Director of Brand

📌 Core Information 🔹 Job Title: Director of Brand 🔹 Company: Payscale 🔹 Location: Seattle, Washington, United States 🔹 Job Type: Full-Time 🔹 Category: Brand Management 🔹 Date Posted: July 7, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: Remote Solely 🚀 Job Overview Key aspects of this role include: - Leading brand strategy and overseeing creative, content, and communications functions - Monitoring and managing brand equity, tracking brand health metrics, and implementing strategies to enhance brand perception and loyalty - Overseeing the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice - Building and leading a multidisciplinary team across creative, content, and communications, providing guidance, mentorship, and clear direction to achieve brand objectives - Collaborating with product marketing, demand generation, and customer success to unify messaging and amplify the brand story across touchpoints - Establishing clear KPIs for brand health, creative performance, and content impact; continuously optimizing based on insights ASSUMPTION: This role requires a strategic and visionary leader with a strong grasp of branding, marketing, and consumer behavior. The ideal candidate will align cross-functional teams around a unified brand narrative, drive brand growth, enhance brand equity, and deliver on the brand promise. 📋 Key Responsibilities ✅ Brand Strategy & Management - Monitor and manage brand equity, tracking brand health metrics, and implementing strategies to enhance brand perception and loyalty - Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice - Build and lead a multidisciplinary team across creative, content, and communications, providing guidance, mentorship, and clear direction to achieve brand objectives - Collaborate with product marketing, demand generation, and customer success to unify messaging and amplify the brand story across touchpoints - Establish clear KPIs for brand health, creative performance, and content impact; continuously optimize based on insights ✅ Creative Direction - Oversee the evolution and execution of the visual identity across channels, ensuring creative output is compelling, consistent, and aligned with brand strategy - Provide direction to in-house creative teams and external agency partners to represent the brand aesthetic consistently ✅ Content Strategy - Own the company’s content vision and strategy, including downloadable content assets, lead magnets, research reports, blog, video, and social media - Ensure content reinforces brand positioning, engages key audiences, and supports the full buyer journey - Develop scalable processes for distributing and syndicating content assets for maximum impact - Maintain and elevate Payscale’s history of data-driven storytelling and providing strategic market insights and trends ASSUMPTION: This role requires strong leadership, strategic thinking, and a deep understanding of branding, marketing, and consumer behavior. The ideal candidate will be able to balance data-driven insights with creative intuition to drive brand success. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field (MBA preferred) Experience: - 10+ years of experience in brand, creative, content, or communications leadership roles, ideally in B2B SaaS or high-growth tech Required Skills: - Proven ability to lead multidisciplinary teams and develop brand systems from the ground up - Strong portfolio showcasing creative leadership and impactful brand storytelling - Excellent communication skills and experience influencing stakeholders across levels - Deep understanding of how to scale brand identity across global, digital-first environments - Strong project management skills and ability to manage multiple projects simultaneously and ensure timely delivery - Proficiency in marketing and advertising platforms, such as Marketo, Salesforce, Asana, Muck Rack, Canva, and other tools Preferred Skills: - Experience working with Payscale's specific marketing and sales platforms - Familiarity with Payscale's industry and target audience - Knowledge of Payscale's products and services ASSUMPTION: While Payscale values industry-specific experience, they are open to considering candidates from related fields who can demonstrate transferable skills and a strong understanding of the B2B SaaS landscape. 💰 Compensation & Benefits Salary Range: $175,000 - $262,600 per year (exclusive of fringe benefits or potential bonuses) Benefits: - Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale - Unlimited infertility coverage benefits through the medical plans - 401(k) retirement program with a fully vested immediate company match - 16 weeks of paid parental leave for birthing and non-birthing parents - Health Savings Account (HSA) options and company contributions each pay period - Flexible Spending Account (FSA) options for pre-tax employee allocations - Annual remote work stipend to be used on wellness or home office equipment - Flexible paid time off, giving you the opportunity to rest, relax, and recharge away from work - 14 Paid Company Holidays, including 2 floating holidays (you choose!) - Equal Opportunity Employer: Payscale embraces equal employment opportunity and is committed to a policy of equal employment opportunity for all applicants and employees ASSUMPTION: Payscale's compensation and benefits package is designed to be competitive and comprehensive, reflecting the company's commitment to supporting the well-being and success of its employees. 