Director of Marketing Analytics

📌 Core Information 🔹 Job Title: Director of Marketing Analytics 🔹 Company: AmeriSave Mortgage Corporation 🔹 Location: Remote (Telecommute) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 27, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🚀 Job Overview AmeriSave Mortgage Corporation, a leading online mortgage lender, seeks a dynamic Director of Marketing Analytics to drive data-driven decision-making and optimize marketing strategies. This role involves overseeing marketing data collection, storage, and analysis, creating dashboards, and providing strategic insights to enhance business performance. Key aspects of this role include: 1. Data Management and Integration: Oversee the collection, storage, and analysis of marketing data from various sources, ensuring data integrity and accuracy. 2. Dashboard Development: Create interactive dashboards and reports using tools like Looker Studio and PowerBi to visualize key metrics and performance indicators. 3. Strategic Analysis: Analyze large datasets using tools like BigQuery and Python to identify trends, opportunities, and areas for improvement in marketing performance. 4. Multi-Touch Attribution and Incrementality Testing: Utilize multi-touch attribution models to understand the impact of various marketing touchpoints on customer conversion and conduct incrementality testing to measure the true impact of marketing activities. 5. Team Leadership: Lead and mentor a team of marketing analysts, fostering a culture of continuous learning and improvement, and collaborate with cross-functional teams to ensure alignment on data strategies and objectives. ASSUMPTION: This role requires a strong background in data analysis, marketing, and team leadership. The ideal candidate will have experience working with large datasets, proficiency in relevant tools, and the ability to translate complex data into actionable insights. 📋 Key Responsibilities 🔅 Data Management and Integration: - Oversee the collection, storage, and analysis of marketing data from various sources. - Design and maintain a robust data warehouse structure to support marketing analytics. - Ensure data integrity and accuracy by implementing best practices for data governance. 🔅 Dashboard Development: - Create interactive dashboards and reports in Looker Studio and PowerBi or similar platforms to visualize key metrics and performance indicators. - Translate complex data sets into actionable insights and visualizations that drive marketing strategies. - Collaborate with marketing, IT, and other departments to understand data needs and deliver customized solutions. 🔅 Strategic Analysis: - Analyze large datasets using BigQuery, Python, etc. - Analyze marketing performance data to identify trends, opportunities, and areas for improvement. - Provide strategic recommendations based on data-driven insights to optimize marketing campaigns and initiatives. 🔅 Multi-Touch Attribution and Incrementality Testing: - Utilize multi-touch attribution models to understand the impact of various marketing touchpoints on customer conversion. - Conduct incrementality testing to measure the true impact of marketing activities and optimize budget allocation. 🔅 Team Leadership: - Lead and mentor a team of marketing analysts, fostering a culture of continuous learning and improvement. - Collaborate with cross-functional teams to ensure alignment on data strategies and objectives. - Drive the adoption of advanced analytics techniques and tools within the marketing team. 🔅 General Responsibilities: - Provide data and problem-solving support to marketing teams. - Develop reporting and services to improve performance. - Streamline operations leveraging automation and process improvement best practices. - Perform data validation and ensure data accuracy and integrity. - Identify opportunities for process improvements and automation in data analysis workflows. - Stay up-to-date with industry trends and best practices in data analytics and visualization. ASSUMPTION: This role requires a strong focus on data accuracy, attention to detail, and the ability to work independently and as part of a team in a fast-paced environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Data Science, Analytics, Computer Science, Statistics, or a related field. A Master's degree is preferred. Experience: - Proven experience with Looker Studio, Google Analytics, BigQuery, and PowerBi or similar data visualization tools. - Strong analytical skills and the ability to interpret complex data sets. - Proficiency in SQL and experience with data querying and manipulation. - In-depth knowledge of data warehouse structures and best practices for data integration. - Excellent communication skills and the ability to present findings to non-technical stakeholders. - Detail-oriented with a strong focus on data accuracy and quality. - Ability to work independently and as part of a team in a fast-paced environment. - Experience leading and developing a team of analysts. - Knowledge of multi-touch attribution models and incrementality testing is preferred. ASSUMPTION: Candidates should have a strong background in data analysis, marketing, and team leadership, with a proven track record of driving data-driven decision-making and optimizing marketing strategies. 