Director of Brand Marketing (f/m/x)

📌 Core Information

🔹 Job Title: Director of Brand Marketing (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Shaping and elevating the positioning of Autohero and wirkaufendeinauto.de across Europe
• Driving deep market understanding and leading brand strategy
• Overseeing the production of high-impact creative assets
• Managing and developing brand marketing and content creation teams
• Establishing frameworks for innovative media selection and brand placements

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer behavior and market trends to drive brand growth across multiple markets.

📋 Key Responsibilities

✅ Define and own the brand positioning for Autohero and wirkaufendeinauto.de, using market research and consumer insights to drive profitable growth

✅ Lead the creative translation of brand strategy into messaging, campaigns, and visual assets that unlock new customer segments

✅ Manage and develop in-house brand marketing and content creation teams to ensure consistent, high-quality brand experiences

✅ Establish frameworks for innovative media selection and brand placements to ensure brands are visible in the right cultural moments and channels

✅ Set clear brand KPIs, monitor brand health, and ensure every initiative delivers measurable ROI and supports ambitious growth targets

✅ Partner closely with Customer Acquisition Directors to align brand, creative, and media strategies

✅ Build robust, scalable team and partner structures that deliver high-quality output under pressure, fueling continuous brand-driven business growth

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Experience: 10+ years of experience in brand marketing, with a proven track record of building and leading brand marketing strategies for consumer-facing businesses across multiple markets

Required Skills:

• Proven ability to build up strong challenger brands in competitive markets
• Strong expertise in market research, competitor analysis, and translating insights into actionable brand strategies
• Track record of developing and executing integrated campaigns across TV, digital, social, and OOH channels
• Experience overseeing creative production teams and managing the end-to-end asset creation process
• Data-driven mindset, with the ability to define, track, and act on brand health and campaign performance metrics
• Excellent communication skills in English; other European languages are a plus

Preferred Skills:

• Experience in the automotive industry
• Familiarity with the European market and cultural nuances
• Proven ability to manage brand ambassadors, sponsorships, and external partnerships

ASSUMPTION: Given the international scope of this role, candidates with experience working in multicultural environments and familiarity with European markets will be at an advantage.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (including equity), depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in the Berlin area.

Benefits:

• Equity
• 30 days of vacation
• Education budget for online courses, conferences, and training
• Mental well-being support with free access to Headspace
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars
• Flexible working hours and remote options up to 5 days a week

Working Hours: Full-time position with a hybrid work arrangement (2 office days per week).

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. AUTO1 Group is a multi-brand technology company building the best way to buy and sell cars.

Company Size: 5,001-10,000 employees. As a large organization, AUTO1 Group offers a collaborative, growth-focused working environment with ample opportunities for professional development.

Founded: 2012. AUTO1 Group has established itself as a leading player in the European automotive market, operating in over 30 countries.

Company Description:

• AUTO1 Group is a multi-brand technology company that operates local European consumer brands, a merchant brand, and a retail brand.
• The company's mission is to create the best way to buy and sell cars by leveraging technology, scale, and operational excellence.
• AUTO1 Group operates in over 30 countries and has a strong presence in the European market.

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group's diverse range of brands and international presence offer unique opportunities for professional growth and exposure to various aspects of the business.

📊 Role Analysis

Career Level: Executive. This role is a senior leadership position with significant responsibility for shaping the brand strategy of two major automotive brands across Europe.

Reporting Structure: The Director of Brand Marketing will report directly to the Chief Marketing Officer and oversee both the Brand Marketing team and the Brand Content Creation team.

Work Arrangement: Hybrid (2 office days per week). This work arrangement allows for a balance between collaboration and remote work, fostering a flexible and inclusive work environment.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career progression within the marketing department or across other functions within the organization.
• The international scope of the role provides exposure to diverse markets and cultures, fostering personal and professional growth.
• The dynamic and fast-paced nature of the automotive industry presents continuous learning opportunities.

ASSUMPTION: Given the strategic nature of this role, there is significant potential for growth and impact on the organization's overall success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation and sustainability.
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene.
• Berlin is well-connected by public transportation, making it easy to commute to and from the office.

