Director of Brand and Marketing - Remote

📌 Core Information

🔹 Job Title: Director of Brand and Marketing - Remote

🔹 Company: Mary’s Meals International

🔹 Location: Glasgow, Scotland, United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: Non-profit, Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the global brand and marketing strategy for Mary’s Meals International.
• Growing the supporter base and driving income by optimizing the presentation of the Mary’s Meals brand and marketing efforts.
• Providing strategic direction and leadership to three sub-teams of experts in Brand & Marketing, Digital Experience, and Creative Solutions.
• Working as a strategic partner with the Growth Senior Leadership Team.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and experience in brand and marketing to drive organizational growth and impact.

📋 Key Responsibilities

✅ Develop and deliver an annual global donor engagement and growth strategy that connects with the Mary’s Meals family, inspires new audiences, and grows our global movement.

✅ Hold responsibility for global brand development and integrity, ensuring the Mary’s Meals brand remains relevant, inspiring, and unique.

✅ Oversee the creation of marketing campaigns fit for multiple channels.

✅ Actively seek out external trends and drive innovation at Mary’s Meals, ensuring we have the right data insight, marketing technology, and channels available to support growth.

✅ Provide strategic direction and leadership to your teams, promoting a culture of accountability, engagement, and empowerment.

✅ Work as a strategic partner, as part of the Growth Senior Leadership Team.

ASSUMPTION: The role involves a high degree of strategic planning, team leadership, and cross-functional collaboration to achieve organizational goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate qualification would be an asset.

Experience: Proven track record in leadership within brand and marketing, with experience in developing and executing innovative global marketing strategies. Experience within an international non-profit organization would be beneficial but not essential.

Required Skills:

• Proven leadership and management skills, with the ability to inspire and motivate teams.
• Experience in developing and executing global marketing strategies, as well as tailoring campaigns for international markets.
• Strong understanding of donor experience and relevant marketing technologies.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work effectively in a matrix organization and collaborate with diverse stakeholders.

Preferred Skills:

• Experience working in a non-profit organization or similar context.
• Fluency in additional languages.
• Experience with CRM systems and marketing automation tools.

ASSUMPTION: The ideal candidate will have a strong background in brand and marketing leadership, with a proven track record of driving brand equity and organizational growth. They will also demonstrate a commitment to the mission, vision, and values of Mary’s Meals.

💰 Compensation & Benefits

Salary Range: £62,355 plus benefits (Our pay philosophy ensures consistency across locations and salaries. The starting salary for this opportunity plus benefits depends on location of the candidate.)

Benefits:

• 34 days annual leave (pro-rated for part-time working patterns) including bank holidays, increasing by 1 day each completed calendar year, to a maximum of 39 days (+ option to buy another week)
• Flexible working
• Employee Assistance Programme
• Life assurance
• Medical insurance for candidates located in Kenya, Liberia, Malawi, and Zambia
• Pension - depending on the location of the candidate. For international candidates - any pension contribution paid as part of salary will be subject to normal statutory deductions/taxation

Working Hours: Full-time (37.5 hours per week), with flexibility to work remotely globally.

ASSUMPTION: The salary range provided is based on the UK market rate for similar roles in the non-profit sector. Salaries may vary depending on the candidate's location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mary’s Meals is a global non-profit organization focused on providing nutritious school meals to children in poverty-stricken areas worldwide. They operate in 16 countries and feed over 2.6 million children daily.

Company Size: Mary’s Meals International has 201-500 employees globally, with a headquarters in Glasgow, Scotland. This size allows for a more intimate work environment with ample opportunities for growth and impact.

Founded: Mary’s Meals was founded in 2002 and has since grown into a global movement, changing the lives of millions of children worldwide.

Company Description:

• Mary’s Meals provides one daily meal in a place of education to attract chronically hungry children into a classroom, where they receive an education that can be their ladder out of poverty.
• The organization uses locally grown food to support the local economy and keeps running costs low to ensure that at least 93% of donations go towards its charitable work.
• Mary’s Meals is committed to a culture of safeguarding and preventing unwanted behavior at work, ensuring the best interest of the communities they serve.

Company Specialties:

• charity
• third sector
• world hunger
• child hunger
• non-profit
• education

Company Website: Mary’s Meals Website

ASSUMPTION: Mary’s Meals is a values-driven organization with a strong commitment to its mission and the communities it serves. The company places a high emphasis on safeguarding and ensuring the best interest of its beneficiaries.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Growth Officer and overseeing three sub-teams.

Reporting Structure: The Director of Brand and Marketing will report to the Chief Growth Officer and oversee the Brand & Marketing, Digital Experience, and Creative Solutions teams.

Work Arrangement: This role is remote and can be performed from anywhere globally, with flexibility to work across different time zones.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities to shape the organization's brand and marketing strategy and drive its global growth.
• With a matrix organization structure, there may be opportunities to collaborate with other departments and expand one's influence within the organization.
• Mary’s Meals is a growing organization, offering potential career progression as the company expands its reach and impact.

