📌 Core Information
🔹 Job Title: Director of Brand Marketing
🔹 Company: Simulmedia
🔹 Location: New York, New York
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid (1 day per week remote)
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving Simulmedia’s brand narrative and positioning
- Ensuring brand consistency across all touchpoints
- Leading multi-channel brand campaigns across paid, earned, owned, and shared media
- Managing external communications, including PR strategy, analyst relations, sponsorships, and speaking engagements
- Developing and owning content marketing initiatives
- Mentoring and managing the Growth and Content Marketing team
ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven experience in brand marketing to drive Simulmedia's brand identity and market positioning in a dynamic and competitive industry.
📋 Key Responsibilities
✅ Define and evolve Simulmedia’s brand narrative, positioning, and visual identity
✅ Ensure brand consistency across all touchpoints, internal and external
✅ Lead events evaluation, planning, and execution to support sales and marketing objectives
✅ Develop comprehensive event strategies aligned with business objectives
✅ Negotiate contracts, manage budgets, and oversee all aspects of events planning
✅ Manage external communications, including PR strategy, analyst relations, sponsorships, and speaking engagements
✅ Define KPIs and success metrics for brand performance
✅ Lead the development and execution of multi-channel brand campaigns
✅ Oversee brand creative development, including concepts, storytelling, copy, and design
✅ Develop and own content marketing initiatives, including video, thought leadership, social media, and experiential campaigns
✅ Manage and mentor the Growth and Content Marketing team
✅ Champion a culture of creativity, inclusion, and results-driven thinking within the broader marketing function
ASSUMPTION: This role involves a mix of strategic planning, creative development, and team management to elevate Simulmedia's brand awareness, preference, and equity in a competitive market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred
Experience: 10+ years of brand marketing experience in high-growth B2B or media/tech companies, with at least 3 years in a senior leadership role
Required Skills:
- Proven track record of building and evolving premium brands in competitive industries
- Deep understanding of the advertising and media ecosystem—linear TV, CTV, digital video, programmatic, etc.
- Strong storytelling, communication, and design sensibility with experience managing cross-functional creative and agency partners
- Data-savvy with experience using analytics to drive brand decisions
Preferred Skills:
- Experience in the advanced TV and digital media landscape
- Familiarity with event planning and management tools
- Strong project management skills
ASSUMPTION: Candidates should have a strong background in brand marketing, with a proven track record of driving brand success in competitive industries. Familiarity with the advanced TV and digital media landscape is a plus.
💰 Compensation & Benefits
Salary Range: $150,000 - $155,000 (national metro area, specific to New York)
Benefits:
- Fully paid premiums for employees' medical, dental, vision, short-term disability, long-term disability, and life-insurance coverage for full-time employees
- Pre-tax plans for medical flexible spending, dependent care, and transit/parking
- One-day-per-week remote schedule and flexible hours for better work/life balance in the New York office
- Flexible paid time off (PTO), sick time off, and an extensive holiday schedule
- Generous parental leave policies after a year of service
- Phone and data reimbursement program
- Fully paid Citi Bike membership and helmet stipend with Seamless+ and Lyft Pink
- Pet-friendly office
- Monthly happy hours, quarterly team building, and other fun events
- Park Avenue office with 360-degree views and fully stocked kitchens
Working Hours: Full-time, with flexible hours and one day per week remote
ASSUMPTION: The salary range is specific to national metro areas and may vary based on individual qualifications, experience, and business needs. Simulmedia offers competitive pay and comprehensive benefits relative to its peers.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data-driven TV and video advertising
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2008, with over 15 years of experience bringing data science into advanced TV media buying
Company Description:
- Simulmedia is the leading cross-channel TV advertising platform, delivering unparalleled reach, results, and measurement
- Powered by data science, their TV+® full-funnel TV advertising solution enables intelligent planning and buying of linear, streaming, and gaming
- With PlayerWON™, Simulmedia allows advertisers to extend their reach and connect with elusive younger audiences via free-to-play PC and console video games
Company Specialties:
- TV advertising, CTV advertising, and convergent TV advertising
Company Website: Simulmedia
ASSUMPTION: Simulmedia is a well-established company in the advanced TV advertising space, offering a unique value proposition to its clients and employees.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will manage the Growth and Content Marketing team and collaborate with cross-functional stakeholders, including sales, product, and data science teams
Work Arrangement: Hybrid, with one day per week remote and flexible hours for better work/life balance
Growth Opportunities:
- Potential to shape Simulmedia's brand identity and market positioning
- Chance to mentor and develop the Growth and Content Marketing team
- Opportunity to work with high-profile clients and industry leaders
- Possibility to grow within the marketing function or expand into other areas of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Simulmedia's brand and business success.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office with 360-degree views and fully stocked kitchens
Office Location(s): 401 Park Avenue South, 11th Floor, New York, New York 10016, US
Geographic Context:
