Sr. Field Marketing Manager, India

📌 Core Information

🔹 Job Title: Sr. Field Marketing Manager, India

🔹 Company: Wiz, Inc.

🔹 Location: Remote - India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-06-22

🔹 Experience Level: 10+ years

🔹 Remote Status: No (On-site)

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing demand generation and brand awareness strategies in India
• Collaborating with global marketing, sales, and product teams
• Delivering integrated marketing plans tailored to specific regional markets and target verticals
• Managing events, both in-person and virtual, to drive brand visibility and demand generation
• Generating qualified leads and supporting sales efforts through effective sales enablement
• Analyzing market trends, customer insights, and competitive landscape to inform marketing strategies
• Operating in a fast-paced, high-growth environment, requiring adaptability and a strong work ethic

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote setting, collaborating with global teams. The ideal candidate will have a proven track record in field marketing, with a strong focus on execution and results-driven strategies.

📋 Key Responsibilities

✅ Execute and optimize demand generation and brand awareness strategies in India, aligned with regional strategy

✅ Deliver integrated field marketing plans tailored to specific regional markets and target verticals

✅ Manage events, both in-person and virtual, to drive brand visibility and demand generation

✅ Collaborate with sales teams to create marketing assets and campaigns that support sales efforts in the field

✅ Generate qualified leads and align tightly with functional teams across campaigns, digital, ABM, and customer marketing

✅ Analyze and report on market trends, customer insights, and competitive landscape to inform marketing strategies

✅ Own swag stock, warehousing, and support vendors for the APAC region

✅ Serve as a brand ambassador for Wiz, building and nurturing relationships with key industry influencers, partners, and customers

ASSUMPTION: This role requires a strong focus on execution, with the ability to manage multiple projects and deadlines simultaneously. The ideal candidate will have a proven ability to plan, execute, and measure the success of both physical and virtual events, with a data-driven approach to campaign performance.

🎯 Required Qualifications

Education: Not specified

Experience: 8+ years of field marketing experience, preferably in B2B tech or cybersecurity

Required Skills:

• Proven ability to plan, execute, and measure the success of both physical and virtual events
• Experience with demand generation, lead nurturing, and account-based marketing (ABM) strategies
• Proficient with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, CMS)
• Excellent written and verbal communication skills, with the ability to collaborate across functions
• Ability to track and analyze campaign performance data
• Thrive in a fast-paced, startup environment, with an “inbox zero” mentality

Preferred Skills:

• Not specified

ASSUMPTION: Given the role's focus on execution and results-driven strategies, candidates with a proven track record in field marketing, particularly in B2B tech or cybersecurity, will be most competitive. Proficiency in CRM and marketing automation tools is essential, along with strong communication skills and the ability to thrive in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: Not specified (Industry standard range for a Sr. Field Marketing Manager in India: ₹25-35 LPA)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Performance bonuses
• Generous vacation policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Field Marketing Manager in India. Benefits may vary based on the company's standard benefits package for full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 501-1,000 employees

Founded: 2020

Company Description:

• Organizations of all sizes and industries use Wiz to rapidly identify and remove the most critical risks in AWS, Azure, GCP, OCI, Alibaba Cloud and Kubernetes so they can build faster and more securely.

Company Specialties:

• Cloud Security
• Risk Management
• Compliance

Company Website: https://www.wiz.io

ASSUMPTION: Wiz is a fast-growing company in the competitive cloud security industry, focusing on helping organizations build faster and more securely. This role offers an exciting opportunity to join a dynamic team and make a significant impact in a rapidly evolving market.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Marketing, India, and collaborates closely with global marketing, sales, and product teams.

Work Arrangement: On-site (Remote - India)

Growth Opportunities:

• Potential to take on additional responsibilities as the company grows and expands its marketing efforts in India
• Opportunities to collaborate with global teams and contribute to Wiz's overall marketing strategy
• Possibility to transition into a leadership role as the company continues to scale

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and contribute to Wiz's overall marketing strategy as the company continues to grow and scale.

