📌 Core Information
🔹 Job Title: Director of Lifecycle Marketing
🔹 Company: AXS
🔹 Location: Los Angeles, California
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies to drive customer retention, engagement, and revenue
- Overseeing the full customer lifecycle, leveraging data-driven automation, personalization, and segmentation
- Managing a team to design and optimize automated journeys that enhance the customer experience while delivering measurable business impact
- Collaborating with analytics, data, and MarTech teams to build and optimize marketing data infrastructure
- Ensuring global compliance with regulations and maintaining high inbox placement and engagement rates
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience managing teams to succeed.
📋 Key Responsibilities
✅ Developing and leading a comprehensive lifecycle marketing strategy to nurture, retain, and re-engage customers
✅ Overseeing execution of personalized, automated messaging campaigns across email, SMS, push, and in-app channels
✅ Defining and optimizing messaging strategies for key lifecycle stages, including onboarding, engagement, retention, and win-back
✅ Collaborating with analytics and data teams to enhance segmentation and predictive targeting using data models
✅ Aligning lifecycle marketing strategies with broader business goals and revenue targets
✅ Leading A/B and multivariate testing for messaging, subject lines, send times, and content personalization
✅ Analyzing customer behavior and campaign performance to refine strategies and improve conversions
✅ Partnering with MarTech to implement personalization and recommendation engines
✅ Maintaining best practices for deliverability and messaging hygiene to ensure inbox placement
✅ Managing end-to-end process for one-off email campaigns requested by account managers
✅ Streamlining workflows and communication with account managers to ensure timely campaign deployment
✅ Collaborating with data teams to refine segmentation and improve E-Card targeting and engagement
✅ Partnering with MarTech and engineering to improve automation, data integrations, and system workflows
✅ Mentoring and leading a team of lifecycle marketing managers and specialists, ensuring adoption of best practices
✅ Managing relationships with key technology vendors, including CRM platforms and personalization tools
✅ Ensuring global compliance with regulations (e.g., CAN-SPAM, GDPR, TCPA), and partnering with legal to manage opt-in and consent policies
ASSUMPTION: This role requires a hands-on approach to managing campaigns and teams, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: BA/BS degree (4-year) in Marketing, Communications, or a related field
Experience: 7+ years of experience developing and executing lifecycle marketing programs across email, push notifications, SMS, and other retention channels
Required Skills:
- Proven track record of leveraging customer data and predictive modeling to build highly segmented and personalized campaigns
- Strong analytical background with expertise in measuring campaign performance, improving LTV, and optimizing retention through A/B testing and data-driven insights
- Experience managing both automated and one-off email campaigns, with a focus on optimizing workflows and streamlining deployment processes
- Demonstrated ability to collaborate with data and MarTech teams to build and optimize marketing data infrastructure, ensuring clean data flows into Salesforce Marketing Cloud for effective segmentation and automation
- Technical expertise in Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Automation Studio, Ampscript, and SQL, with the ability to troubleshoot and optimize workflows
- Proven success in recruiting, mentoring, and managing lifecycle marketing specialists, ensuring best practices, resource alignment, and team development
- Experience partnering with multiple stakeholders, including international marketing teams, to create unified messaging templates that ensure consistent branding and communication across global markets
- Advanced understanding of customer lifecycle strategies and CRM-driven engagement across email, push, SMS, and other retention channels
- Strong ability to analyze campaign metrics, test strategies, and drive continuous improvement through A/B testing and performance reporting
- Familiarity with compliance and messaging best practices, including CAN-SPAM, GDPR, and TCPA, and strategies to maintain high inbox placement and engagement rates
Preferred Skills:
- Fluency in multiple languages
- Experience working with global teams
ASSUMPTION: The ideal candidate will have a strong background in lifecycle marketing, with a focus on data-driven strategies and team management.
💰 Compensation & Benefits
Salary Range: $149,812 - $170,000 per year
Benefits:
- Learning Opportunities
- Training Reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Director of Lifecycle Marketing role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers - AXS is a global ticketing platform offering best-in-class ticketing, marketing, and data technology in a single platform to suit every client size and type, from the most intimate music clubs to world championship sporting events.
Company Size: 201-500 employees - AXS is a mid-sized company, which means applicants can expect a structured work environment with clear hierarchies and established processes. However, there may also be opportunities for growth and innovation within the company's fast-paced and dynamic industry.
Founded: 2011 - AXS has been operating for over a decade, providing ample time for the company to establish itself and grow within the entertainment industry.
Company Description:
- AXS is a global ticketing platform offering best-in-class ticketing, marketing, and data technology in a single platform to suit every client size and type
- The company powers both primary and resale marketplaces, leveraging integrated technology and analytics to enable its partners to sell the right ticket to the right fan at the right price
- AXS is the ticketing partner for over 500 premier venues, sports teams, event organizers across North America, Europe, Asia, and Australia, including First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and B.League - Japan
Company Specialties:
- Ticketing
- Entertainment
- and Technology
Company Website: https://solutions.axs.com/
ASSUMPTION: AXS is a well-established company with a strong presence in the entertainment industry, offering applicants the opportunity to work with a diverse range of clients and events.
📊 Role Analysis
Career Level: Mid-level - The Director of Lifecycle Marketing role is a mid-level position, requiring a balance of strategic thinking, tactical execution, and team management skills.
