📌 Core Information
🔹 Job Title: Director of Content Marketing
🔹 Company: Degreed
🔹 Location: US Based | Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of content marketing efforts to drive brand visibility and business growth
- Management and development of a high-performing content team
- Collaboration with cross-functional teams to align content with product, demand, and thought leadership initiatives
- Leveraging AI and automation to scale content creation and amplify Degreed's message
- Proven track record of driving measurable impact through content marketing strategies
ASSUMPTION: This role requires a strategic thinker with deep expertise in B2B buyer behavior, content marketing best practices, and evolving digital trends to succeed.
📋 Key Responsibilities
✅ Design, lead, and continually evolve a world-class content strategy that supports Degreed’s brand visibility, product growth, and business goals
✅ Develop a deep understanding of Degreed’s audience segments and create content strategies tailored to executive decision-makers and learning professionals
✅ Manage and scale Degreed’s editorial calendar, spanning blogs, videos, thought leadership, reports, and social content
✅ Lead, coach, and inspire a high-performing team including a Content Marketing Manager, Senior Multimedia Content Creator, Brand Designer, and external agencies/contractors
✅ Execute and refine a modern SEO and AEO strategy to boost Degreed’s organic reach and authority
✅ Drive content operations and efficiency through the thoughtful application of AI and automation tools
✅ Partner cross-functionally with product marketing, digital, brand, events, and sales teams to align messaging, maximize content value, and support campaigns
✅ Maintain high standards of editorial quality, brand consistency, and creative innovation across all content
✅ Write, produce, and oversee the creation of high-impact assets including research reports, blogs, and multimedia stories
✅ Track performance, analyze trends, and adapt strategies to ensure measurable impact and continuous improvement
✅ Experiment with emerging formats, channels, and technologies to keep Degreed’s content leading-edge
ASSUMPTION: This role requires a strong grasp of Degreed’s target L&D and executive audiences, market dynamics, and competitive landscape to create effective content strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 8-10 years of progressive experience in content marketing, including several years leading strategy, teams, and high-impact initiatives
Required Skills:
- Proven ability to lead and scale content marketing programs, with a strong track record of ownership across strategy, execution, and team development
- Strategic thinker with deep expertise in B2B buyer behavior, content marketing best practices, and evolving digital trends
- Strong grasp of Degreed’s target L&D and executive audiences, market dynamics, and competitive landscape
- Expertise in building and scaling SEO and AEO strategies that drive discoverability and conversion
- Hands-on experience with AI content tools, CMS platforms, and marketing automation systems
- Highly creative storyteller and brand builder with experience across multimedia channels (e.g., blogs, video, reports, and social media)
- Excellent coordination and project management skills, with a track record of leading complex initiatives across multiple teams
- Data-driven mindset with strong analytical skills to measure performance and optimize strategies
- Experience leading internal creative teams and managing external vendors/contractors effectively
Preferred Skills:
- Experience with AI content tools and automation workflows
- Familiarity with Degreed’s products and services
- Portfolio of successful content marketing campaigns
ASSUMPTION: This role requires a strong leadership and collaboration skills to align cross-functional teams around a shared vision and deliver results.
💰 Compensation & Benefits
Salary Range: $160,000 - $185,000 per year
Benefits:
- Comprehensive benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range for this role is based on industry standards for a Director of Content Marketing with 8-10 years of experience and a strong track record of driving measurable impact through content marketing strategies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on learning and development (L&D) and workforce transformation
Company Size: Medium-sized (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2012, with a mission to help organizations build the skills they need to stay ahead through AI-powered learning experiences
Company Description:
- Degreed is the leading AI-powered learning platform for enterprise workforce transformation, helping organizations build the skills they need to stay ahead
- Their platform combines deep skill-building experiences, seamless integration with HR technology suites, and intelligent automation to personalize development at scale
- Degreed is committed to creating a culture of learning that attracts, develops, and retains top talent, driving both individual and company success
Company Specialties:
- Education
- Credentials
- Social Recruiting
- EdTech
- Education Technology
- and Learning and Development
Company Website: degreed.com
ASSUMPTION: Degreed’s focus on AI-powered learning and workforce transformation makes it an attractive employer for candidates interested in cutting-edge technology and innovative approaches to L&D.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Senior Director of Product Marketing and Communications
Reporting Structure: This role will oversee a high-performing team including a Content Marketing Manager, Senior Multimedia Content Creator, Brand Designer, and external agencies/contractors
Work Arrangement: Hybrid, with a flexible work arrangement tailored to each role. Some positions are fully remote, while others follow a hybrid model for employees near an office
Growth Opportunities:
- Potential to advance to a VP or C-level role within the content or marketing organization
- Chance to shape Degreed’s content strategy and make a significant impact on the company’s growth and success
- Opportunities to develop leadership and management skills through team mentoring and coaching
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape Degreed’s content strategy and make a lasting impact on the company’s success.
