Director of Digital and Database Marketing Strategy

📌 Core Information

🔹 Job Title: Director of Digital and Database Marketing Strategy

🔹 Company: Centene Corporation

🔹 Location: Remote - New York

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote-NY)

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing multichannel marketing initiatives to connect the brand with key stakeholders
• Leading a team of five digital, social, and database marketing professionals
• Managing digital communications and social media strategy across multiple platforms
• Overseeing the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
• Developing and managing a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in digital marketing to drive brand engagement and business results.

📋 Key Responsibilities

✅ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)

✅ Oversee a team of five digital, social, and database marketing professionals

✅ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms

✅ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines

✅ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals

✅ Oversee creation and maintenance of websites, including content, accessibility, design, and performance

✅ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals

✅ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow

✅ Develop and oversee enterprise video strategy

✅ Develop and oversee the strategy, content, and implementation of email and text campaigns

✅ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions

✅ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers

✅ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards

✅ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry

ASSUMPTION: This role requires a strong understanding of marketing strategies, digital platforms, and data-driven decision making to optimize brand engagement and drive business results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams

Required Skills:

• Digital/social media, analytics, and digital marketing expertise
• Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud

Preferred Skills:

• Experience in the healthcare industry
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong background in digital marketing, leadership, and relevant technical skills to excel in this role.

💰 Compensation & Benefits

Salary Range: $116,100.00 - $214,700.00 per year

Benefits:

• Health Insurance
• 401K and stock purchase plans
• Tuition reimbursement
• Paid time off and holidays
• Flexible approach to work with remote, hybrid, field, or office work schedules

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in digital marketing. Actual pay may vary based on individual skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Centene Corporation operates in the healthcare industry, focusing on government-sponsored and commercial healthcare programs, with a focus on under-insured and uninsured individuals.

Company Size: Centene is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: 1984, in St. Louis, Missouri

Company Description:

• Centene offers affordable and high-quality products to more than 1 in 15 individuals across the nation, including Medicaid and Medicare members and individuals and families served by the Health Insurance Marketplace.
• Centene believes healthcare is best delivered locally and focuses on providing fully integrated, high-quality, and cost-effective services to its members.
• Centene is committed to diversity and values the ways in which its employees are different, allowing it to deliver quality, culturally sensitive healthcare to millions of members.

Company Specialties:

• Contracting
• Network Development
• Managed Care

Company Website: http://www.centene.com

ASSUMPTION: Centene's large size and focus on local healthcare delivery provide unique opportunities for applicants to make a significant impact on the company's mission and the lives of its members.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and strong leadership skills.

Reporting Structure: The Director of Digital and Database Marketing Strategy will oversee a team of five marketing professionals and collaborate with various departments, including IT and communications.

Work Arrangement: This role is based in New York and is a hybrid position, requiring a mix of remote and on-site work.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within Centene's marketing department or other areas of the organization.
• The diverse nature of Centene's business provides opportunities to gain experience in various aspects of healthcare and marketing.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and marketing skills within a large, established organization.

🌍 Location & Work Environment

Office Type: Hybrid (Remote-NY) - This role requires a mix of remote and on-site work in New York.

Office Location(s): New York, United States

Geographic Context:

• New York is a major hub for the healthcare industry, providing ample opportunities for networking and professional development.
• The state has a diverse population, allowing for a wide range of marketing challenges and opportunities.
• New York's time zone (EST) may require some flexibility in working hours to accommodate team members in other regions.

Work Schedule: Full-time (40 hours per week), with a flexible approach to work arrangements

ASSUMPTION: The hybrid work arrangement offers applicants the opportunity to balance remote work with in-person collaboration and networking opportunities in New York.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing expertise
• Leadership and team management skills
• Strategic thinking and problem-solving
• Adaptability and cultural fit

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Centene's mission and the role's requirements
• Prepare examples of your digital marketing strategies, campaigns, and results to discuss during the interview

ATS Keywords: Digital Marketing, Database Marketing, Social Media, Content Creation, SEO, UX/UI Design, Email Campaigns, Analytics, Team Management, Audience Development, Video Strategy, Technical SEO, Salesforce CRM, HTML, CSS, JavaScript

ASSUMPTION: Centene's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing and leadership abilities.

🛠️ Tools & Technologies

• HTML/CSS/JavaScript
• Technical SEO
• UI/UX Design
• SEM/GA360
• Adobe Analytics
• Salesforce CRM/Marketing Cloud

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to optimize digital platforms, manage databases, and analyze data.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Accountability
• Quality
• Innovation

Work Style:

• Collaborative
• Adaptable
• Data-driven
• Strategic
• Results-oriented

Self-Assessment Questions:

• How do you demonstrate integrity in your digital marketing strategies and campaigns?
• How do you adapt to changes in the digital landscape and social media trends?
• How do you use data to inform your marketing decisions and measure success?

ASSUMPTION: Applicants should assess their alignment with Centene's values and work style to ensure a strong cultural fit for this role.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent brand messaging across multiple channels
• Keeping up with the rapidly evolving digital landscape and social media trends
• Balancing the need for innovation with the requirement to maintain brand consistency and compliance
• Managing multiple projects and deadlines simultaneously

ASSUMPTION: These challenges require strong leadership, communication, and organizational skills, as well as a deep understanding of digital marketing strategies and tools.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Director of Marketing, but with a specific focus on digital and database marketing strategies
• In the healthcare industry, this role may require additional knowledge of healthcare regulations and compliance issues
• Career progression may include roles such as Vice President of Marketing or Chief Marketing Officer

ASSUMPTION: Applicants should consider the unique aspects of this role and the healthcare industry when comparing it to similar positions in other industries.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to increase brand awareness and engagement among target audiences
• Optimizing website design and functionality to improve user experience and drive conversions
• Creating and implementing email and text campaigns to improve customer retention and satisfaction

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, requiring a strong understanding of digital marketing principles and tools.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the digital marketing team currently, and how can this role address them?
• How does Centene support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for success in this role, and how are they measured?
• How does Centene approach diversity, equity, and inclusion in its marketing efforts and company culture?

ASSUMPTION: These questions help applicants understand the role's context, expectations, and opportunities for growth within Centene's marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your digital marketing strategies, campaigns, and results to discuss during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.