📌 Core Information
🔹 Job Title: Director of Brand Marketing (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (5 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Defining and owning brand positioning for Autohero and wirkaufendeinauto.de across Europe
- Leading creative translation of brand strategy into messaging, campaigns, and visual assets
- Managing and developing in-house brand marketing and content creation teams
- Establishing frameworks for innovative media selection and brand placements
- Setting clear brand KPIs and ensuring initiatives deliver measurable ROI
ASSUMPTION: This role requires a strategic mindset, creativity, and strong leadership skills to drive brand success across multiple markets.
📋 Key Responsibilities
✅ Define and own brand positioning for Autohero and wirkaufendeinauto.de using market research and consumer/customer insights
✅ Lead creative translation of brand strategy into messaging, campaigns, and visual assets
✅ Manage and develop in-house brand marketing and content creation teams
✅ Establish frameworks for innovative media selection and brand placements
✅ Set clear brand KPIs, monitor brand health, and ensure initiatives deliver measurable ROI
✅ Partner closely with Customer Acquisition Directors to align brand, creative, and media strategies
✅ Build robust, scalable team and partner structures for continuous brand-driven business growth
ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: 10+ years of experience in building and leading brand marketing strategies for consumer-facing businesses across multiple markets
Required Skills:
- Proven ability to build up strong challenger brands in competitive markets
- Strong expertise in market research, competitor analysis, and translating insights into actionable brand strategies
- Track record of developing and executing integrated campaigns across TV, digital, social, and OOH channels
- Experience overseeing creative production teams and managing the end-to-end asset creation process
- Data-driven mindset, with the ability to define, track, and act on brand health and campaign performance metrics
- Excellent communication skills in English; other European languages are a plus
Preferred Skills:
- Experience in the automotive industry
- Familiarity with the European market and cultural nuances
ASSUMPTION: Candidates should have a strong understanding of brand marketing, consumer behavior, and the ability to thrive in a dynamic, international environment.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (including equity) - Assumed based on industry standards for a senior marketing role in Berlin
Benefits:
- Equity
- 30 days of vacation
- Education budget for online courses, conferences, and training
- Mental well-being support (free access to Headspace)
- Discounts on well-known brands and used cars
- Flexible working hours and remote options up to 5 days a week
Working Hours: Full-time (40 hours/week) with flexible working hours and remote options
ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Berlin. The benefits package is comprehensive and supports work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees - Large enough to offer resources and scale, yet agile enough to foster innovation and growth
Founded: 2012 - Established in 2012, AUTO1 Group has since grown into a leading digital automotive platform
Company Description:
- Multi-brand technology company focused on buying and selling cars
- Operates in over 30 countries across Europe
- Committed to innovation, disruption, and delivering seamless customer experiences
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group offers a dynamic, international work environment with opportunities for growth and impact in a large market.
📊 Role Analysis
Career Level: Senior Management - This role involves strategic decision-making, team leadership, and cross-functional collaboration
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) - Provides the opportunity to work closely with senior leadership and influence brand strategy
Work Arrangement: Hybrid (5 days remote per week) - Offers flexibility and a balance between remote work and on-site collaboration
Growth Opportunities:
- Potential to shape two leading automotive brands across Europe
- Resources and scale to make a real impact in a €700 billion market
- Opportunities to develop personally and professionally with a dedicated education budget
ASSUMPTION: This role offers significant growth potential, both personally and professionally, as well as the chance to make a tangible impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace - Provides an engaging and productive environment for team interaction and creativity
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- Known for its startup scene, innovation, and quality of life
- Offers a wide range of cultural attractions, nightlife, and recreational activities
Work Schedule: Full-time (40 hours/week) with flexible working hours - Allows for a healthy work-life balance and adaptability to individual needs
ASSUMPTION: Berlin provides an attractive work environment with a high quality of life, cultural diversity, and a thriving tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Brand strategy and market research expertise
- Creative thinking and campaign development skills
- Leadership and team management abilities
- Data-driven mindset and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand marketing experience and achievements
- Demonstrate your understanding of the European automotive market and consumer behavior
- Prepare examples of successful brand campaigns and their impact on business growth
ATS Keywords: Brand Marketing, Market Research, Consumer Insights, Campaign Development, Team Management, Data-driven, Automotive Industry, European Market
ASSUMPTION: The application process is likely to be competitive, and candidates should emphasize their unique qualifications and experiences to stand out.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
- Flexibility and adaptability to change
Self-Assessment Questions:
- How do you align with AUTO1 Group's company values, particularly innovation and customer-centricity?
- How comfortable are you working in a dynamic, fast-paced environment with frequent change?
- How do you approach cross-functional collaboration and teamwork, particularly with data-driven insights?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling experience.
⚠️ Potential Challenges
- Managing multiple brands and market-specific nuances across Europe
- Balancing short-term campaign needs with long-term brand strategy
- Adapting to a fast-paced, dynamic work environment with frequent change
- Managing and developing teams across different locations and time zones
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome successfully.
📈 Similar Roles Comparison
- This role is more senior and strategic than typical Brand Marketing Manager positions, with a broader scope and team leadership responsibilities
- Unlike other marketing roles, this position focuses on building and managing brands across multiple European markets
- Career progression could lead to Chief Marketing Officer (CMO) or other senior leadership roles within the company
ASSUMPTION: This role offers unique opportunities for growth and impact compared to other brand marketing positions in the industry.
📝 Sample Projects
- Developing and executing a pan-European brand awareness campaign for Autohero
- Conducting market research and defining brand positioning for wirkaufendeinauto.de in a new European market
- Managing the creative production process for a high-impact brand content series, ensuring consistent brand messaging and visual identity
ASSUMPTION: These projects demonstrate the strategic, creative, and leadership aspects of the role and the impact it can have on the company's success.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for AUTO1 Group, and how will my work contribute to the company's growth?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does AUTO1 Group support the professional development and growth of its employees, particularly in marketing roles?
- What are the most significant challenges facing the brand marketing teams currently, and how can this role address them?
- How does AUTO1 Group foster a culture of innovation and continuous learning, and how can this role contribute to that culture?
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand marketing experience and achievements
- Prepare examples of successful brand campaigns and their impact on business growth
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
