Director of Growth Marketing

📌 Core Information

🔹 Job Title: Director of Growth Marketing

🔹 Company: Sundays for Dogs

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Architecting profitable growth through CAC payback and LTV/CAC optimization
• Managing the acquisition P&L across multiple channels
• Improving trial-to-subscription conversion and retention through funnel optimization
• Building and leading a team of growth marketing talent
• Prototyping and testing new channels for growth potential
• Collaborating cross-functionally to drive data-informed decisions

ASSUMPTION: This role requires a strong background in DTC growth marketing, with a focus on subscription-based businesses. The ideal candidate will have a proven track record of improving CAC payback and LTV/CAC while managing high-spend acquisition channels.

📋 Key Responsibilities

✅ Own the leading inputs of the full CAC⇄LTV model and forecast, monitor, and improve payback across cohorts

✅ Run the acquisition P&L, budgeting, allocating, and re-forecasting spend across paid social, SEM, affiliates, CTV, podcasts, and other channels

✅ Design and run experiments on pricing, offer structures, landing pages, and lifecycle hooks to maximize trial-to-subscription conversion and retention

✅ Build the measurement machine, partnering with Data & Eng to ship tracking specs, incrementality tests, and causal-impact read-outs

✅ Lead a portfolio of talent, managing FTEs, agencies, and freelancers, and coaching them to think in unit economics

✅ Prototype and kill new channels fast, spending the 10% “R&D” budget like a VC

✅ Close the creative loop, sourcing insights from monthly CX “ride-alongs” with real dog parents to fuel thumb-stopping creative that actually moves incrementality

✅ Report what matters, turning data into narratives the Board cares about, and owning weekly growth memos with clear calls to double-down or pivot

ASSUMPTION: This role requires a high degree of analytical thinking, creativity, and leadership. The ideal candidate will be comfortable working in a fast-paced, ambiguous environment and making data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8 years of DTC growth experience with proven CAC to LTV mastery in a subscription or high-repeat business

Required Skills:

• Fluency in SQL, Looker/Mode, and Google Sheets modeling
• Hands-on-keyboard chops in at least one paid channel and a track record of scaling spend >$5 MM while improving payback windows
• Deep understanding of incrementality testing (geo, PSA, holdouts) and A/B frameworks
• Inspirational team leader and cross-functional partner who can translate math into creative briefs and product roadmaps
• Voracious learner with the humility to ditch a hypothesis the moment the data says so

Preferred Skills:

• Experience with direct-to-consumer pet food or related industries
• Familiarity with remote team management

ASSUMPTION: This role requires a strong background in growth marketing, with a focus on subscription-based businesses. The ideal candidate will have a proven track record of improving CAC payback and LTV/CAC while managing high-spend acquisition channels.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 a year (Base + annual bonus + equity)

Benefits:

• Remote-first culture – work from anywhere!
• Unlimited PTO – we trust you to take the time you need.
• Equity program – a chance to own part of the company!
• 401k plan with employer match – invest in your future.
• Annual work-from-home stipend – set up your workspace for success.
• Competitive Medical, Dental, Vision plans – company covers 80%.
• Sundays subscription for your pup! – because we care about your furry friends.
• Parental leave & PAWrental leave – support for growing families, both human and pet.
• Discounted pet insurance – keep your pets happy and healthy.

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The benefits listed are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Sundays for Dogs operates in the direct-to-consumer pet food industry, focusing on human-grade, air-dried food for dogs. The company was founded in 2020 and has since grown to serve a community of thousands of dog owners.

Company Size: Sundays for Dogs is a small, venture-backed startup with 11-50 employees. This size allows for a more agile and innovative work environment, with the opportunity for significant impact on the company's growth and success.

