📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager
🔹 Company: Auctane
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time, Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing brand platform strategy
- Cross-functional collaboration to drive business impact
- Managing high-impact brand initiatives and campaigns
- Reputation management and review collection programs
- Performance analysis and optimization
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.
📋 Key Responsibilities
✅ Partner with VP of Brand Marketing to define and implement brand platform
✅ Collaborate cross-functionally to uncover insights and drive business impact
✅ Lead high-impact brand initiatives, campaigns, and sponsorships
✅ Manage brand reputation strategy and review collection programs
✅ Analyze performance and measure key brand health metrics
✅ Define and track success for brand initiatives and communicate progress
✅ Manage related budgets, vendors, and partners
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 8+ years in a fast-paced, data-driven marketing environment with core responsibilities related to brand marketing
Required Skills:
- Proven experience in brand marketing
- Excellent attention to detail and organizational skills
- Strong communication and collaboration skills
- Ability to manage multiple high-priority projects simultaneously
- Comfortable with data and making recommendations based on insights
- Experience working with creative teams and agencies
Preferred Skills:
- Experience supporting or leading a rebrand
- Fluency in Spanish (or other languages)
ASSUMPTION: Candidates with experience in a similar role or industry would be a strong fit for this position.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Brand Marketing Manager in Austin, TX)
Benefits:
- Flex Time Off
- Paid Holidays
- 401k employer matching program
- Annual merit reviews
- Company events
- Attractive office space
- Weekly catered lunches
- Health and Wellness Plans
- Fitness center
- Employee Assistance Program
- Gym discounts
- Education reimbursement
- Employee Referral Program
- Inclusive work environment
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Brand Marketing Manager in Austin, TX, with 8+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on ecommerce, logistics, and shipping solutions
Company Size: Medium (1,001-5,000 employees)
Founded: 2001 (as Stamps.com, later merged with other brands to form Auctane)
Company Description:
- Provider of shipping and ecommerce software solutions
- Offers a range of brands, including ShipStation, Stamps.com, and Packlink
- Serves hundreds of thousands of businesses worldwide
Company Specialties:
- Ecommerce
- Logistics & Supply Chain
- Technology
- Business Development
- Big Data
- Order Management
- Order Processing
- Fulfillment and Shipping
Company Website: auctane.com
ASSUMPTION: Auctane's size and industry provide opportunities for growth and collaboration with various teams and stakeholders.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the VP of Brand Marketing
Work Arrangement: Hybrid (3 days per week in office, with remote flexibility)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to collaborate with cross-functional teams and stakeholders
- Chance to contribute to the company's overall brand strategy and vision
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central Austin
Office Location(s): 4301 Bull Creek Rd, Austin, Texas 78731, US
Geographic Context:
- Austin, TX is known for its vibrant tech industry and startup scene
- The office is located near Bull Creek Park, offering easy access to outdoor activities
- The city is home to numerous tech companies and startups, providing ample networking opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with access to various amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and skills-based interview with hiring manager
- Final interview with VP of Brand Marketing
Key Assessment Areas:
- Brand strategy and platform development
- Campaign management and execution
- Cross-functional collaboration and stakeholder management
- Data analysis and performance optimization
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant brand marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful brand campaigns or initiatives you've led
- Research Auctane's brand and industry to demonstrate your understanding and enthusiasm
ATS Keywords: Brand Marketing, Brand Strategy, Campaign Management, Cross-Functional Collaboration, Data Analysis, Performance Optimization, Stakeholder Management, Brand Reputation, Review Collection, Budget Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within the marketing organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Asana or similar project management tools
- Brand management and analytics tools (e.g., Brand24, NetBase)
- Campaign management tools (e.g., Hootsuite, Buffer)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant brand management, project management, and creative tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Win as One
- Delight Customers
- Deliver Great Outcomes
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
Self-Assessment Questions:
- How do you approach working with diverse teams to achieve common goals?
- Can you provide an example of a time when you had to pivot or adapt your strategy due to changing circumstances?
- How do you ensure that your work aligns with the company's brand and values?
ASSUMPTION: Candidates who demonstrate a strong fit with Auctane's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple high-priority projects simultaneously
- Balancing strategic thinking with hands-on execution
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to a fast-paced and evolving work environment
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike other brand marketing roles, this position requires a mix of strategic planning and hands-on execution
- This role offers opportunities to collaborate with various teams and stakeholders, providing a broad range of experience
- Career progression may involve moving into a leadership or management role within the marketing organization
ASSUMPTION: This role offers unique opportunities for growth and development within Auctane's marketing organization.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a new product launch
- Managing a high-visibility brand campaign, including creative development, execution, and optimization
- Collaborating with the content team to create and distribute engaging brand content across various channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Brand Marketing Manager may undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall brand strategy and vision?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing organization collaborate with other departments, such as product and sales?
- What opportunities are there for professional growth and development within the marketing team?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant brand marketing experience and skills
- Prepare examples of successful brand campaigns or initiatives you've led
- Research Auctane's brand and industry to demonstrate your understanding and enthusiasm
- Follow up one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