💰 Compensation & Benefits Salary Range: - The estimated salary range for this position is $125,000 - $250,000 per year, based on industry standards for a Director of Marketing Analytics role with 5-10 years of experience and a remote work arrangement. Benefits: - 401(k) - Dental insurance - Disability insurance - Employee discounts - Health insurance - Life insurance - Paid time off (12 paid holidays per year) - Paid training - Referral program - Vision insurance - Supplemental pay types: Bonus and referral bonuses Working Hours: - This role follows a standard full-time work arrangement, with flexible hours to accommodate remote work. ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: AmeriSave Mortgage Corporation operates in the competitive financial services industry, focusing on online mortgage lending and refinancing. The company's success relies on its ability to leverage data-driven insights to optimize marketing strategies and improve overall business performance. Company Size: As a mid-sized company with 5,001-10,000 employees, AmeriSave offers a dynamic and collaborative work environment that encourages employee growth and development. This size allows for ample opportunities for career advancement and exposure to diverse aspects of the business. Founded: Established in 2002, AmeriSave has grown to become one of the largest privately owned online mortgage lenders in the country, with a strong focus on innovation and customer satisfaction. Company Description: - AmeriSave Mortgage Corporation is a leading online mortgage lender, offering a wide range of mortgage and refinance products, including conventional fixed rate and adjustable rate, FHA, FHA Streamline, HARP, USDA, VA, and Jumbo loans. - The company's mission is to make the mortgage process simple, fast, and affordable for customers, while providing exceptional customer service and support. - AmeriSave operates through consumer direct, traditional retail, and Third Party Origination (TPO) channels, serving customers nationwide. Company Specialties: - Mortgage Loans - Refinancing - HARP - Loans - Real Estate Company Website: www.amerisave.com ASSUMPTION: AmeriSave's focus on data-driven decision-making, innovation, and customer satisfaction makes it an attractive employer for individuals seeking a challenging and rewarding career in the financial services industry. 📊 Role Analysis Career Level: The Director of Marketing Analytics role is a mid-senior position, requiring a strong background in data analysis, marketing, and team leadership. This role offers significant opportunities for career growth and development within the marketing department and the broader organization. Reporting Structure: The Director of Marketing Analytics will report directly to the Chief Marketing Officer (CMO) and collaborate closely with other senior leaders within the marketing department and other functional areas, such as IT and product management. Work Arrangement: This role offers a remote work arrangement, allowing for flexibility and a better work-life balance. However, the position may require occasional travel for team meetings, training, or client presentations. Growth Opportunities: - As a mid-sized company with a strong focus on growth and innovation, AmeriSave offers ample opportunities for career advancement and professional development. - The Director of Marketing Analytics role provides a clear path for progression to senior leadership positions within the marketing department or other functional areas. - Successful candidates will have the opportunity to drive significant business impact and contribute to the company's overall growth and success. ASSUMPTION: The Director of Marketing Analytics role offers a unique opportunity for experienced professionals to apply their skills and expertise to drive data-driven decision-making and optimize marketing strategies in a dynamic and growing organization. 🌍 Location & Work Environment Office Type: Remote (Telecommute) Office Location(s): As a remote role, the Director of Marketing Analytics can work from any location with a stable internet connection and a suitable home office setup. Geographic Context: - AmeriSave Mortgage Corporation is headquartered in Atlanta, Georgia, with additional offices in Louisville, Kentucky; Troy, Michigan; Charlotte, North Carolina; and Kansas City, Missouri. - The company serves customers nationwide and has a strong presence in the southeastern United States. Work Schedule: - The Director of Marketing Analytics role follows a standard full-time work arrangement, with flexible hours to accommodate remote work. - The position may require occasional availability outside of regular business hours to support team meetings, client presentations, or other time-sensitive tasks. ASSUMPTION: The remote work arrangement for this role offers candidates the flexibility to balance their personal and professional responsibilities while maintaining a strong connection to the company's mission and culture. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess cultural fit and basic qualifications. 3. In-depth phone or video interview to discuss the candidate's experience, skills, and career goals. 