Director of Demand Generation

📌 Core Information

🔹 Job Title: Director of Demand Generation

🔹 Company: enosix

🔹 Location: Chicago, Illinois, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: Remote (Fully)

🚀 Job Overview

Key aspects of this role include:

• Leading growth across ABM, digital, events, PR, and performance marketing
• Building and executing full-funnel campaigns targeting high-value accounts
• Managing a high-performing marketing team and driving integrated growth
• Optimizing campaigns and funnels using data-driven insights and A/B testing

ASSUMPTION: This role requires a strategic and hands-on marketing leader with a strong background in B2B marketing, demand generation, and ABM. The ideal candidate will have experience in enterprise tech, SaaS, or ERP and be comfortable working in a fast-paced, remote-first environment.

📋 Key Responsibilities

✅ Lead performance marketing and ABM campaigns, including paid social, search, display, email, syndication, and vertical targeting

✅ Drive digital and web strategy, including SEO, CRO, and conversion path optimization

✅ Build and execute social and brand activation strategies, focusing on paid and organic social media, content creation, and data-driven performance

✅ Own the earned media engine, working with PR agencies and executive teams to develop stories, pitch ideas, and manage media calendars

✅ Lead event and field marketing efforts, including Salesforce World Tour, industry events, executive dinners, and webinars

✅ Manage and mentor a team of one marketing team member and two BDRs, providing guidance and direction to ensure execution excellence

✅ Own reporting and analytics, leveraging tools like Salesforce, Pardot, N.Rich, Sprout Social, and GA to track performance and inform strategy

ASSUMPTION: This role requires a strong blend of strategic thinking, hands-on execution, and team leadership. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to drive integrated growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA or advanced degree a plus)

Experience: 8-10 years of B2B marketing experience, preferably in SaaS, ERP, or enterprise tech

Required Skills:

• Proven expertise in demand generation, ABM, and performance marketing
• Strong PR and storytelling chops, with earned media, agency management, and exec comms experience
• Fluency in tools like Pardot, Salesforce, N.Rich, Sprout Social, GA, and LinkedIn Ads
• Proven ability to turn strategy into action and ideas into measurable outcomes
• Based in Chicago (willing to travel for key events and team meetings)

Preferred Skills:

• Experience with real-time tech, AI, or enterprise integration
• Familiarity with SAP or other enterprise software

ASSUMPTION: Given the remote nature of the role, strong communication, time management, and self-motivation skills are essential for success. Additionally, experience working in a fully remote environment is a plus.

💰 Compensation & Benefits

Salary Range: $140,000 - $150,000 USD per year (plus performance bonus)

Benefits:

• Health, dental, and vision insurance
• 401k plan
• Paid time off (PTO)
• Mental wellness support

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is based on industry standards for a Director of Demand Generation role in the United States. The performance bonus is tied to achieving specific growth targets and driving measurable results.

📌 Applicant Insights

🔍 Company Context

Industry: Enterprise Software, specifically focusing on real-time integration and acceleration of SAP's potential

Company Size: enosix is a fast-growing, fully remote organization with a modern and values-driven culture

Founded: enosix was founded to unlock SAP's potential and rewrite the rules of enterprise integration

Company Description:

• enosix is a real-time tech company that powers faster, smarter outcomes for global brands across manufacturing, retail, healthcare, life sciences, and more
• The company is scaling rapidly and building a marketing engine to match its growth
• enosix is out front with real-time innovation and AI-powered acceleration in the SAP market

Company Specialties:

• Real-time enterprise integration
• AI-powered acceleration
• SAP market expertise

Company Website: enosix.com

ASSUMPTION: enosix is a dynamic and innovative company focused on driving growth and transformation in the enterprise software space. The company's fully remote nature offers unique opportunities for collaboration and flexibility.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Founder, CEO, and CMO of enosix

Reporting Structure: The Director of Demand Generation will manage one marketing team member and two BDRs, with the opportunity to expand the team over time

Work Arrangement: This is a remote-first role, with the flexibility to work from anywhere. However, the ideal candidate should be based in Chicago and willing to travel for key events and team meetings