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and is responsible for managing a team of lifecycle marketing managers and specialists.
Work Arrangement: On-site - This role requires a full-time on-site presence in Los Angeles, California.
Growth Opportunities:
- As a mid-sized company, AXS offers opportunities for career advancement and growth within the marketing department and the broader organization
- The company's fast-paced and dynamic industry provides ample opportunities for learning and development
- AXS' global presence and diverse client base offer exposure to various aspects of the entertainment industry, allowing for the development of a well-rounded skill set
ASSUMPTION: The Director of Lifecycle Marketing role offers a unique opportunity to drive customer engagement and revenue growth for a leading entertainment provider, with ample opportunities for career advancement and learning within the company and the broader industry.
🌍 Location & Work Environment
Office Type: Downtown Los Angeles - AXS' headquarters is located in downtown Los Angeles, providing employees with easy access to various amenities, public transportation, and cultural attractions.
Office Location(s): 425 W. 11th Street, Suite # 100, Los Angeles, CA 90015, US
Geographic Context:
- Los Angeles is the second-largest city in the United States, offering a diverse range of cultural, recreational, and professional opportunities
- The city's Mediterranean climate and numerous beaches make it an attractive destination for both residents and visitors
- Los Angeles is a major hub for the entertainment industry, with numerous film, television, and music production companies based in the city
Work Schedule: Full-time (40 hours per week) - This role requires a full-time on-site presence, with standard business hours Monday through Friday.
ASSUMPTION: The downtown Los Angeles office location provides employees with a vibrant and dynamic work environment, with easy access to various amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and team members
- Final interview with the Senior Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and A/B testing expertise
- Team management and leadership skills
- Knowledge of CRM tools and marketing automation platforms
- Understanding of customer lifecycle strategies and engagement channels
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing, data analysis, and team management
- Demonstrate a strong understanding of customer lifecycle strategies and engagement channels
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit
- Research AXS' clients, events, and industry presence to show your enthusiasm and knowledge of the company
ATS Keywords: Lifecycle Marketing, Customer Retention, Email Marketing, SMS Marketing, Data Analysis, A/B Testing, CRM Tools, Personalization, Segmentation, Salesforce Marketing Cloud, Automation, Team Management, Compliance, Predictive Modeling, Campaign Performance, MarTech
ASSUMPTION: AXS' hiring process is designed to assess candidates' strategic thinking, data analysis, and team management skills, as well as their cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Journey Builder
- Automation Studio
- Ampscript
- SQL
- CRM platforms
- Personalization tools
ASSUMPTION: The Director of Lifecycle Marketing role requires proficiency in various marketing automation tools and CRM platforms to effectively manage campaigns and teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Data-driven
- Agile
- Team-oriented
- Results-focused
Self-Assessment Questions:
- How do you approach segmentation and personalization in customer lifecycle marketing strategies?
- Can you provide an example of a successful A/B test you've implemented, and how you optimized the campaign based on the results?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure your team remains focused and productive?
ASSUMPTION: AXS values candidates who are data-driven, innovative, and collaborative, with a strong focus on delivering results and maintaining a customer-centric approach.
⚠️ Potential Challenges
- Managing a team remotely or hybrid, with employees working from various time zones
- Balancing the need for data-driven decision making with the need for quick campaign deployment and optimization
- Ensuring global compliance with regulations and maintaining high inbox placement and engagement rates
- Managing relationships with key technology vendors and internal stakeholders
ASSUMPTION: The Director of Lifecycle Marketing role presents unique challenges related to global compliance, data-driven decision making, and stakeholder management, requiring a strategic and adaptable approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Director of Lifecycle Marketing role focuses specifically on customer retention and engagement, rather than acquisition or brand awareness
- This role requires a strong understanding of customer lifecycle strategies and engagement channels, as well as proficiency in marketing automation tools and CRM platforms
- Career progression in this role may lead to senior marketing leadership positions, such as Vice President of Marketing or Chief Marketing Officer
ASSUMPTION: The Director of Lifecycle Marketing role is a unique and specialized position, requiring a specific skill set and industry knowledge to succeed.
📝 Sample Projects
- Developing and executing a comprehensive lifecycle marketing strategy to improve customer retention and engagement for a major music festival
- Optimizing automated messaging campaigns for a sports team to increase ticket sales and fan engagement
- Collaborating with data and MarTech teams to build and optimize marketing data infrastructure for a global entertainment provider
ASSUMPTION: The Director of Lifecycle Marketing role offers a unique opportunity to drive customer engagement and revenue growth for leading entertainment providers, with a focus on data-driven strategies and team management.
❓ Key Questions to Ask During Interview
- How does AXS approach customer segmentation and personalization in lifecycle marketing strategies?
- Can you describe a successful lifecycle marketing campaign that AXS has implemented, and how the team optimized the campaign based on data analysis and A/B testing?
- How does AXS support the professional development and growth of its marketing team members?
- What are the key priorities for the Director of Lifecycle Marketing role in the first 90 days, and how does AXS measure success in this position?
- How does AXS balance the need for data-driven decision making with the need for quick campaign deployment and optimization, and what tools and processes does the company have in place to support this balance?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through AXS' careers page
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit
- Research AXS' clients, events, and industry presence to show your enthusiasm and knowledge of the company
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
