📌 Core Information
🔹 Job Title: Director of Global Demand Generation (Contract)
🔹 Company: Culture Amp
🔹 Location: Austin, Texas, United States
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and execution of global demand generation programs
- Team management and resource allocation across paid media, ABX, campaigns, content, and design
- Cross-functional collaboration with sales, marketing, and product teams to align demand generation efforts with business objectives
- Performance management and optimization of demand generation KPIs
ASSUMPTION: This role requires a strategic thinker with a strong bias for execution, data-driven decision making, and performance optimization. The ideal candidate will have a proven track record in B2B SaaS demand generation, with a focus on paid media, ABX, and global campaign strategy.
📋 Key Responsibilities
✅ Own quarterly new business pipeline and revenue targets globally, across all segments
✅ Lead the ABX (Account-Based Experiences) strategy and execution to deliver MQAs (Marketing Qualified Accounts), deepen engagement, and accelerate pipeline in Commercial B and Enterprise segments
✅ Drive global integrated campaign strategy, aligning channels, content, and audiences to business priorities and growth goals
✅ Lead and scale a global team of specialists across paid media, ABX, campaigns, content, and design to drive high-performing, scalable demand generation programs
✅ Oversee global paid media planning and execution, including paid search, paid social, content syndication, display, paid review sites, and emerging performance channels
✅ Partner with the Brand, Content, and Product Marketing teams to define and manage a strategic content calendar that aligns with campaign needs and buyer journeys
✅ Collaborate with regional and shared teams to capacity plan and allocate resources effectively, including content creation and design support
✅ Track, measure, and report on pacing and the performance of campaigns and channels, ensuring continuous optimization and alignment with broader business goals
ASSUMPTION: This role requires a hands-on approach to campaign and channel execution, with a focus on performance optimization and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in B2B SaaS demand generation, with a strong emphasis on paid media, ABX, and global campaign strategy
Required Skills:
- Proven experience leading global marketing teams and driving multi-million dollar pipeline growth
- Deep understanding of modern demand generation practices, attribution models, and full-funnel marketing
- Hands-on experience with tools like Salesforce, 6sense/Terminus/Demandbase, Google Ads, LinkedIn Ads, and other martech platforms
- Excellent cross-functional leadership and communication skills with the ability to influence across marketing, sales, and executive teams
Preferred Skills:
- Experience working in a fast-paced, dynamic startup environment
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have a proven track record in B2B SaaS demand generation, with a focus on paid media, ABX, and global campaign strategy. They will also have excellent cross-functional leadership and communication skills, with the ability to influence across marketing, sales, and executive teams.
💰 Compensation & Benefits
Salary Range: $200,000 - $225,000 USD (Estimated, based on industry standards for a Director of Demand Generation role in Austin, TX)
Benefits:
- Employee Share Options Program
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best and a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Working Hours: Full-time, fixed term contract position with a duration of 7 months
ASSUMPTION: The estimated salary range is based on industry standards for a Director of Demand Generation role in Austin, TX. The actual base salary will vary based on various factors, including market and individual skills, capabilities, and experience, objectively assessed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2010
Company Description:
- Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 7,500 companies create a better world of work.
- Empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.
- Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Company Specialties:
- Employee Engagement
- Engagement Surveys
- Exit Surveys
- People Analytics
- Employee Intelligence
- Employee Feedback
- On-boarding Surveys
- Annual Surveys
- Pulse Surveys
- Diversity and Inclusion
- Employee Feedback
- performance management
- diversity and inclusion
- DEI
- and Employee Experience
Company Website: cultureamp.com
ASSUMPTION: Culture Amp is a well-established company in the employee experience platform industry, with a strong focus on employee engagement, performance management, and diversity and inclusion. They have a proven track record of success and are backed by leading venture capital funds.