📌 Applicant Insights Company Context Industry: Payscale operates in the Software Development industry, focusing on compensation data technology and providing innovative solutions for strategic compensation decisions. Company Size: Payscale is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment. Founded: Payscale was founded in 2002 and is headquartered in Seattle, Washington. Company Description: Payscale stands at the forefront of compensation data technology, pioneering an innovative approach that harnesses advanced AI and the most up-to-date and reliable market data to align employee and employer expectations. With its suite of solutions—Payfactors, Marketpay, and Paycycle—Payscale empowers 65% of Fortune 500 companies to make strategic compensation decisions. Organizations like Panasonic, ZoomInfo, Chipotle, AccentCare, University of Washington, American Airlines, and Rite Aid rely on its unique combination of actionable data and insights, experienced compensation services, and scalable software to drive business success. Company Specialties: Payscale specializes in salary surveys, salary benchmarking, compensation planning, salary data, compensation data, job pricing, talent management, job descriptions, compensation surveys, market pricing, HR consulting, salary, pay, compensation, HR, human resources, data, compensation software, compensation management, pay data, wage data, and job market data. Company Website: ASSUMPTION: Payscale's focus on compensation data technology and its commitment to providing actionable insights and strategic compensation decisions set it apart in the industry. Role Analysis Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer (CMO) or another senior leader within the organization. Reporting Structure: The Director of Brand will oversee the creative, content, and communications teams, collaborating closely with product marketing, demand generation, and customer success to ensure consistent branding across all touchpoints. Work Arrangement: This role is remote-first, with employees working from various locations across the United States, Canada, UK, The Philippines, and Romania. Payscale provides flexible work arrangements, including remote work stipends and co-working space options. Growth Opportunities: Payscale offers opportunities for career growth and development, including regular opportunities for executive leadership exposure through things like AMAs, access to continued learning and development opportunities, and a growing network of Employee Resource Groups. ASSUMPTION: Payscale's remote-first model and commitment to employee growth and development create an environment that supports work-life balance and fosters career progression. Location & Work Environment Office Type: Payscale has an employee-centric remote-first model, providing employees the flexibility to do their best work in a space that supports them while also finding time to collaborate in person for the moments that matter. Office Location(s): Payscale's headquarters are in Seattle, Washington, but employees can work from any location that works best for them, as long as they meet specific technology, equipment, and workspace requirements. Geographic Context: Seattle, Washington, is known for its vibrant tech industry, diverse culture, and natural beauty, offering a unique blend of urban and outdoor experiences. Payscale's remote-first model allows employees to enjoy the benefits of living and working in various locations while still being part of a collaborative and inclusive team. Work Schedule: Payscale offers flexible work arrangements, with employees able to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs. The company also provides opportunities for in-person collaboration and team-building events. ASSUMPTION: Payscale's remote-first model and flexible work arrangements cater to the diverse needs and preferences of its employees, promoting a healthy work-life balance and supporting individual productivity. Interview & Application Insights Typical Process: Payscale's interview process typically involves several stages, including phone or video screens, behavioral interviews, skills assessments, and final-round interviews with senior leadership. The process may vary depending on the role and the candidate's experience level. Key Assessment Areas: Payscale focuses on assessing candidates' problem-solving skills, strategic thinking, leadership abilities, and cultural fit. For this role, Payscale will likely evaluate candidates' branding expertise, creative vision, communication skills, and ability to collaborate effectively with cross-functional teams. Application Tips: - Tailor your resume and cover letter to highlight your relevant branding, marketing, and leadership experience, as well as any specific skills or accomplishments that demonstrate your fit for this role - Showcase your portfolio or provide examples of your brand strategy, creative direction, and content strategy work to give Payscale a clear understanding of your capabilities - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and experience working with cross-functional teams - Research Payscale's industry, target audience, and products to demonstrate your understanding of the company and its mission ATS Keywords: To help your resume pass through Payscale's Applicant Tracking System (ATS), include relevant keywords such as "brand strategy," "creative direction," "content strategy," "corporate communications," "team leadership," "project management," "stakeholder influence," "brand equity management," "data-driven storytelling," "marketing platforms," "consumer behavior," "messaging framework," "visual identity," "cross-functional collaboration," "KPI development," and "brand narrative." ASSUMPTION: Payscale's hiring team reviews each application thoroughly, and while including relevant keywords can help your resume pass through the ATS, it is essential to tailor your application materials to showcase your unique qualifications and fit for the role. 🛠️ Tools & Technologies - Marketing and advertising platforms: Marketo, Salesforce, Asana, Muck Rack, Canva, and other tools - Creative and design tools: Adobe Creative Suite, Sketch, Figma, or other design software - Content management systems: WordPress, Contentful, or other CMS platforms - Project management tools: Asana, Trello, Jira, or other project management software - Collaboration and communication tools: Slack, Microsoft Teams, Google Workspace, or other collaboration platforms ASSUMPTION: Payscale uses a variety of tools and technologies to support its brand, content, and communications efforts. Familiarity with these tools and the ability to learn new ones as needed will be essential for success in this role. 👔 Cultural Fit Considerations Company Values: Payscale's company values include data-informed decision making, customer first, succeed together, relentless about results, obsessed with excellence, and lead the change. The ideal candidate will embody these values and contribute to Payscale's collaborative and inclusive work environment. Work Style: Payscale's work style emphasizes data-driven insights, strategic thinking, and a customer-centric approach. