Director of Brand Content

📌 Core Information

🔹 Job Title: Director of Brand Content

🔹 Company: Everyday Dose Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a holistic content strategy across all brand channels
• Building and managing a world-class content studio
• Driving YouTube growth and optimization
• Overseeing content production and team management
• Analyzing performance and optimizing content for better engagement and results

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a deep understanding of YouTube and content marketing. The ideal candidate will have experience in a DTC or high-growth consumer brand and be comfortable managing teams and production workflows.

📋 Key Responsibilities

✅ Own the holistic content strategy across all brand channels (YouTube, Instagram, TikTok, Meta Ads, Website, Email, Retail Screens, CTV, and more)

✅ Architect a world-class content studio—processes, pipelines, playbooks, and team structure

✅ Develop and evolve our content calendar in collaboration with Brand, Growth, and Product teams

✅ Lead and grow our YouTube presence with original episodic content, brand storytelling, creator collaborations, and SEO-optimized strategy

✅ Oversee scripting, shooting, editing, publishing, and performance analysis of all YouTube content

✅ Build systems for ideation and testing that optimize for watch time, engagement, and subscriber growth

✅ Hire and manage in-house creators, editors, and freelancers; oversee all stages of content production from concept through delivery

✅ Develop scalable creative systems that allow us to produce content quickly without sacrificing quality

✅ Collaborate with Growth and Paid Media teams to adapt organic content into high-performing paid assets

✅ Define KPIs across organic and paid content; report on performance with insights and creative recommendations

✅ Maintain a test-and-learn culture, with a focus on storytelling, retention, and audience value

✅ Leverage trends, audience feedback, and platform changes to evolve our content roadmap

ASSUMPTION: This role requires a strong understanding of content strategy, YouTube optimization, and team management. The ideal candidate will be able to balance strategic thinking with hands-on execution and have a proven track record in content production and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5-10+ years of content strategy and production experience, ideally in a DTC or high-growth consumer brand

Required Skills:

• Deep YouTube knowledge—algorithms, formats, retention tactics, community building, and monetization
• Obsession with creative execution and building systems that scale
• Proven experience managing multi-disciplinary creative teams and content production workflows (in-house and freelance)
• Ability to translate brand positioning and strategy into assets that drive performance and loyalty
• Clear communicator, creative thinker, and low-ego collaborator
• Eye for talent and finger on the pulse of creators, trends, and culture

Preferred Skills:

• Background in journalism, video production, or performance marketing
• Experience working with a fast-growing YouTube channel or a fast-growing content-first brand
• Experience working in CPG or wellness
• Familiarity with paid content strategy and creative testing
• You’ve built a content studio or video-first brand from the ground up

ASSUMPTION: The ideal candidate will have a strong background in content strategy and production, with a focus on YouTube optimization and team management. Experience in a DTC or high-growth consumer brand is highly preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Content role with 5-10 years of experience in a high-growth consumer brand)

Benefits:

• Competitive salary + performance-based bonus
• Equity opportunities
• Health, dental, and vision benefits
• Unlimited PTO
• Remote flexibility
• Access to the best functional coffee on the planet

Working Hours: Full-time (40 hours per week), with flexibility for a remote work arrangement

ASSUMPTION: The salary range is based on industry standards for a Director of Content role with the required experience level. Benefits are competitive and include health insurance, equity opportunities, and unlimited PTO.

📌 Applicant Insights

🔍 Company Context

Industry: Everyday Dose Inc. operates in the Food and Beverage Services industry, focusing on functional coffee and wellness products.

Company Size: The company has 51-200 employees, which means it is a mid-sized organization. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger company.

Founded: Everyday Dose Inc. was founded in 2021, making it a relatively new but rapidly growing company.

Company Description:

• Everyday Dose Inc. offers an alternative to normal coffee and stimulants by combining functional mushrooms, collagen protein, and nootropics to activate the user's DOSE (Dopamine, Oxytocin, Serotonin & Endorphins).
• The company aims to provide a better coffee experience by addressing the challenges associated with traditional coffee, such as jitters, bloating, and stomach problems.
• Everyday Dose Inc. has served over 1,000,000 customers in the past three years and is on track to reach 150,000,000 coffee drinkers worldwide.

Company Specialties:

• Functional coffee
• Wellness products
• Direct-to-consumer sales
• E-commerce

Company Website: http://www.everydaydose.com

ASSUMPTION: Everyday Dose Inc. is a fast-growing company in the functional coffee and wellness space, with a strong focus on innovation and customer satisfaction. The company's young age and rapid growth present exciting opportunities for career development and growth.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in content strategy and production.

Reporting Structure: The Director of Brand Content will report directly to the Chief Marketing Officer (CMO) and will oversee a team of in-house creators, editors, and freelancers.