4. On-site or virtual final interview with senior leadership, including the CMO and other relevant stakeholders. 5. Background check and reference check for the final candidate. Key Assessment Areas: 1. Technical Skills: Proficiency in relevant data visualization tools, SQL, and data analysis techniques. 2. Problem-Solving Skills: Ability to interpret complex data sets, identify trends, and provide strategic recommendations. 3. Leadership Skills: Experience leading and developing a team of analysts, fostering a culture of continuous learning and improvement. 4. Communication Skills: Excellent written and verbal communication skills, with the ability to present findings to non-technical stakeholders. 5. Cultural Fit: Alignment with AmeriSave's mission, values, and work environment. Application Tips: 1. Resume Customization: Tailor your resume to highlight relevant skills, experiences, and achievements that demonstrate your fit for the Director of Marketing Analytics role. 2. Cover Letter: Craft a compelling cover letter that explains your interest in the role, your relevant skills and experiences, and your career goals. 3. Portfolio/Examples: If applicable, provide examples of your work, such as dashboards, reports, or case studies, that showcase your data visualization and analysis skills. ATS Keywords: To increase your application's visibility, include relevant keywords from the job description in your resume, such as: - Data Management - Dashboard Development - Strategic Analysis - Multi-Touch Attribution - Incrementality Testing - Team Leadership - SQL - Data Visualization - Looker Studio - Google Analytics - BigQuery - PowerBi - Data Governance - Data Integrity - Communication Skills - Analytical Skills ASSUMPTION: AmeriSave's application process is designed to assess candidates' technical skills, problem-solving abilities, leadership potential, and cultural fit. By following the provided tips and tailoring your application materials to the specific requirements of the Director of Marketing Analytics role, you can increase your chances of success. 🛠️ Tools & Technologies - Looker Studio - Google Analytics - BigQuery - PowerBi - SQL - Python - R (optional) - Tableau (optional) - Microsoft Excel - Microsoft PowerPoint - Google Workspace (G Suite) applications ASSUMPTION: The required tools and technologies for the Director of Marketing Analytics role may evolve over time as the company adopts new technologies or updates existing systems. Candidates should be open to learning and adapting to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Innovation - Customer Satisfaction - Integrity - Dedication - Excellence Work Style: - Collaborative and team-oriented - Data-driven and analytical - Results-focused and goal-oriented - Adaptable and open to change - Strong work ethic and commitment to continuous learning Self-Assessment Questions: 1. Alignment with Specific Company Value: How have you demonstrated your commitment to innovation in your previous roles, and how do you plan to apply this value to drive data-driven decision-making and optimize marketing strategies at Ameriave? 2. Comfort with Specific Work Environment: How do you ensure your productivity and focus in a remote work environment, and what strategies do you use to maintain a healthy work-life balance? 3. Personal Work Style Fit: How do you approach leading and developing a team of analysts, fostering a culture of continuous learning and improvement, and driving the adoption of advanced analytics techniques and tools within the marketing team? ASSUMPTION: AmeriSave's company culture values innovation, customer satisfaction, integrity, dedication, and excellence. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic, data-driven, and collaborative work environment. ⚠️ Potential Challenges 1. Role-Specific Challenge: The Director of Marketing Analytics role requires a strong focus on data accuracy, attention to detail, and the ability to work independently and as part of a team in a fast-paced environment. Candidates should be prepared to manage multiple priorities, meet tight deadlines, and adapt to changing business needs. 2. Company-Specific Challenge: As a mid-sized company with a strong focus on growth and innovation, Ameriave may experience rapid changes in its organizational structure, priorities, or processes. Candidates should be adaptable and open to embracing new challenges and opportunities as they arise. 3. Industry-Specific Challenge: The financial services industry is highly competitive and regulated, with constant changes in market conditions, consumer behavior, and regulatory requirements. Candidates should be prepared to stay up-to-date with industry trends, best practices, and regulatory developments, and to adapt their strategies accordingly. 4. Remote Work Challenge: The Director of Marketing Analytics role offers a remote work arrangement, which may present unique challenges related to communication, collaboration, and maintaining a healthy work-life balance. Candidates should be proactive in managing their time, prioritizing tasks, and maintaining strong relationships with their team and stakeholders. ASSUMPTION: The Director of Marketing Analytics role offers a unique opportunity for experienced professionals to apply their skills and expertise to drive data-driven decision-making and optimize marketing strategies in a dynamic and growing organization. However, candidates should be prepared to face various challenges and adapt to the unique demands of the role and the company's work environment. 