📌 Core Information
🔹 Job Title: Director of Brand Marketing - Men's
🔹 Company: Nutrafol
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Nutrafol Men’s brand narrative
- Driving emotional connections and cultural relevance with customers
- Leading cross-functional projects, including campaigns and strategic initiatives
- Managing the Men’s brand team and collaborating with cross-functional stakeholders
ASSUMPTION: This role requires a strategic, creative, and collaborative individual with a deep understanding of consumer needs and brand marketing.
📋 Key Responsibilities
✅ Develop holistic brand experiences based on extensive research, experience, competitor, and brand knowledge
✅ Have a deep understanding of consumer needs through extensive primary and secondary research
✅ Create competitive reviews and situational analyses
✅ Stay up-to-date on consumer research and market trends
✅ Identify audience and category insights, challenges, and opportunities
✅ Develop brand architecture, positioning, and strategy leading annual and quarterly brand plans
✅ Craft a cohesive strategy including compelling brand stories and narratives
✅ Brief and collaborate with creative teams
✅ Lead ideation and brainstorming sessions
✅ Lead day-to-day management of key brand initiatives to drive awareness and engagement
✅ Oversee and manage the Men’s brand team and collaborate with social, PR, partnerships, and community teams
✅ Set brand strategy and direction for partnerships and collaborations
✅ Manage multiple projects simultaneously, leading cross-functional stakeholders
✅ Monitor results, provide strategic recommendations, and roadmaps for improvement
✅ Assist in creating and managing brand marketing budget
✅ Champion the brand and customer at all times
✅ Create strong relationships and build trust with cross-functional teams and leadership
✅ Work with external vendors and freelancers to execute as needed
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and collaboration to successfully manage brand marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8-12 years of marketing, brand management, or similar experience in a fast-growing brand; wellness experience preferred and DTC experience is required
Required Skills:
- Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns
- Demonstrated experience within high-growth, fast-moving start-up environments, particularly with DTC branded service model
- Experience working with male-focused direct-to-consumer brands
- Experience managing in-house teams and agency relationships
- Strong strategic and analytical thinker with experience in customer segmentation and quantitative and qualitative customer insights
- Proven track record for developing holistic brand-first marketing strategies
- Love of all things brand with high attention to detail
- Exceptional communication skills, both verbal and written
- Strong sense of ownership, urgency, and drive
- Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs
Preferred Skills:
- Experience in the wellness industry
- Familiarity with hair care or wellness products
ASSUMPTION: Candidates with a strong background in brand marketing, DTC experience, and a passion for wellness are ideal for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $175,000 USD per year
Benefits:
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Working Hours: Full-time, typically 40 hours per week with flexibility for remote work
ASSUMPTION: The salary range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on wellness and hair care products
Company Size: 201-500 employees, which offers a mid-sized company environment with opportunities for growth and collaboration
Founded: Nutrafol was founded with a mission to help people grow into the best version of themselves through natural, science-backed hair wellness products
Company Description:
- Nutrafol is a growing company dedicated to helping people grow into the best version of themselves through natural, science-backed hair wellness products
- The company creates multi-factorial formulas that target root causes of hair thinning using a patented blend of botanicals
- Nutrafol embraces individuality and differences, leading by example, and empowering themselves and others with their passion for wellness and innovation
Company Specialties:
- Hair wellness
- Natural science-backed formulas
- Wellness and innovation
Company Website: http://www.nutrafol.com
ASSUMPTION: Nutrafol is a mission-driven company focused on helping customers grow and improve their hair health through natural, science-backed products.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic thinking in brand marketing
Reporting Structure: The Director of Brand Marketing reports directly to the VP of Brand Marketing and collaborates with various in-house teams, including creative, growth, retention, PR, partnerships, and brand product marketing teams
Work Arrangement: This role is fully remote, with the option to work from anywhere in the United States
Growth Opportunities:
- As Nutrafol continues to grow, there may be opportunities for the Director of Brand Marketing to take on additional responsibilities or lead new initiatives
- The company offers a flexible PTO policy, allowing employees to take time off when needed to support their personal and professional growth
- Nutrafol provides an annual learning and development stipend to encourage employees to pursue professional development opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the brand marketing department and across the organization as Nutrafol continues to expand.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): Not applicable, as this role is fully remote
Geographic Context:
- The United States offers a wide range of cultural, social, and professional opportunities for employees working remotely
- Nutrafol's remote work environment allows employees to maintain a healthy work-life balance and reduce commuting time and costs