Work Arrangement: This role is remote-friendly, with the option to work from anywhere in the United States. However, the ideal candidate should be comfortable working in a remote team environment and be able to collaborate effectively with team members across different time zones.

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the Director of Brand Content to expand their team and take on more responsibilities.
• The ideal candidate will have the opportunity to shape the company's content strategy and make a significant impact on its overall success.
• With the company's focus on innovation and continuous improvement, there will be ample opportunities for professional development and growth.

ASSUMPTION: The Director of Brand Content role offers a unique opportunity to lead the development and execution of a holistic content strategy for a fast-growing company in the functional coffee and wellness space. The ideal candidate will have a strong background in content strategy and production, with a focus on YouTube optimization and team management.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from anywhere in the United States

Office Location(s): The company's headquarters is located in Austin, TX, but employees are not required to be based in this location.

Geographic Context:

• The United States is a large and diverse country, offering a wide range of cultural, recreational, and professional opportunities.
• The company's remote-friendly work arrangement allows employees to live and work in various locations, providing flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week), with flexibility for a remote work arrangement

ASSUMPTION: The remote-friendly work arrangement offers employees the flexibility to live and work in various locations, providing a better work-life balance and the opportunity to explore different parts of the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Portfolio review and content strategy presentation
• Final interview with the CMO and other key stakeholders

Key Assessment Areas:

• Content strategy and execution
• YouTube optimization and management
• Team management and leadership
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best content strategy and production work
• Be ready to discuss your approach to YouTube optimization and management
• Demonstrate your ability to lead and manage a team of creators and editors

ATS Keywords: Content strategy, YouTube optimization, team management, content production, performance optimization, brand storytelling, SEO optimization, audience engagement, trend analysis, collaboration, creative systems, data analysis, community building, monetization, content calendar development

ASSUMPTION: The application process for this role will focus on assessing the candidate's content strategy and production skills, as well as their ability to lead and manage a team. The ideal candidate will have a strong background in content strategy and production, with a focus on YouTube optimization and team management.

🛠️ Tools & Technologies

• YouTube Studio
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Content management systems (e.g., WordPress, Contentful)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, YouTube Analytics)

ASSUMPTION: The ideal candidate will have experience with various content creation and management tools, as well as a strong understanding of YouTube Studio and video editing software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning
• Integrity

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have a strong background in content strategy and production, with a focus on YouTube optimization and team management?
• Are you passionate about wellness and functional coffee, and excited about the opportunity to make a significant impact on a growing company?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Everyday Dose Inc., with a passion for innovation, customer-centricity, and collaboration. They will be comfortable working remotely and have a strong background in content strategy and production, with a focus on YouTube optimization and team management.

⚠️ Potential Challenges

• The role requires a high degree of strategic thinking and creativity, as well as the ability to manage and lead a team of creators and editors
• The company is growing rapidly, which may present challenges in terms of prioritization and resource allocation
• The role may require occasional travel for events, conferences, or team-building activities
• The company's remote-friendly work arrangement may present challenges in terms of communication and collaboration across different time zones

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, innovative environment and be comfortable working remotely. They will have a strong background in content strategy and production, with a focus on YouTube optimization and team management, and be excited about the opportunity to make a significant impact on a growing company.

📈 Similar Roles Comparison

• This role is unique in that it combines strategic content leadership with hands-on content production and optimization, with a focus on YouTube growth and management
• Similar roles in other companies may focus more on content strategy or content production, but not both
• This role offers a unique opportunity to shape the content strategy and production process for a fast-growing company in the functional coffee and wellness space

ASSUMPTION: The Director of Brand Content role at Everyday Dose Inc. is unique in its focus on both strategic content leadership and hands-on content production and optimization, with a focus on YouTube growth and management. The ideal candidate will have a strong background in both content strategy and production, with a focus on YouTube optimization and team management.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch, including YouTube optimization and management
• Managing a team of creators and editors to produce a series of branded content videos, from concept to delivery
• Analyzing content performance data to identify trends and opportunities for optimization and growth

ASSUMPTION: The ideal candidate will have experience with a wide range of content strategy and production projects, with a focus on YouTube optimization and management. They will be able to demonstrate their ability to lead and manage a team, as well as their ability to analyze and optimize content performance data.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into that overall vision?
• How does the company support the growth and development of its content team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach collaboration and communication in a remote work environment?
• What are the biggest challenges facing the content team, and how can this role help address them?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions about the company's content strategy, team dynamics, and growth opportunities. They will be excited about the opportunity to make a significant impact on a growing company and will be eager to understand the challenges and priorities facing the content team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best content strategy and production work
• Be ready to discuss your approach to YouTube optimization and management
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.