Director of Business Growth Marketing

📌 Core Information

🔹 Job Title: Director of Business Growth Marketing

🔹 Company: Meta

🔹 Location: Menlo Park, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive growth marketing strategies to drive measurable business impact.
• Leading cross-functional teams and collaborating with various marketing teams to enhance their strategies across diverse business audiences.
• Conducting in-depth analysis of customer funnels and customer lifetime value (CLV) to inform marketing strategies and pricing.
• Designing and executing A/B tests and experiments to validate hypotheses and inform marketing decisions.
• Partnering with other marketing teams, product, finance, and data science teams to define requirements, scope, deliverables, and goals.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead cross-functional teams without direct management hierarchy. The ideal candidate will have a proven track record in developing business strategies and metrics, with a deep understanding of data-driven insights and performance optimization.

📋 Key Responsibilities

✅ Growth Marketing Leadership: Develop and implement growth marketing strategies focusing on driving measurable business results.

✅ Data-Driven Insights: Generate audience insights while collaborating with quantitative and qualitative data teams to understand audience needs and inform strategic decisions, optimizations, and measurement approaches.

✅ Cross-Functional Collaboration: Partner with marketing, product, finance, and data science teams to define requirements, scope, deliverables, and goals.

✅ Performance Optimization: Design and implement test plans to understand conversion and revenue drivers, and continuously optimize marketing efforts.

✅ Innovation and Experimentation: Pilot new offers and experiment with growth levers to achieve aggressive growth goals and respond to changing market needs.

✅ Funnel Analysis: Conduct in-depth analysis of customer funnels to identify areas of opportunity and optimize conversion rates.

✅ Customer Lifetime Value (CLV) Analysis: Analyze CLV metrics to inform pricing strategies, customer retention initiatives, and upsell/cross-sell opportunities.

✅ Growth Accounting: Analyze growth accounting metrics (e.g., new users, churn rate, retention rate) to understand user behavior and inform marketing strategies.

✅ A/B Testing and Experimentation: Design and execute A/B tests and experiments to validate hypotheses and inform marketing decisions.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and priorities. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12+ years in marketing, strategy, or a related field, with hands-on experience in developing business strategies and designing metrics

Required Skills:

• Analytical skills, problem-solving, and experience with A/B testing and lift measurement
• Leadership: Inspire trust, navigate ambiguity, and lead cross-functional teams without direct management hierarchy
• Proficiency in marketing platforms such as Salesforce and Google Ads is preferred

Preferred Skills:

• Experience in the tech industry or with social media platforms
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong communication skills, both written and verbal, to effectively collaborate with cross-functional teams and stakeholders.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $180,000 and $250,000 per year, based on industry standards for a Director of Marketing role at a large tech company like Meta. This estimate takes into account the required experience level, location, and the complexity of the role.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Parental leave
• Employee stock purchase plan
• Gym membership reimbursement
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, experience, and the company's internal compensation structure. Benefits may also vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the tech industry, specifically in the social media and software development sectors. The company is known for its innovative approach to connecting people and building communities worldwide.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth. However, this size may also mean that individual impact on the organization may be less pronounced compared to smaller companies.

Founded: Meta was founded in 2004, initially as Facebook, and has since grown into a multinational corporation with a wide range of products and services.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and extensive product portfolio may present unique challenges and opportunities for growth and innovation. The company's focus on connectivity and immersive experiences sets it apart in the tech industry.

📊 Role Analysis

Career Level: This role is at the director level, indicating significant experience and responsibility. The ideal candidate will have a proven track record in developing business strategies and leading cross-functional teams.

Reporting Structure: The Director of Business Growth Marketing will report directly to the Vice President of Marketing and will collaborate with various marketing teams, product, finance, and data science teams.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The ideal candidate will be comfortable working in a hybrid or on-site environment and be able to collaborate effectively with team members in person and remotely.

Growth Opportunities:

• As a director-level role, this position offers significant growth potential within Meta's marketing organization.
• The ideal candidate will have the opportunity to lead high-impact projects and initiatives that drive business growth.
• This role may also provide opportunities to expand into other areas of the business, such as product management or general management.

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the organization's needs, and the broader business landscape. The ideal candidate will be proactive in seeking out new challenges and opportunities for growth.

🌍 Location & Work Environment

Office Type: Meta's headquarters is located in Menlo Park, CA, and features a modern, collaborative work environment designed to foster innovation and creativity.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, providing ample opportunities for networking and collaboration with other tech companies and professionals.
• The area offers a diverse range of cultural, recreational, and culinary experiences, as well as a mild Mediterranean climate.
• Menlo Park is conveniently located near major transportation hubs, including San Francisco International Airport and the Caltrain station.

