanding of the medical device industry, including regulatory considerations and customer needs. - Exceptional written, verbal, and interpersonal communication skills, with the ability to influence and collaborate across all levels of the organization. - Data-driven mindset with the ability to analyze metrics, draw insights, and make informed decisions. Preferred Skills: - Experience with marketing automation tools and CRM systems. - Familiarity with marketing analytics and data visualization tools. ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in marketing leadership and a deep understanding of the medical device industry are most likely to succeed. 💰 Compensation & Benefits Salary Range: $180,000 - $220,000 per year (based on industry standards for a Director-level marketing role in the medical device industry, with 10+ years of experience, in the Marlborough, MA area) Benefits: - Comprehensive medical, dental, and vision insurance - 401(k) retirement plan with company match - Generous paid time off (PTO) policy - Tuition reimbursement and professional development opportunities - Employee stock purchase plan Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:00 PM, with flexibility for trade show and event schedules. ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Medical Equipment Manufacturing Company Size: 5,001-10,000 employees Founded: 1985 Company Description: - Hologic is an innovative medical technology company focused on enabling healthier lives everywhere, every day. - The company specializes in breast and skeletal health, diagnostic solutions, and GYN surgical solutions. - Hologic is passionate about advancing women’s health and well-being, with a strong commitment to developing and sharing robust, science-based certainty. Company Specialties: - Breast & Skeletal Health - Diagnostic Solutions - GYN Surgical Solutions Company Website: www.hologic.com ASSUMPTION: Hologic’s focus on women’s health and commitment to clinical excellence make it an attractive employer for candidates seeking to make a meaningful impact in the medical device industry. 📊 Role Analysis Career Level: Director-level role, reporting directly to the Vice President of Marketing for the Radiology & Biopsy division. Reporting Structure: This role will oversee a team of marketing professionals, including managers and specialists focused on trade shows, marketing communications, and other marketing initiatives. Work Arrangement: On-site, with flexibility for trade show and event travel. Growth Opportunities: - Potential to advance to a Vice President or higher-level marketing role within the organization. - Opportunities to expand marketing expertise and leadership skills through mentoring, coaching, and professional development programs. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance within the organization. 🌍 Location & Work Environment Office Type: Corporate headquarters with a modern, collaborative work environment. Office Location(s): 250 Campus Drive, Marlborough, MA 01752, US Geographic Context: - Marlborough, MA is located in the Boston metropolitan area, offering a mix of urban and suburban living options. - The area is known for its strong medical device and biotechnology industries, providing ample networking and professional development opportunities. Work Schedule: Full-time, with flexibility for trade show and event schedules. The role may require occasional overtime or weekend work to support trade shows and events. ASSUMPTION: The Marlborough, MA area offers a desirable work-life balance, with access to cultural attractions, outdoor recreation, and a strong job market. 💼 Interview & Application Insights Typical Process: 1. Online application review and resume screening. 2. Phone or video screening with the hiring manager. 3. In-person or virtual interview with the hiring manager and other key stakeholders. 4. Final interview with the Vice President of Marketing for the Radiology & Biopsy division. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Leadership and team management capabilities. - Marketing expertise and industry knowledge. - Communication and interpersonal skills. Application Tips: - Tailor your resume and cover letter to highlight your marketing leadership experience, strategic thinking, and industry-specific accomplishments. - Be prepared to discuss your approach to trade show planning, marketing communications, and team management during the interview. - Research Hologic’s products, mission, and values to demonstrate your enthusiasm for the role and the company. ATS Keywords: Marketing strategy, trade show planning, marketing communications, brand management, team leadership, medical device industry, healthcare sector, customer engagement, ROI, marketing analytics. ASSUMPTION: Hologic’s application process is designed to assess candidates’ strategic thinking, leadership, and marketing expertise, with a focus on their fit for the company’s mission and culture. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, Pardot) - CRM systems (e.g., Salesforce, HubSpot) - Marketing analytics and data visualization tools (e.g., Google Analytics, Tableau) - Microsoft Office Suite (Word, Excel, PowerPoint) ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and marketing analytics platforms is beneficial for success in this role. 👔 Cultural Fit Considerations Company Values: - Innovation - Quality - Integrity - Collaboration - Accountability Work Style: - Strategic and forward-thinking - Collaborative and team-oriented - Results-driven and accountable - Adaptable and responsive to change - Committed to continuous learning and improvement Self-Assessment Questions: - How do you align with Hologic’s commitment to advancing women’s health and well-being? - How have you demonstrated strategic thinking and leadership in previous marketing roles? - How do you foster a culture of innovation, collaboration, and accountability within your team? - How do you balance the need for strategic planning with the ability to adapt to changing market dynamics and customer needs? ASSUMPTION: Hologic values candidates who are passionate about women’s health, committed to strategic thinking and leadership, and able to thrive in a collaborative, results-driven work environment. 🛡️ Potential Challenges - Balancing strategic planning with day-to-day operational demands. - Managing a team through periods of change or growth. - Ensuring consistent and effective brand messaging across multiple marketing channels and touchpoints. - Maintaining a strong work-life balance while supporting trade shows and events. ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Product Marketing Manager: Focuses on product-specific marketing initiatives, while this role has a broader, division-wide scope. - Event Manager: Responsible for planning and executing individual events, whereas this role oversees the strategic direction and execution of multiple trade shows and events. - Marketing Director (Corporate): Oversees corporate-wide marketing initiatives, while this role is focused on the Radiology & Biopsy division. ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and marketing expertise, with a focus on driving business growth and customer engagement within the Radiology & Biopsy division. 📝 Sample Projects - Developing and executing a multi-year strategic marketing plan for the Radiology & Biopsy division. - Planning and executing a large-scale trade show or conference, with a focus on maximizing brand visibility, customer engagement, and ROI. - Launching a new marketing communications campaign to promote a recently approved medical device or diagnostic solution. ASSUMPTION: These sample projects demonstrate the strategic, leadership, and operational aspects of the role, with a focus on driving business growth and customer engagement. ❓ Key Questions to Ask During Interview - How does this role fit into the broader marketing strategy for the Radiology & Biopsy division? - What are the key priorities for the first 90 days in this role? - How does Hologic support the professional development and growth of its marketing team members? - What is the company’s approach to measuring the success of marketing initiatives and trade shows? - How does Hologic foster a culture of innovation, collaboration, and accountability within its marketing teams? ASSUMPTION: These questions demonstrate a candidate’s interest in the role, the company, and their fit within the broader marketing organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight your marketing leadership experience, strategic thinking, and industry-specific accomplishments. - Prepare for your interview by researching Hologic’s products, mission, and values, and practicing your responses to the key assessment areas and interview questions. - Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.