Director of Brand Marketing

📌 Core Information

🔹 Job Title: Director of Brand Marketing

🔹 Company: Paralyzed Veterans of America

🔹 Location: National - Washington, DC

🔹 Job Type: Full-Time

🔹 Category: Non-profit Organizations

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2 days in-office, 3 days remote)

🚀 Job Overview

Key aspects of this role include:

• Defining and communicating PVA's vision, mission, values, and brand identity
• Managing brand strategy across various channels and ensuring consistent messaging and positioning
• Overseeing and managing the development, refinement, and implementation of all areas of PVA's brand identity
• Collaborating with internal and external stakeholders to develop innovative brand materials
• Analyzing PVA brand performance data to identify trends, opportunities, and areas for improvement

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Oversee and manage the development, refinement, and implementation of all areas of PVA's brand identity

✅ Develop and implement comprehensive brand strategy that leverages all areas of PVA's impact to communicate organizational value proposition to both internal and external stakeholders

✅ Ensure consistent brand messaging and positioning across all marketing channels

✅ Develop and maintain PVA's brand guidelines and standards

✅ Analyze PVA brand performance data to identify trends, opportunities, and areas for improvement

✅ Collaborate with the Communications and Marketing team to develop innovative brand materials

✅ Collaborate with other leaders across the organization to ensure all marketing initiatives and deliverables adhere to the branding guidelines

✅ Develop and implement a rolling 3-year calendar of key branding initiatives

✅ Develop the annual Communications and Marketing Budget in coordination with other Communications and Marketing Leaders

✅ Any other duties or projects assigned

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business administration, communications, or a related field is required. Master's degree in Marketing, Branding, or Communications is preferred.

Experience: Minimum 10 years' experience in Branding and Marketing, with agency or Fortune 500 branding experience preferred. Minimum 7 years people management experience.

Required Skills:

• Proven experience building brands and results-oriented marketing plans
• Familiarity with brand fundamentals and the execution of national brand strategies
• Comfort with the co-creation processes and understanding that great outcomes are made possible with strong partnerships with stakeholders
• Strong management and leadership skills with demonstrated ability to provide oversight and direction for numerous activities simultaneously
• AMA, ANA, or AIPMM certification a plus

Preferred Skills:

• Experience working in the non-profit sector
• Fluency in Spanish or other languages

ASSUMPTION: Candidates with experience in the non-profit sector and/or fluency in additional languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000.00 - $140,000.00 Salary

Benefits:

• Hybrid work schedule: Working 2 days in the office and 3 days remotely
• Employer-Paid Benefits - Employer-paid benefits like Medical Insurance, Basic Life Insurance, and Long-term Disability
• Healthcare Insurance - Affordable Medical, Vision, and Dental options for team members and their families
• Optional Insurance - Including Accident, Critical Illness, Short-Term Disability, and more
• 401k Match - 401k retirement savings plan with a guaranteed employer contribution and matching option
• Tuition Reimbursement - We empower our team to be the very best they can be by offering a competitive reimbursement plan for education related to your role
• Work-Life Balance - We honor 14 paid holidays, vacation leave starting at 15 days per year, and sick leave with no limit on the amount to be accrued
• Additional Benefits - Health Savings Account with an employer contribution, Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more!

Working Hours: Full-time position with standard business hours

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the non-profit sector in the Washington, DC area.

📌 Applicant Insights

🔍 Company Context

Industry: Paralyzed Veterans of America is a non-profit organization dedicated to veterans service, medical research, and civil rights for people with disabilities.

Company Size: PVA has 51-200 employees, providing a mid-sized organization structure with opportunities for growth and collaboration.

Founded: PVA was founded in 1946, with a rich history of advocating for veterans with spinal cord injury and disease.

Company Description:

• PVA was founded by a band of service members who came home from World War II with a spinal cord injury
• The organization aims to empower veterans to regain their freedom and independence by providing various services and advocating for their rights
• PVA has a national office in Washington, DC, and 34 chapters across the United States, the District of Columbia, and Puerto Rico

Company Specialties:

• Veterans healthcare and medical services
• Adaptive sports
• Spinal cord research and education
• Architecture and accessible design
• Disability rights
• Veterans benefits
• Vocational rehabilitation
• Veterans and disability law
• Veterans employment

Company Website: http://www.pva.org

ASSUMPTION: PVA's mission and values are centered around supporting and empowering veterans, making it an ideal fit for candidates passionate about giving back to the community.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Operating Officer.

