📌 Core Information
🔹 Job Title: Director of Lifecycle Marketing
🔹 Company: Emails
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (Anywhere in the world)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing targeted marketing initiatives to guide customers through their journey, enhancing engagement, retention, and overall customer lifetime value.
- Developing and implementing comprehensive lifecycle marketing strategies to maximize customer retention and loyalty.
- Leading a team of lifecycle marketing specialists to optimize campaign performance and achieve business objectives.
- Collaborating with cross-functional teams to ensure consistent messaging across channels during the customer journey.
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Develop and implement comprehensive lifecycle marketing strategies aimed at maximizing customer retention and loyalty.
✅ Create personalized marketing campaigns based on customer behavior and lifecycle stages.
✅ Analyze customer data to identify trends and provide insights to inform marketing decisions.
✅ Collaborate with cross-functional teams to ensure consistent messaging across channels during the customer journey.
✅ Lead a team of lifecycle marketing specialists to optimize campaign performance and achieve business objectives.
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and team leadership skills to drive successful lifecycle marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in lifecycle marketing or a related field, with proven experience in campaign management.
Required Skills:
- Strong analytical skills with the ability to translate data into actionable marketing strategies.
- Experience with marketing automation platforms and CRM tools.
- Excellent communication and leadership skills.
- Ability to thrive in a fast-paced, collaborative environment.
- Passion for enhancing customer experiences through effective lifecycle marketing.
Preferred Skills:
- Experience with SQL or other data query languages.
- Familiarity with marketing analytics tools (e.g., Google Analytics, Mixpanel).
ASSUMPTION: Candidates with experience in email marketing or customer success may find this role particularly appealing and relevant to their skillset.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-senior level marketing roles with remote work flexibility)
Benefits:
- Competitive health, dental, and vision benefits.
- Unlimited PTO.
- Flex work hours.
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, considering the remote work flexibility and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Emails is a marketing services company specializing in email marketing. They operate in a competitive market with a focus on customer-centric solutions.
Company Size: With 11-50 employees, Emails offers a dynamic and agile work environment where individual contributions can significantly impact the company's success.
Founded: Emails was founded in 2015 and has since grown to become a recognized player in the email marketing industry.
Company Description:
- Emails is committed to providing on-demand, personalized email marketing solutions for businesses of all sizes.
- The company prides itself on its customer-centric approach, focusing on enhancing customer experiences and driving business growth through effective email marketing strategies.
- Emails fosters a collaborative and innovative work environment, encouraging employees to bring their unique perspectives to the table.
Company Specialties:
- Email Marketing Strategy
- Campaign Management
- Customer Segmentation
- Marketing Automation
Company Website: emails.co
ASSUMPTION: Emails' focus on customer-centric solutions and personalized marketing strategies makes it an attractive option for candidates seeking to make a significant impact in the email marketing industry.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers an opportunity for experienced marketing professionals to lead lifecycle marketing efforts and drive business growth.
Reporting Structure: The Director of Lifecycle Marketing will report directly to the Chief Marketing Officer (CMO) and oversee a team of lifecycle marketing specialists.
Work Arrangement: Remote (Anywhere in the world) - This role offers the flexibility to work from anywhere, with a focus on results and collaboration over physical presence.
Growth Opportunities:
- Potential to advance to a VP or C-level role within the marketing department as the company grows.
- Opportunities to expand skills and expertise in data analysis, marketing automation, and team leadership.
- Chance to work with a diverse range of clients and industries, fostering a well-rounded professional experience.
ASSUMPTION: This role presents significant growth opportunities for the right candidate, with a clear path to advancement within the marketing department and exposure to various industries and clients.
🌍 Location & Work Environment
Office Type: Remote - Emails does not have a physical office, and employees are expected to work remotely from anywhere in the world.
Office Location(s): N/A
Geographic Context:
- Working remotely allows for a flexible lifestyle and the ability to live and work from various locations worldwide.
- Emails' remote work culture fosters a diverse and inclusive team, with employees from various backgrounds and time zones.
- The United States, in particular, offers a wide range of professional networking opportunities and industry events for marketing professionals.
