📌 Core Information
🔹 Job Title: Director of Customer Marketing and Analyst Relations
🔹 Company: SingleStore
🔹 Location: Raleigh, NC
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Elevating SingleStore's market perception through authentic customer stories and influential analyst relationships
- Driving high-value partner marketing strategies
- Operating at the intersection of customer marketing, market influence, and strategic communications
- Collaborating with cross-functional teams to deliver impactful campaigns and content
ASSUMPTION: This role requires a strategic, technically fluent marketing leader with a proven track record in customer marketing, analyst relations, and strategic communications within a B2B tech environment.
📋 Key Responsibilities
✅ Own and evolve the customer reference and advocacy program, including maintaining a dynamic database of customer use cases, deployment architectures, and referenceability status
✅ Deliver compelling technical case studies, testimonials, and customer spotlights that support GTM and product initiatives
✅ Lead relationships with top-tier analyst firms and manage high-stakes evaluations, such as Magic Quadrant and Forrester Wave
✅ Drive participation in key industry awards and recognition programs
✅ Develop and execute co-marketing strategies with key technology partners, ensuring message consistency and technical integrity across partner-led initiatives
ASSUMPTION: This role requires strong knowledge of the data infrastructure space, a track record of go-to-market success, and the leadership to align cross-functional teams around shared goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10+ years of experience in customer marketing, analyst relations, product marketing, or strategic communications within a B2B tech environment
Required Skills:
- Proven success building and scaling customer reference programs and advocacy content
- Direct experience managing high-visibility analyst relationships, including Magic Quadrant, Forrester Wave, and equivalent evaluations
- Ability to craft technically credible marketing content such as case studies and messaging frameworks
- Excellent communication skills, project management ability, and comfort presenting in analyst briefings, customer calls, and internal leadership settings
Preferred Skills:
- Experience collaborating with cloud or technology partners on co-marketing or joint go-to-market initiatives
- Strategic mindset and strong cross-functional influence; able to operate at both executive and tactical levels
ASSUMPTION: Candidates with a strong background in customer marketing, analyst relations, and strategic communications within the data infrastructure space are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $185,000 USD per year (for candidates based in California, Colorado, Washington, or New York City)
Benefits:
- Stock Options
- Flexible Paid Time Off
- Monthly Three-Day Weekends
- 14 Weeks of Fully-Paid Gender-Neutral Parental Leave
- Fertility and Adoption Assistance
- Mental Health Counseling
- 401(k) Retirement Plan
- Rich Health Insurance Offerings
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the company's stated range for candidates in specific locations. For candidates in other locations, the salary may vary based on the company's compensation practices and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data infrastructure and real-time analytics
Company Size: 201-500 employees (as of 2025)
Founded: 2011
Company Description:
- SingleStore delivers the cloud-native database with the speed and scale to power the world’s data-intensive applications
- Unifies transactions and analytics with a distributed SQL database, introducing simplicity to data architecture
- Empowers digital leaders to deliver exceptional, real-time data experiences to their customers
Company Specialties:
- analytics
- real-time analytics
- database software
- database management
- real-time transactions
- data warehouse
- SQL
- and big data
Company Website: http://www.singlestore.com
ASSUMPTION: SingleStore is a privately-held company with headquarters in San Francisco, California, and offices in various locations across the United States and internationally.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with significant strategic and operational responsibilities
Reporting Structure: Reports to the VP of Marketing, with cross-functional collaboration with product, sales, marketing, and customer success teams
Work Arrangement: Remote OK, with potential for on-site or hybrid work arrangements depending on the company's policies and the candidate's preferences
Growth Opportunities:
- Potential for career advancement within the marketing organization or broader company
- Opportunity to make a significant impact on the company's market perception and growth
- Chance to work with a diverse range of stakeholders, including customers, partners, and industry analysts
ASSUMPTION: This role offers a unique opportunity for a strategic, technically fluent marketing leader to make a significant impact on SingleStore's market position and growth.
