Director of Growth

📌 Core Information

🔹 Job Title: Director of Growth

🔹 Company: Vention

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Vention's lead acquisition strategy for performance marketing and organic/SEO channels
• Managing a team of senior performance marketers and creating operating cadences and learning feedback loops
• Allocating paid marketing spend to maximize pipeline creation and optimize traffic-to-lead conversions
• Maintaining and improving Vention's growth stack, data architecture, and business logics and algorithms

ASSUMPTION: This role requires a strong background in paid marketing, data analysis, and team management. It is ideal for a strategic thinker with a data-driven mindset and experience in managing large marketing budgets.

📋 Key Responsibilities

✅ Developing and executing Vention's lead acquisition strategy for performance marketing and organic/SEO channels

✅ Managing a team of senior performance marketers, creating operating cadences and learning feedback loops

✅ Allocating paid marketing spend to maximize pipeline creation, in line with Vention's business strategy and priorities

✅ Maintaining a detailed understanding of paid campaign performance through deep analytical scrutiny and real-time reporting

✅ Ensuring a proper distribution of leads between sales motions, territories, and product groups

✅ Optimizing traffic-to-lead conversions, working closely with the web team to improve the user signup flow through A/B testing and detailed analytics of the user journey

✅ Leveraging behavioral analytics to shape retargeting ad campaign strategy aimed at revitalizing existing user engagement and sale conversion

✅ Building and maintaining Vention's attribution model to guide decision-making about future spend allocation

✅ Maintaining and improving data architecture of the growth stack, from paid campaign to cohort monitoring, to CRM workflows

✅ Maintaining and optimizing CRM data architecture and processes to improve the sales team's efficiency and improve customer data analysis and segmentation

✅ Ensuring proper integrations and data integrity between all go-to-market related tools, including CRM, email marketing, calendaring, structured outreach, enablement, and more

✅ Maintaining and improving business logic and algorithm for lead scoring, grading, and routing, with intent to maximize pipeline creation

✅ Working collaboratively with Sales Operations to ensure common definition and process flow between paid marketing and account executives

ASSUMPTION: This role requires a high level of technical proficiency in data analysis, marketing strategy, and team management. It is essential to have a strong understanding of Vention's products and target audience to succeed in this position.

🎯 Required Qualifications

Education: Bachelor's degree in engineering, data science, mathematics, or economics

Experience: 8-10 years of experience managing paid marketing across various platforms and channels (i.e., Google, YouTube, LinkedIn, and others)

Required Skills:

• Skilled in data and system architecture in the context of growth stack (i.e., Salesforce, Snowflake, PowerBI, Google Analytics, etc.)

• Proven expertise in CRM management with deep knowledge of CRM data structure and best practices, including certifications for Salesforce administration (SCA, SCAA)

• Track record of managing external marketing spend in excess of $5M

• Strong knowledge of SEO/SEM mechanisms and a track record of successful implementation

Preferred Skills:

• Experience with A/B testing and user journey analytics

• Familiarity with the manufacturing industry and its target audience

ASSUMPTION: Candidates with a strong background in data analysis, marketing strategy, and team management will be most successful in this role. Experience in the manufacturing industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible paid time off and remote work policies

• Complimentary beverages and snacks

• Global comprehensive health plans

• Career growth opportunities

• Fun-filled social events curated based on diverse interests for the team to celebrate together

• Time off to volunteer and give back to the community

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The estimated salary range is based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing. Vention operates in a competitive market, focusing on providing fast and intuitive industrial automation solutions for manufacturers.

Company Size: 201-500 employees. As a mid-sized company, Vention offers a dynamic work environment with opportunities for growth and impact.

Founded: 2016. Vention has been growing rapidly since its founding, expanding its customer base and product offerings.

Company Description:

• Vention empowers small to large manufacturers to design, program, order, and deploy automated equipment in a one-stop-shop Manufacturing Automation Platform.

• Headquartered in Montreal, Canada, with an additional office in Berlin, Germany, Vention's technology powers over 18,000 machines across 4,000 factories in 25 industries.

• Vention is committed to fostering a supportive and inclusive work environment, pushing each other to achieve extraordinary results and forge long-term relationships.

Company Specialties:

• Cloud-based CAD

• Industrial automation

• Digital engineering

• Machine design

• Robotics

• Industrial automation

• Cobot

• Mechanical engineering

• Industrial automation

• Cobot

• Mechanical engineering

• Industrial robots

• And cloud robotics

Company Website: https://vention.com

ASSUMPTION: Vention's focus on innovation and customer success makes it an attractive employer for individuals seeking a challenging and rewarding work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Revenue Officer. It offers significant growth opportunities and the chance to make a substantial impact on Vention's success.

Reporting Structure: The Director of Growth will report directly to the Chief Revenue Officer and oversee a team of senior performance marketers.

Work Arrangement: This role offers flexible, remote work options, with the expectation of being available during core business hours for collaboration and communication.

Growth Opportunities:

• As Vention continues to grow, there will be opportunities for the Director of Growth to expand their team and take on additional responsibilities.

• This role offers the chance to work closely with senior leadership, providing ample opportunities for professional development and career advancement.

• The dynamic and fast-paced nature of the role ensures that the Director of Growth will continuously learn and grow in their position.

ASSUMPTION: The Director of Growth role is ideal for a strategic thinker with a strong background in data analysis, marketing strategy, and team management. This role offers significant growth opportunities and the chance to make a substantial impact on Vention's success.

🌍 Location & Work Environment

Office Type: Vention's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 4767 Rue Dagenais, Suite 104, Montreal, Quebec H4C 1L8, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural attractions and amenities.

• The city has a humid continental climate, with warm summers and cold winters, and is known for its distinct four seasons.