Founded: 2020

Company Description:

• Sundays for Dogs is a direct-to-consumer brand focused on making life easier for modern dog parents
• The company offers human-grade, air-dried dog food that is healthier than kibble but easier than home-cooked or refrigerated foods
• Sundays for Dogs is committed to reinventing food for the modern dog family and enabling dog parents to spend more quality time with their pets

Company Specialties:

• Direct-to-consumer pet food
• Startup and growth marketing
• Pet health and wellness

Company Website: sundaysfordogs.com

ASSUMPTION: Sundays for Dogs is a growing startup with a strong focus on innovation and customer satisfaction. The company's small size allows for a more agile and collaborative work environment, with the opportunity for significant growth and impact.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the SVP of Marketing and overseeing one direct report. The ideal candidate will have 5-8 years of experience in DTC growth marketing and a proven track record of improving CAC payback and LTV/CAC.

Reporting Structure: The Director of Growth Marketing will report to the SVP of Marketing and oversee one direct report.

Work Arrangement: This role is fully remote, with the team getting together in person about once a quarter.

Growth Opportunities:

• As a senior-level role, this position offers the opportunity to make a significant impact on the company's growth and success
• The ideal candidate will have the chance to shape the company's growth marketing strategy and lead a team of talented marketers
• With the company's rapid growth, there may be opportunities for career advancement within the marketing department or the organization as a whole

ASSUMPTION: This role offers a unique opportunity for a senior-level growth marketing professional to make a significant impact on a fast-growing direct-to-consumer pet food company. The ideal candidate will have the chance to shape the company's growth marketing strategy and lead a team of talented marketers.

🌍 Location & Work Environment

Office Type: Remote (fully remote work environment)

Office Location(s): Remote (US)

Geographic Context:

• Sundays for Dogs is a remote-first company, with employees working from various locations across the United States
• The company's remote work environment allows for a high degree of flexibility and work-life balance
• Sundays for Dogs offers an annual work-from-home stipend to help employees set up their workspace for success

Work Schedule: Full-time (40 hours/week)

ASSUMPTION: Sundays for Dogs' remote work environment allows for a high degree of flexibility and work-life balance. The company's remote-first culture enables employees to work from anywhere in the United States, with the opportunity to collaborate with team members from diverse backgrounds and locations.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the SVP of Marketing
• Data and modeling challenge
• Final round interview with the SVP of Marketing and other team members

Key Assessment Areas:

• Data analysis and modeling skills
• Growth marketing strategy and channel expertise
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant growth marketing experience and achievements
• Be prepared to discuss your approach to data analysis and modeling, as well as your growth marketing strategy and channel expertise
• Demonstrate your leadership and team management skills through examples from your past experiences
• Showcase your cultural fit and alignment with company values through your application materials and interview responses

ATS Keywords: DTC growth, CAC payback, LTV/CAC, acquisition P&L, funnel optimization, incrementality testing, A/B frameworks, team leadership, cross-functional partnership, data analysis, creative briefs, product roadmaps

ASSUMPTION: Sundays for Dogs' interview process is designed to assess the candidate's data analysis and modeling skills, growth marketing strategy and channel expertise, leadership and team management skills, and cultural fit and alignment with company values. The company uses an Applicant Tracking System (ATS) to manage and organize job applications, and applicants should tailor their application materials to include relevant ATS keywords.

🛠️ Tools & Technologies

• SQL
• Looker/Mode
• Google Sheets
• Paid social media platforms (e.g., Facebook Ads, Instagram Ads, etc.)
• Search engine marketing platforms (e.g., Google Ads, etc.)
• Affiliate marketing platforms
• CTV and podcast advertising platforms
• Data visualization and reporting tools (e.g., Tableau, Power BI, etc.)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and data-driven
• Collaborative and inclusive
• Agile and adaptable
• Passionate about pets and pet health

Work Style:

• Remote and flexible work environment
• Data-driven and results-oriented
• Collaborative and cross-functional
• Fast-paced and dynamic
• Customer-focused and customer-centric

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and collaborating with team members from diverse backgrounds and locations?
• Do you have a strong customer focus and a passion for improving the lives of pets and pet owners?
• Are you data-driven and results-oriented, with a proven track record of improving CAC payback and LTV/CAC?
• Are you a strong leader and team player, with the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Sundays for Dogs is a customer-centric, innovative, and data-driven company that values collaboration, agility, and adaptability. The ideal candidate will be passionate about pets and pet health, data-driven and results-oriented, and a strong leader and team player with a customer-focused mindset.

