📌 Core Information
🔹 Job Title: Director of Demand Generation
🔹 Company: Privy
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing demand generation strategies to achieve pipeline and revenue goals.
- Planning and executing integrated campaigns across digital, email, events, and partnerships.
- Optimizing lead nurture programs and conversion rates throughout the funnel.
- Collaborating cross-functionally with content, product marketing, sales, and revenue operations.
- Analyzing campaign performance and providing insights to inform future initiatives.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B SaaS marketing to drive measurable pipeline and revenue impact.
📋 Key Responsibilities
✅ Develop and execute the overall demand generation strategy to achieve pipeline and revenue goals.
✅ Own the planning and execution of integrated campaigns across digital (paid search, paid social, display, retargeting), email, events, and partnerships.
✅ Build and optimize lead nurture programs to move prospects through the funnel and improve conversion rates.
✅ Partner closely with content and product marketing to create compelling offers, assets, and messaging.
✅ Establish and track KPIs, regularly analyze campaign performance, and provide insights to inform future initiatives.
✅ Oversee marketing automation workflows and ensure data integrity in HubSpot and CRM systems.
✅ Manage demand gen budget, including spend allocation, optimization, and ROI analysis.
✅ Identify and test new growth channels and tactics.
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership and collaboration skills to drive cross-functional alignment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in B2B SaaS marketing with a focus on demand generation
Required Skills:
- Proven track record driving measurable pipeline and revenue impact
- Deep expertise in paid media, email marketing, marketing automation, and funnel optimization
- Strong analytical skills and a data-driven mindset
- Experience with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Ads, and analytics platforms
- Excellent collaboration and leadership skills; able to drive cross-functional alignment
Preferred Skills:
- E-commerce or marketing tech experience
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong background in demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (Based on industry standards for a mid-senior level marketing role in a remote-first company)
Benefits:
- High autonomy with no career ceilings
- Challenging and interesting work
- Amazing colleagues
- Competitive salary and equity
- Work remotely
- Covered health, dental, and vision insurance
- Regular team events and off-sites
- Unlimited PTO and generous paid parental leave
Working Hours: Full-time (40 hours per week, with flexible hours and unlimited PTO)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in a remote-first company. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Privy is a B2B SaaS company specializing in e-commerce marketing and conversion rate optimization. They operate in a competitive market with a focus on driving customer growth and retention for their clients.
Company Size: Privy is a mid-sized company, which means applicants can expect a more agile and collaborative work environment with opportunities for growth and impact.
Founded: Privy was founded in 2012, and they have since grown to become a leading provider of e-commerce marketing solutions.
Company Description:
- Privy offers a suite of tools designed to help e-commerce businesses grow and optimize their online stores.
- Their platform includes features such as pop-ups, banners, spin-to-win wheels, and email capture forms to help businesses engage with their visitors and collect valuable data.
- Privy is committed to providing exceptional customer support and continuously innovating to stay ahead of industry trends.
Company Specialties:
- E-commerce marketing
- Conversion rate optimization
- Customer acquisition and retention
- Pop-up and banner creation
- Email capture and list building
Company Website: privy.com
ASSUMPTION: Privy's focus on e-commerce marketing and customer growth makes this role an excellent fit for candidates with experience in B2B SaaS marketing and a strong background in demand generation.
📊 Role Analysis
Career Level: Mid-Senior level (7+ years of experience)
Reporting Structure: This role reports directly to the VP of Marketing and may have team members or external agencies supporting demand generation efforts.
Work Arrangement: Remote (Solely) - This role can be performed entirely remotely, with no requirement for on-site work.
Growth Opportunities:
- As Privy continues to grow, there may be opportunities for the Director of Demand Generation to expand their team and take on more strategic responsibilities.
- Candidates with strong leadership skills and a proven track record of driving results may have the opportunity to advance to a VP or C-level role in the future.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Privy's continued success.
