Director of Brand Marketing (f/m/x)

📌 Core Information

🔹 Job Title: Director of Brand Marketing (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (5 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Defining and owning brand positioning for Autohero and wirkaufendeinauto.de across Europe
• Leading creative translation of brand strategy into messaging, campaigns, and visual assets
• Managing and developing in-house brand marketing and content creation teams
• Establishing frameworks for innovative media selection and brand placements
• Setting clear brand KPIs and ensuring initiatives deliver measurable ROI

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer behavior and market trends to drive brand success across multiple markets.

📋 Key Responsibilities

✅ Define and own the brand positioning for Autohero and wirkaufendeinauto.de using market research and consumer/customer insights to drive profitable growth

✅ Lead the creative translation of brand strategy into messaging, campaigns, and visual assets that unlock new customer segments

✅ Manage and develop in-house brand marketing and content creation teams to ensure all brand touchpoints deliver a consistent, high-quality experience that supports acquisition

✅ Establish frameworks for innovative media selection and brand placements to ensure brands are visible in the right cultural moments and channels

✅ Set clear brand KPIs, monitor brand health, and ensure every initiative delivers measurable ROI and supports ambitious growth targets

✅ Partner closely with Customer Acquisition Directors to align brand, creative, and media strategies

✅ Build robust, scalable team and partner structures that deliver high-quality output under pressure, fueling continuous brand-driven business growth

ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and the ability to work effectively under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred)

Experience: 10+ years of experience in building and leading brand marketing strategies for consumer-facing businesses across multiple markets

Required Skills:

• Proven ability to build up strong challenger brands in markets where products are similar, and brand reputation is the main factor influencing customer choice
• Strong expertise in market research, competitor analysis, and translating insights into actionable brand strategies
• Track record of developing and executing integrated campaigns across TV, digital, social, and OOH channels
• Experience overseeing creative production teams and managing the end-to-end asset creation process
• Data-driven mindset, with the ability to define, track, and act on brand health and campaign performance metrics
• Skilled in managing brand ambassadors, sponsorships, and external partnerships
• Collaborative leader who thrives in cross-functional environments and can align brand and acquisition goals
• Innovative, adaptable, and passionate about building brands that stand out in competitive markets
• Excellent communication skills in English; other European languages are a plus

Preferred Skills:

• Experience working in the automotive industry
• Familiarity with the European market and consumer behavior
• Proven ability to work effectively in a fast-paced, dynamic environment

ASSUMPTION: Candidates with a strong portfolio showcasing their brand marketing experience and achievements are highly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (AI estimate based on experience level and industry standards)

Benefits:

• Equity
• 30 days of vacation
• Education budget for online courses, conferences, and training
• Mental well-being support with free access to Headspace
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, their family, and friends
• Flexible working hours and remote options up to 5 days a week

Working Hours: Full-time (40 hours per week) with flexible working hours and remote options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Brand Marketing role with 10+ years of experience. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet; specifically, automotive technology and mobility

Company Size: 5,001-10,000 employees; large enough to offer resources and scale but still maintain a growth-focused, collaborative working environment

Founded: 2012; AUTO1 Group has a history of innovation and disruption in the automotive industry

Company Description:

• AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars
• The company operates in over 30 countries and offers local European consumer brands like wirkaufendeinauto.de, which provides consumers with the fastest and easiest way to sell their cars
• The merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals, while the retail brand, Autohero, aims to develop the best consumer experience for buying a car online

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group's focus on technology, innovation, and disruption makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.