🌍 Location & Work Environment
Office Type: Degreed offers flexible work arrangements tailored to each role, with some positions being fully remote and others following a hybrid model for employees near an office
Office Location(s): Pleasanton, California (Headquarters); Salt Lake City, Utah; Leiden, Netherlands; New York, New York; London, United Kingdom; and Brisbane, Australia
Geographic Context:
- Degreed’s headquarters is located in Pleasanton, California, with additional offices in Salt Lake City, Utah; Leiden, Netherlands; New York, New York; London, United Kingdom; and Brisbane, Australia
- The company operates on a hybrid work arrangement, with employees having the flexibility to work remotely or from one of Degreed’s global offices
- Degreed’s global presence allows for collaboration with team members across various time zones and cultural backgrounds
Work Schedule: Flexible, with a focus on results and productivity rather than strict hours
ASSUMPTION: Degreed’s flexible work arrangements and global presence offer candidates the opportunity to work in a dynamic and diverse environment, with the ability to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the Senior Director of Product Marketing and Communications
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and content marketing expertise
- Leadership and team management skills
- Understanding of Degreed’s target audiences and market dynamics
- Ability to drive measurable impact through content marketing strategies
- Familiarity with AI content tools, CMS platforms, and marketing automation systems
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past content marketing campaigns and their results to discuss during the interview
- Research Degreed’s products, services, and target audiences to demonstrate your understanding of the company and its mission
- Be prepared to discuss your leadership style and approach to team management
- Showcase your creativity and innovation in content development and storytelling
ATS Keywords: Content Marketing, Strategic Planning, Team Leadership, SEO, AEO, AI Content Tools, CMS Platforms, Marketing Automation, Brand Building, Digital Trends, B2B Buyer Behavior
ASSUMPTION: Degreed’s interview process is designed to assess candidates’ strategic thinking, content marketing expertise, and leadership skills, with a focus on their ability to drive measurable impact and align with the company’s mission and values.
🛠️ Tools & Technologies
- AI content tools (e.g., Copy.ai, Frase.io)
- CMS platforms (e.g., WordPress, Contentful)
- Marketing automation systems (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Degreed’s use of AI content tools, CMS platforms, and marketing automation systems requires candidates to have experience with these technologies and a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- 🌍 Diversity & Inclusion – We celebrate diverse perspectives and foster an inclusive environment where everyone can thrive and contribute
- 📈 Growth Mindset – Learning is at the heart of what we do. We empower our employees to continuously develop their skills and grow their careers in alignment with their unique strengths and aspirations
- 🤝 Collaboration – The best ideas come from working together. We cultivate a culture of open communication, teamwork, and shared success
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on open communication and cross-functional collaboration
- Innovative and forward-thinking, with a commitment to staying ahead of industry trends and best practices
Self-Assessment Questions:
- How do you align with Degreed’s company values, particularly in terms of diversity, inclusion, and collaboration?
- What is your approach to continuous learning and professional development, and how does it align with Degreed’s growth mindset?
- How do you prefer to work in a team, and how do you ensure open communication and effective collaboration?
ASSUMPTION: Degreed’s company values and work style require candidates to be adaptable, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a high-performing team with diverse skills and backgrounds
- Balancing strategic planning and day-to-day content creation and management
- Keeping up with the latest trends and best practices in content marketing and AI technologies
- Navigating a fast-paced and dynamic work environment with shifting priorities
ASSUMPTION: Degreed’s fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position offers a unique opportunity to lead a high-performing team and drive measurable impact through strategic planning and execution
- Degreed’s focus on AI-powered learning and workforce transformation sets it apart from other companies in the L&D and EdTech industries
- This role offers significant growth potential and the chance to shape Degreed’s content strategy, making it an attractive opportunity for ambitious and innovative content marketing professionals
ASSUMPTION: Candidates should consider their career goals and aspirations when comparing this role to similar positions in the industry, as Degreed offers a unique opportunity to drive impact and grow within the organization.
📝 Sample Projects
- Developing a comprehensive content strategy for Degreed’s target L&D and executive audiences
- Launching a successful multimedia campaign to promote Degreed’s AI-powered learning platform and its benefits for enterprise workforce transformation
- Creating and executing a SEO and AEO strategy to boost Degreed’s organic reach and authority
ASSUMPTION: These sample projects highlight the strategic and innovative nature of the content marketing efforts required for this role, with a focus on driving measurable impact and aligning with Degreed’s mission and values.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Degreed’s content marketing efforts, and how can this role address them?
- How does Degreed’s content strategy align with its overall business goals and growth plans?
- What opportunities exist for growth and development within the content marketing team and the broader organization?
- How does Degreed support work-life balance and employee well-being, particularly for remote or hybrid team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on Degreed’s success, as well as your commitment to understanding the company’s culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past content marketing campaigns and their results to discuss during the interview
- Research Degreed’s products, services, and target audiences to demonstrate your understanding of the company and its mission
- Be prepared to discuss your leadership style and approach to team management
- Follow up with Degreed one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
