📌 Core Information
🔹 Job Title: Director of Integrated Marketing Strategy
🔹 Company: Aspen Hospitality
🔹 Location: Denver, Colorado
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for Limelight Hotels and The Little Nell Hotel Group
- Collaborating with cross-functional teams to deliver cohesive marketing campaigns
- Driving brand awareness, guest loyalty, and market growth through targeted campaigns
- Managing budgets, forecasting, and reporting on budget usage
- Mentoring and developing team members to drive performance and professional growth
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Lead the development and execution of Aspen Hospitality’s integrated marketing campaign calendar across all channels
✅ Ensure campaign alignment with brand objectives, business goals, sales strategies, and revenue targets
✅ Create and maintain a comprehensive go-to-market (GTM) roadmap for successful market entry and brand positioning
✅ Collaborate with hospitality leadership, shared services, and revenue teams to define strategic marketing priorities and objectives
✅ Develop detailed campaign plans, decks, and documents for all properties in partnership with internal and external teams
✅ Partner with digital teams to coordinate advertising, email marketing, website initiatives, and other digital opportunities aligned with brand and campaign goals
✅ Support the VP of Marketing in shaping brand positioning in both established and emerging markets
✅ Drive brand awareness, guest loyalty, and market growth through targeted campaigns, strategic partnerships, and innovative marketing approaches
✅ Develop market strategies that balance local relevance with global brand standards, targeting high-net-worth individuals and key luxury segments
✅ Serve as the primary liaison between Aspen Hospitality Marketing and Shared Services teams to identify opportunities to enhance processes and workflows
✅ Lead the strategic briefing process, ensuring all creative briefs are complete, clearly understood, and aligned with campaign goals and workback calendars
✅ Foster collaboration with creative teams to develop impactful content aligned with marketing objectives
✅ Report on Budget allocation, usage, forecast budgets and budget gaps
✅ Other duties as assigned
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills to ensure successful campaign execution.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or related field preferred
Experience: 7+ years of integrated marketing experience, preferably within the luxury hospitality industry
Required Skills:
- Proven experience leading multi-channel marketing strategies and go-to-market campaigns
- Strong cross-functional collaboration skills and experience working with creative, digital, and revenue teams
- Exceptional project management, communication, and organizational skills
- Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and excellence
- Proven ability to lead, develop, and mentor teams and individuals to drive performance, engagement, and professional growth
- Ability to think long-term and formulate strategies to drive the business forward
- Ability to delegate tasks effectively, empowering teams while maintaining accountability
- Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make the project successful
- Skilled in managing relationships with both internal and external stakeholders
- Ability to work effectively with different departments to achieve business objectives
- Proficient knowledge in developing and executing business strategies that align with the company’s long-term goals
- Proficient knowledge of budgeting, forecasting, and managing financial performance
Preferred Skills:
- Experience in the luxury hospitality industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in luxury hospitality and/or multiple language fluency may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000
Benefits:
- Health, Dental, and Vision Insurance Programs
- Flexible Spending Account Programs
- Life Insurance Programs
- Paid Time Off Programs
- Paid Leave Programs
- 401(k) Savings Plan
- Employee and Dependent Ski Passes
- Other company perks
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the luxury hospitality industry. Actual pay may vary based on budget and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury hotels and resorts
Company Size: Small to medium-sized, with 11-50 employees
Founded: 2020, as a division of Aspen One
Company Description:
- Owns and operates a portfolio of hotels and residences, including The Little Nell, Limelight Hotels, and Aspen Hospitality’s affiliated properties
- Committed to advancing climate action, community engagement, and racial justice across all business units
- Parents company of Aspen Skiing Company, Aspen Hospitality, and ASPENX
Company Specialties:
- Luxury hotel management
- Destination marketing
- Brand positioning and strategy
Company Website: www.aspenhospitality.co
ASSUMPTION: Aspen Hospitality is a growing company with a strong focus on luxury hospitality and sustainable practices.