🌍 Location & Work Environment
Office Type: Hybrid or remote, with potential for on-site work at the company's Raleigh, NC office
Office Location(s): 534 4th St, San Francisco, California 94107, US (headquarters); Raleigh, NC (this role)
Geographic Context:
- Raleigh, NC is part of the Research Triangle region, known for its tech industry and high quality of life
- The area offers a mix of urban and suburban living options, with a moderate cost of living compared to other major US tech hubs
- Raleigh has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with flexible work arrangements and monthly three-day weekends
ASSUMPTION: The work environment for this role is flexible, with the potential for remote, hybrid, or on-site work arrangements, depending on the company's policies and the candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team or a member of the marketing leadership team
- In-depth interview with the VP of Marketing and other members of the marketing leadership team
- Final interview with the CEO or another senior executive
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical knowledge of data infrastructure and real-time analytics
- Communication and presentation skills
- Cross-functional collaboration and leadership abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in customer marketing, analyst relations, and strategic communications
- Prepare examples of your past successes in driving market influence, customer advocacy, and analyst engagement
- Be ready to discuss your understanding of SingleStore's products, market position, and competitive landscape
ATS Keywords: customer marketing, analyst relations, strategic communications, data infrastructure, real-time analytics, market influence, customer advocacy, go-to-market strategy, technical case studies, relationship building, thought leadership
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's strategic thinking, technical knowledge, and communication skills.
🛠️ Tools & Technologies
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of focus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Strategic and forward-thinking
- Cross-functional and collaborative
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you align with SingleStore's customer-centric and innovative values?
- How do you approach cross-functional collaboration and building relationships with diverse stakeholders?
- How do you stay up-to-date with industry trends and market dynamics in the data infrastructure space?
ASSUMPTION: Candidates who align with SingleStore's values and work style, and who demonstrate a strong understanding of the data infrastructure space and customer marketing strategies, will be well-suited for this role.
⚠️ Potential Challenges
- Managing high-visibility analyst relationships and evaluations, such as Magic Quadrant and Forrester Wave
- Balancing strategic and operational responsibilities, with a focus on driving impactful campaigns and content
- Working with a diverse range of stakeholders, including customers, partners, and industry analysts
- Keeping up with the fast-paced and evolving data infrastructure landscape
ASSUMPTION: This role presents unique challenges and opportunities for a strategic, technically fluent marketing leader to make a significant impact on SingleStore's market position and growth.
📈 Similar Roles Comparison
- Compared to other customer marketing roles, this position places a greater emphasis on analyst relations and market influence
- Unlike many product marketing roles, this position focuses more on customer advocacy and partner marketing strategies
- This role offers a unique blend of strategic and operational responsibilities, with a focus on driving impactful campaigns and content
ASSUMPTION: This role is distinct from other customer marketing, product marketing, or analyst relations positions, offering a unique blend of responsibilities and opportunities for a strategic, technically fluent marketing leader.
📝 Sample Projects
- Developing a comprehensive customer reference and advocacy program, including a dynamic database of customer use cases, deployment architectures, and referenceability status
- Securing high-visibility analyst evaluations, such as Magic Quadrant and Forrester Wave, through strategic briefings and compelling customer success stories
- Driving participation in key industry awards and recognition programs, such as Gartner's Magic Quadrant or Forrester's Wave
ASSUMPTION: These sample projects illustrate the strategic and operational responsibilities of the Director of Customer Marketing and Analyst Relations role at SingleStore.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization and company strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SingleStore support the professional development and growth of its marketing team members?
- What are the key challenges and opportunities facing the data infrastructure market, and how does SingleStore plan to capitalize on them?
- How does SingleStore approach cross-functional collaboration and alignment around shared goals?
ASSUMPTION: These key questions help candidates better understand the role, the company, and the market dynamics, enabling them to make informed decisions about their application and potential fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in customer marketing, analyst relations, and strategic communications
- Prepare examples of your past successes in driving market influence, customer advocacy, and analyst engagement
- Be ready to discuss your understanding of SingleStore's products, market position, and competitive landscape
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