🌍 Location & Work Environment
Office Type: Remote - Privy does not have a physical office, and all work is done remotely.
Office Location(s): N/A - Privy is a remote-first company with no physical offices.
Geographic Context:
- Privy's remote work policy allows employees to work from anywhere in the United States.
- This role may require occasional collaboration with team members or clients in different time zones.
- The United States has a well-established e-commerce market, with a diverse range of businesses and industries represented.
Work Schedule: Full-time (40 hours per week, with flexible hours and unlimited PTO)
ASSUMPTION: Privy's remote work policy provides candidates with the flexibility to work from anywhere in the United States, allowing them to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the VP of Marketing to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's strategic thinking and problem-solving abilities
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Analytical skills and data-driven mindset
- Collaboration and leadership skills
- Cultural fit and alignment with Privy's values
Application Tips:
- Highlight your experience in B2B SaaS marketing and demand generation, with a focus on driving measurable pipeline and revenue impact.
- Demonstrate your understanding of Privy's business and the e-commerce marketing landscape in your resume and cover letter.
- Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and leadership skills.
ATS Keywords: Demand Generation, Campaign Management, Lead Nurture, Content Marketing, Product Marketing, Sales Collaboration, KPI Tracking, Marketing Automation, Data Analysis, Paid Media, Email Marketing, Funnel Optimization, HubSpot, Salesforce, Google Ads, LinkedIn Ads
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, using the provided ATS keywords to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Salesforce (CRM)
- Google Ads (paid search advertising)
- LinkedIn Ads (paid social advertising)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as they are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Data-driven
- Collaborative
- Results-oriented
Work Style:
- Remote-friendly and flexible
- Agile and adaptable
- Results-focused and accountable
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it provides?
- Are you comfortable working independently and taking initiative to drive results?
- Do you have a proven track record of driving measurable pipeline and revenue impact in a B2B SaaS marketing role?
ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working remotely are likely to be a good fit for Privy's culture and work environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring data integrity across multiple channels and platforms
- Adapting to changes in the e-commerce marketing landscape and staying ahead of industry trends
- Balancing the demands of multiple stakeholders, including content, product marketing, sales, and revenue operations
- Developing and executing campaigns that resonate with diverse audiences and drive meaningful results
ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to adapt, innovate, and drive results in a dynamic and competitive environment.
📈 Similar Roles Comparison
- This role is similar to other Director of Demand Generation positions in B2B SaaS companies, but may have a greater focus on e-commerce marketing and customer acquisition.
- Candidates with experience in related roles, such as Marketing Manager or Senior Marketing Manager, may find this role to be a natural next step in their career.
- Compared to other marketing roles, this position requires a strong strategic mindset, analytical skills, and a proven track record of driving measurable pipeline and revenue impact.
ASSUMPTION: Candidates should research similar roles in the B2B SaaS marketing space to better understand the expectations and requirements of this position.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive customer acquisition and retention for an e-commerce client
- Optimizing lead nurture programs to improve conversion rates and drive revenue growth for a B2B SaaS product
- Analyzing campaign performance data to identify trends, optimize spend, and inform future initiatives
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Director of Demand Generation may be responsible for, highlighting the strategic and analytical nature of the role.
❓ Key Questions to Ask During Interview
- How does Privy support the growth and development of its employees?
- What are the biggest challenges facing the demand generation team in the next 6-12 months, and how can this role help address them?
- How does Privy measure the success of its demand generation efforts, and what KPIs are most important for this role?
- What opportunities are there for growth and advancement within the marketing team and the company as a whole?
- How does Privy foster a culture of innovation and adaptability in its marketing efforts?
ASSUMPTION: These questions are designed to help candidates better understand the expectations, challenges, and opportunities associated with this role, as well as Privy's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing and demand generation, using the provided ATS keywords to increase your chances of being selected for an interview.
- Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and leadership skills.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