📊 Role Analysis
Career Level: Mid to senior-level management role
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: On-site, full-time position with occasional remote work possible
Growth Opportunities:
- Potential for career advancement within the marketing department or across Aspen One’s business units
- Opportunities to work on high-profile campaigns and projects
- Chance to mentor and develop team members, contributing to the company’s growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company’s marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Denver, Colorado
Geographic Context:
- Denver is the most populous city in Colorado, with a diverse economy and a strong job market
- The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a vibrant food and drink scene
- Denver is centrally located, with easy access to major transportation hubs and nearby ski resorts
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: Denver offers a desirable work-life balance, with ample opportunities for outdoor recreation and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth behavioral interview with the hiring manager and/or team members
- Final interview with the VP of Marketing
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and financial acumen
- Cross-functional collaboration and stakeholder management
- Leadership and team development
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with integrated marketing campaigns and go-to-market strategies
- Demonstrate your ability to work effectively with cross-functional teams and manage budgets
- Showcase your leadership and mentoring skills, with specific examples of how you’ve driven team performance and professional growth
- Prepare questions to ask the interviewer about the company’s marketing goals, team dynamics, and growth opportunities
ATS Keywords: Integrated Marketing, Campaign Development, Budget Management, Luxury Hospitality, Team Leadership, Stakeholder Management, Go-To-Market Strategy
ASSUMPTION: Aspen Hospitality uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Budgeting and forecasting tools (e.g., Microsoft Excel, Google Sheets)
- Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Proficiency in relevant marketing, project management, and budgeting tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all we do
- Integrity and respect for all
- Collaboration and teamwork
- Innovation and continuous learning
- Sustainability and social responsibility
Work Style:
- Fast-paced and dynamic, with a focus on innovation and excellence
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Results-driven, with a focus on achieving business goals and driving market growth
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable working on multiple projects simultaneously?
- Are you skilled in collaborating with cross-functional teams, and do you enjoy working in a team-oriented environment?
- Do you have a proven track record of driving business growth through innovative marketing strategies?
ASSUMPTION: Aspen Hospitality values candidates who are adaptable, collaborative, and results-driven, with a strong commitment to excellence and innovation.
⚠️ Potential Challenges
- Balancing the demands of multiple marketing campaigns and projects simultaneously
- Managing budgets and forecasting in a dynamic and fast-paced environment
- Working effectively with cross-functional teams and stakeholders, sometimes with conflicting priorities
- Adapting to changes in the luxury hospitality market and consumer behavior
- Managing a team and mentoring team members in a remote or hybrid work environment
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated marketing strategy for luxury hospitality brands, with a strong emphasis on cross-functional collaboration and team leadership
- Compared to other marketing roles in the hospitality industry, this position offers a high degree of strategic influence and the opportunity to drive business growth through innovative marketing campaigns
- Career progression in this role may lead to senior marketing leadership positions within Aspen Hospitality or across Aspen One’s business units
ASSUMPTION: This role offers significant growth potential and strategic influence, with a unique focus on integrated marketing strategy in the luxury hospitality industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new luxury hotel opening in an emerging market
- Launching a targeted marketing campaign to drive brand awareness and guest loyalty for an existing property
- Managing a team to create and execute a comprehensive marketing plan for a portfolio of hotels, balancing local relevance with global brand standards
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, with a focus on integrated marketing campaigns and go-to-market strategies.
❓ Key Questions to Ask During Interview
- What are the company’s top marketing priorities for the next 12-24 months, and how does this role contribute to achieving those goals?
- How does the marketing team collaborate with other departments, such as sales, revenue management, and operations, to drive business success?
- What opportunities are there for professional growth and development within the marketing department and across Aspen One’s business units?
- How does the company support work-life balance for its employees, particularly in a fast-paced and dynamic environment?
- What are the biggest challenges facing the luxury hospitality industry, and how does this role address those challenges?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and shows that you’ve done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on integrated marketing campaigns and go-to-market strategies
- Prepare for your interview by researching the company, its marketing goals, and the luxury hospitality industry
- Prepare questions to ask the interviewer about the company’s marketing priorities, team dynamics, and growth opportunities
- Follow up with the hiring manager or HR department within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