Work Schedule: The work schedule for this role is full-time, with some flexibility for remote work. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and priorities.

ASSUMPTION: The work environment for this role may vary based on the candidate's location and the organization's policies and procedures. The ideal candidate will be adaptable and able to thrive in a dynamic, fast-paced environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter or HR representative
• Behavioral and situational interviews with hiring managers and team members
• Case study or project presentation, depending on the role
• Final interviews with senior leadership or executive team members

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with Meta's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with data analysis, A/B testing, and funnel optimization in detail.
• Demonstrate your understanding of Meta's business and the challenges facing the marketing organization.
• Showcase your leadership and team management skills through examples from your past experiences.

ATS Keywords: A/B testing, lift measurement, cross-functional collaboration, data-driven insights, performance optimization, innovation, experimentation, funnel analysis, customer lifetime value, growth accounting, marketing platforms, Salesforce, Google Ads

ASSUMPTION: The application process for this role may vary based on the candidate's qualifications, the organization's needs, and the broader business landscape. The ideal candidate will be proactive in seeking out information and guidance throughout the application process.

🛠️ Tools & Technologies

• Marketing platforms: Salesforce, Google Ads
• Data analysis tools: Excel, Google Analytics, Tableau
• Project management tools: Asana, Jira
• Communication tools: Slack, Microsoft Teams

ASSUMPTION: The tools and technologies required for this role may vary based on the candidate's location and the organization's policies and procedures. The ideal candidate will be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be open
• Build social value
• And be not discouraged by failure, but learn from it

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and experimental
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful growth marketing strategies?
• Are you comfortable leading cross-functional teams without direct management authority?
• Do you thrive in a fast-paced, dynamic environment and enjoy working with data to inform decision-making?

ASSUMPTION: The cultural fit considerations for this role may vary based on the candidate's qualifications, the organization's needs, and the broader business landscape. The ideal candidate will be proactive in assessing their fit with the company's values and work style.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of the role may require the ideal candidate to be adaptable and able to manage multiple priorities simultaneously.
• The on-site work arrangement may present challenges for candidates who prefer a fully remote or hybrid work environment.
• The competitive nature of the tech industry may present challenges in attracting and retaining top talent.
• The large size of the organization may present challenges in navigating internal politics and decision-making processes.

ASSUMPTION: The potential challenges for this role may vary based on the candidate's qualifications, the organization's needs, and the broader business landscape. The ideal candidate will be proactive in identifying and mitigating potential challenges throughout the application process.

📈 Similar Roles Comparison

• Compared to other director-level marketing roles, this position may offer a greater focus on data-driven insights and performance optimization.
• This role may require more experience with A/B testing and funnel analysis than similar roles in other industries or organizations.
• As a director-level role, this position offers significant growth potential within Meta's marketing organization, as well as opportunities to expand into other areas of the business.

ASSUMPTION: The comparison points for this role may vary based on the candidate's qualifications, the organization's needs, and the broader business landscape. The ideal candidate will be proactive in researching and comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive growth marketing strategy for a new product launch, resulting in a 20% increase in user acquisition within the first six months.
• Conducting a detailed funnel analysis of an existing product, identifying key areas of opportunity and optimizing conversion rates by 15% through targeted marketing campaigns.
• Leading a cross-functional team to develop and implement a customer lifetime value (CLV) analysis, informing pricing strategies and customer retention initiatives that resulted in a 10% increase in revenue.

ASSUMPTION: The sample projects provided are intended to illustrate the types of initiatives the ideal candidate may be expected to lead in this role. The actual projects and initiatives may vary based on the organization's needs and the broader business landscape.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the customer funnel for our target audience, and what areas present the greatest opportunities for optimization?
• How does the marketing team collaborate with product and data science teams to inform decision-making and strategy development?
• What are the key priorities for the marketing organization in the next 12-24 months, and how does this role contribute to achieving those objectives?
• How does Meta support the professional development and growth of its marketing team members?
• What is the expected timeline for onboarding and ramping up in this role, and what resources will be available to support my success?

ASSUMPTION: The key questions to ask during the interview may vary based on the candidate's qualifications, the organization's needs, and the broader business landscape. The ideal candidate will be proactive in preparing thoughtful, insightful questions that demonstrate their understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Meta Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on data analysis, A/B testing, and funnel optimization.
• Prepare for behavioral and situational interviews by reflecting on your past experiences and developing examples that demonstrate your leadership, team management, and problem-solving skills.
• If selected for a case study or project presentation, choose a relevant marketing challenge or opportunity and develop a comprehensive, data-driven approach to addressing it.
• Follow up with the recruiter or hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.