ASSUMPTION: This role presents significant opportunities for professional growth and impact, as the Director of Brand and Marketing will play a crucial part in driving the organization's global mission and vision.

🌍 Location & Work Environment

Office Type: Remote (Global)

Office Location(s): Glasgow, Scotland (Headquarters) with global remote teams

Geographic Context:

• Glasgow, Scotland, is the headquarters location, with a vibrant and multicultural city center, offering a mix of urban and suburban living options.
• Mary’s Meals operates globally, with remote teams based in various countries and time zones.
• The organization has a strong presence in Africa, Asia, and Europe, with plans for continued expansion.

Work Schedule: Full-time (37.5 hours per week), with flexibility to work remotely globally and across different time zones.

ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while also enabling collaboration with a diverse global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Initial screening and phone/ video interview with the HR team.
• In-depth interview with the hiring manager and relevant team members.
• Final interview with the Chief Growth Officer and potential presentation or case study.

Key Assessment Areas:

• Strategic thinking and leadership skills.
• Understanding of the non-profit sector and Mary’s Meals' mission and values.
• Experience in global brand and marketing strategy development.
• Ability to work effectively in a matrix organization and collaborate with diverse stakeholders.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Mary’s Meals' mission and values, and how your personal values align with the organization's.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
• Research the organization and its global impact to show your enthusiasm and commitment to the role.

ATS Keywords: Brand development, global marketing strategy, non-profit, leadership, matrix organization, stakeholder collaboration, donor experience, marketing technology

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on cultural fit and alignment with Mary’s Meals' mission and values.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The ideal candidate will have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Commitment to the mission of ending child hunger through education.
• Respect for the dignity of every human being and family life.
• Good stewardship of the resources entrusted to the organization.

Work Style:

• Collaborative and supportive team environment.
• Focus on results and impact, with a strong commitment to the organization's mission.
• Adaptability and flexibility, given the global and remote nature of the organization.

Self-Assessment Questions:

• How do your personal values align with Mary’s Meals' mission and values?
• Can you provide an example of a time when you had to adapt to a new work environment or culture, and how did you approach it?
• How do you ensure that you maintain a strong focus on results and impact, even in a remote and global work environment?

ASSUMPTION: Mary’s Meals places a high emphasis on cultural fit and alignment with its mission and values. Candidates should be prepared to demonstrate their commitment to the organization's goals and their ability to work effectively in a global and remote team.

⚠️ Potential Challenges

• Managing a remote global team with diverse time zones and cultural backgrounds.
• Balancing the need for global consistency in branding and marketing with the requirement for local adaptation and relevance.
• Ensuring that marketing efforts and campaigns align with the organization's mission and values, while also driving growth and income.
• Keeping up with the latest trends and innovations in the marketing and non-profit sectors, while also maintaining a strong focus on the organization's core mission.

ASSUMPTION: The ideal candidate will have experience navigating complex, global organizations and be able to balance strategic thinking with practical implementation and adaptation.

📈 Similar Roles Comparison

• This role is unique in its focus on driving global brand and marketing strategy for a non-profit organization with a strong commitment to its mission and values.
• Compared to similar roles in the private sector, this position offers the opportunity to make a significant impact on a global scale, while also working for a values-driven organization.
• Career progression in this role may involve moving into other senior leadership positions within the organization or taking on additional responsibilities as the organization grows and expands its impact.

ASSUMPTION: This role presents a unique opportunity for candidates seeking to make a significant impact in the non-profit sector, while also developing their leadership and strategic thinking skills.

📝 Sample Projects

• Developing and implementing a global brand refresh strategy to ensure consistency and relevance across multiple markets and cultures.
• Creating and executing a multi-channel marketing campaign to raise awareness and drive donations for a specific fundraising initiative or appeal.
• Conducting market research and analysis to identify trends and opportunities in the non-profit sector, and developing data-driven strategies to capitalize on these insights.

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to deliver results and impact in a global and remote work environment.

❓ Key Questions to Ask During Interview

• Can you describe the organization's approach to global brand consistency and local adaptation, and how this role fits into that strategy?
• How does the Growth Senior Leadership Team collaborate and make decisions, and how would this role contribute to that process?
• Can you provide an example of a time when the organization had to adapt its marketing strategy or approach due to changes in the external environment, and how was that handled?
• How does the organization support the professional development and growth of its employees, particularly in senior leadership roles?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to the organization's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, and demonstrate your understanding of Mary’s Meals' mission and values.
• Prepare for phone or video interviews with the HR team and the hiring manager, focusing on your leadership, strategic thinking, and problem-solving skills.
• If invited for a final interview, be prepared to present or discuss a relevant case study or project that showcases your ability to drive brand and marketing strategy in a global and remote work environment.
• Follow up with the hiring manager after your interview to express your continued interest in the role and reiterate your qualifications and fit for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.