Director of Lifecycle Marketing

📌 Core Information

🔹 Job Title: Director of Lifecycle Marketing

🔹 Company: Instinct Science

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of lifecycle marketing campaigns
• Cross-functional collaboration with Product Marketing, Digital, Sales, and Customer Success teams
• Ownership of email marketing strategy and execution
• Management of marketing automation platforms and team leadership

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. The ideal candidate will have a strong background in lifecycle marketing, email marketing, and marketing automation.

📋 Key Responsibilities

✅ Own the lifecycle marketing strategy, designing and implementing multi-stage campaigns to nurture leads, onboard new customers, drive product adoption, increase retention, and re-engage lapsed users

✅ Lead email marketing execution, from campaign strategy and calendar planning to A/B testing, deliverability, and performance optimization

✅ Develop segmentation and personalization strategies using behavioral, demographic, and lifecycle data

✅ Collaborate with cross-functional teams to align messaging and timing across channels and touchpoints

✅ Define and track lifecycle and email marketing KPIs, using data to continually iterate and improve performance

✅ Manage marketing automation platforms to scale automated workflows and ensure technical excellence

✅ Build and lead a high-performing lifecycle marketing team, providing mentorship and growth opportunities

ASSUMPTION: This role requires a hands-on approach to campaign management, with a strong focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in lifecycle marketing or CRM, including at least 4 years in email marketing strategy and execution

Required Skills:

• Proven track record of building and scaling personalized, data-driven lifecycle programs that impact revenue and retention
• Deep understanding of email marketing best practices, including deliverability, segmentation, A/B testing, and automation
• Strong analytical mindset with proficiency in marketing analytics tools
• Excellent cross-functional collaboration and project management skills
• Experience in B2B SaaS or B2C digital products preferred

Preferred Skills:

• Familiarity with customer data platforms (CDPs), mobile push, SMS, and in-app messaging
• Prior experience managing a team or working with agencies

ASSUMPTION: The ideal candidate will have a strong background in lifecycle marketing, with a proven track record of driving business outcomes through data-driven strategies.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 USD per year

Benefits:

• Medical, dental, and vision benefits
• 401K with match
• Flexible work and time-off policies, including Flow State Fridays
• Generous stipend for personal and professional development
• Employee stock plan
• All-expense-paid annual retreat

Working Hours: Full-time, with flexible scheduling

ASSUMPTION: The salary range for this role is competitive and in line with industry standards for a Director of Lifecycle Marketing position in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Veterinary Services, with a focus on software and technology solutions for veterinary practices

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2024, with a brief history of acquisitions and expansion in the veterinary software market

Company Description:

• Instinct Science is an animal health software company that helps veterinary practices deliver exceptional patient care, improve staff efficiency, and minimize team stress and burnout
• The company offers an easy-to-use EMR platform that acts as the nerve center for veterinarians, veterinary nurses, and support staff
• Instinct Science has strengthened its commitment to delivering mission-critical tools for veterinary practices through its acquisition of VetMedux, a company providing trusted education and clinical decision support for veterinarians

Company Specialties:

• Veterinary Technology & Software

Company Website: instinct.vet

ASSUMPTION: Instinct Science is a growing company in the veterinary software industry, with a strong focus on customer success and employee well-being.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them

Work Arrangement: Remote work with flexibility, including Flow State Fridays for personal and professional development

Growth Opportunities:

• Potential to build and lead a high-performing lifecycle marketing team
• Opportunities to collaborate with cross-functional teams and influence company strategy
• Possibility to grow into a more senior marketing leadership role as the company expands

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to build a team, influence company strategy, and advance their career within the marketing organization.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A

Geographic Context:

• This role can be performed from anywhere in the United States
• Instinct Science is headquartered in Philadelphia, PA, with a strong presence in the veterinary software industry
• The company offers a supportive and caring work environment, with a focus on transparency, open communication, and employee well-being

Work Schedule: Full-time, with flexible scheduling and owner-like flexibility over work and time-off

ASSUMPTION: The remote work arrangement for this role provides flexibility and work-life balance, with a strong focus on results and performance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the People team
• Interview with the hiring manager (CMO)
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Leadership and team management skills

Application Tips:

• Highlight your experience with lifecycle marketing, email marketing, and marketing automation
• Include specific examples of data-driven campaigns and their results
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare thoughtful questions about the company, team, and role to ask during the interview

ATS Keywords: Lifecycle Marketing, Email Marketing, Marketing Automation, Data Analysis, Segmentation, Personalization, Cross-Functional Collaboration, Project Management, Team Leadership, B2B SaaS, Customer Retention, A/B Testing, Email Deliverability, CRM, Customer Success, Behavioral Data

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, and cross-functional collaboration skills, as well as their leadership and team management abilities.

🛠️ Tools & Technologies

• HubSpot, Marketo, or Iterable (email marketing automation platforms)
• Google Analytics, Looker, or Tableau (marketing analytics tools)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, marketing analytics tools, and CRM software.

👔 Cultural Fit Considerations

Company Values:

• Put the Customer First
• Act with Grace, Not Teeth
• Do the Right Things for the Right Reasons
• Excellence is in our DNA

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
• Are you comfortable working in a remote, flexible work environment?
• Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Instinct Science, with a customer-first mindset, a collaborative work style, and a passion for delivering exceptional results.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance across time zones
• Balancing strategic planning with day-to-day campaign execution
• Keeping up with the latest trends and best practices in lifecycle marketing and email marketing
• Collaborating effectively with cross-functional teams, including Product Marketing, Digital, Sales, and Customer Success

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on lifecycle marketing and cross-functional collaboration within the veterinary software industry
• Similar roles in other industries may have a broader focus on marketing or sales, rather than lifecycle marketing specifically
• Career progression in this role may include opportunities to lead a marketing team or advance to a more senior marketing leadership position

ASSUMPTION: This role offers a unique opportunity to specialize in lifecycle marketing within the veterinary software industry, with potential for growth and leadership development.

📝 Sample Projects

• Developing and executing a multi-stage lifecycle campaign to drive customer retention and revenue growth
• Optimizing email marketing performance through A/B testing and segmentation strategies
• Collaborating with cross-functional teams to align messaging and timing across channels and touchpoints

ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of the Director of Lifecycle Marketing role at Instinct Science.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for lifecycle marketing and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as Product, Sales, and Customer Success?
• What are the biggest challenges facing the lifecycle marketing team currently, and how can this role help address them?
• How does Instinct Science support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company culture, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Instinct Science job portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences in lifecycle marketing, email marketing, and marketing automation
• Prepare thoughtful questions about the company, team, and role to ask during the interview
• Follow up with the People team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.