📌 Core Information
🔹 Job Title: Director of Brand
🔹 Company: Too Good To Go
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Environmental Services
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading global brand strategy to drive impact and inspire community
- Ensuring brand consistency across all touchpoints and regions
- Collaborating with local teams to align regional activities with global strategy
- Building and leading a team of brand marketers
- Working in a fast-paced, high-growth, and mission-driven environment
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of global brand management. The ideal candidate will have extensive experience in brand leadership, with a proven track record in global brand strategy and execution.
📋 Key Responsibilities
✅ Build and lead the development of comprehensive brand plans that align with business objectives and mission impact
✅ Define clear messaging frameworks, strategic objectives, and measurable KPIs for each brand initiative
✅ Serve as the voice of the brand across all campaigns, ensuring relevance, resonance, and consistency with target audiences
✅ Consolidate creative strategy, messaging, and media plans in close collaboration with digital, creative, and communication teams
✅ Lead the execution and performance tracking of brand campaigns, ensuring excellence in delivery and alignment across teams
✅ Coordinate with key stakeholders across local markets to ensure flawless execution and cultural relevance of brand initiatives
✅ Support reporting efforts by analyzing results, monitoring performance metrics, and sharing actionable insights and key learnings
✅ Safeguard brand consistency across all touchpoints and regions, maintaining a unified and recognizable brand identity
✅ Partner with internal creative teams to evolve and articulate our brand identity, tone of voice, and visual expression
✅ Ensure a seamless brand experience across the full user journey — from marketing materials to product interaction
✅ Collaborate with local teams to align regional activities with global brand strategy and guidelines
✅ Work closely with People & Culture and Internal Communications teams to shape and amplify our employer brand
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration. The ideal candidate will have experience working with cross-functional teams and managing creative agencies and internal creative teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A relevant Master's degree is a plus.
Experience: Extensive brand leadership experience, including global or multi-market brand strategy and execution (10+ years).
Required Skills:
- Proven track record of building and evolving brand platforms across digital, experiential, and product environments
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand plans
- Deep understanding of brand architecture, messaging frameworks, and positioning in a global context
- Ability to balance global consistency with local market relevance and flexibility
- Exceptional communication and leadership skills, with experience influencing at senior levels
- Professional proficiency in English; additional languages are a plus
Preferred Skills:
- Experience working in a fast-paced, high-growth, or scale-up environment
- Experience managing and inspiring creative agencies and internal creative teams
ASSUMPTION: The ideal candidate will have a strong passion for sustainability, purpose-led brands, and Too Good To Go’s mission to fight food waste.
💰 Compensation & Benefits
Salary Range: £120,000 - £150,000 per annum (estimated based on industry standards for a Director of Brand role in London)
Benefits:
- Work Flexibly: Enjoy hybrid working from our great offices, at home, or abroad. Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
- Health insurance and pension plans (subject to country of employment)
- Additional days off for significant life events
- Regular social events like summer and winter parties
- Coffee, snacks, and fully-equipped kitchens
- Get to know our community with a monthly free Surprise Bag
- Paid volunteer time through our Shareback volunteering programme
- Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups
Working Hours: Full-time, 40 hours per week. Flexible working hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Brand role in London. The final salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Too Good To Go operates in the environmental services industry, focusing on reducing food waste through a B2C marketplace for surplus food.
Company Size: Too Good To Go is a mid-sized company with 1,001-5,000 employees globally. This size offers a balance between a well-established organization and the agility of a smaller company.
Founded: Too Good To Go was founded in 2015 in Copenhagen, Denmark.
Company Description:
- Too Good To Go is a certified B Corp social impact company that connects users with partner stores to rescue unsold food and stop it from going to waste.
- The company has 85 million registered users and 150,000 active partners in 17 countries across Europe and North America.
- Since its launch, Too Good To Go has helped to save over 280 million meals from going to waste, the equivalent to 770,000 tons of CO2e avoided.
Company Specialties:
- Food waste reduction
- Sustainability
- Online marketplace
- Circular economy
- Zero Waste
Company Website: Too Good To Go
ASSUMPTION: Too Good To Go's mission-driven approach and commitment to sustainability make it an attractive employer for candidates passionate about making a positive impact.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Director of Brand will oversee a team of brand marketers and collaborate with cross-functional teams, including digital, creative, and communication teams.
Work Arrangement: This role is based in London, United Kingdom, with a hybrid work arrangement, allowing for a combination of remote and on-site work.
Growth Opportunities:
- As Too Good To Go continues to expand globally, there may be opportunities for the Director of Brand to grow into a more senior role or take on additional responsibilities.
- The company's fast-paced growth environment provides ample opportunities for professional development and career advancement.
- The Director of Brand will have the chance to shape and evolve the brand, leaving a lasting impact on the company's success.
