📌 Core Information
🔹 Job Title: Director of Field Marketing, APJ
🔹 Company: Amplitude
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading regional demand generation efforts to deliver against sales-accepted pipeline targets for Asia, with a focus on Japan and Korea.
- Collaborating with global teams to plan and execute high-impact campaigns including field events, partner co-marketing, direct mail, and inside sales programs.
- Designing and executing end-to-end event strategies to generate leads and engage key accounts throughout the customer journey.
- Analyzing campaign performance and ROI using SFDC and marketing tools, and presenting clear, actionable insights to optimize strategy.
- Building a deep understanding of local market dynamics, customer behavior, and industry trends to ensure tailored messaging and channel mix.
- Traveling frequently across the region to support execution of in-person activities and deepen market knowledge.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and adaptability to succeed in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Lead all regional demand generation efforts to deliver against sales-accepted pipeline targets for Asia, with a focus on Japan and Korea.
✅ Collaborate with global field marketing, growth marketing, and marketing ops to plan and execute high-impact campaigns including field events, partner co-marketing, direct mail, and inside sales programs.
✅ Design and execute end-to-end event strategies—from trade shows and conferences to executive dinners and workshops—to generate leads and engage key accounts throughout the customer journey.
✅ Analyze campaign performance and ROI using SFDC and marketing tools, and present clear, actionable insights to optimize strategy.
✅ Build a deep understanding of local market dynamics, customer behavior, and industry trends to ensure tailored messaging and channel mix.
✅ Travel frequently across the region to support execution of in-person activities and deepen market knowledge.
ASSUMPTION: The role may evolve over time as the company grows and expands its presence in the Asia Pacific region.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 8+ years of B2B marketing experience, including at least 3 years directly managing marketing programs in Japan and Korea.
Required Skills:
- Proven track record of launching and scaling regional demand generation programs from the ground up.
- Entrepreneurial mindset—comfortable navigating ambiguity, building processes, and wearing multiple hats.
- Strong cross-functional collaboration skills; ability to influence teams across marketing, sales, and partnerships.
- Experience managing agencies, localization, and regional vendor relationships.
- Fluency in English required; fluency in Japanese or Korean is a strong plus.
Preferred Skills:
- Experience working in a high-growth startup environment.
- Familiarity with marketing automation tools and CRM platforms.
ASSUMPTION: Candidates with experience in the tech industry and a strong understanding of B2B marketing trends will be at an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director of Marketing role in Singapore, the estimated salary range is SGD 250,000 - SGD 350,000 per annum. This range is inclusive of base salary and variable compensation.
Benefits:
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous time off policy, including vacation, sick leave, and company holidays.
- Flexible work arrangements and remote work options.
- Employee stock options and equity compensation.
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional evening and weekend work may be required to support events and campaigns.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on mobile analytics and product analytics.
Company Size: Amplitude has 501-1,000 employees, which means the company is large enough to offer diverse opportunities and resources but still maintains a startup-like culture.
Founded: Amplitude was founded in 2012 and has since grown to become a leading digital analytics platform, serving over 4,000 customers worldwide.
Company Description:
- Amplitude helps companies unlock the power of their products by delivering a comprehensive analytics platform that enables businesses to understand customer behavior and make data-driven decisions.
- The company offers a wide range of analytics solutions, including mobile analytics, web analytics, and product analytics, to help businesses optimize their digital products and drive growth.
- Amplitude is committed to diversity, equity, and inclusion, fostering an environment where employees of all backgrounds can thrive.
Company Specialties:
- Mobile Analytics
- Big Data
- Data Analysis
- App Data Analysis
- Product Analytics
- Product Development
- Product Management
Company Website: amplitude.com
ASSUMPTION: Amplitude's commitment to diversity, equity, and inclusion is an essential aspect of its company culture and values.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Senior Vice President of Marketing, APJ.
Reporting Structure: The Director of Marketing, APJ will lead a team of marketing professionals responsible for demand generation, event management, and campaign execution across the Asia Pacific region.
Work Arrangement: This role requires a significant amount of travel to support in-person activities and events across the region. The successful candidate should be comfortable with frequent travel and willing to adapt to different time zones and cultures.
Growth Opportunities:
- As Amplitude continues to expand its presence in the Asia Pacific region, there will be opportunities for the successful candidate to grow within the organization and take on additional responsibilities.
- The role offers the chance to work closely with global teams and gain exposure to different markets and cultures, fostering personal and professional growth.
- Amplitude's commitment to employee development and training provides opportunities for the successful candidate to enhance their skills and advance their career.
ASSUMPTION: The successful candidate will have a strong desire to learn and grow, both personally and professionally, and will be proactive in seeking out opportunities to develop their skills and advance their career.
🌍 Location & Work Environment
Office Type: Amplitude's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 631 Howard Street, 5th Floor, San Francisco, California 94105, US; 524 Broadway Avenue, 9th Floor, New York, New York 10012, US; Herengracht 498, Amsterdam, North Holland 1017 CB, NL; 40, Rue du Colisée, Paris, Ile-de-France 75008, FR; 1 Primrose Street, London, England, GB
Geographic Context:
- Singapore is a major hub for technology and innovation in the Asia Pacific region, making it an ideal location for this role.
- The city-state is known for its multicultural environment, offering a diverse range of experiences and opportunities for the successful candidate.
- Singapore's strategic location allows for easy access to other major markets in the Asia Pacific region, facilitating travel and collaboration with global teams.
