📌 Core Information
🔹 Job Title: Director of Lifecycle Marketing - AXS
🔹 Company: AEG Worldwide
🔹 Location: Los Angeles, CA
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading lifecycle marketing strategies to drive customer retention, engagement, and revenue.
- Overseeing automated and personalized messaging campaigns across multiple channels.
- Collaborating with data and MarTech teams to enhance segmentation and predictive targeting.
- Managing a team of lifecycle marketing managers and specialists.
- Ensuring global compliance with regulations and maintaining high inbox placement rates.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience managing teams to succeed.
📋 Key Responsibilities
✅ Developing and executing lifecycle marketing strategies to nurture, retain, and re-engage customers.
✅ Overseeing personalized, automated messaging campaigns across email, SMS, push, and in-app channels.
✅ Defining and optimizing messaging strategies for key lifecycle stages.
✅ Collaborating with analytics and data teams to enhance segmentation and predictive targeting.
✅ Aligning lifecycle marketing strategies with broader business goals and revenue targets.
✅ Leading A/B and multivariate testing for messaging, subject lines, send times, and content personalization.
✅ Managing end-to-end process for one-off email campaigns and streamlining workflows with account managers.
✅ Mentoring and leading a team of lifecycle marketing managers and specialists.
✅ Maintaining global compliance with regulations and ensuring high inbox placement rates.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 7+ years of experience in lifecycle marketing programs across multiple channels.
Required Skills:
- Proven track record of leveraging customer data and predictive modeling to build highly segmented and personalized campaigns.
- Strong analytical background with expertise in measuring campaign performance and optimizing retention through A/B testing and data-driven insights.
- Experience managing both automated and one-off email campaigns, with a focus on optimizing workflows and streamlining deployment processes.
- Technical expertise in Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Automation Studio, Ampscript, and SQL.
- Proven success in recruiting, mentoring, and managing lifecycle marketing specialists.
- Advanced understanding of customer lifecycle strategies and CRM-driven engagement across multiple channels.
- Strong ability to analyze campaign metrics, test strategies, and drive continuous improvement through A/B testing and performance reporting.
- Familiarity with compliance and messaging best practices, including CAN-SPAM, GDPR, and TCPA.
Preferred Skills:
- Experience with additional marketing automation tools and platforms.
- Fluency in additional languages.
ASSUMPTION: The ideal candidate will have a strong background in lifecycle marketing, with a proven track record of driving customer engagement and revenue growth through data-driven strategies.
💰 Compensation & Benefits
Salary Range: $149,812 - $170,000 per year
Benefits:
- Opportunities for learning and leveling up through training and education reimbursement.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Los Angeles area. The benefits package may include additional perks and benefits not listed here.
📌 Applicant Insights
🔍 Company Context
Industry: AEG Worldwide operates in the entertainment industry, focusing on live entertainment, concert promotion, festival production, sports, and venue development and operations.
Company Size: AEG Worldwide is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: AEG Worldwide was founded in 1994 and has since grown to become the world’s leading sports and live entertainment company.
Company Description:
- AEG Worldwide operates a global network of more than 300 venues, powerful sports franchises, and music brands, integrated entertainment districts, and global sponsorship activations.
- The company aims to form a perfect balance between creative excellence and business excellence, fostering a diverse and inclusive environment.
- AEG Worldwide is committed to delivering incredible events year after year and providing opportunities for employees to up their game.
Company Specialties:
- Live Entertainment
- Concert Promotion
- Festival Production
- Sports
- Venues and Entertainment District Development and Operations
- Corporate Sponsorships and Consulting
Company Website: http://www.aegworldwide.com
ASSUMPTION: Working at AEG Worldwide offers opportunities to collaborate with diverse teams and contribute to high-profile events and projects in the entertainment industry.
📊 Role Analysis
Career Level: The Director of Lifecycle Marketing role is a senior-level position, requiring strategic thinking, team leadership, and extensive experience in lifecycle marketing.
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and may oversee a team of lifecycle marketing managers and specialists.
Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in Los Angeles, CA.
Growth Opportunities:
- Potential to advance to a vice president or senior vice president role within the marketing department.
- Opportunities to expand into related areas, such as data analysis, product management, or marketing technology.
- Chances to work on high-profile events and projects, gaining valuable experience and exposure within the entertainment industry.
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the broader entertainment industry.
🌍 Location & Work Environment
Office Type: AEG Worldwide's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 800 W. Olympic Boulevard, Suite 305, Los Angeles, CA 90015, US
Geographic Context:
- Los Angeles is a vibrant, multicultural city with a thriving entertainment industry, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of neighborhoods, each with its unique character and amenities.
