📌 Core Information
🔹 Job Title: Director of Demand Generation
🔹 Company: Unlock Health
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: On-site
🔹 Category: 🎯 Demand Generation
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive demand generation strategies
- Creating multi-channel marketing campaigns
- Collaborating closely with cross-functional teams
- Leading a team of demand generation professionals
ASSUMPTION: As a Director-level position, the role likely involves significant strategic input and leadership, necessitating strong expertise in aligning marketing efforts across channels.
📋 Key Responsibilities
✅ Develop and implement demand generation strategies to drive lead generation and revenue growth
✅ Create multi-channel marketing campaigns, including digital and offline channels
✅ Collaborate with Sales for lead quality and handoff processes
✅ Establish and track key performance indicators for campaign success
✅ Build and mentor a demand generation team
ASSUMPTION: The role not only requires strong strategic skills but also technical acumen to manage and optimize campaigns effectively.
🎯 Required Qualifications
Education: Not specified
Experience: 7+ years in demand generation or digital marketing roles, ideally in a B2B environment
Required Skills:
- Expertise in marketing automation platforms (e.g., HubSpot, Marketo)
- Strong understanding of SEO and SEM
- Exceptional analytical skills for data-driven decision-making
Preferred Skills:
- B2B healthcare marketing experience
- Experience with CRM systems (e.g., Salesforce)
ASSUMPTION: The job likely requires a high level of proficiency in both strategic marketing and technical tools for execution.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary packages
- Comprehensive health benefits including dental and vision
- 401(K) with company match
Working Hours: 40 hours per week, hybrid schedule available
ASSUMPTION: Comprehensive benefits packages are offered likely to attract top-tier candidates suitable for a leadership position.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focused on healthcare marketing
Company Size: 201-500 employees, indicating ample resources and growth potential
Founded: 2023
Company Description:
- Unlocks full-service healthcare marketing potential
- Combines creativity with data-driven insights
- Focuses on reshaping healthcare marketing
Company Specialties:
- Healthcare marketing
- Digital transformation
- Growth marketing
Company Website: Visit Company Website
ASSUMPTION: Unlock Health's role as a key player in healthcare marketing suggests a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Senior/Director
Reporting Structure: Reports to the Chief Marketing Officer
Work Arrangement: Hybrid with on-site requirements
Growth Opportunities:
- Potential for progression to higher executive roles
- Opportunities to spearhead innovative marketing initiatives
- Leading cross-functional teams across exciting healthcare projects
ASSUMPTION: As a leadership role, there may be opportunities for significant influence in shaping organizational strategy.
🌍 Location & Work Environment
Office Type: Modern office environment
Office Location(s): Chicago, Illinois, with headquarters in Nashville, TN
Geographic Context:
- Located in a major urban center with access to diverse talent pools
- Strategically positioned for collaboration with healthcare providers
- Vibrant community with plenty of networking opportunities
Work Schedule: Standard 40-hour work week with flexibility
ASSUMPTION: Chicago’s strategic location likely supports collaboration with a wide range of healthcare organizations.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- First-round interview focusing on cultural fit and experience
- Technical interview assessing specific skills and competencies
Key Assessment Areas:
- Demand generation strategy expertise
- Technical proficiency with marketing tools
- Leadership and team management capabilities
Application Tips:
- Highlight relevant B2B healthcare marketing experience
- Demonstrate a data-driven approach to marketing
- Showcase leadership and team-building skills
ATS Keywords: Demand Generation, Lead Generation, Marketing Automation, SEO, B2B Marketing
ASSUMPTION: The interview is likely extensive, focusing on both technical skills and alignment with the company’s innovative culture.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
ASSUMPTION: Familiarity with industry-standard marketing tools is critical given the technical nature of the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Data-informed decision making
- Collaboration and teamwork
Work Style:
- Strong emphasis on cross-department collaboration
- Encouragement for continuous learning and development
- Responsibility and autonomy given to experienced leaders
Self-Assessment Questions:
- How do you approach multi-channel marketing campaign development?
- What is your experience in leading and developing teams?
- How secure are you with data and analytics tools?
ASSUMPTION: The role likely offers the freedom for creativity and innovative strategies, aligning with company values.
⚠️ Potential Challenges
- Keeping up with rapidly changing digital marketing trends
- Aligning cross-functional team efforts in a dynamic environment
- Maintaining high performance amidst growing organizational demands
- Navigating healthcare-specific market dynamics
ASSUMPTION: Navigating the complexities of healthcare marketing can be challenging but rewarding.
📈 Similar Roles Comparison
- More strategic involvement compared to typical marketing manager roles
- Higher focus on data-driven strategies than in non-healthcare industries
- Broader leadership responsibilities compared to mid-level positions
ASSUMPTION: Compared to similar roles, this position likely involves broader strategic oversight and team leadership.
📝 Sample Projects
- Developing a comprehensive lead nurturing process for a healthcare provider
- Creating a multi-channel campaign targeting specific healthcare segments
- Optimizing conversion rates using A/B testing across various channels
ASSUMPTION: Sample projects emphasize strategic program management and technical optimization in demand generation.
❓ Key Questions to Ask During Interview
- What are the company's top priorities for demand generation this year?
- How does the demand generation team collaborate with other departments?
- Can you describe a recent successful campaign and its impact?
- What tools and technologies does the team currently use?
- What growth opportunities are available within the role?
ASSUMPTION: Insightful questions targeting specific aspects of the role will demonstrate candidate preparedness.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Include a cover letter highlighting your relevant experience and skills
- Prepare a resume that emphasizes your technical and leadership abilities
- Be ready to discuss past successes in demand generation and team management
- Follow-up with the hiring manager post-interview to express continued interest
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