Work Schedule: The work schedule for this role is Monday - Friday, 9:00 AM - 6:00 PM, with occasional evening and weekend work required to support events and campaigns.
ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to different time zones and cultures.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to assess cultural fit and basic qualifications.
- In-depth phone or video interview with the hiring manager to discuss the role, responsibilities, and expectations.
- On-site or virtual interview with a panel of stakeholders, including team members and other senior leaders, to assess skills, experience, and cultural fit.
- Final interview with the Senior Vice President of Marketing, APJ to discuss the role, company culture, and career growth opportunities.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication skills.
- Adaptability and resilience in the face of change and ambiguity.
- Cultural awareness and sensitivity, with a strong ability to build relationships across diverse teams and markets.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your experience managing marketing programs in Japan and Korea.
- Be prepared to discuss your approach to demand generation, event management, and campaign execution, as well as your experience working with global teams and regional vendor relationships.
- Demonstrate your understanding of the Asia Pacific market and your ability to adapt to different cultures and time zones.
ATS Keywords: Demand Generation, Campaign Management, Event Strategy, Market Analysis, Cross-Functional Collaboration, Agency Management, Localization, Vendor Relationships, Fluency in English, Fluency in Japanese, Fluency in Korean, Entrepreneurial Mindset, Customer Engagement, Sales Collaboration, Data Analysis
ASSUMPTION: Amplitude's application process is designed to assess the candidate's skills, experience, and cultural fit, as well as their ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM platforms (e.g., Salesforce, HubSpot)
- Event management software (e.g., Cvent, Bizzabo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The successful candidate should have experience with marketing automation tools and CRM platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Amplitude is committed to understanding and serving the needs of its customers, ensuring that its products and services meet the highest standards of quality and excellence.
- Data-driven: Amplitude uses data to inform decision-making and drive continuous improvement, fostering a culture of experimentation and learning.
- Inclusive: Amplitude values diversity and fosters an environment where employees of all backgrounds can thrive, promoting collaboration, innovation, and growth.
Work Style:
- Amplitude's work environment is fast-paced and dynamic, with a strong emphasis on collaboration, innovation, and continuous learning.
- The company values a growth mindset and encourages employees to take ownership of their contributions, embrace challenges, and strive for continuous improvement.
- Amplitude's culture is characterized by humility, transparency, and a strong commitment to customer success.
Self-Assessment Questions:
- Do you have a proven track record of launching and scaling regional demand generation programs from the ground up?
- Are you comfortable navigating ambiguity, building processes, and wearing multiple hats in a fast-paced, dynamic environment?
- Do you have strong cross-functional collaboration skills and the ability to influence teams across marketing, sales, and partnerships?
- Are you fluent in English, with a strong preference for fluency in Japanese or Korean?
ASSUMPTION: The successful candidate will be a strong cultural fit for Amplitude, with a customer-centric mindset, a data-driven approach to decision-making, and a commitment to fostering an inclusive work environment.
⚠️ Potential Challenges
- The role requires frequent travel, which may be challenging for candidates with personal or family commitments.
- The dynamic and fast-paced nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The successful candidate will need to build and maintain strong relationships with global teams, regional vendors, and local agencies, which may present cultural and linguistic challenges.
- The role may require occasional evening and weekend work to support events and campaigns, which may impact work-life balance.
ASSUMPTION: The successful candidate will be able to manage these challenges effectively and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the Asia Pacific region, with a strong emphasis on Japan and Korea. Similar roles may be more focused on other regions or have a broader scope of responsibilities.
- The role requires a high level of strategic thinking, cross-functional collaboration, and adaptability, which may be more challenging than other marketing roles with a more narrow focus.
- Career progression in this role may be faster than in more established organizations, as Amplitude continues to grow and expand its presence in the Asia Pacific region.
ASSUMPTION: The successful candidate will be able to leverage their unique experience and skills to drive success in this role and contribute to Amplitude's growth in the Asia Pacific region.
📝 Sample Projects
- Developing and executing a regional demand generation strategy to drive pipeline growth in Japan and Korea.
- Managing a team of marketing professionals to plan and execute high-impact campaigns, including field events, partner co-marketing, direct mail, and inside sales programs.
- Analyzing campaign performance and ROI using SFDC and marketing tools to optimize strategy and improve results.
- Building and maintaining strong relationships with global teams, regional vendors, and local agencies to ensure seamless execution of marketing programs.
ASSUMPTION: The successful candidate will have a proven track record of success in similar projects and be able to apply their experience to drive results in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the Asia Pacific region and how this role contributes to those plans?
- How does the company support work-life balance for employees in this role, given the frequent travel requirements?
- Can you provide examples of how the company fosters a culture of inclusion and diversity in the Asia Pacific region?
- What opportunities are there for professional development and career growth within the company?
- How does the company approach collaboration and communication with global teams and regional vendors?
ASSUMPTION: The successful candidate will use these questions to gain a deeper understanding of the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Amplitude Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your experience managing marketing programs in Japan and Korea.
- Prepare for your interviews by researching Amplitude's products, services, and company culture, as well as the Asia Pacific market and regional trends.
- Follow up with the hiring manager within one week of your initial interview to express your interest in the role and reiterate your qualifications.
- If you are selected for the final interview, be prepared to discuss your approach to demand generation, event management, and campaign execution, as well as your experience working with global teams and regional vendor relationships.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
