Director of Brand & Retention Marketing

📌 Core Information

🔹 Job Title: Director of Brand & Retention Marketing

🔹 Company: Enthusiast Auto Holdings

🔹 Location: Wadsworth, OH, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing brand marketing and retention marketing efforts across 10 banners and 20+ in-house brands.
• Collaborating with marketing teams at each banner to plan and execute promotions and special events.
• Managing CRM activities and optimizing brand ROI through events and marketing channels.
• Developing and executing on brand-building marketing initiatives to ignite and reinvigorate the brand.
• Working with cross-functional teams to drive brand awareness, engagement, and customer loyalty.

ASSUMPTION: This role requires a strategic thinker with a strong background in brand marketing and retention strategies, as well as experience managing marketing teams and budgets.

📋 Key Responsibilities

✅ Define and execute brand-building marketing initiatives across 10 banners and 20+ in-house brands.

✅ Oversee creative strategy and execution, develop and deliver on social media strategy, and oversee content teams.

✅ Manage CRM activities through multiple ESPs, set financial plans, and deliver on goals.

✅ Collaborate with stakeholders to understand product mix and develop marketing strategies that optimize results.

✅ Leverage business intelligence tools to identify opportunities to grow businesses and improve customer lifetime value.

✅ Attend and optimize brand ROI at on-site events and car shows, as well as third-party events.

ASSUMPTION: This role requires a high level of organization, strong analytical skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in marketing, merchandising, statistics, management, communications, or other related fields. MBA preferred.

Experience: A minimum of 8-10 years of digital experience, particularly with web, social, and retention marketing.

Required Skills:

• Proven experience building brands and results-oriented marketing plans.
• Applied use of consumer insights, market research, marketing analytics, and measurement models.
• Strong familiarity with email and retention marketing, while increasing subscriber acquisition.
• Excellent interpersonal and communication skills, with a strong team leadership presence.
• Highly organized, with the ability to manage and prioritize multiple projects simultaneously.

Preferred Skills:

• Familiarity with brand fundamentals (architecture, identity, and competitive positioning).
• Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics.
• Experience with enterprise-level ERP / WMS / OMS systems.

ASSUMPTION: Candidates should have a strong background in brand marketing and retention strategies, with a proven track record of driving customer engagement and managing marketing teams and budgets.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role with 8-10 years of experience in the automotive aftermarket industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products and services

Working Hours: Full-time, 40 hours per week. Occasional travel may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Enthusiast Auto Holdings operates in the automotive aftermarket industry, focusing on e-commerce and specialty parts for automotive enthusiasts.

Company Size: Enthusiast Auto Holdings has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Enthusiast Auto Holdings was founded in Wadsworth, Ohio, and has since grown into one of the largest specialty e-commerce companies in the automotive aftermarket industry.

Company Description:

• Built by enthusiasts and for enthusiasts, Enthusiast Auto Holdings has grown from a family-owned Volkswagen repair shop into a leading specialty e-commerce company.
• The company designs, produces, and sells proprietary parts and kits for a rapidly growing number of automotive makes and models.
• Enthusiast Auto Holdings partners with hundreds of other performance brands to bring the enthusiast community an unparalleled customer experience.

Company Specialties:

• E-commerce
• Automotive aftermarket parts
• Specialty parts and kits
• Brand marketing and retention marketing

Company Website: https://www.enthusiastautoholdings.com/

ASSUMPTION: Enthusiast Auto Holdings is a well-established company in the automotive aftermarket industry, with a strong focus on providing high-quality products and exceptional customer service to automotive enthusiasts.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer.

Reporting Structure: The Director of Brand & Retention Marketing will oversee marketing teams at multiple banners, as well as content teams across multiple banners.

Work Arrangement: This role is on-site, with occasional travel required to attend events and visit other banners.

Growth Opportunities:

• Potential to expand the brand marketing and retention marketing efforts across new banners and in-house brands.
• Opportunity to collaborate with cross-functional teams and contribute to the overall success of the company.
• Possibility to grow within the marketing department or take on additional responsibilities as the company expands.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Enthusiast Auto Holdings has a corporate headquarters in Wadsworth, Ohio, with additional offices and distribution centers across the United States.

