📌 Core Information
🔹 Job Title: Director of International Product Marketing
🔹 Company: TransUnion
🔹 Location: New York, New York
🔹 Job Type: Full-Time, Hybrid (2 days on-site)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a team of international product marketers
- Developing and executing go-to-market strategies across regions
- Collaborating with cross-functional teams to drive product success
- Engaging with senior stakeholders and influencing decision-making
- Traveling internationally up to 40% of the time
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and international market knowledge to drive product success across diverse regions.
📋 Key Responsibilities
✅ Lead and manage a team of talented product marketers with deep knowledge of our solutions, customers, and the market across international regions
✅ Lead activation of global Product Marketing teams to deliver GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning across regions
✅ Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
✅ Partner with sales and vertical regional leadership to evaluate and prioritize segments for focused marketing efforts, and develop value propositions and product messaging for go-to-market activities
✅ Build market awareness of our solutions by participation with industry events and speaking engagements
✅ Perform market research, win/loss analysis, and competitive analysis for product positioning and to drive sales enablement.
✅ Work closely with respective functions in marketing to execute on GTM strategies and report/synthesize results against KPIs globally
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder engagement, and strategic decision-making to drive product success in international markets.
🎯 Required Qualifications
Education: Four-year accredited college degree required. MBA preferred
Experience: 7+ years leading Product Marketing teams with diverse skill sets and experience levels in a variety of regions
Required Skills:
- Proven track record in Product Marketing, Sales Enablement, DaaS, or SaaS Product Management, or Product Strategy working across international markets
- Strong ability to engage and influence senior level stakeholders across the organization and regions
- Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
- Strong project management skills, attention to detail, and bias towards execution
- Exceptional content writing and presentation skills
Preferred Skills:
- Fluency in multiple languages
- Experience working in a matrix organization
ASSUMPTION: Given the international nature of this role, candidates with experience working in diverse cultural environments and multiple languages may have an advantage.
💰 Compensation & Benefits
Salary Range: $150,100 - $225,000 annually (USD)
Benefits:
- Flexible benefits including flexible time off, paid time off, up to 12 paid holidays per year
- Health benefits (including medical, dental, and vision plan options and health spending accounts)
- Mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Product Marketing with the required experience level and location. Actual compensation may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: TransUnion operates in the IT Services and IT Consulting industry, focusing on credit and information management, big data, and risk management solutions.
Company Size: TransUnion is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: TransUnion was founded in 1968 and has since grown into a global leader in its industry.
Company Description:
- TransUnion is a global information and insights company that makes trust possible in the modern economy.
- They provide an actionable picture of each person so they can be reliably represented in the marketplace.
- TransUnion's solutions help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people worldwide.
Company Specialties:
- Credit and information management
- Big data
- Information technology
- Lending data
- Identity
- Fraud prevention
- Risk management
- Credit data
- Financial inclusion
Company Website: http://www.transunion.com
ASSUMPTION: TransUnion's extensive global presence and expertise in credit and information management make it an attractive employer for professionals seeking international career opportunities.
📊 Role Analysis
Career Level: This role is at the Director level, requiring a high degree of strategic thinking, leadership, and international market knowledge.
Reporting Structure: The Director of International Product Marketing will lead a team of product marketers and collaborate with cross-functional teams, including product management and sales leadership.
Work Arrangement: This is a hybrid role, requiring on-site presence at an assigned TU office location for a minimum of two days a week, with the remainder of the workweek being remote.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to work on high-impact projects and drive strategic initiatives
- possibility to transition into other leadership roles within the organization
ASSUMPTION: Given TransUnion's size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: TransUnion's offices are modern, collaborative workspaces designed to facilitate productivity and innovation.
Office Location(s): New York, New York (primary location for this role), with additional offices in Chicago, Illinois; Reston, Virginia; Alpharetta, Georgia; Boca Raton, Florida; and other global locations.
Geographic Context:
- New York City is a major global hub for finance, technology, and media, providing ample opportunities for networking and professional growth.