📈 Similar Roles Comparison 1. How this role differs from related positions: The Director of Marketing Analytics role is a senior leadership position that focuses on driving data-driven decision-making and optimizing marketing strategies through the analysis of large datasets, the creation of dashboards and reports, and the provision of strategic recommendations to senior stakeholders. In contrast, related roles such as Marketing Analyst or Marketing Manager may focus more on tactical execution, campaign management, or day-to-day marketing activities. 2. Industry-specific context: The financial services industry is highly competitive and data-driven, with a strong emphasis on leveraging customer data to inform business strategies and optimize marketing performance. Candidates should be familiar with industry-specific trends, best practices, and regulatory requirements, and be prepared to apply their skills and expertise to drive business growth and success in this dynamic and challenging environment. 3. Career path comparison: The Director of Marketing Analytics role offers a clear path for progression to senior leadership positions within the marketing department or other functional areas. In contrast, related roles may offer more limited career growth opportunities or require a different set of skills and experiences to advance to senior leadership positions. ASSUMPTION: The Director of Marketing Analytics role is a unique and challenging position that requires a strong background in data analysis, marketing, and team leadership. Candidates should be prepared to face various challenges and adapt to the unique demands of the role and the company's work environment. 📝 Sample Projects 1. Role-Specific Project: Develop and implement a multi-touch attribution model to measure the impact of various marketing touchpoints on customer conversion and optimize marketing spend allocation based on data-driven insights. 2. Industry-Specific Project: Conduct a comprehensive analysis of customer data to identify trends, opportunities, and areas for improvement in customer segmentation, targeting, and personalization strategies, and develop data-driven recommendations to enhance marketing effectiveness and customer satisfaction. 3. Reporting Responsibility Project: Create a suite of interactive dashboards and reports that visualize key marketing performance metrics, enable real-time tracking of campaign progress, and facilitate data-driven decision-making and optimization. ASSUMPTION: The Director of Marketing Analytics role offers a unique opportunity for experienced professionals to apply their skills and expertise to drive data-driven decision-making and optimize marketing strategies in a dynamic and growing organization. Candidates should be prepared to face various challenges and adapt to the unique demands of the role and the company's work environment. ❓ Key Questions to Ask During Interview 1. Role-Specific Question: Can you describe the most significant data-driven marketing initiative you've led in a previous role, and what were the key challenges and successes you experienced? 2. Team Structure Question: How do you envision the structure of the marketing analytics team, and how will you collaborate with other marketing departments and stakeholders to ensure alignment on data strategies and objectives? 3. Budget Allocation Question: How do you approach allocating marketing budgets based on data-driven insights, and how do you ensure the optimal allocation of resources to maximize marketing performance and ROI? 4. Data Governance Question: How do you ensure the accuracy, integrity, and security of marketing data, and how do you comply with relevant data protection regulations and industry standards? 5. Team Development Question: How do you approach leading and developing a team of analysts, fostering a culture of continuous learning and improvement, and driving the adoption of advanced analytics techniques and tools within the marketing team? ASSUMPTION: The Director of Marketing Analytics role is a unique and challenging position that requires a strong background in data analysis, marketing, and team leadership. Candidates should be prepared to face various challenges and adapt to the unique demands of the role and the company's work environment. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://jobs.jobvite.com/amerisavecareers/job/odibwfwW 2. Tailor your resume to highlight relevant skills, experiences, and achievements that demonstrate your fit for the Director of Marketing Analytics role. 3. Craft a compelling cover letter that explains your interest in the role, your relevant skills and experiences, and your career goals. 4. If applicable, provide examples of your work, such as dashboards, reports, or case studies, that showcase your data visualization and analysis skills. 5. Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.