• Toronto is well-connected by public transportation, making it easy to commute to and from the office.

Work Schedule: Full-time, with flexible hours and remote work options. The work schedule is designed to accommodate a healthy work-life balance while ensuring that the team can collaborate effectively.

ASSUMPTION: Vention's Toronto office offers a modern, collaborative work environment that fosters creativity and productivity. The city's vibrant tech industry and diverse cultural attractions make it an attractive location for professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent Acquisition team

• Hiring manager interview to discuss the role and the candidate's qualifications

• Business case presentation, where the candidate presents their approach to a hypothetical business challenge

• Final interview with senior leadership to discuss the candidate's fit for the role and the company

• Decision and offer, where the candidate receives a formal job offer and onboarding information

Key Assessment Areas:

• Strategic thinking and problem-solving skills

• Data analysis and interpretation abilities

• Team management and leadership skills

• Cultural fit and alignment with Vention's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Prepare a well-structured and data-driven business case presentation that demonstrates your understanding of Vention's business and the challenges faced by the manufacturing industry

• Be prepared to discuss your approach to team management, data analysis, and marketing strategy in the interview

ATS Keywords: Paid marketing, performance marketing, SEO, SEM, data analysis, team management, CRM, growth stack, attribution modeling

ASSUMPTION: Vention's interview process is designed to assess the candidate's strategic thinking, data analysis, and team management skills, as well as their cultural fit and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Salesforce

• Snowflake

• PowerBI

• Google Analytics

• CRM

• Email marketing platforms

• Calendaring tools

• Structured outreach tools

• Enablement tools

ASSUMPTION: The Director of Growth role requires proficiency in a variety of tools and technologies, including CRM, email marketing platforms, and data analysis tools. Experience with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• We make our clients successful

• We execute and deliver

• We debate, then commit

• We innovate to inspire

• We collaborate to achieve more

• We empower our people to reach their full potential

Work Style:

• Vention fosters a fast-paced, high-performance environment that gives employees the opportunity to build products, processes, and strategies that will have a lasting impact

• The company encourages an uplifting work environment for high achievers, with a diverse variety of experiences, backgrounds, and perspectives

• Vention is committed to nurturing a supportive and inclusive work environment for all

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-performance environment, and are you comfortable working with a diverse team with varying backgrounds and perspectives?

• Are you passionate about helping clients succeed and committed to delivering high-quality results?

• Do you have a strong track record of managing external marketing spend and optimizing paid marketing campaigns for maximum ROI?

ASSUMPTION: Vention's culture is an uplifting environment for high achievers, with a fast-paced, high-performance work environment that fosters innovation and collaboration. Candidates who are comfortable working in this environment and aligned with the company's values will be most successful in this role.

⚠️ Potential Challenges

• The Director of Growth role requires a high level of technical proficiency in data analysis, marketing strategy, and team management, which may present a steep learning curve for candidates new to these areas

• The role involves managing a sizable paid marketing budget, which requires a strong understanding of financial management and budget allocation

• The dynamic and fast-paced nature of the role may require candidates to adapt quickly to changing priorities and workloads

• The role may involve working with a diverse range of stakeholders, including clients, partners, and internal teams, which requires strong communication and interpersonal skills

ASSUMPTION: The Director of Growth role presents several challenges, including a steep learning curve, financial management responsibilities, and the need to adapt quickly to changing priorities. Candidates who are comfortable working in a dynamic and fast-paced environment and have strong technical and interpersonal skills will be best equipped to succeed in this role.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Director of Growth role places a greater emphasis on data analysis, team management, and financial management

• The role requires a strong understanding of the manufacturing industry and its target audience, which may differ from other marketing roles focused on consumer-facing products or services

• Career progression in this role may involve moving into a Chief Marketing Officer or Chief Revenue Officer position, with the opportunity to take on additional responsibilities and lead a larger team

ASSUMPTION: The Director of Growth role is a unique and challenging position that requires a strong background in data analysis, marketing strategy, and team management. Candidates who are interested in a career in marketing and have experience in these areas will find this role to be an excellent fit.

📝 Sample Projects

• Developing and executing a comprehensive paid marketing strategy for Vention's Manufacturing Automation Platform, including targeting, budget allocation, and channel optimization

• Implementing and optimizing Vention's attribution model to guide decision-making about future spend allocation and maximize ROI

• Conducting a comprehensive analysis of Vention's customer data to identify trends, insights, and opportunities for targeted marketing campaigns

ASSUMPTION: The Director of Growth role offers a wide range of projects and initiatives, from strategic planning and execution to data analysis and optimization. Candidates who are interested in a challenging and varied role with the opportunity to make a significant impact on Vention's success will find this role to be an excellent fit.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the marketing department, and how the Director of Growth role fits within this structure?

• How does Vention support the professional development and growth of its employees, particularly in the marketing department?

• Can you provide examples of how Vention's values and principles are demonstrated in the day-to-day work of the marketing team?

• What are the key priorities for the Director of Growth role in the first 30, 60, and 90 days, and how will these priorities evolve over time?

• How does Vention measure the success of its marketing efforts, and what key performance indicators (KPIs) will the Director of Growth be responsible for tracking and optimizing?

ASSUMPTION: The interview process for the Director of Growth role is designed to assess the candidate's strategic thinking, data analysis, and team management skills, as well as their cultural fit and alignment with Vention's values and mission. Candidates should come prepared to ask thoughtful and insightful questions about the role, the team, and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on data analysis, marketing strategy, and team management

• Prepare a well-structured and data-driven business case presentation that demonstrates your understanding of Vention's business and the challenges faced by the manufacturing industry

• Be prepared to discuss your approach to team management, data analysis, and marketing strategy in the interview

• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.