🌍 Location & Work Environment

Office Type: Remote (India)

Office Location(s): Not specified (Remote work arrangement)

Geographic Context:

• India is the world's largest democracy and has a diverse cultural landscape, with a growing economy and a significant tech industry
• The Indian tech industry is expected to reach $350 billion by 2025, making it the third-largest in the world
• India's remote work culture has been growing, with an increasing number of companies adopting flexible work arrangements

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely

ASSUMPTION: This role requires a strong ability to work independently and manage time effectively in a remote setting. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have excellent communication skills to collaborate with global teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews
• Final round interviews with key stakeholders
• Background and reference checks

Key Assessment Areas:

• Field marketing experience and campaign execution
• Communication and collaboration skills
• Problem-solving and analytical skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant field marketing experience and achievements
• Prepare for behavioral interview questions that focus on your ability to execute campaigns, manage events, and collaborate with cross-functional teams
• Research Wiz's company culture and mission to demonstrate your enthusiasm for the role and alignment with the company's values

ATS Keywords: Field Marketing, Event Management, Demand Generation, Lead Generation, Sales Enablement, Market Insights, Operations, Logistics, Brand Enablement, CRM Tools, Marketing Automation, Campaign Performance, Fast-Paced Environment, B2B Tech, Cybersecurity

ASSUMPTION: The interview process for this role will focus on assessing the candidate's field marketing experience, communication skills, and ability to thrive in a fast-paced, high-growth environment. Candidates should be prepared to discuss their experience with demand generation, lead nurturing, and account-based marketing strategies, as well as their proficiency with CRM and marketing automation tools.

🛠 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and resilient

Self-Assessment Questions:

• How do you ensure that your marketing efforts resonate with key target audiences and generate qualified leads?
• Can you provide an example of a successful field marketing campaign you've executed, and how you measured its performance?
• How do you stay organized and manage your time effectively in a remote work environment?

ASSUMPTION: Candidates should be prepared to discuss their alignment with Wiz's company values and work style, as well as their ability to thrive in a fast-paced, remote work environment. The ideal candidate will have a strong customer focus, be data-driven and results-oriented, and be able to collaborate effectively with global teams.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration with global teams
• The fast-paced nature of the role may require long hours and tight deadlines
• The role may involve frequent travel for events and conferences
• The competitive nature of the cloud security industry may present challenges in terms of market differentiation and customer acquisition

ASSUMPTION: Candidates should be prepared to discuss their strategies for overcoming these potential challenges and their ability to thrive in a fast-paced, remote work environment. The ideal candidate will have a strong customer focus, be data-driven and results-oriented, and be able to collaborate effectively with global teams.

📈 Similar Roles Comparison

• This role is similar to other Field Marketing Manager positions in the B2B tech or cybersecurity industry, with a focus on demand generation, event management, and sales enablement
• However, this role is unique in its focus on the Indian market and the need to collaborate with global teams to execute regional marketing strategies
• Candidates should have experience working in a remote or hybrid work environment and be comfortable managing global teams and projects

ASSUMPTION: Candidates should be prepared to discuss their experience with regional marketing strategies and their ability to collaborate effectively with global teams. The ideal candidate will have a strong understanding of the Indian market and the unique challenges and opportunities it presents for cloud security providers.

📝 Sample Projects

• Executing a successful field marketing campaign that generated a significant number of qualified leads and contributed to the company's revenue growth
• Managing a large-scale event, such as a user conference or trade show, with a high level of organization and attention to detail
• Developing and implementing a successful account-based marketing (ABM) strategy that targeted high-value customers and drove significant revenue growth

ASSUMPTION: Candidates should be prepared to discuss their experience with these types of projects and their ability to execute them successfully in a remote work environment. The ideal candidate will have a strong track record of driving results and generating qualified leads through effective field marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for the Indian market and how this role fits into that strategy?
• How do you collaborate with global teams to execute regional marketing strategies, and what tools do you use to facilitate communication and collaboration?
• Can you provide an example of a successful field marketing campaign you've executed, and how you measured its performance?
• How do you stay organized and manage your time effectively in a remote work environment, especially when working with global teams across different time zones?
• What strategies do you have in place to ensure that your marketing efforts resonate with key target audiences and generate qualified leads?

ASSUMPTION: Candidates should be prepared to ask thoughtful questions about the role, the company's marketing strategy, and the team they will be working with. The ideal candidate will be curious, engaged, and eager to contribute to Wiz's success in the Indian market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant field marketing experience and achievements
• Prepare for behavioral interview questions that focus on your ability to execute campaigns, manage events, and collaborate with cross-functional teams
• Research Wiz's company culture and mission to demonstrate your enthusiasm for the role and alignment with the company's values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.