ASSUMPTION: The ideal candidate for this role will have a strategic mindset, strong leadership skills, and a deep understanding of global brand management. They will also be passionate about Too Good To Go's mission to fight food waste and make a positive impact on the environment.
🌍 Location & Work Environment
Office Type: Too Good To Go's London office is a collaborative and inclusive workspace, designed to facilitate teamwork and creativity.
Office Location(s): The City Arcade, Curtain Road, London, England EC2A 3LT, GB
Geographic Context:
- London is a major global city with a diverse and multicultural population.
- The city is known for its vibrant food scene, with numerous restaurants, cafes, and food markets offering a wide range of cuisines.
- London is also home to numerous tech startups and innovative companies, providing ample opportunities for networking and professional growth.
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. However, the company offers flexible working hours and remote work options to accommodate individual needs.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and be able to thrive in a hybrid work setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the People & Culture team
- Video interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and analytical skills
- Brand management experience and expertise
- Leadership and team management skills
- Cultural fit and alignment with Too Good To Go's mission and values
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills for this role.
- Showcase your understanding of Too Good To Go's mission and how your skills and experience align with the company's goals.
- Prepare examples of your brand management achievements and how you've driven impact and inspired communities in previous roles.
- Research Too Good To Go's brand and be prepared to discuss your ideas for evolving and strengthening the brand in a global context.
ATS Keywords: Brand leadership, global brand strategy, cross-functional collaboration, strategic thinking, brand architecture, messaging frameworks, creative agency management, storytelling, communication skills, leadership skills, sustainability, purpose-led brands, fast-paced environment
ASSUMPTION: The ideal candidate will have a strong passion for Too Good To Go's mission and be able to articulate their alignment with the company's values and culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (Asana, Trello, Jira)
- Brand management software (Brandfolder, Frontify, Bynder)
- Design tools (Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The ideal candidate will have experience working with a variety of brand management tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Data-driven and results-oriented
- Mission-driven and passionate about sustainability
Self-Assessment Questions:
- How do you align with Too Good To Go's value of 'We Win Together' and what specific examples can you provide from your past experiences?
- How comfortable are you working in a hybrid work environment, and how do you ensure productivity and collaboration with remote team members?
- How do you approach balancing global brand consistency with local market relevance and flexibility, and can you provide an example from a previous role?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong cultural fit with Too Good To Go's values and work style, and be able to provide specific examples of how they've embodied these values in previous roles.
⚠️ Potential Challenges
- Managing a global brand in a fast-paced, high-growth environment can be challenging, requiring strong leadership, strategic thinking, and adaptability.
- The role may require frequent travel to collaborate with local teams and stakeholders across different time zones.
- Balancing global brand consistency with local market relevance and flexibility can be complex and may require navigating cultural and linguistic differences.
- The role may involve managing a team of brand marketers, requiring strong leadership, mentoring, and coaching skills.
- The London office is located in a bustling, urban environment, which may present challenges for candidates who prefer a quieter, more suburban work environment.
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and be able to navigate the unique challenges and opportunities that come with managing a global brand in a high-growth company.
📈 Similar Roles Comparison
- Compared to other Director of Brand roles, this position offers a unique opportunity to work for a mission-driven company with a strong focus on sustainability and social impact.
- Too Good To Go's global presence and rapid growth provide a challenging and dynamic environment for a brand leader, with ample opportunities for professional development and career advancement.
- This role may require more frequent travel and a greater emphasis on global brand consistency compared to similar roles in smaller, more localized companies.
ASSUMPTION: The ideal candidate will be drawn to Too Good To Go's mission and be excited about the opportunity to make a positive impact on the environment through their work.
📝 Sample Projects
- Developing and executing a global brand campaign to launch Too Good To Go in a new market, requiring extensive research, strategic planning, and cross-functional collaboration
- Conducting a comprehensive brand audit and providing data-driven recommendations for evolving Too Good To Go's brand identity, tone of voice, and visual expression
- Managing a team of brand marketers to create and implement a global brand style guide, ensuring consistent application across all touchpoints and regions
ASSUMPTION: The ideal candidate will have experience working on similar brand management projects and be able to provide specific examples of their achievements and the impact they've made in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brand and how this role fits into that strategy?
- How does Too Good To Go support the professional development and growth of its brand team members?
- Can you provide an example of a successful global brand campaign that Too Good To Go has executed, and what made it so effective?
- How does Too Good To Go approach balancing global brand consistency with local market relevance and flexibility, and can you provide an example from a previous campaign?
- What are the key challenges and opportunities facing the brand team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: The ideal candidate will be proactive and inquisitive, using the interview process to gain a deep understanding of Too Good To Go's brand strategy, culture, and long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills for this role.
- Prepare examples of your brand management achievements and how you've driven impact and inspired communities in previous roles.
- Research Too Good To Go's brand and be prepared to discuss your ideas for evolving and strengthening the brand in a global context.
- Follow up with the Too Good To Go People & Culture team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