Office Location(s): 1000 Seville, Wadsworth, OH 44281, United States

Geographic Context:

• Wadsworth, Ohio, is a small city located approximately 30 miles south of Cleveland.
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions.
• The cost of living in Wadsworth is relatively low compared to other major metropolitan areas in the United States.

Work Schedule: Full-time, 40 hours per week. Occasional travel may be required to attend events and visit other banners.

ASSUMPTION: The work environment at Enthusiast Auto Holdings is collaborative and supportive, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the Chief Marketing Officer
• Final interview with the CEO or another senior leader
• Background check and reference check

Key Assessment Areas:

• Brand marketing and retention marketing strategies
• Leadership and team management skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills

Application Tips:

• Highlight your experience in brand marketing and retention marketing, with specific examples of successful campaigns and initiatives.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills.

ATS Keywords: Brand marketing, retention marketing, CRM, ESP, customer lifetime value, event marketing, social media strategy, content teams, marketing channels, customer engagement, customer loyalty

ASSUMPTION: The interview process at Enthusiast Auto Holdings is designed to assess the candidate's skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Email service providers (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Business intelligence tools (e.g., Sisense, Tableau, or Google Analytics)
• Enterprise-level ERP / WMS / OMS systems (e.g., SAP, Oracle, or Microsoft Dynamics)

ASSUMPTION: The specific tools and technologies used by Enthusiast Auto Holdings may vary depending on the banner and the marketing team's needs.

👔 Cultural Fit Considerations

Company Values:

• Passion for automotive enthusiasts and their vehicles
• Commitment to exceptional customer service
• Continuous improvement and innovation
• Collaboration and teamwork

Work Style:

• Collaborative and supportive work environment
• Focus on employee growth and development
• Strong emphasis on customer engagement and loyalty

Self-Assessment Questions:

• How do you align with Enthusiast Auto Holdings' commitment to exceptional customer service?
• How do you approach continuous improvement and innovation in your marketing strategies?
• How do you collaborate with cross-functional teams to drive brand awareness and engagement?

ASSUMPTION: Enthusiast Auto Holdings values candidates who are passionate about automotive enthusiasts and their vehicles, committed to exceptional customer service, and eager to collaborate with cross-functional teams to drive brand awareness and engagement.

⚠️ Potential Challenges

• Managing multiple marketing teams across different banners and in-house brands
• Optimizing brand ROI through events and marketing channels
• Balancing the needs of various stakeholders, including customers, banner management, and the corporate office
• Keeping up with the latest trends and best practices in brand marketing and retention marketing

ASSUMPTION: The Director of Brand & Retention Marketing will face various challenges in managing multiple marketing teams, optimizing brand ROI, and balancing stakeholder needs. However, the role also offers significant opportunities for growth and impact on the company's marketing efforts and overall success.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position, but with a specific focus on brand marketing and retention marketing.
• Unlike other marketing roles, this position requires a strong background in brand marketing and retention strategies, as well as experience managing marketing teams and budgets.
• Career progression in this role may lead to a Chief Marketing Officer or other senior leadership positions within the company.

ASSUMPTION: This role is unique in its focus on brand marketing and retention marketing, requiring a strategic thinker with a strong background in these areas and experience managing marketing teams and budgets.

📝 Sample Projects

• Developing and executing a comprehensive brand marketing strategy for a new banner or in-house brand launch
• Optimizing brand ROI through targeted events and marketing channels, with a focus on improving customer lifetime value
• Collaborating with cross-functional teams to create engaging content and campaigns that drive brand awareness and customer engagement

ASSUMPTION: Sample projects for this role may include developing and executing brand marketing strategies, optimizing brand ROI, and collaborating with cross-functional teams to create engaging content and campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Enthusiast Auto Holdings?
• What are the biggest challenges facing the brand marketing and retention marketing efforts at Enthusiast Auto Holdings?
• How does Enthusiast Auto Holdings support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Enthusiast Auto Holdings measure the success of its brand marketing and retention marketing efforts?

ASSUMPTION: Key questions to ask during the interview for this role should focus on the company's marketing strategy, challenges, and support for professional growth and development, as well as the role's priorities and success metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3320044
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on brand marketing and retention marketing.
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
• If selected for an interview, research Enthusiast Auto Holdings and the automotive aftermarket industry to demonstrate your enthusiasm and knowledge of the company and its products.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.