📌 Core Information
🔹 Job Title: Director, North America Regional Marketing
🔹 Company: Mimecast
🔹 Location: Lexington, Massachusetts, United States
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing integrated marketing campaigns across North America to drive pipeline generation and revenue growth
- Collaborating with North America sales teams and mentoring regional marketing managers
- Developing and executing regional marketing strategies aligned with revenue targets and business objectives
- Managing the annual field marketing budget for North America
- Partnering with global marketing teams and BDR/SDR leadership on campaigns, content, digital, and product marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the cybersecurity market and Mimecast solutions.
📋 Key Responsibilities
✅ Developing and executing integrated marketing campaigns across North America to drive pipeline generation and revenue growth
✅ Collaborating with North America sales teams and mentoring regional marketing managers to achieve revenue goals in the US, Canada, and Mexico
✅ Partnering with global marketing teams and BDR/SDR leadership on campaigns, content, digital, and product marketing initiatives
✅ Managing the annual field marketing budget for North America
✅ Developing and implementing an Account-Based Marketing (ABM) strategy to support Target Account Sales efforts
✅ Driving growth by developing and executing joint go-to-market (GTM) plans with strategic channel partners and technical alliance partners
ASSUMPTION: This role involves a significant amount of cross-functional collaboration, stakeholder management, and strategic planning.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA preferred
Experience: 10+ years of B2B marketing experience, with at least 5 years in cybersecurity or enterprise software
Required Skills:
- Proven track record of driving pipeline and revenue growth through field marketing programs
- Comfortable with day-to-day execution and longer-term planning
- Experience with marketing automation platforms (Marketo, Eloqua) and CRM systems (Salesforce)
- Experience leading teams of 7+ marketing professionals
- Strong understanding of enterprise security solutions and buyer personas
- Deep understanding of the cybersecurity landscape and competitive dynamic
Preferred Skills:
- Experience with ABM strategies and tools
- Fluency in Spanish or French
ASSUMPTION: Candidates with experience in the cybersecurity industry and a strong understanding of enterprise security solutions will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director-level role in cybersecurity with 10+ years of experience in the Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mimecast operates in the cybersecurity industry, focusing on email security, email continuity, email archiving, and cyber resilience solutions.
Company Size: Mimecast has 1,001-5,000 employees, making it a mid-sized company with a well-established presence in the market.
Founded: Mimecast was founded in 2003 and is headquartered in London, England, with additional offices in the United States, India, Germany, South Africa, Australia, the United Arab Emirates, Israel, and Canada.
Company Description:
- Mimecast is transforming the way businesses manage and secure human risk with its AI-powered, API-enabled connected human risk platform.
- The company's technology safeguards critical data and actively engages employees in reducing risk and enhancing productivity.
- More than 42,000 businesses worldwide trust Mimecast to help them keep ahead of the ever-evolving threat landscape.
Company Specialties:
- Email Security
- Email Continuity
- Email Archiving
- Services for Microsoft Office 365
- Web Security
- Cyber Resilience
- Awareness Training
- Human Risk Management
Company Website: https://www.mimecast.com/
ASSUMPTION: Mimecast's extensive experience and global presence make it a well-established player in the cybersecurity industry, offering applicants a stable and supportive work environment.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the VP of Integrated Marketing and overseeing a team of regional marketing managers.
Reporting Structure: The Director, North America Regional Marketing will report to the VP of Integrated Marketing and manage a team of regional marketing managers.
Work Arrangement: This role is on-site, with a requirement to travel up to 30% of the time for events, conferences, and customer meetings.
Growth Opportunities:
- Potential to advance to a VP or C-level role within the marketing organization
- Opportunities to expand responsibilities and impact the company's global marketing efforts
- Chance to develop leadership and mentoring skills by managing and coaching a team of regional marketing managers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization and make a substantial impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Mimecast's Lexington, Massachusetts office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 191 Spring St, Lexington, Massachusetts 02421, US
Geographic Context:
- The Lexington office is located in the Greater Boston area, providing easy access to major highways and public transportation.
- The area offers a mix of urban and suburban living, with numerous cultural attractions, restaurants, and outdoor recreation opportunities nearby.
- The cost of living in the Greater Boston area is higher than the national average, with median home prices and rental costs reflecting this.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work and adjusted hours to accommodate events and customer meetings.
