📌 Core Information
🔹 Job Title: Director of Customer Marketing, Paramount Advertising
🔹 Company: Paramount
🔹 Location: San Francisco, West Hollywood, New York
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement, retention, and growth for SMB advertising clients
- Leading strategic marketing initiatives across Paramount's iconic portfolio of brands
- Collaborating with cross-functional teams to ensure cohesive messaging and impactful campaigns
- Developing thought leadership content and vertical-specific narratives
- Managing multiple projects simultaneously and driving results
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously. Successful candidates will have a proven track record in B2B marketing and experience working with cross-functional teams.
📋 Key Responsibilities
✅ Define and lead vertical marketing and agency marketing strategy with campaigns and content that speak directly to key verticals for our business.
✅ Work in partnership with our Insights team to develop thought leadership content, using first and third-party data.
✅ Lead customer engagement programs - both online (e.g., webinars) and offline (e.g., hosted dinners).
✅ Create various content types, including whitepapers, customer video interviews, landing pages, social assets, and sales collateral and define the multi-channel distribution strategy, in partnership with channel owners.
✅ Manage multiple projects in parallel across a wide variety of XFN partners including - Insights, Design, Sales, and adjacent Marketing teams.
ASSUMPTION: This role involves a high level of project management and cross-functional collaboration. Successful candidates will have strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field.
Experience: Proven experience (10+ years) developing scaled B2B marketing content and messaging strategies and shaping memorable B2B business brands.
Required Skills:
- Proven experience in B2B marketing content development
- Portfolio showcasing previous work, including content, distribution strategy, and results
- Strong project management skills
- Ability to work autonomously and drive toward solutions
Preferred Skills:
- Previous experience working for social or CTV advertising platforms
ASSUMPTION: Candidates with experience in social or CTV advertising platforms may have an advantage in this role. However, a strong background in B2B marketing and a proven track record in driving results are more critical for success.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Marketing role with 10+ years of experience in the entertainment industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts on Paramount products and services
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with 10+ years of experience in the entertainment industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Global presence with multiple locations worldwide)
Founded: 1927 (As CBS, merged with Viacom in 2019 to form ViacomCBS, and rebranded as Paramount Global in 2022)
Company Description:
- Paramount is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide.
- Driven by iconic studios, networks, and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV, and Simon & Schuster, among others.
- Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles.
Company Specialties:
- Television broadcasting
- Film production and distribution
- Streaming services
- Publishing
- Advertising solutions
Company Website: www.paramount.com
ASSUMPTION: Paramount's extensive portfolio of brands and global presence provide candidates with opportunities to work on high-profile projects and gain exposure to various aspects of the entertainment industry.
📊 Role Analysis
Career Level: Director/Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and may oversee a team of marketing professionals.
Work Arrangement: Hybrid (A combination of on-site and remote work)
Growth Opportunities:
- Potential to advance to a Vice President or Senior Director role within the marketing department
- Opportunities to work on high-profile projects and gain exposure to various aspects of the entertainment industry
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader entertainment industry.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): San Francisco, West Hollywood, New York
Geographic Context:
- San Francisco: Known for its vibrant tech industry, diverse culture, and scenic beauty
- West Hollywood: A hub for the entertainment industry, with numerous production studios and entertainment companies
- New York: A global center for finance, media, and entertainment, with a fast-paced and dynamic work environment
Work Schedule: Full-time (40 hours per week) with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees to manage their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the Vice President of Marketing
- Background check and reference verification
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and cross-functional collaboration
- Data analysis and interpretation
- Communication and presentation skills
Application Tips:
- Highlight your experience in B2B marketing content development and driving results
- Include a portfolio showcasing your previous work, including content, distribution strategy, and results
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
ATS Keywords: B2B Marketing, Content Development, Project Management, Cross-Functional Collaboration, Thought Leadership, Vertical Marketing, Agency Marketing, Customer Engagement, Campaign Management
ASSUMPTION: Paramount uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Design and video editing software (e.g., Adobe Creative Suite, Final Cut Pro)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and data analysis tools is essential for success in this role. Experience with design and video editing software is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results in a B2B marketing role?
- Are you adaptable and responsive to change?
ASSUMPTION: Paramount values candidates who are innovative, collaborative, and results-driven. Successful candidates will be adaptable, responsive to change, and comfortable working in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to a fast-paced and dynamic work environment
- Developing thought leadership content and vertical-specific narratives that resonate with key verticals and agencies
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to work effectively with cross-functional teams and stakeholders.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position requires a higher level of project management and cross-functional collaboration
- Industry-specific context: The entertainment industry is highly competitive and dynamic, with a constant need for innovative and effective marketing strategies
- Career path comparison: This role offers opportunities for career growth and development within the marketing department and the broader entertainment industry
ASSUMPTION: This role presents unique challenges and opportunities compared to other marketing director roles. Successful candidates will have a strong background in B2B marketing and experience working with cross-functional teams in a dynamic and competitive industry.
📝 Sample Projects
- Developing a thought leadership report on the state of SMB advertising in the entertainment industry
- Creating a vertical-specific narrative for the retail industry, highlighting Paramount's advertising solutions and success stories
- Managing a customer engagement program, including webinars and hosted dinners, to drive customer retention and growth
ASSUMPTION: These sample projects illustrate the range of responsibilities and requirements for this role, including thought leadership content development, vertical-specific marketing, and customer engagement programs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does Paramount support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Paramount measure the success of its marketing campaigns, and how will my performance be evaluated?
- What is the work environment like, and how does Paramount foster a culture of collaboration and innovation?
ASSUMPTION: These interview questions are designed to help you better understand the role, the team, and the company culture, ensuring a good fit for both you and Paramount.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B marketing content development and project management
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Follow up with Paramount after submitting your application to confirm receipt and express your interest in the role
- If selected for an interview, be prepared to present your portfolio showcasing your previous work, including content, distribution strategy, and results
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