⚠️ Potential Challenges

• Managing a high-spend acquisition budget while maintaining profitability and improving CAC payback
• Optimizing the trial-to-subscription conversion funnel and improving retention rates
• Prototyping and testing new channels for growth potential in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams and stakeholders to drive data-informed decisions
• Balancing the need for innovation and experimentation with the need for consistent, reliable results

ASSUMPTION: The Director of Growth Marketing role at Sundays for Dogs presents a unique opportunity for a senior-level growth marketing professional to make a significant impact on a fast-growing direct-to-consumer pet food company. However, the role also presents several challenges, including managing a high-spend acquisition budget, optimizing the trial-to-subscription conversion funnel, prototyping and testing new channels, collaborating effectively with cross-functional teams, and balancing innovation with consistent, reliable results.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Director of Growth Marketing role at Sundays for Dogs focuses heavily on data analysis, modeling, and optimization to drive profitable growth
• While the role shares some similarities with other growth marketing roles, it is unique in its focus on the direct-to-consumer pet food industry and the company's innovative, customer-centric approach to growth
• Career progression in this role may include advancing to a VP or SVP of Marketing role, or transitioning to a Chief Marketing Officer (CMO) role within the organization or another company

ASSUMPTION: The Director of Growth Marketing role at Sundays for Dogs is a unique, senior-level position that requires a strong background in growth marketing, with a focus on data analysis, modeling, and optimization to drive profitable growth. While the role shares some similarities with other growth marketing roles, it is unique in its focus on the direct-to-consumer pet food industry and the company's innovative, customer-centric approach to growth. Career progression in this role may include advancing to a VP or SVP of Marketing role, or transitioning to a Chief Marketing Officer (CMO) role within the organization or another company.

📝 Sample Projects

• Developing and implementing a comprehensive CAC⇄LTV model to optimize growth marketing spend and improve payback across cohorts
• Designing and executing A/B tests to optimize the trial-to-subscription conversion funnel and improve retention rates
• Prototyping and testing new channels for growth potential, such as CTV, podcasts, or affiliate marketing
• Collaborating with cross-functional teams to develop and execute data-driven marketing campaigns that drive customer acquisition and retention
• Analyzing and reporting on key performance indicators (KPIs) and other relevant metrics to inform data-driven decision-making and optimize growth marketing performance

ASSUMPTION: The Director of Growth Marketing role at Sundays for Dogs presents a unique opportunity for a senior-level growth marketing professional to make a significant impact on a fast-growing direct-to-consumer pet food company. The ideal candidate will have experience with and be prepared to tackle projects such as developing and implementing a comprehensive CAC⇄LTV model, designing and executing A/B tests, prototyping and testing new channels, collaborating with cross-functional teams, and analyzing and reporting on key performance indicators (KPIs).

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to growth marketing and how this role fits into the overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to remote work and collaboration, and how does this role fit into the company's remote work environment?
• How does the company measure and optimize the performance of its growth marketing efforts, and what tools and technologies are used to support this process?

ASSUMPTION: The Director of Growth Marketing role at Sundays for Dogs is a unique, senior-level position that requires a strong background in growth marketing, with a focus on data analysis, modeling, and optimization to drive profitable growth. During the interview process, candidates should ask thoughtful questions to better understand the company's approach to growth marketing, the role's priorities and expectations, the company's support for professional development and growth, the company's approach to remote work and collaboration, and the company's approach to measuring and optimizing growth marketing performance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant growth marketing experience and achievements
• Prepare for the data and modeling challenge by brushing up on your SQL, Looker/Mode, and Google Sheets skills
• Research Sundays for Dogs and the direct-to-consumer pet food industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.