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to balance data-driven analysis with creative intuition. Self-Assessment Questions: - How do you align with Payscale's company values, particularly in the context of this role? - How do you approach balancing data-driven insights with creative intuition in your decision-making process? - How do you ensure that your work style meshes with Payscale's collaborative and inclusive work environment? ASSUMPTION: Payscale's company values and work style are integral to its success as a leader in the compensation data technology industry. Candidates who can demonstrate a strong fit with these values and work style will be well-positioned for success in this role. ⚠️ Potential Challenges - Balancing the need for data-driven insights with the desire for creative expression and innovation in branding and content - Collaborating effectively with cross-functional teams, including product marketing, demand generation, and customer success, to ensure consistent branding across touchpoints - Managing a remote, multidisciplinary team and ensuring consistent brand output and quality across channels - Keeping up with industry trends and adapting Payscale's brand strategy to reflect market changes and competitor activities ASSUMPTION: Payscale's remote-first model, multidisciplinary teams, and focus on data-driven insights present unique challenges for this role. However, Payscale's commitment to supporting its employees and fostering a collaborative work environment helps mitigate these challenges and promotes success. 📈 Similar Roles Comparison - Brand Manager vs. Director of Brand: A Brand Manager typically focuses on managing a specific brand or product within a larger organization, while a Director of Brand oversees the brand strategy and multiple brands or product lines. The Director of Brand role requires more strategic thinking, leadership, and cross-functional collaboration. - Creative Director vs. Director of Brand: A Creative Director focuses on the visual and aesthetic aspects of branding, while a Director of Brand oversees the brand strategy, creative direction, content strategy, and corporate communications. The Director of Brand role requires a broader skill set and more strategic decision-making. - Content Strategist vs. Director of Brand: A Content Strategist develops and executes content strategies for a specific brand or product, while a Director of Brand oversees the content strategy for multiple brands or product lines, as well as the brand strategy, creative direction, and corporate communications. The Director of Brand role requires more leadership, strategic thinking, and cross-functional collaboration. ASSUMPTION: While these roles share some similarities, the Director of Brand role at Payscale requires a unique blend of strategic thinking, leadership, creativity, and cross-functional collaboration to drive brand success in a dynamic and competitive market. 📝 Sample Projects - Developing and implementing a comprehensive brand strategy for Payscale, including visual identity, messaging framework, and tone of voice - Leading a multidisciplinary team to create a cohesive brand narrative that resonates with Payscale's target audience and sets the company apart in the compensation data technology industry - Collaborating with product marketing, demand generation, and customer success to unify messaging and amplify Payscale's brand story across touchpoints, resulting in increased brand awareness, engagement, and market share - Managing a rebranding effort to reflect Payscale's evolution as a leader in the compensation data technology industry, ensuring a seamless transition and minimal disruption to the company's operations and customer experience - Developing and executing a content strategy that leverages Payscale's unique combination of actionable data and insights, experienced compensation services, and scalable software to drive business success and support the full buyer journey ASSUMPTION: Payscale's Director of Brand role presents numerous opportunities for candidates to showcase their strategic thinking, leadership, and creative vision in driving brand success and supporting the company's mission to empower organizations to make confident compensation decisions. ❓ Key Questions to Ask During Interview - How does Payscale approach balancing data-driven insights with creative intuition in its brand strategy and content development? - Can you describe a time when you had to collaborate with cross-functional teams to achieve a common goal, and how did you ensure consistent branding across touchpoints? - How do you stay up-to-date with industry trends and adapt your brand strategy to reflect market changes and competitor activities? - Can you provide an example of a successful rebranding effort you've led, and how did you measure its impact on the company's performance? - How do you ensure that your brand strategy and content align with Payscale's company values and support the company's overall mission and business objectives? - How do you approach managing a remote, multidisciplinary team to ensure consistent brand output and quality across channels? - Can you describe a time when you had to balance the need for data-driven insights with the desire for creative expression and innovation in your branding and content efforts? ASSUMPTION: Payscale's interview process will likely focus on assessing candidates' problem-solving skills, strategic thinking, leadership abilities, and cultural fit. Asking thoughtful questions that demonstrate your understanding of the role and Payscale's unique challenges will help you stand out as a strong candidate. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://jobs.jobvite.com/payscale/job/oaovwfwj) provided in the job listing. 2. Tailor your resume and cover letter to highlight your relevant branding, marketing, and leadership experience, as well as any specific skills or accomplishments that demonstrate your fit for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and experience working with cross-functional teams. 4. Research Payscale's industry, target audience, and products to demonstrate your understanding of the company and its mission. 5. If invited to a final-round interview, be prepared to present your portfolio or provide examples of your brand strategy, creative direction, and content strategy work to give Payscale a clear understanding of your capabilities. 6. Follow up with Payscale's hiring team after your interview, expressing your continued interest in the role and addressing any concerns or questions that may have arisen during the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.