🔹 Job Title: Director of Demand Generation, ABM, NA
🔹 Company: SmartBear
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 10+ years
🔹 Remote Status: Fully Remote
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B demand generation and ABM strategies to drive successful outcomes.
✅ Deliver Go-to-Market strategy and compelling organic and paid marketing programs that achieve lead, SQL, and pipeline, while maximizing marketing ROI
✅ Manages program marketing budget and business plans
✅ Leverages a multi-channel market approach to reach target personas within target industries and specific target accounts
✅ Develops and executes an integrated mix of marketing tactics, including Retargeting, Content Syndication, Podcasts, Webinars, Email, ABM, Events, and Direct Mail
✅ Partners with Sales leadership and Sales Development team to increase marketing contribution, improve messaging and campaigns, and lead follow up processes
✅ Collaborates with Web team to build demand generation functions and content into the website, driving conversion from visitors to MQLs
✅ Listens carefully to provided information and asks clarifying questions, acting as a learner rather than a passive recipient of information
✅ Performs work with customer satisfaction in mind, without compromising the integrity of the work
✅ Tracks and reports on demand generation performance metrics, using this data to continually optimize campaign performance
✅ Manages successful vendor relationships that increase marketing performance and ROI
✅ Leads demand gen team, including scaling the team, campaign strategy, priorities, and escalation. Proactively identifies and implements process efficiencies, innovative campaign ideas, and other training and support opportunities.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and adaptable candidate.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of demand generation experience at a high-growth B2B SaaS/software company
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in B2B SaaS demand generation and ABM will be best suited for this role, as they will have a strong foundation in the required skills and understanding of the target market.
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Demand Generation role in a mid-sized B2B SaaS company)
Benefits:
Working Hours: Full-time, typically Monday-Friday, with some flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for a Director of Demand Generation role in a mid-sized B2B SaaS company, with consideration for the required experience and skills. Benefits are based on typical offerings for similar roles in the tech industry.
Industry: Software Development
Company Size: 501-1,000 employees (Mid-sized company with established processes and a growing demand generation team)
Founded: 1999 (SmartBear has a well-established history in the software development industry)
Company Description:
Company Specialties:
Company Website: http://www.smartbear.com
ASSUMPTION: SmartBear is a well-established company in the software development industry, with a strong focus on software quality and performance testing. The company's size and history suggest a structured work environment with established processes and a growing demand generation team.
Career Level: Director (This role is a senior leadership position within the marketing department)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of demand generation marketers
Work Arrangement: Fully Remote (This role can be performed remotely, with some flexibility for on-site work as needed)
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities, both within the demand generation team and across the broader marketing organization, as SmartBear continues to expand and evolve.
Office Type: Remote (This role does not require regular on-site presence, allowing for greater flexibility in work arrangements)
Office Location(s): SmartBear has offices in Somerville, MA (USA), Galway, Ireland, Bath, UK, Wroclaw, Poland, and Bangalore, India. However, this role can be performed remotely from anywhere.
Geographic Context:
Work Schedule: Full-time, typically Monday-Friday, with some flexibility for remote work
ASSUMPTION: The remote work arrangement for this role offers greater flexibility and the opportunity to work from anywhere, while still collaborating with a global team and engaging with customers and partners worldwide.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, ABM, Marketing Automation, CRM, Project Management, Analytical Skills, Leadership, Team Management, Budget Management, Multi-channel Marketing, Content Creation, Collaboration, Customer Satisfaction, Data-driven Decision Making, Communication Skills, Problem Solving
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and technical proficiency in demand generation and ABM strategies. The application process should be tailored to highlight the candidate's relevant experience and skills, with a focus on their approach to demand generation and ABM.
ASSUMPTION: The tools and technologies required for this role are standard for demand generation and ABM strategies in the B2B SaaS industry. Candidates should have experience with marketing automation platforms, CRM systems, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: SmartBear's values and work style emphasize a customer-centric, innovative, and collaborative approach to driving results and continuous improvement. Candidates should be comfortable working in a fast-paced, dynamic environment and be effective communicators, with a strong analytical mindset.
ASSUMPTION: The potential challenges for this role include managing a remote team, balancing strategic planning and hands-on execution, and navigating a fast-paced, dynamic work environment with a high degree of autonomy and responsibility. Candidates should be comfortable working in a remote, fast-paced environment and be adaptable to changes in the market and the company's priorities.
ASSUMPTION: This role is similar to other Director of Demand Generation roles in the B2B SaaS industry, with a focus on driving multi-channel marketing programs to generate and nurture demand. However, this role is unique in its focus on ABM strategies and its requirement for experience managing a remote team. Career progression for this role may include transitioning into a more senior marketing leadership role, such as VP of Marketing, as the company expands.
ASSUMPTION: Sample projects for this role may include developing and executing multi-channel marketing campaigns, implementing ABM strategies, and optimizing the demand generation funnel to drive more efficient lead generation and revenue growth.
ASSUMPTION: Key questions to ask during the interview for this role should focus on the company's demand generation strategy, career progression opportunities, ABM approach, performance metrics, and remote work policies. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving results.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.