ASSUMPTION: The Lexington office provides a modern, collaborative work environment that supports productivity and innovation, with easy access to major transportation hubs and numerous cultural attractions in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and qualifications
- In-depth phone or video interview with the hiring manager to assess cultural fit and strategic thinking
- On-site or virtual interview with the VP of Integrated Marketing to discuss leadership style and growth opportunities
- Final reference and background check
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and mentoring abilities
- Cross-functional collaboration and stakeholder management skills
- Deep understanding of the cybersecurity market and Mimecast solutions
Application Tips:
- Highlight relevant experience in cybersecurity or enterprise software marketing and any experience with ABM strategies and tools
- Tailor your resume and cover letter to emphasize your strategic thinking, leadership, and cross-functional collaboration skills
- Prepare for behavioral interview questions that focus on your experience managing teams, driving revenue growth, and executing marketing campaigns
ATS Keywords: B2B marketing, cybersecurity, enterprise software, pipeline generation, revenue growth, field marketing, sales collaboration, marketing automation, CRM systems, team leadership, account-based marketing, customer experience, go-to-market strategy, campaign execution, metrics reporting, market expansion
ASSUMPTION: Mimecast's interview process is designed to assess candidates' strategic thinking, leadership, and cross-functional collaboration skills, with a focus on cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketo or other marketing automation platforms
- Salesforce or other CRM systems
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Event planning and management tools (e.g., Cvent, Eventbrite)
ASSUMPTION: This role requires proficiency in marketing automation and CRM systems, as well as experience with project management and event planning tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Mimecast prioritizes customer success and satisfaction above all else
- Innovative: The company fosters a culture of continuous learning and improvement
- Collaborative: Mimecast encourages cross-functional collaboration and teamwork
- Accountable: Employees are held responsible for their actions and decisions, with a focus on delivering results
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute long-term marketing plans
- Data-driven: Candidates should be comfortable analyzing data and using it to inform decision-making
- Adaptable: The ideal candidate will be able to adapt to changing priorities and work in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline and revenue growth through field marketing programs?
- Are you comfortable leading and mentoring a team of 7+ marketing professionals?
- Do you have a deep understanding of the cybersecurity market and Mimecast solutions?
- Are you able to adapt to changing priorities and work in a dynamic, fast-paced environment?
ASSUMPTION: Mimecast values candidates who are strategic thinkers, data-driven, adaptable, and able to work collaboratively in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a team of regional marketing managers remotely, with travel requirements up to 30% of the time
- Balancing the need to drive revenue growth with the requirement to manage the annual field marketing budget for North America
- Keeping up with the ever-evolving threat landscape and adjusting marketing strategies accordingly
- Navigating a dynamic, fast-paced work environment with changing priorities and tight deadlines
ASSUMPTION: These challenges require strong leadership, adaptability, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on driving revenue growth and pipeline generation through integrated marketing campaigns across North America, with a specific emphasis on the cybersecurity market
- Compared to other director-level marketing roles, this position offers a higher degree of strategic influence and the opportunity to manage a larger marketing budget
- Career progression in this role may follow a path similar to other director-level marketing positions, with the potential to advance to VP or C-level roles within the marketing organization
ASSUMPTION: This role offers a unique opportunity to drive revenue growth and pipeline generation through integrated marketing campaigns across North America, with a specific emphasis on the cybersecurity market.
📝 Sample Projects
- Developing and executing a comprehensive regional marketing strategy for the US, Canada, and Mexico, aligned with revenue targets and business objectives
- Launching a targeted ABM campaign to support Target Account Sales efforts and accelerate opportunities
- Partnering with global marketing teams and BDR/SDR leadership to execute campaigns, content, digital, and product marketing initiatives
- Managing the annual field marketing budget for North America and optimizing spending to maximize ROI
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical nature of the role, requiring strong leadership, adaptability, and the ability to manage multiple priorities and stakeholders effectively.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the regional marketing function and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to cross-functional collaboration and stakeholder management, particularly with regards to working with sales teams?
- How does the company measure the success of its marketing campaigns and initiatives, and how is that information used to inform future strategies?
- What opportunities exist for growth and advancement within the marketing organization, and how does the company support employees in pursuing those opportunities?
ASSUMPTION: These questions are designed to assess the company's long-term vision, commitment to employee development, and opportunities for growth and advancement within the marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your strategic thinking, leadership, and cross-functional collaboration skills, with a focus on your experience in cybersecurity or enterprise software marketing
- Prepare for behavioral interview questions that focus on your experience managing teams, driving revenue growth, and executing marketing campaigns
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