- The company provides monthly internet and cell phone stipends to support employees working remotely
Work Schedule: Full-time, typically 40 hours per week with flexibility for remote work
ASSUMPTION: Nutrafol's fully remote work environment offers employees the flexibility to work from anywhere in the United States, promoting a healthy work-life balance and reducing commuting time and costs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Virtual interview with the hiring manager and/or team members
- Final interview with the VP of Brand Marketing
- Background check and offer extension
Key Assessment Areas:
- Brand marketing expertise and strategic thinking
- Creativity and storytelling abilities
- Collaboration and communication skills
- Adaptability and problem-solving skills
- Alignment with Nutrafol's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of your past brand marketing campaigns and their outcomes to discuss during the interview
- Research Nutrafol's brand and values to demonstrate your understanding of the company and its mission
ATS Keywords: Brand strategy, brand marketing, brand narrative, consumer insights, strategic planning, project management, team management, digital marketing, social media, market trends, brand positioning, communication skills, analytical thinking, customer segmentation, attention to detail, ownership, adaptability
ASSUMPTION: Nutrafol's interview process focuses on assessing candidates' brand marketing expertise, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Nutrafol's internal systems and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Growth: Nutrafol is committed to helping customers grow into the best version of themselves through natural, science-backed hair wellness products
- Innovation: The company continuously challenges existing treatments and methodologies to advance the frontier of hair science
- Wellness: Nutrafol prioritizes the well-being of its employees and customers, offering various benefits and resources to support their physical and mental health
Work Style:
- Collaborative: The Director of Brand Marketing will work closely with various in-house teams to develop and execute brand marketing initiatives
- Adaptable: This role requires a high level of flexibility and adaptability to manage multiple projects and stakeholders simultaneously
- Creative: Candidates should possess strong creative thinking and storytelling abilities to develop compelling brand narratives
Self-Assessment Questions:
- Do you align with Nutrafol's mission and values, particularly its commitment to growth, innovation, and wellness?
- Are you comfortable working remotely and managing your time effectively in a fully remote work environment?
- Do you possess strong creative thinking and storytelling abilities, as well as the ability to collaborate effectively with various stakeholders?
ASSUMPTION: Nutrafol's company culture prioritizes growth, innovation, and wellness, with a strong emphasis on collaboration and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and the ability to prioritize effectively
- Working remotely may present unique challenges, such as maintaining a healthy work-life balance and staying connected with colleagues
- Developing and executing brand marketing strategies for a male-focused DTC brand may require a deep understanding of the target audience and market trends
- The fast-paced nature of the role may require candidates to be comfortable working in a dynamic and ever-changing environment
ASSUMPTION: These potential challenges can be mitigated through strong organizational skills, effective time management, and a deep understanding of the target audience and market trends.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position requires a higher level of strategic thinking and creativity to develop and execute brand narratives for a male-focused DTC brand
- In the wellness industry, Nutrafol's focus on natural, science-backed hair wellness products sets it apart from competitors
- Career-wise, this role offers significant growth opportunities for the right candidate, both within the brand marketing department and across the organization as Nutrafol continues to expand
ASSUMPTION: This role is unique in its focus on brand marketing for a male-focused DTC brand in the wellness industry, offering significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for Nutrafol Men, including competitive reviews, situational analyses, and consumer research
- Creating a cohesive brand narrative that resonates with male consumers, driving emotional connections and cultural relevance
- Managing the development and execution of cross-functional brand marketing campaigns, including 360 campaigns, strategic initiatives, and social media narratives
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Director of Brand Marketing may be responsible for, highlighting the role's strategic and creative nature.
❓ Key Questions to Ask During Interview
- Can you describe the brand marketing team's structure and how this role fits within the organization?
- How does Nutrafol approach collaboration and communication between brand marketing and other departments, such as creative, growth, and retention?
- What are the key priorities for the Director of Brand Marketing in the first 90 days, and how will my success be measured?
- How does Nutrafol support the professional development and growth of its employees, particularly within the brand marketing department?
- What are the biggest challenges facing the brand marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's culture, and the team's dynamics, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nutrafol job portal
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of your past brand marketing campaigns and their outcomes to discuss during the interview
- Research Nutrafol's brand and values to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