- Los Angeles has a Mediterranean climate, with mild winters and warm, sunny summers.
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: Working at AEG Worldwide's headquarters in Los Angeles offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-person or virtual interview with the hiring manager and/or other team members to discuss the role, responsibilities, and qualifications.
- Final interview with the senior vice president of marketing or another senior leader to discuss career growth opportunities and next steps.
Key Assessment Areas:
- Strategic thinking and problem-solving skills in lifecycle marketing.
- Technical proficiency in Salesforce Marketing Cloud and related tools.
- Leadership and team management skills, including mentoring and coaching.
- Strong analytical skills and data-driven decision-making.
- Cultural fit and alignment with AEG Worldwide's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss specific examples of your experience with lifecycle marketing strategies, campaign optimization, and team leadership.
- Research AEG Worldwide's company culture and values to demonstrate your fit and enthusiasm for the role.
- Prepare questions to ask the interviewer about the team, the role, or the company to show your interest and engagement.
ATS Keywords: Lifecycle Marketing, Customer Retention, Email Marketing, SMS Marketing, Data Analysis, A/B Testing, Salesforce Marketing Cloud, Team Management, Compliance, Predictive Modeling, Campaign Performance, Customer Engagement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, technical skills, and cultural fit within AEG Worldwide's marketing department.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Journey Builder, Automation Studio, Ampscript, SQL)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SMS marketing platforms (e.g., Twilio, Smooch)
- Customer data platforms (e.g., Segment, Tealium)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are primarily marketing automation and analytics platforms, with a focus on Salesforce Marketing Cloud.
👔 Cultural Fit Considerations
Company Values:
- Creative Excellence: AEG Worldwide strives to deliver exceptional experiences and push the boundaries of what's possible in live entertainment.
- Business Excellence: The company aims to operate with the highest standards of integrity, accountability, and efficiency in all aspects of its business.
- Inclusion: AEG Worldwide fosters a diverse and inclusive environment, celebrating the unique perspectives and backgrounds of its employees.
Work Style:
- Collaborative: AEG Worldwide encourages teamwork and cross-functional collaboration to drive innovation and success.
- Agile: The company embraces change and adapts quickly to new challenges and opportunities in the entertainment industry.
- Data-driven: AEG Worldwide uses data and analytics to inform decision-making and optimize performance across its various business units.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and enjoy collaborating with diverse teams to deliver exceptional experiences?
- Are you comfortable working with data and analytics to inform your marketing strategies and optimize campaign performance?
- Do you have a proven track record of leading teams and mentoring individuals to develop their skills and advance their careers?
ASSUMPTION: A strong cultural fit for this role involves a passion for live entertainment, a strategic mindset, and a collaborative work style that thrives in a dynamic, data-driven environment.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise in lifecycle marketing.
- Balancing the need for data-driven decision-making with the need for quick turnaround times in campaign execution.
- Navigating the complexities of global compliance with regulations and maintaining high inbox placement rates.
- Adapting to the ever-evolving landscape of the entertainment industry and consumer behavior.
ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to related roles in lifecycle marketing, this position offers a unique opportunity to work within the dynamic and high-profile entertainment industry.
- Industry-specific context: The entertainment industry is characterized by seasonality, trends, and rapid change, requiring marketing strategies that are flexible and adaptable.
- Career path comparison: This role offers growth opportunities within the marketing department and across the broader entertainment industry, with potential paths to vice president or senior vice president roles, as well as expansion into related areas such as data analysis, product management, or marketing technology.
ASSUMPTION: This role provides a unique blend of strategic planning, team leadership, and hands-on campaign management, with a focus on driving customer engagement and revenue growth within the entertainment industry.
📝 Sample Projects
- Developing and executing a comprehensive lifecycle marketing strategy for a new concert series, including onboarding, engagement, retention, and win-back campaigns.
- Optimizing automated messaging workflows for a major sporting event, improving customer engagement and reducing churn.
- Collaborating with data and analytics teams to build predictive models for customer segmentation and personalization, driving increased revenue and customer lifetime value.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Director of Lifecycle Marketing role at AEG Worldwide.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- What are the most pressing challenges facing the lifecycle marketing team, and how can this role help address them?
- How does AEG Worldwide support the professional development and growth of its employees, particularly within the marketing department?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does AEG Worldwide foster a culture of innovation and continuous improvement within its marketing efforts?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://solutions.axs.com/careers/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
- Prepare for your interview by researching AEG Worldwide's company culture, values, and recent projects, and be ready to discuss your fit and enthusiasm for the role.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