- The city offers a diverse cultural scene, with numerous attractions, restaurants, and entertainment options.
- New York has a humid subtropical climate, with warm summers and cold winters.
Work Schedule: Full-time, with a hybrid work arrangement (2 days on-site, remainder remote)
ASSUMPTION: The New York office location provides ample opportunities for professional networking and growth, given the city's status as a global hub for finance and technology.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and situational interview with the hiring manager and/or other team members
- Final interview with senior leadership
- Background check and reference check (if applicable)
Key Assessment Areas:
- Strategic thinking and leadership skills
- International market knowledge and experience
- Cross-functional collaboration and stakeholder engagement
- Project management and execution skills
- Communication and presentation skills
Application Tips:
- Highlight your experience working in international markets and collaborating with cross-functional teams
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare examples of your strategic thinking and leadership skills, as well as your ability to engage with senior stakeholders
- Follow up with the hiring manager or HR team after submitting your application to express your interest in the role
ATS Keywords: International Product Marketing, Director, Strategic Thinking, Leadership, Cross-Functional Collaboration, Stakeholder Engagement, Project Management, Global Markets, Go-To-Market Strategy, Product Marketing Team Leadership
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials and prepare thoroughly for the interview process to increase your chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Presentation software (e.g., PowerPoint, Keynote)
- Video conferencing tools (e.g., Zoom, Microsoft Teams)
ASSUMPTION: The tools and technologies listed are commonly used in Product Marketing roles and may vary depending on the specific organization and its preferred tools.
👔 Cultural Fit Considerations
Company Values:
- Information for Good®: TransUnion's purpose is to create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people worldwide.
- Integrity: TransUnion is committed to acting with honesty, fairness, and respect in all aspects of its business.
- Inclusion: TransUnion fosters an inclusive environment where everyone feels valued, respected, and has the opportunity to grow and succeed.
Work Style:
- Collaborative: TransUnion encourages teamwork and cross-functional collaboration to drive success.
- Agile: TransUnion operates in a fast-paced, dynamic environment and requires employees to be adaptable and responsive to change.
- Data-driven: TransUnion uses data and analytics to inform decision-making and drive results.
Self-Assessment Questions:
- Do you align with TransUnion's commitment to using information for good and creating positive impact?
- Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
- Do you thrive in a fast-paced, dynamic work environment and enjoy adjusting to changing priorities?
ASSUMPTION: TransUnion's values and work style emphasize collaboration, agility, and data-driven decision-making, making it an attractive employer for professionals who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- The role requires frequent international travel, which may be challenging for candidates with family or personal commitments.
- The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The role involves leading a team of product marketers with diverse skill sets and experience levels, which may present unique management challenges.
- The competitive nature of the job market may make it challenging to attract and retain top talent for the team.
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for professional growth and impact in a global organization.
📈 Similar Roles Comparison
- Compared to other Director-level Product Marketing roles, this position offers a higher salary range and the opportunity to lead a team with international market expertise.
- In the IT Services and IT Consulting industry, this role is competitive with other large organizations, offering a comprehensive benefits package and opportunities for career growth.
- Compared to other roles in the same industry, this position requires a higher level of international market knowledge and experience, as well as a greater degree of strategic thinking and leadership.
ASSUMPTION: This role is competitive with other Director-level Product Marketing positions in the IT Services and IT Consulting industry, offering a unique combination of international market expertise, strategic leadership, and career growth opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in multiple international regions
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and delivering presentations to senior stakeholders and industry events to build market awareness and drive adoption
- Managing a team of product marketers to deliver on quarterly and annual KPIs, and driving continuous improvement in processes and outcomes
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Director of International Product Marketing might lead, but the specific projects may vary depending on the organization's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current team structure and how this role fits into the organization's long-term goals?
- How does the company support the professional development and growth of its employees, particularly in leadership roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its product marketing efforts, and what KPIs are most important for this role?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you better understand the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking, leadership, and cross-functional collaboration skills
- Research TransUnion's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