Work Schedule: Full-time, with a hybrid work arrangement (2 office days per week). The flexible work schedule allows for a healthy work-life balance.

ASSUMPTION: The hybrid work arrangement and flexible work schedule cater to a diverse range of employee preferences, fostering a inclusive and supportive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Case study or presentation preparation and presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Brand strategy and market research expertise
• Creativity and campaign development skills
• Leadership and team management abilities
• Cross-functional collaboration and stakeholder management
• Alignment with AUTO1 Group's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience, market research skills, and leadership abilities.
• Prepare a portfolio or case study showcasing your brand strategy development, campaign execution, and creative asset management.
• Research AUTO1 Group's brands, market position, and competition to demonstrate your understanding of the business and industry.
• Practice common interview questions and be prepared to discuss your approach to brand marketing, market research, and team management.

ATS Keywords: Brand strategy, market research, consumer insights, brand positioning, creative campaigns, team management, stakeholder collaboration, automotive industry, European market

ASSUMPTION: A well-structured and tailored application, combined with strong interview performance, will significantly improve the chances of securing this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Brand management and creative collaboration tools (e.g., Adobe Creative Cloud, Canva, Sketch)
• Market research and analytics tools (e.g., Google Analytics, SurveyMonkey, Tableau)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates with experience using relevant tools and platforms will have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Data-driven
• Collaborative
• Agile

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and cross-functional
• Results-oriented and accountable
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you adapt to change quickly?
• Are you comfortable working with data and using it to inform decision-making and strategy development?
• Do you have strong communication and collaboration skills, and can you work effectively with diverse teams and stakeholders?
• Are you passionate about building and elevating brands, and do you have a deep understanding of consumer behavior and market trends?

ASSUMPTION: Candidates who align with AUTO1 Group's company values and work style will be more likely to succeed in this role and contribute to the organization's overall success.

⚠️ Potential Challenges

• Managing multiple brands with distinct positioning and target audiences across diverse European markets
• Balancing short-term campaign execution with long-term brand strategy development
• Collaborating effectively with cross-functional teams and stakeholders with varying priorities and objectives
• Adapting to a fast-paced, dynamic work environment with shifting market conditions and competitive pressures

ASSUMPTION: A successful candidate for this role will be able to navigate these challenges effectively, leveraging their experience, skills, and strategic mindset to drive brand growth and success.

📈 Similar Roles Comparison

• This role is unique in its scope and responsibility, as it encompasses both brand strategy development and creative asset management for two major automotive brands across Europe.
• Compared to similar roles in other industries, this position offers a unique opportunity to shape the brand strategy of a leading automotive technology company with a strong presence in the European market.
• In terms of career path, this role presents opportunities for growth and progression within the marketing department or across other functions within the organization.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations when evaluating their fit for the position.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for Autohero and wirkaufendeinauto.de, including market research, consumer insights, and competitive analysis
• Managing the creative production process for high-impact brand campaigns, ensuring consistent messaging, visual identity, and brand voice across all touchpoints
• Collaborating with cross-functional teams to align brand, creative, and media strategies, driving measurable ROI and supporting ambitious growth targets

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Director of Brand Marketing role at AUTO1 Group.

❓ Key Questions to Ask During Interview

• Can you describe the current brand positioning of Autohero and wirkaufendeinauto.de, and how has it evolved over time?
• How does AUTO1 Group approach cross-functional collaboration and stakeholder management, particularly in relation to brand strategy development and execution?
• What are the key challenges facing the automotive industry in Europe, and how does AUTO1 Group plan to address them through its brand strategy?
• How does AUTO1 Group support the professional development and growth of its employees, particularly in relation to this role?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Director of Brand Marketing (f/m/x)
• Tailor your resume and cover letter to highlight your brand marketing experience, market research skills, and leadership abilities.
• Prepare a portfolio or case study showcasing your brand strategy development, campaign execution, and creative asset management.
• Research AUTO1 Group's brands, market position, and competition to demonstrate your understanding of the business and industry.
• Practice common interview questions and be prepared to discuss your approach to brand marketing, market research, and team management.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.