📊 Role Analysis

Career Level: Executive/Management level; this role reports directly to the Chief Marketing Officer (CMO) and oversees multiple teams

Reporting Structure: The Director of Brand Marketing will manage both the Brand Marketing team and the Brand Content Creation team, with a total of around 20 direct reports

Work Arrangement: Hybrid; employees can work remotely up to 5 days per week, with the remaining days spent in the office

Growth Opportunities:

• As AUTO1 Group continues to expand, there may be opportunities for the successful candidate to grow into a more senior role or take on additional responsibilities
• The company's focus on innovation and disruption may present opportunities for the candidate to work on cutting-edge projects and initiatives
• The diverse and international working environment offers ample opportunities for professional development and networking

ASSUMPTION: Given the company's size and growth trajectory, there are likely to be numerous opportunities for career growth and development within AUTO1 Group.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
• The city offers a rich cultural scene, numerous recreational opportunities, and a diverse range of neighborhoods to suit different lifestyles
• Berlin is well-connected by public transportation, making it easy to commute to and from the office

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote options

ASSUMPTION: The hybrid work arrangement and flexible working hours allow employees to maintain a healthy work-life balance while still benefiting from the collaborative office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer (CMO)
• Background check and offer extension

Key Assessment Areas:

• Brand strategy and positioning
• Campaign development and execution
• Leadership and team management
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and analytics

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and achievements
• Prepare examples of successful brand campaigns you've led, including market research, strategy, execution, and results
• Demonstrate your understanding of the automotive industry and AUTO1 Group's business model
• Showcase your leadership skills and ability to manage and develop teams
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Brand Marketing, Brand Strategy, Market Research, Campaign Development, Team Management, Automotive Industry, AUTO1 Group

ASSUMPTION: ATS (Applicant Tracking System) keywords should be integrated naturally into the candidate's resume and cover letter to increase the chances of passing through the initial screening process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Brand tracking and analytics tools (e.g., Brand24, YouGov, Kantar)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and disruption
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
• Are you a strong collaborator who can work effectively with cross-functional teams and stakeholders?
• Do you have a data-driven mindset, and are you skilled in using data to inform decision-making and strategy?
• Are you passionate about building brands that stand out in competitive markets, and do you have a proven track record of success in brand marketing?

ASSUMPTION: Candidates who align with AUTO1 Group's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple teams and stakeholders across different markets and time zones
• Balancing the need for consistency in brand messaging with the need for localization and cultural relevance
• Working effectively in a fast-paced, dynamic environment with tight deadlines and shifting priorities
• Adapting to changes in the market and competitive landscape, and pivoting brand strategy as needed
• Ensuring brand consistency across all touchpoints, including digital, social, and traditional media

ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a complex, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on building and elevating the positioning of two leading automotive brands across Europe
• Unlike other brand marketing roles, this position requires a deep understanding of the automotive industry and the ability to work effectively with car trading professionals and consumers
• Career progression in this role may involve taking on additional responsibilities or moving into a more senior leadership position within AUTO1 Group

ASSUMPTION: Candidates should research AUTO1 Group's unique business model and competitive landscape to understand the specific challenges and opportunities presented by this role.

📝 Sample Projects

• Developing and executing a comprehensive brand repositioning strategy for Autohero and wirkaufendeinauto.de, including market research, competitive analysis, and creative asset production
• Launching a new brand campaign across multiple European markets, including localization and adaptation for different cultural contexts
• Managing the end-to-end creative production process for a high-profile brand ambassador partnership, ensuring consistent messaging and visual identity across all touchpoints

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to deliver measurable results.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Autohero and wirkaufendeinauto.de brands in the next 12-24 months, and how can this role address them?
• How does this role collaborate with other departments, such as Customer Acquisition and Product, to ensure brand consistency and alignment across all touchpoints?
• What are the key priorities for this role in the first 30-60-90 days, and how can I contribute to driving early wins and demonstrating my value to the team?
• How does AUTO1 Group support the professional development and growth of its employees, and what opportunities exist for career advancement within the company?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to fostering a culture of belonging and success for all employees?

ASSUMPTION: Candidates should use the interview process to gather information about the company's culture, values, and growth trajectory, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link provided
• Tailor your resume and cover letter to highlight your brand marketing experience and achievements, using relevant ATS keywords
• Prepare examples of successful brand campaigns you've led, including market research, strategy, execution, and results
• Demonstrate your understanding of the automotive industry and AUTO1 Group's business model
• Showcase your leadership skills and ability to manage and develop teams
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the hiring manager, Joanna Sinicka, one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.