Growth Opportunities:

• The Director of Demand Generation will have the opportunity to architect, ignite, and help define a category, with significant impact on enosix's growth and success
• As the company continues to scale, there will be opportunities for career advancement and team expansion

ASSUMPTION: This role offers a unique blend of strategic leadership, hands-on execution, and team management. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and driving growth across multiple marketing channels.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Chicago, Illinois, United States
• The role requires occasional travel for key events and team meetings
• The ideal candidate should be comfortable working in a fully remote environment and managing a distributed team

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: Given the fully remote nature of the role, strong communication, time management, and self-motivation skills are essential for success. Additionally, experience working in a fully remote environment is a plus.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth interview with the Founder, CEO, and CMO of enosix
• Skills assessment or case study presentation
• Final interview with the executive team

Key Assessment Areas:

• Marketing strategy and execution
• Team leadership and management
• Data-driven decision-making and analytics
• Cultural fit and alignment with enosix's values

Application Tips:

• Highlight your relevant experience in B2B marketing, demand generation, and ABM
• Demonstrate your ability to turn strategy into action and ideas into measurable outcomes
• Showcase your strong PR and storytelling chops, with examples of earned media, agency management, and exec comms experience
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Demand Generation, ABM, Performance Marketing, Digital Marketing, SEO, CRO, Social Media Strategy, PR, Thought Leadership, Event Management, Analytics, Salesforce, Pardot, N.Rich, Sprout Social, GA

ASSUMPTION: enosix uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being seen by the hiring team.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• N.Rich
• Sprout Social
• GA
• LinkedIn Ads

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Bold: enosix encourages innovation, risk-taking, and pushing boundaries
• Modern: The company embraces technology, data-driven insights, and continuous learning
• Fast-moving: enosix values agility, speed, and the ability to adapt to change
• Values-driven: The company prioritizes integrity, respect, and a strong work-life balance

Work Style:

• Remote-first: enosix offers the flexibility to work from anywhere, with occasional travel for key events and team meetings
• Autonomous: The company trusts its employees to manage their time and priorities effectively
• Collaborative: enosix fosters a culture of teamwork, open communication, and shared goals

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy working independently?
• Are you comfortable managing a remote team and driving growth across multiple marketing channels?
• Do you align with enosix's values and embrace a bold, modern, fast-moving, and values-driven work culture?

ASSUMPTION: enosix is looking for a candidate who is a strong cultural fit and can thrive in the company's unique work environment.

⚠️ Potential Challenges

• The role requires a strong blend of strategic thinking, hands-on execution, and team leadership, which can be challenging for some candidates
• The fully remote nature of the role may present unique challenges, such as managing a distributed team and maintaining work-life balance
• The SAP market is moving rapidly, and the ideal candidate will need to stay up-to-date with industry trends and innovations
• The role requires occasional travel for key events and team meetings, which may be inconvenient for some candidates

ASSUMPTION: The ideal candidate will be comfortable tackling these challenges and embracing the unique opportunities they present.

📈 Similar Roles Comparison

• Compared to other Director of Demand Generation roles, this position offers a unique blend of strategic leadership, hands-on execution, and team management
• This role is focused on driving growth in the enterprise software space, specifically targeting SAP-powered enterprise accounts
• As enosix continues to scale, there will be opportunities for career advancement and team expansion, similar to other high-growth tech companies

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for experienced B2B marketing professionals looking to make a significant impact in a fast-growing company.

📝 Sample Projects

• Developing and executing a high-impact performance media/ABM campaign targeting $1B+ manufacturers running SAP ECC
• Delivering an integrated campaign that combines media, digital, and PR to generate real pipeline
• Activating a fresh earned media plan to elevate the enosix brand across tech and industry press

ASSUMPTION: These sample projects are designed to give candidates a sense of the strategic and tactical responsibilities required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into that plan?
• How does enosix support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in a remote work environment?
• How does enosix collaborate with its partners and customers to drive growth and innovation?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about enosix.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare a case study or presentation demonstrating your marketing strategy and execution skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.