Work Schedule: Full-time (40 hours/week) with flexible scheduling - Employees are expected to maintain a consistent work schedule but have the flexibility to manage their time as needed to achieve their goals.
ASSUMPTION: Emails' remote work environment offers a high degree of flexibility and work-life balance, making it an attractive option for candidates seeking a flexible and dynamic work arrangement.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening and phone/Zoom interview with the HR team.
- Technical interview with the CMO or another senior marketing team member to assess strategic thinking and data analysis skills.
- Final interview with the CEO to discuss cultural fit and long-term career goals.
Key Assessment Areas:
- Strategic thinking and ability to develop comprehensive lifecycle marketing strategies.
- Data analysis skills and ability to translate data into actionable insights.
- Leadership skills and ability to manage and motivate a team of marketing specialists.
- Cultural fit and alignment with Emails' customer-centric values and remote work culture.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in lifecycle marketing, campaign management, and data analysis.
- Prepare examples of successful lifecycle marketing campaigns you've led or contributed to in the past.
- Demonstrate your understanding of Emails' company culture and how your skills and values align with their mission.
ATS Keywords: Lifecycle Marketing, Campaign Management, Data Analysis, Marketing Automation, CRM Tools, Customer Experience, Team Leadership
ASSUMPTION: Emails' application process is designed to assess candidates' strategic thinking, data analysis, and leadership skills, as well as their cultural fit within the company's remote work environment.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot)
- CRM Tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data Analysis Tools (e.g., Google Analytics, Mixpanel, SQL)
- Project Management Tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should have experience with marketing automation platforms, CRM tools, and data analysis tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Results-driven
Work Style:
- Remote work requires strong self-motivation and time management skills.
- Emails fosters a dynamic and fast-paced work environment, with a focus on continuous learning and improvement.
- The company values a data-driven approach to decision making and encourages employees to challenge the status quo.
Self-Assessment Questions:
- Do you thrive in a remote work environment and have a proven track record of managing your time effectively?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you enjoy leading teams and fostering a collaborative work environment?
ASSUMPTION: Candidates who are self-motivated, data-driven, and collaborative will find Emails' company culture and work style a strong fit for their skills and values.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent communication and collaboration across time zones.
- Balancing the need for data-driven decision making with the need for quick and agile campaign execution.
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous learning and improvement.
- Ensuring consistent messaging and branding across channels and customer touchpoints.
ASSUMPTION: These challenges are inherent in the role and can be overcome with strong leadership, effective communication, and a data-driven approach to decision making.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Director of Lifecycle Marketing focuses specifically on guiding customers through their journey, enhancing engagement, retention, and overall customer lifetime value.
- In the email marketing industry, this role is unique in its focus on comprehensive lifecycle marketing strategies and team leadership.
- Career paths for this role may include advancement to VP or C-level roles within the marketing department or transitioning to a Chief Customer Officer (CCO) role, focusing on overall customer experience and success.
ASSUMPTION: This role offers a unique opportunity for marketing professionals to specialize in lifecycle marketing and drive business growth through effective customer engagement and retention strategies.
📝 Sample Projects
- Developing and implementing a comprehensive lifecycle marketing strategy for a new client, including segmentation, personalized campaigns, and performance tracking.
- Analyzing customer data to identify trends and opportunities for improving customer retention and lifetime value.
- Leading a team to optimize campaign performance and achieve business objectives, with a focus on data-driven decision making and continuous improvement.
ASSUMPTION: These sample projects reflect the strategic, data-driven, and team-focused nature of the Director of Lifecycle Marketing role at Emails.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the lifecycle marketing team fits into the broader marketing organization?
- How does Emails support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges the company has faced in the past, and how have they been addressed?
- How does Emails measure the success of its lifecycle marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
ASSUMPTION: These questions are designed to provide insight into the company's culture, team structure, and approach to employee growth and development, as well as the specific requirements and expectations for the Director of Lifecycle Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in lifecycle marketing, campaign management, and data analysis.
- Prepare examples of successful lifecycle marketing campaigns you've led or contributed to in the past.
- Follow up with the HR team one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