Reporting Structure: The Director of Brand Marketing will oversee the Communications and Marketing team and collaborate with other leaders across the organization.

Work Arrangement: This is a hybrid role, with employees working 2 days in the office and 3 days remotely.

Growth Opportunities:

• Potential to grow into a more senior role within the organization as PVA continues to expand its services and impact
• Opportunities to lead and mentor team members, fostering professional growth and development
• Chance to work on high-impact projects that directly influence PVA's brand and mission

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on PVA's brand and mission.

🌍 Location & Work Environment

Office Type: PVA's national office is located in Washington, DC, with a professional and collaborative work environment.

Office Location(s): 801 Eighteenth St NW, Washington, DC 20006, US

Geographic Context:

• Washington, DC is a vibrant and historic city with a diverse population and a strong sense of community
• The city is home to numerous cultural attractions, museums, and historical sites
• Washington, DC offers a variety of housing options and neighborhoods to suit different preferences and budgets

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: Working in Washington, DC offers a unique opportunity to be part of a dynamic and historic city while contributing to a meaningful cause.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring panel
• Final interview with the Chief Operating Officer
• Background check and reference check

Key Assessment Areas:

• Brand strategy and development
• Leadership and management skills
• Collaboration and stakeholder engagement
• Data analysis and trend identification
• Budget management and planning

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with brand strategy, marketing, and leadership
• Demonstrate your understanding of PVA's mission and values, and how your skills and experience align with the organization's goals

ATS Keywords: Brand Strategy, Marketing, Leadership, Data Analysis, Collaboration, Budget Management, Brand Identity, Communication, Stakeholder Engagement, Project Management, People Management, Co-Creation Processes

ASSUMPTION: PVA's hiring process is designed to assess candidates' skills and fit for the role, with a focus on finding the best candidate for the organization's mission and culture.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Brand management software (e.g., Brandfolder, Frontify)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on PVA's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Commitment to veterans
• Excellence
• Innovation
• Collaboration

Work Style:

• PVA values a collaborative and inclusive work environment
• The organization encourages creativity, innovation, and continuous learning
• PVA fosters a culture of accountability and results-driven performance

Self-Assessment Questions:

• Do you have a strong commitment to PVA's mission and values?
• Are you comfortable working in a collaborative and inclusive environment?
• Do you thrive in a results-driven and accountable work culture?

ASSUMPTION: PVA's culture is centered around its mission to support and empower veterans, with a strong emphasis on collaboration, innovation, and accountability.

⚠️ Potential Challenges

• Managing a team and multiple projects simultaneously may require strong organizational skills and time management
• Working in the non-profit sector may present unique challenges and constraints compared to the private sector
• Balancing remote work and in-office collaboration may require adaptability and strong communication skills
• Navigating the political landscape of Washington, DC may present unique challenges and opportunities

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to PVA's mission and values.

📈 Similar Roles Comparison

• This role is unique in its focus on branding and marketing within the non-profit sector, specifically for an organization dedicated to supporting veterans
• Compared to similar roles in the private sector, this position may offer less competitive compensation but greater opportunities for personal fulfillment and impact
• Career progression in this role may differ from that in the private sector, with opportunities for growth and advancement within PVA rather than across industries

ASSUMPTION: This role offers a unique opportunity to make a significant impact on PVA's brand and mission, with a focus on personal fulfillment and growth within the organization.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy that leverages all areas of PVA's impact to communicate its organizational value proposition
• Analyzing PVA brand performance data to identify trends, opportunities, and areas for improvement, and presenting findings to senior leadership
• Collaborating with the Communications and Marketing team to develop innovative brand materials, such as advertising campaigns, social media content, and event branding

ASSUMPTION: These projects are designed to challenge and engage the successful candidate, allowing them to make a tangible impact on PVA's brand and mission.

❓ Key Questions to Ask During Interview

• Can you describe the current state of PVA's brand and the strategic vision for its future?
• How does this role collaborate with other leaders across the organization, and what are the key priorities for the first 90 days?
• What are the biggest challenges facing PVA's brand, and how can this role address them?
• How does PVA support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are designed to provide insight into the role's strategic priorities, organizational culture, and expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching PVA's mission, values, and brand, and be ready to discuss your experience with brand strategy, marketing, and leadership
• If selected for a final interview, be prepared to present a sample brand strategy or marketing plan
• Follow up with the hiring manager within 24 hours after your interview to reiterate your interest in the role and address any questions that may have arisen

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.