- New York City offers a vibrant and dynamic business environment, with numerous networking opportunities and industry events
- The office is located in the Flatiron District, close to public transportation and various amenities
- The city's diverse culture and international influence provide a rich backdrop for brand marketing efforts
Work Schedule: Full-time, with flexible hours and one day per week remote
ASSUMPTION: The New York office provides a modern and collaborative work environment, with easy access to various amenities and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Brand strategy and positioning expertise
- Creative development and storytelling skills
- Data-driven decision-making and analytics proficiency
- Leadership and team management capabilities
- Alignment with Simulmedia's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand marketing experience and achievements
- Demonstrate your understanding of the advanced TV and digital media landscape in your application materials
- Prepare examples of your brand strategy, creative development, and data-driven decision-making processes
- Research Simulmedia's brand, industry, and competitors to show your enthusiasm and preparation for the role
ATS Keywords: Brand strategy, market positioning, event planning, public relations, content marketing, data analysis, storytelling, creative development, team leadership, B2B marketing, digital media, advertising ecosystem, cross-functional collaboration, KPI development, campaign management, mentorship
ASSUMPTION: The application process will focus on assessing the candidate's brand marketing expertise, creative development skills, data-driven decision-making, leadership capabilities, and cultural fit with Simulmedia.
🛠️ Tools & Technologies
- Brand management and creative development tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Event planning and management tools (e.g., Eventbrite, Cvent, Bizzabo)
- PR and communications tools (e.g., Muck Rack, Agility PR Solutions, Cision)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with relevant brand management, event planning, PR, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Simulmedia values continuous learning and improvement, encouraging employees to challenge the status quo and drive progress
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect
- Integrity: Simulmedia prioritizes honesty, transparency, and ethical decision-making in all aspects of its business
- Excellence: The company strives for the highest standards in its products, services, and employee performance
Work Style:
- Entrepreneurial: Simulmedia encourages employees to take ownership of their roles and drive results with a startup-like mindset
- Data-driven: The company emphasizes data-informed decision-making and continuous optimization
- Dynamic: Simulmedia operates in a fast-paced and ever-evolving industry, requiring employees to adapt and pivot as needed
Self-Assessment Questions:
- How do you align with Simulmedia's core values, and how have you demonstrated these values in previous roles?
- How comfortable are you working in a hybrid environment, balancing on-site collaboration with remote work?
- How do you approach project management and team leadership in a dynamic and fast-paced work environment?
ASSUMPTION: Candidates should assess their alignment with Simulmedia's core values and work style preferences to ensure a strong cultural fit with the company.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced and dynamic work environment
- Balancing on-site collaboration with remote work in a hybrid setting
- Navigating a competitive industry and evolving market landscape
- Ensuring brand consistency across various touchpoints and stakeholders
ASSUMPTION: While this role offers significant growth potential, candidates should be prepared to manage multiple priorities, adapt to change, and navigate a competitive industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong background in brand marketing and a deep understanding of the advanced TV and digital media landscape
- Compared to other senior leadership roles, this position offers the opportunity to shape Simulmedia's brand identity and market positioning
- Career progression in this role may involve expanding into other areas of the business, such as product management or general management
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to other senior leadership positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy and positioning for a new product launch in the advanced TV advertising space
- Managing a team to create and execute a multi-channel brand campaign, driving measurable results and brand awareness
- Planning and executing a high-profile industry event, featuring prominent speakers and generating significant media coverage
ASSUMPTION: These sample projects illustrate the strategic, creative, and management aspects of the Director of Brand Marketing role at Simulmedia.
❓ Key Questions to Ask During Interview
- How does this role fit into Simulmedia's overall marketing strategy, and how will my work impact the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Simulmedia support the professional development and growth of its employees, particularly in marketing roles?
- What is the company's approach to brand consistency, and how will this role contribute to maintaining and enhancing brand standards across all touchpoints?
- How does Simulmedia measure and optimize the performance of its brand campaigns, and what tools and resources will I have access to in this role?
ASSUMPTION: These interview questions will help candidates better understand the role's expectations, priorities, and growth opportunities, as well as Simulmedia's brand management approach and resources.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand marketing experience and achievements
- Prepare examples of your brand strategy, creative development, and data-driven decision-making processes
- Research Simulmedia's brand, industry, and competitors to show your enthusiasm and preparation for the role
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
