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Senior Brand Marketing Manager

Auctane
Full-time
On-site
Austin, Texas, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Marketing Manager

πŸ”Ή Company: Auctane

πŸ”Ή Location: Austin, Texas, United States

πŸ”Ή Job Type: Full-time, Hybrid (3 days per week in office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with remote flexibility)

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and implementing brand platform strategy
  • Cross-functional collaboration to drive business impact
  • Managing high-impact brand initiatives and campaigns
  • Reputation management and review collection programs
  • Performance analysis and optimization

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Partner with VP of Brand Marketing to define and implement brand platform

βœ… Collaborate cross-functionally to uncover insights and drive business impact

βœ… Lead high-impact brand initiatives, campaigns, and sponsorships

βœ… Manage brand reputation strategy and review collection programs

βœ… Analyze performance and measure key brand health metrics

βœ… Define and track success for brand initiatives and communicate progress

βœ… Manage related budgets, vendors, and partners

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 8+ years in a fast-paced, data-driven marketing environment with core responsibilities related to brand marketing

Required Skills:

  • Proven experience in brand marketing
  • Excellent attention to detail and organizational skills
  • Strong communication and collaboration skills
  • Ability to manage multiple high-priority projects simultaneously
  • Comfortable with data and making recommendations based on insights
  • Experience working with creative teams and agencies

Preferred Skills:

  • Experience supporting or leading a rebrand
  • Fluency in Spanish (or other languages)

ASSUMPTION: Candidates with experience in a similar role or industry would be a strong fit for this position.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Brand Marketing Manager in Austin, TX)

Benefits:

  • Flex Time Off
  • Paid Holidays
  • 401k employer matching program
  • Annual merit reviews
  • Company events
  • Attractive office space
  • Weekly catered lunches
  • Health and Wellness Plans
  • Fitness center
  • Employee Assistance Program
  • Gym discounts
  • Education reimbursement
  • Employee Referral Program
  • Inclusive work environment

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Brand Marketing Manager in Austin, TX, with 8+ years of experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, focusing on ecommerce, logistics, and shipping solutions

Company Size: Medium (1,001-5,000 employees)

Founded: 2001 (as Stamps.com, later merged with other brands to form Auctane)

Company Description:

  • Provider of shipping and ecommerce software solutions
  • Offers a range of brands, including ShipStation, Stamps.com, and Packlink
  • Serves hundreds of thousands of businesses worldwide

Company Specialties:

  • Ecommerce
  • Logistics & Supply Chain
  • Technology
  • Business Development
  • Big Data
  • Order Management
  • Order Processing
  • Fulfillment and Shipping

Company Website: auctane.com

ASSUMPTION: Auctane's size and industry provide opportunities for growth and collaboration with various teams and stakeholders.

πŸ“Š Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the VP of Brand Marketing

Work Arrangement: Hybrid (3 days per week in office, with remote flexibility)

Growth Opportunities:

  • Potential to lead and mentor junior team members
  • Opportunities to collaborate with cross-functional teams and stakeholders
  • Chance to contribute to the company's overall brand strategy and vision

ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central Austin

Office Location(s): 4301 Bull Creek Rd, Austin, Texas 78731, US

Geographic Context:

  • Austin, TX is known for its vibrant tech industry and startup scene
  • The office is located near Bull Creek Park, offering easy access to outdoor activities
  • The city is home to numerous tech companies and startups, providing ample networking opportunities

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with access to various amenities and resources.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening
  • In-depth behavioral and skills-based interview with hiring manager
  • Final interview with VP of Brand Marketing

Key Assessment Areas:

  • Brand strategy and platform development
  • Campaign management and execution
  • Cross-functional collaboration and stakeholder management
  • Data analysis and performance optimization
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant brand marketing experience and achievements
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare examples of successful brand campaigns or initiatives you've led
  • Research Auctane's brand and industry to demonstrate your understanding and enthusiasm

ATS Keywords: Brand Marketing, Brand Strategy, Campaign Management, Cross-Functional Collaboration, Data Analysis, Performance Optimization, Stakeholder Management, Brand Reputation, Review Collection, Budget Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within the marketing organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Google Workspace
  • Asana or similar project management tools
  • Brand management and analytics tools (e.g., Brand24, NetBase)
  • Campaign management tools (e.g., Hootsuite, Buffer)
  • Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Familiarity with relevant brand management, project management, and creative tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Win as One
  • Delight Customers
  • Deliver Great Outcomes

Work Style:

  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Agile and adaptable

Self-Assessment Questions:

  • How do you approach working with diverse teams to achieve common goals?
  • Can you provide an example of a time when you had to pivot or adapt your strategy due to changing circumstances?
  • How do you ensure that your work aligns with the company's brand and values?

ASSUMPTION: Candidates who demonstrate a strong fit with Auctane's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple high-priority projects simultaneously
  • Balancing strategic thinking with hands-on execution
  • Working with cross-functional teams and stakeholders with varying priorities and perspectives
  • Adapting to a fast-paced and evolving work environment

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

πŸ“ˆ Similar Roles Comparison

  • Unlike other brand marketing roles, this position requires a mix of strategic planning and hands-on execution
  • This role offers opportunities to collaborate with various teams and stakeholders, providing a broad range of experience
  • Career progression may involve moving into a leadership or management role within the marketing organization

ASSUMPTION: This role offers unique opportunities for growth and development within Auctane's marketing organization.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive brand strategy for a new product launch
  • Managing a high-visibility brand campaign, including creative development, execution, and optimization
  • Collaborating with the content team to create and distribute engaging brand content across various channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Brand Marketing Manager may undertake.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's overall brand strategy and vision?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the marketing organization collaborate with other departments, such as product and sales?
  • What opportunities are there for professional growth and development within the marketing team?
  • How does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight relevant brand marketing experience and skills
  • Prepare examples of successful brand campaigns or initiatives you've led
  • Research Auctane's brand and industry to demonstrate your understanding and enthusiasm
  • Follow up one week after submission, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.