📌 Core Information
🔹 Job Title: Director of Growth Marketing
🔹 Company: A24
🔹 Location: Various Locations
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth for A24's brand businesses (A24 Shop, Publishing, AAA24) through performance marketing strategies
- Collaborating with cross-functional teams to bring products to market and meet growth goals
- Developing full-funnel campaign strategies for new launches and evergreen products
- Optimizing content for performance while maintaining A24's brand voice
- Managing paid media execution across various channels and partnering with external agencies
ASSUMPTION: This role requires a hybrid strategist-doer who can balance long-term planning with real-time execution.
📋 Key Responsibilities
✅ Own the performance marketing strategy across all A24 brand businesses
✅ Develop full-funnel campaign strategies for new launches and evergreen products
✅ Collaborate with Brand, Creative, and Media teams to shape go-to-market strategies
✅ Manage paid media execution across all relevant channels
✅ Partner with creative teams to build marketing strategies and guide asset creation
✅ Define and monitor KPIs for all initiatives, using analytics and testing to inform strategy
✅ Maintain an agile approach to performance, pivoting quickly based on data and iterating constantly
✅ Partner with leadership to manage budgets and forecast growth across DTC channels
✅ Continuously identify new channels, tactics, and opportunities to expand reach and deepen audience engagement
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in performance or growth marketing, ideally within brand-forward, direct-to-consumer businesses
Required Skills:
- Expertise in paid media platforms including Meta, Google, and TikTok
- Strong strategic instincts and ability to think beyond paid media
- Deep understanding of creative marketing and how brand, storytelling, and performance intersect
- Ability to turn insight into action and analyze performance data
- Experience working with creative and cross-functional teams
- Proven success in budget management, A/B testing, and optimizing performance based on data
Preferred Skills:
- Experience with e-commerce platforms and marketing tools
- Familiarity with the entertainment industry
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to drive growth through performance marketing strategies will be highly competitive.
💰 Compensation & Benefits
Salary Range: $160,000 to $190,000 per year
Benefits:
- Annual Performance Bonus (cash and equity components)
- Competitive Healthcare
- Other Employee Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Performing Arts
Company Size: 51-200 employees
Founded: 2012
Company Description:
- A24 is an award-winning global entertainment company producing and distributing film, television, documentaries, music, publishing, and consumer products.
- Known for critically acclaimed and commercially successful films and TV series such as "Moonlight," "Everything Everywhere All At Once," and "Euphoria."
- A24 has built a passionate fanbase and launched complementary businesses like 2AM, Half Magic, and the Cherry Lane Theater.
Company Specialties:
- Film Production and Distribution
- Television Production and Distribution
- Music Production and Distribution
- Publishing
- Consumer Products
Company Website: http://www.cherrylanetheatre.com
ASSUMPTION: A24's focus on creative storytelling and unique content sets it apart in the entertainment industry.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence
Reporting Structure: This role reports directly to the Head of Brand and works closely with cross-functional teams, including Brand, Creative, Media, and Business stakeholders.
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to grow within the Brand team or explore other opportunities within A24's diverse businesses
- Chance to work on high-profile projects and collaborate with industry-leading talent
- Opportunity to shape A24's brand strategy and drive its growth
ASSUMPTION: This role offers significant growth potential for the right candidate, given A24's expanding businesses and strong industry presence.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): Various Locations
Geographic Context:
- A24's headquarters are in New York, but this role can be based in various locations due to its hybrid nature
- The role may require occasional travel for meetings, events, or on-site work
- Working remotely allows for a flexible work-life balance, with the ability to work from home or other preferred locations
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to work from various locations while maintaining a strong connection to A24's company culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Brand or another senior team member to discuss the role's responsibilities and the candidate's fit
- Case study or presentation to demonstrate the candidate's strategic thinking and problem-solving skills
- Final interview with key stakeholders to assess the candidate's fit within the team and company
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Understanding of A24's brand and industry trends
- Ability to balance long-term planning with real-time execution
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your ability to drive growth through performance marketing strategies
- Research A24's brand and recent projects to showcase your understanding of the company and its unique voice
ATS Keywords: Performance Marketing, Growth Marketing, Paid Media, Brand Strategy, Campaign Strategy, A/B Testing, Data Analysis, Budget Management, Collaboration, Creative Marketing
ASSUMPTION: A24's interview process is designed to assess the candidate's strategic thinking, cultural fit, and ability to drive growth through performance marketing strategies.
🛠️ Tools & Technologies
- Paid media platforms: Meta, Google, TikTok
- Analytics tools: Google Analytics, Mixpanel, or similar
- Marketing automation tools: HubSpot, Marketo, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Creativity and Innovation
- Collaboration and Teamwork
- Passion for Storytelling
- Integrity and Authenticity
Work Style:
- Entrepreneurial mindset and passion for A24's voice, products, and audience
- Ability to work independently and in a team environment
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you align with A24's creative and innovative approach to storytelling?
- How comfortable are you working in a hybrid environment and collaborating with various teams?
- How does your personal work style fit with A24's entrepreneurial mindset and passion for its brand?
ASSUMPTION: A24 values candidates who are creative, collaborative, and passionate about its unique brand and storytelling approach.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing long-term strategy with real-time execution
- Working with various teams and stakeholders to maintain A24's brand voice while optimizing performance
- Keeping up with industry trends and adapting marketing strategies accordingly
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique to A24, as it combines performance marketing strategy with creative storytelling and brand management
- Similar roles in other companies may focus more on paid media execution or creative strategy, rather than the intersection of both
- Career paths for this role may include progression to a VP or Head of Marketing role within A24 or other entertainment companies
ASSUMPTION: This role offers a unique opportunity to drive growth through performance marketing strategies while maintaining A24's creative and innovative brand voice.
📝 Sample Projects
- Developing a full-funnel campaign strategy for a new product launch, including customer insight, creative positioning, and paid media tactics
- Optimizing an evergreen product's performance through A/B testing and data analysis, while maintaining A24's brand voice
- Managing a paid media budget and allocating resources effectively across various channels to maximize ROI
ASSUMPTION: These sample projects demonstrate the candidate's ability to balance strategic thinking with real-time execution and maintain A24's brand voice.
❓ Key Questions to Ask During Interview
- How does this role fit into A24's overall brand strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does A24 support the growth and development of its employees in this role?
- What are the biggest challenges facing the Brand team, and how can this role help address them?
- How does A24 measure the success of its marketing campaigns, and how can I help improve these metrics?
ASSUMPTION: These questions demonstrate the candidate's interest in A24's brand strategy, team dynamics, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your ability to drive growth through performance marketing strategies
- Research A24's brand and recent projects to showcase your understanding of the company and its unique voice
- Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and addressing any questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
