📌 Core Information
🔹 Job Title: Director of Field Marketing
🔹 Company: MTM LLC
🔹 Location: Millersville, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic field marketing strategies to increase brand visibility and drive customer acquisition.
- Leading and mentoring a team of field marketing representatives.
- Collaborating with the sales team to align marketing efforts with sales objectives and support lead generation activities.
- Identifying target markets and developing tailored marketing campaigns.
- Planning and executing promotional events to showcase services and generate leads.
ASSUMPTION: This role requires a balance of strategic thinking, leadership, and hands-on execution to drive marketing success in the field.
📋 Key Responsibilities
✅ Develop and execute comprehensive field marketing strategies to increase brand visibility and drive customer acquisition.
✅ Lead and mentor a team of field marketing representatives, providing guidance and support.
✅ Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation activities.
✅ Identify target markets and develop tailored marketing campaigns to effectively reach and engage with potential customers.
✅ Plan and execute promotional events, including trade shows, home expos, and community outreach programs, to showcase services and generate leads.
✅ Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
✅ Manage the budget for field marketing activities, ensuring optimal allocation of resources to maximize ROI.
✅ Establish key performance indicators (KPIs) and metrics to measure the effectiveness of field marketing campaigns and initiatives.
✅ Collaborate with the marketing team to develop collateral, promotional materials, and digital content to support field marketing efforts.
✅ Build and maintain relationships with vendors, partners, and relevant stakeholders to leverage opportunities for co-marketing and collaboration.
ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work effectively with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years of experience in marketing, with a focus on field marketing, preferably in the home remodeling or construction industry.
Required Skills:
- Proven track record of developing and implementing successful field marketing strategies and campaigns.
- Strong leadership skills with the ability to inspire and motivate a team towards achieving goals.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Strategic thinker with analytical capabilities to assess market trends, performance metrics, and competitive landscape.
- Creative mindset with a passion for innovation and exploring new marketing opportunities.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in marketing automation tools, CRM systems, and other relevant software applications.
- Willingness to travel as needed to attend events, visit project sites, and support field marketing activities.
Preferred Skills:
- Experience in the home remodeling or construction industry.
- Fluency in Spanish (or other languages relevant to target markets).
ASSUMPTION: Candidates with experience in the home remodeling or construction industry may have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $150,000.00 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on home remodeling services
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to attend events.
ASSUMPTION: The salary range is based on industry standards for a Director of Field Marketing role, considering the required experience level and location. Benefits are typical for a company of this size in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Home Remodeling
Company Size: Small (1-50 employees)
Founded: 2010
Company Description:
- Leading home remodeling company dedicated to transforming houses into dream homes.
- Focus on quality craftsmanship, innovative design, and exceptional customer service.
- Expanding operations and seeking dynamic, experienced marketing leadership.
Company Specialties:
- Kitchen Remodeling
- Bathroom Remodeling
- Whole-House Remodeling
- Custom Home Building
Company Website: mtm-llc.com
ASSUMPTION: MTM LLC is a well-established home remodeling company with a strong focus on quality and customer satisfaction. Their small size allows for a more intimate work environment and closer collaboration with leadership.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth into a director or VP position.
Reporting Structure: This role reports directly to the CEO and oversees a team of field marketing representatives.
Work Arrangement: On-site, with flexibility to work remotely for specific tasks or events as needed.
Growth Opportunities:
- Potential to grow into a director or VP role as the company expands.
- Opportunities to mentor and develop junior marketing team members.
- Chance to gain experience in a leadership role and make a significant impact on the company's growth.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to take on a leadership position in a growing company and make a significant impact on its success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on creativity and innovation.
Office Location(s): Millersville, Pennsylvania
Geographic Context:
- Millersville is a suburb of Baltimore, Maryland, with a population of approximately 6,500 people.
- The area is known for its historic homes, vibrant arts scene, and proximity to outdoor recreation opportunities.
- The company's location allows for easy access to major highways and public transportation.
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed to attend events.
ASSUMPTION: The work environment at MTM LLC is collaborative and supportive, with a focus on creativity and innovation. The location in Millersville offers a mix of urban and suburban living, with easy access to cultural attractions and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the CEO to discuss the role, responsibilities, and company vision.
- Presentation or case study to evaluate strategic thinking and problem-solving skills.
- Final interview with the marketing team to discuss team dynamics and fit.
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your field marketing experience and achievements.
- Include specific examples of successful field marketing campaigns you've led or contributed to.
- Demonstrate your understanding of the home remodeling industry and MTM LLC's unique value proposition.
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans and your potential role in driving success.
ATS Keywords: Field Marketing, Team Leadership, Strategic Planning, Marketing Campaigns, Lead Generation, Event Planning, Market Analysis, Budget Management, CRM Systems, Marketing Automation
ASSUMPTION: The application process at MTM LLC is designed to assess candidates' strategic thinking, leadership skills, and cultural fit. Successful applicants will be able to demonstrate a strong track record in field marketing and a passion for driving growth in the home remodeling industry.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation platform)
- Salesforce (or similar CRM system)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (LinkedIn, Facebook, Instagram, etc.)
- Event planning and management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Quality Craftsmanship
- Innovative Design
- Exceptional Customer Service
- Collaboration
- Continuous Learning
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and able to thrive in a fast-paced environment
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful field marketing strategies and campaigns?
- Are you a strong leader who can inspire and motivate a team towards achieving goals?
- Do you thrive in a fast-paced, dynamic environment and enjoy managing multiple projects simultaneously?
- Are you passionate about the home remodeling industry and committed to driving growth and success for the company?
ASSUMPTION: MTM LLC values candidates who are creative, collaborative, and results-driven, with a strong commitment to quality craftsmanship and exceptional customer service.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment with competing priorities.
- Balancing strategic planning with hands-on execution and day-to-day tasks.
- Adapting to the unique needs and preferences of diverse target markets.
- Staying up-to-date with industry trends and competitor activities to inform marketing strategies.
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a balance of strategic thinking, leadership, and hands-on execution to drive marketing success in the field.
- In the home remodeling industry, field marketing plays a crucial role in generating leads and supporting sales efforts, making this role vital to the company's growth and success.
- Career progression in this role could lead to a director or VP position as the company expands, offering opportunities for growth and increased responsibility.
ASSUMPTION: This role is unique in its focus on field marketing and requires a specific set of skills and experiences to succeed.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase brand awareness and generate leads in a specific geographic region.
- Planning and executing a successful trade show or home expo, including booth design, staffing, and follow-up lead nurturing.
- Analyzing market trends and competitor activities to identify opportunities for growth and improvement in field marketing strategies.
ASSUMPTION: These sample projects are designed to showcase the strategic thinking, leadership, and hands-on execution required for success in this role.
❓ Key Questions to Ask During Interview
- What are the company's growth plans for the next 1-3 years, and how does this role contribute to that growth?
- How does the marketing team collaborate with other departments, such as sales and operations, to drive overall company success?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does MTM LLC support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to assess the company's growth plans, team dynamics, and commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your field marketing experience and achievements.
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans and your potential role in driving success.
- If invited to an in-depth interview or presentation, prepare a case study or presentation that demonstrates your strategic thinking and problem-solving skills.
- Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
