📌 Core Information
🔹 Job Title: Director of Lifecycle Marketing (Remote - US)
🔹 Company: Jobgether (Partnering with PadSplit)
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in lifecycle marketing to boost engagement and retention
- Design and execution of data-driven campaigns across multiple channels
- Management of promotions and referral programs
- Close collaboration with product, engineering, and data teams
- Innovation in a fast-paced, cross-functional environment
ASSUMPTION: This role requires a high level of strategic thinking and analytical skills to create and optimize customer engagement strategies.
📋 Key Responsibilities
✅ Develop and implement comprehensive lifecycle marketing strategies
✅ Design, launch, and optimize integrated marketing campaigns
✅ Manage promotions and referral initiatives
✅ Map key lifecycle moments to improve onboarding, activation, and advocacy
✅ Analyze marketing performance data and refine strategies
✅ Lead A/B testing and experimentation
✅ Collaborate with cross-functional teams to advance automation and personalization
ASSUMPTION: This role requires a strong understanding of customer behavior and a data-driven approach to marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in lifecycle or retention marketing
Required Skills:
- Proven ability to create and execute data-driven customer engagement strategies
- Proficiency with marketing automation tools, CRM platforms, and analytics software
- Expertise in managing campaigns across email, SMS, push, and in-app channels
- Experience working collaboratively in cross-functional teams
- Strong analytical mindset and passion for testing and learning
- Excellent leadership and communication skills
Preferred Skills:
- Familiarity with marketplace, fintech, or real estate industries
ASSUMPTION: Candidates with experience in similar roles or industries may have an advantage in this position.
💰 Compensation & Benefits
Salary Range: $115,000 - $135,000 per year plus equity incentives. (Based on industry standards for a Director-level role in marketing, considering experience and location)
Benefits:
- National medical, dental, and vision insurance plans
- Company-provided life insurance and optional accidental insurance, FSA, and DCFSA benefits
- Unlimited paid time off policy with 11 company-observed holidays
- 401(k) retirement savings plan
- Generous paid parental leave: 12 weeks for both birth and non-birth parents
- Opportunity to contribute to a mission-driven company addressing affordable housing challenges
Working Hours: Full-time, flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
Company Size: 11-50 employees. This size allows for a more agile and innovative work environment, with opportunities for significant impact on the company's growth and success.
Founded: 2020. Jobgether is a relatively new company, offering opportunities for growth and career development as it expands.
Company Description:
- Jobgether uses AI to efficiently match job seekers with suitable opportunities, reducing time wasted on irrelevant applications
- The platform focuses on skills, experience, and intent to create meaningful connections between candidates and companies
- Jobgether aims to eliminate noise, automate manual work, and let people focus on what really matters: hiring smarter and finding the perfect job
Company Specialties:
- AI-driven job matching
- Talent acquisition and retention
- Global hiring solutions
Company Website: jobgether.com
ASSUMPTION: Jobgether's focus on AI-driven job matching and efficient hiring processes may result in a faster-paced and more innovative work environment.
📊 Role Analysis
Career Level: Director-level role, offering strategic leadership and decision-making opportunities
Reporting Structure: This role reports directly to the leadership team, with the potential to manage a team of marketing specialists in the future
Work Arrangement: Fully remote, with flexible work arrangements and the opportunity to work from anywhere in the United States
Growth Opportunities:
- Potential to build and lead a team of marketing specialists
- Opportunity to grow with the company as it expands its services and client base
- Chance to develop skills in AI-driven marketing strategies and cross-functional team collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career as the company grows.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for a lifecycle marketing role
- Working remotely allows for a flexible work-life balance and the ability to work from various locations within the US
- The fully remote nature of the role may require strong self-motivation and time management skills
Work Schedule: Full-time, with flexible hours and the ability to work asynchronously with team members in different time zones
ASSUMPTION: The fully remote nature of this role may require candidates to be self-motivated and able to manage their time effectively to succeed in the position.
💼 Interview & Application Insights
Typical Process:
- Initial AI-driven screening of CV and LinkedIn profile
- Manual review and shortlisting of top candidates
- Interview with Jobgether's hiring team
- Final decision and next steps by PadSplit's internal hiring team
Key Assessment Areas:
- Strategic thinking and analytical skills
- Campaign management and optimization experience
- Collaboration and communication skills
- Cultural fit with Jobgether and PadSplit
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing and data-driven strategies
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Be prepared to discuss your approach to A/B testing and experimentation in marketing campaigns
- Demonstrate your understanding of the role and how your skills and experiences make you a strong fit for the position
ATS Keywords: Lifecycle Marketing, Data-Driven Strategies, Email Campaigns, SMS Campaigns, Push Notifications, In-App Messaging, Promotions Management, Referral Programs, A/B Testing, Analytics, Collaboration, Marketing Automation Tools, CRM Platforms, Cross-Functional Teams, Analytical Skills, Leadership, Communication
ASSUMPTION: The AI-driven screening process may place a higher emphasis on specific keywords and skills mentioned in the job description.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Braze, Iterable, Hubspot)
- CRM platforms (e.g., Salesforce, Hubspot CRM)
- Analytics software (e.g., Google Analytics, Mixpanel)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in specific marketing automation tools and analytics software may be required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing AI-driven solutions to improve hiring processes
- Efficiency: Streamlining talent acquisition and retention for both candidates and companies
- Global Impact: Connecting top talent with the right opportunities worldwide
Work Style:
- Self-motivated and results-driven
- Collaborative and communicative, with strong cross-functional team skills
- Adaptable and open to learning new tools and strategies
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong analytical skills and a passion for testing and learning new marketing approaches?
ASSUMPTION: Jobgether values candidates who are self-motivated, results-driven, and comfortable working in a fast-paced, remote environment.
⚠️ Potential Challenges
- Managing campaigns and promotions across multiple channels simultaneously
- Analyzing and interpreting complex marketing performance data
- Collaborating effectively with cross-functional teams in a remote work environment
- Keeping up with the latest trends and best practices in lifecycle marketing
ASSUMPTION: The fully remote nature of this role may present unique challenges in communication and time management that candidates should be prepared to address.
📈 Similar Roles Comparison
- This role focuses more on strategic leadership and data-driven decision-making than traditional marketing management positions
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on AI-driven strategies and cross-functional team collaboration
- Career progression in this role may involve growing with the company and taking on additional responsibilities as it expands
ASSUMPTION: This role offers unique opportunities for growth and development in the field of AI-driven lifecycle marketing.
📝 Sample Projects
- Developing and implementing a comprehensive lifecycle marketing strategy for a new product launch
- Optimizing email campaign open rates and click-through rates through A/B testing and segmentation
- Managing a successful referral program that drives user activation and retention
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create and execute data-driven lifecycle marketing strategies.
❓ Key Questions to Ask During Interview
- How does Jobgether's AI-driven approach to hiring differ from traditional recruitment methods?
- What are the most significant challenges facing the lifecycle marketing team in the next 6-12 months, and how can this role address them?
- How does Jobgether support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Jobgether collaborate with partner companies like PadSplit to ensure a successful hiring process?
ASSUMPTION: Interview questions should focus on understanding the company's AI-driven approach to hiring, the challenges facing the lifecycle marketing team, and the opportunities for growth and development in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in lifecycle marketing and data-driven strategies
- Prepare examples of your past campaigns and their results to discuss during the interview
- Research Jobgether and PadSplit to demonstrate your understanding of the companies and their missions
- Follow up with the hiring team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
