📌 Core Information
🔹 Job Title: Director of Brand Marketing - Aria/Vdara
🔹 Company: MGM Resorts International
🔹 Location: Property - Aria, Las Vegas, NV
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading guest-facing communications strategy and execution
- Overseeing key enterprise-wide marketing initiatives
- Ensuring brand consistency and alignment with business objectives
- Managing and developing a high-performing marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand marketing to drive success in a dynamic and competitive industry.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans for various Lines of Business and/or Properties
✅ Evaluate advertising and campaign performance, providing actionable recommendations
✅ Oversee creative briefs, project requests, and approvals, ensuring delivery on strategy, on time, and within budget
✅ Serve as a brand subject matter expert and strategic partner to internal teams
✅ Drive adoption and execution of company-wide processes for marketing initiatives
✅ Manage and develop a high-performing team of marketers, fostering a culture of guest service, collaboration, and ongoing feedback
ASSUMPTION: This role involves cross-functional collaboration, data-driven decision making, and a strong focus on guest experience and brand consistency.
🎯 Required Qualifications
Education: Bachelor's degree in advertising, marketing, or a related field
Experience: 4+ years of relevant experience in advertising, marketing, client relationship management, or a related field, or four (4) years' experience in a management position in advertising, marketing, hospitality, or a related field
Required Skills:
- Proven experience in brand marketing and strategic planning
- Data analysis and campaign performance evaluation
- Creative brief development and project management
- Team leadership and employee development
- Budget management and advertising expertise
- Strong communication and collaboration skills
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in brand marketing, strategic planning, and team leadership are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Brand Marketing role in Las Vegas)
Benefits:
- Wellness incentive programs
- Access to company discounts
- Free meals in employee dining room
- Free parking on and off shift
- Health & income protection benefits (for eligible employees)
- Professional and personal development opportunities
Working Hours: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Las Vegas. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. MGM Resorts International is one of the world's leading global hospitality and entertainment companies, operating a portfolio of destination resort brands.
Company Size: 10,001+ employees. As a large organization, MGM Resorts offers extensive resources, diverse career opportunities, and a well-established brand.
Founded: 2000. MGM Resorts has a rich history and extensive experience in the hospitality industry.
Company Description:
- Operates 28 destinations worldwide, including iconic resorts and casinos
- Offers a wide range of entertainment, dining, and meeting spaces
- Committed to sustainability, diversity, and community engagement
Company Specialties:
- Resorts and casinos
- Guest service
- Meetings and events
- Entertainment
- Fine dining
- Diversity and sustainability
Company Website: mgmresorts.com
ASSUMPTION: MGM Resorts' extensive portfolio and global presence offer unique opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers the opportunity to lead marketing efforts for multiple properties and Lines of Business, with potential for further advancement within the organization.
Reporting Structure: Reports directly to the Senior Vice President of Marketing or a similar executive role.
Work Arrangement: On-site, with occasional remote work or hybrid arrangements possible for certain tasks or team members.
Growth Opportunities:
- Advancement to senior leadership roles within the marketing department
- Expansion into other areas of the business, such as operations or general management
- Opportunities to work on special projects or initiatives, driving innovation and strategic growth
ASSUMPTION: This role provides ample opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork in a fast-paced, dynamic environment.
Office Location(s): Property - Aria, Las Vegas, NV
Geographic Context:
- Las Vegas is a vibrant, multicultural city known for its entertainment, dining, and tourism industries
- The Aria Resort & Casino is a luxury property located on the Las Vegas Strip, offering easy access to various amenities and attractions
- Las Vegas offers a diverse range of neighborhoods and communities, with affordable housing options available
Work Schedule: Full-time, with flexible scheduling to accommodate meetings, events, and other business needs. Occasional evenings and weekends may be required.
ASSUMPTION: The Aria Resort & Casino offers a dynamic and engaging work environment, with ample opportunities for professional growth and development within the hospitality industry.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- First-round interview with the hiring manager or a member of the marketing team
- Second-round interview with senior leadership, focusing on strategic thinking and cultural fit
- Final interview with the property's general manager or a member of the executive team
Key Assessment Areas:
- Strategic thinking and brand marketing expertise
- Leadership and team management skills
- Data analysis and campaign performance evaluation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in brand marketing, strategic planning, and team leadership
- Tailor your resume and cover letter to emphasize skills and accomplishments that align with the job description
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability
ATS Keywords: Brand Marketing, Strategic Planning, Data Analysis, Campaign Performance, Team Leadership, Guest Service, Collaboration, Budget Management, Advertising, Client Relationship Management, Diversity Commitment, Communication, Marketing Strategy
ASSUMPTION: The interview process for this role is designed to assess strategic thinking, leadership skills, and cultural fit, with a focus on finding the best candidate to drive marketing success for the Aria and Vdara properties.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Creative design software (e.g., Adobe Creative Suite)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on data-driven decision making and strategic planning.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Service
- Innovation
- Teamwork
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
- Focused on delivering exceptional guest experiences
Self-Assessment Questions:
- How do you embody MGM Resorts' core values in your daily work?
- Can you provide an example of a time when you drove strategic marketing success through data analysis and interpretation?
- How do you foster a culture of collaboration and continuous improvement within your team?
ASSUMPTION: MGM Resorts values a diverse and inclusive work environment, with a strong focus on teamwork, innovation, and exceptional guest service.
⚠️ Potential Challenges
- Managing multiple Lines of Business and properties with varying marketing needs and priorities
- Balancing strategic planning with day-to-day tactical execution
- Adapting to a dynamic and fast-paced work environment
- Ensuring brand consistency across various marketing channels and touchpoints
ASSUMPTION: This role presents unique challenges and opportunities for growth within a large, complex organization in the hospitality industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on guest-facing communications and brand consistency across multiple properties and Lines of Business
- In the hospitality industry, marketing roles often require a strong understanding of guest service and customer experience
- Career progression may involve moving into senior leadership roles within the marketing department or expanding into other areas of the business
ASSUMPTION: This role offers a unique blend of strategic marketing, brand management, and leadership responsibilities within the hospitality industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new property or Line of Business launch
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Managing a team to create and implement creative briefs and project requests, ensuring brand consistency and adherence to business objectives
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Director of Brand Marketing role at MGM Resorts.
❓ Key Questions to Ask During Interview
- How does this role support the overall business strategy and growth objectives for the Aria and Vdara properties?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into that structure?
- How does MGM Resorts foster a culture of innovation and continuous improvement within its marketing efforts?
- What opportunities are there for professional growth and development within this role and the organization as a whole?
- How does MGM Resorts approach work-life balance and employee well-being within the marketing department?
ASSUMPTION: These interview questions are designed to assess the strategic fit, cultural alignment, and growth potential of the Director of Brand Marketing role at MGM Resorts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience in brand marketing, strategic planning, and team leadership
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability
- Research MGM Resorts' brand and marketing efforts to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