📊 Role Analysis
Career Level: Director/Manager
Reporting Structure: Reports directly to the VP of Demand Generation, SDR & Regional Marketing
Work Arrangement: Remote OK, with the option to work from one of Culture Amp's global offices
Growth Opportunities:
- Potential to grow into a full-time role or take on additional responsibilities within the demand generation team
- Opportunity to work with and learn from a highly skilled and experienced team of marketing professionals
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities or transition into a full-time role within the demand generation team.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site options available)
Office Location(s): Austin, TX (with additional offices in Richmond, VIC, AU; San Francisco, CA, US; London, ENG, GB; New York, NY, US; Chicago, IL, US; and Berlin, BE, DE)
Geographic Context:
- Austin, TX is a major tech hub with a thriving startup scene and a strong job market
- The city offers a high quality of life, with a diverse range of neighborhoods, cultural attractions, and outdoor recreation opportunities
- Culture Amp's Austin office is located in the heart of the city, with easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Austin, TX offers a high quality of life and a thriving tech industry, making it an attractive location for tech professionals. Culture Amp's hybrid work environment provides the flexibility to work remotely or from one of the company's global offices.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- In-depth interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Performance management and optimization skills
- Technical expertise in demand generation, paid media, and ABX
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with demand generation, paid media, and ABX, as well as your approach to strategic planning and execution
- Demonstrate your ability to lead and manage a high-performing team, as well as your experience working with cross-functional teams
- Showcase your understanding of the B2B SaaS industry and your familiarity with Culture Amp's products and services
ATS Keywords: Demand Generation, Paid Media, ABX, Global Campaign Strategy, Cross-Functional Leadership, Data-Driven Decision Making, Performance Optimization, Salesforce, Google Ads, LinkedIn Ads, Martech Platforms
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and technical skills in demand generation, paid media, and ABX. Applicants should be prepared to discuss their experience working with cross-functional teams and their approach to performance management and optimization.
🛠️ Tools & Technologies
- Salesforce
- 6sense/Terminus/Demandbase
- Google Ads
- LinkedIn Ads
- Other martech platforms
ASSUMPTION: The ideal candidate will have experience working with Salesforce, 6sense/Terminus/Demandbase, Google Ads, LinkedIn Ads, and other relevant martech platforms.
👔 Cultural Fit Considerations
Company Values:
- Employee-centric
- Inclusive
- Bold
- Customer-focused
- Data-driven
- Collaborative
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and resilient
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- How do you align with Culture Amp's values, particularly in the context of this role?
- What is your approach to leading and managing a high-performing, global team of demand generation specialists?
- How do you ensure strong cross-functional collaboration and communication with sales, marketing, and product teams?
- How do you prioritize and optimize demand generation KPIs to drive measurable growth and performance?
ASSUMPTION: Culture Amp values a strong cultural fit with their employee-centric, inclusive, bold, customer-focused, data-driven, and collaborative work environment. Candidates should be prepared to discuss their alignment with the company's values and their approach to leading and managing a high-performing team.
⚠️ Potential Challenges
- Managing a global team with varying time zones and work arrangements
- Balancing strategic planning and execution with day-to-day tactical demands
- Adapting to a fast-paced, dynamic startup environment with evolving priorities and goals
- Working with limited resources and budget constraints
ASSUMPTION: This role may present challenges related to managing a global team, balancing strategic and tactical demands, and adapting to a fast-paced startup environment. Candidates should be prepared to discuss their strategies for overcoming these challenges and their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global demand generation strategy and execution, with a strong emphasis on paid media, ABX, and cross-functional collaboration
- Compared to other demand generation roles, this position offers a broader scope of responsibilities and the opportunity to make a significant impact on the company's growth and success
- As a contract role, this position may offer less job security and benefits than full-time, permanent positions, but it also provides the flexibility to take on additional responsibilities or transition into a full-time role within the demand generation team
ASSUMPTION: This role is unique in its focus on global demand generation strategy and execution, with a strong emphasis on paid media, ABX, and cross-functional collaboration. Candidates should be prepared to discuss their relevant experience and how they can contribute to the company's growth and success in this role.
📝 Sample Projects
- Developing and executing a global integrated campaign strategy to drive measurable growth across all regions and segments
- Leading the ABX (Account-Based Experiences) strategy and execution to deliver MQAs (Marketing Qualified Accounts), deepen engagement, and accelerate pipeline in Commercial B and Enterprise segments
- Optimizing global paid media planning and execution to improve performance and alignment with business objectives
ASSUMPTION: These sample projects are representative of the strategic and tactical demands of this role, requiring a strong understanding of demand generation, paid media, ABX, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader demand generation strategy and organization?
- What are the key challenges facing the demand generation team, and how can this role address them?
- What are the most important qualities and skills for success in this role?
- How does Culture Amp support the growth and development of its employees, particularly in this role?
ASSUMPTION: These key questions will help candidates better understand the role's priorities, challenges, and requirements, as well as the company's support for employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Culture Amp's products, services, and industry, as well as your approach to demand generation, paid media, and ABX
- Be ready to discuss your experience working with cross-functional teams and your strategies for managing a global team
- Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
