📌 Core Information
🔹 Job Title: Director of Marketing Analytics and Operations
🔹 Company: Perkins Coie
🔹 Location: Chicago, IL (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Legal, Professional Services
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (1-3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing business, competitive, and client intelligence programs
- Overseeing marketing technology, budgets, and vendor relationships
- Advancing operational excellence and client service delivery
- Collaborating with CCO and other Marketing/BD Directors to drive strategic growth
- Managing and mentoring team members on the Analytics and Operations team
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills. It involves working closely with firm management and cross-functional teams to drive marketing and business development initiatives.
📋 Key Responsibilities
✅ Develop and manage business, competitive, and client intelligence programs and projects under the direction of the Chief Client Officer (CCO)
✅ Oversee marketing and business development technology, including CRM, proposal generator, experience tracking, opportunity tracking, website, and social media platforms
✅ Manage system vendors, negotiate licensing agreements, and ensure high-level service and performance
✅ Coordinate the development and resource allocation of budgets for practices, industries, sectors, and regions
✅ Analyze data from various sources to identify trends, growth opportunities, and campaign effectiveness
✅ Create and maintain marketing dashboards and reports to track key performance indicators (KPIs)
✅ Lead the adoption of AI-driven analytics and automation tools to enhance marketing insights and efficiency
✅ Standardize and streamline processes, tools, and templates to automate work and information flows and promote consistent, high-quality client service delivery
✅ Support CCO and fellow Directors in coordinating the firm’s overall marketing and business development plan
✅ Supervise and mentor professionals on the Analytics and Operations team
✅ Assist CCO in implementing organizational structure changes and lead change management within the team
ASSUMPTION: This role involves a mix of strategic planning, data analysis, project management, and team leadership. It requires strong communication and interpersonal skills to collaborate effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree (BA, BS, or BBA) required; MBA or JD preferred
Experience: Minimum of 10 years of marketing/business development experience, preferably in the legal or professional services industry
Required Skills:
- Exceptional analytical skills and data-driven decision-making
- Proven ability to manage projects across functional areas and geographies
- Excellent communication and interpersonal skills
- Strong project management skills, including budget management
- Experience working with C-level executives
- Proficient in CRM systems (InterAction, Salesforce, HubSpot) and marketing analytics tools (Power BI, Tableau, Google Analytics)
Preferred Skills:
- Expertise in data visualization, marketing automation, and experience management systems
- Background in legal or professional services industry
- Familiarity with AI-driven analytics and automation tools
ASSUMPTION: Candidates with a strong analytical background, proven project management skills, and experience in the legal or professional services industry are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $163,790 to $294,920 annually (Colorado), $172,860 to $311,260 annually (Illinois), $172,770 to $311,100 annually (Washington state)
Benefits:
- Health Insurance
- Tuition Reimbursement
- Paid Sabbaticals
- Annual Discretionary Bonus
- 401(k) Plan
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Accrued Paid Time Off (starting at 20 days annually)
- Personal Medical Leave
- Parental Leave
- Paid Holidays
- Family Care Benefits
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement (1-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the legal and professional services industries. The benefits listed are typical for a large law firm and may vary depending on the specific location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Practice
Company Size: 1,001-5,000 employees
Founded: 1912
Company Description:
- Perkins Coie is a leading international law firm known for providing high-value, strategic solutions and extraordinary client service
- The firm offers a full array of corporate, commercial litigation, intellectual property, and regulatory legal advice to a broad range of clients
- Perkins Coie has more than 1,200 attorneys in offices across the United States, Europe, and Asia
Company Specialties:
- Corporate
- Commercial Litigation
- Intellectual Property
- Regulatory Law
Company Website: http://www.perkinscoie.com
ASSUMPTION: Perkins Coie is a well-established law firm with a strong reputation for providing high-quality legal services to a diverse range of clients. The firm's size and international presence offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Chief Client Officer (CCO)
Work Arrangement: Hybrid (1-3 days per week in the office)
Growth Opportunities:
- Potential to advance to a more senior role within the Marketing and Business Development department or the firm
- Opportunity to work on high-profile projects and collaborate with senior leadership
- Chance to develop and enhance skills in data analysis, project management, and team leadership
ASSUMPTION: This role offers significant opportunities for professional growth and development, both within the Marketing and Business Development department and the firm as a whole.
🌍 Location & Work Environment
Office Type: Hybrid (1-3 days per week in the office)
Office Location(s): Chicago, IL
Geographic Context:
- Chicago is the third-most populous city in the United States and a major hub for the legal industry
- The city offers a diverse range of cultural, recreational, and dining options
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the Chief Client Officer (CCO) and other members of the Marketing and Business Development team
- Final interview with a member of the firm's senior leadership
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Project management skills and experience
- Communication and interpersonal skills
- Cultural fit and alignment with firm values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to data analysis, project management, and team leadership
- Research the firm's values and be ready to discuss how your personal values align with those of Perkins Coie
ATS Keywords: Marketing Analytics, Business Intelligence, CRM, Project Management, Team Leadership, Legal Industry, Professional Services
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, project management experience, and cultural fit with the firm. Applicants should be prepared to discuss their approach to data-driven decision-making and team leadership.
🛠️ Tools & Technologies
- CRM: InterAction, Salesforce, HubSpot
- Marketing Analytics: Power BI, Tableau, Google Analytics
- Data Visualization: Power BI, Tableau
- Marketing Automation: Various tools (depending on firm's current stack)
- Experience Management: Various tools (depending on firm's current stack)
ASSUMPTION: The specific tools and technologies used by the firm may vary depending on the current stack and the candidate's role within the Marketing and Business Development department.
👔 Cultural Fit Considerations
Company Values:
- Client-Centric: Prioritizing client needs and delivering exceptional service
- Collaborative: Working together to achieve common goals and drive success
- Inclusive: Fostering a diverse and inclusive work environment
- Innovative: Embracing change and continuous improvement
- Integrity: Upholding the highest ethical standards in all actions
Work Style:
- Data-Driven: Making decisions based on data and analytics
- Team-Oriented: Collaborating effectively with cross-functional teams
- Adaptable: Embracing change and adjusting to new circumstances
- Results-Focused: Focusing on achieving measurable outcomes
Self-Assessment Questions:
- How do your personal values align with Perkins Coie's core values?
- Can you provide an example of a time when you used data to drive a strategic decision in a marketing or business development context?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who demonstrate a strong fit with Perkins Coie's core values and work style are more likely to succeed in this role and contribute to the firm's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, including attorneys, business development professionals, and firm management
- Keeping up with the latest trends and best practices in marketing analytics and technology
- Balancing the need for strategic, long-term planning with the demands of day-to-day operations and tactical execution
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to prioritize and manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to similar roles in other law firms, this position may offer more opportunities for strategic decision-making and collaboration with senior leadership
- In the legal industry, this role may require a deeper understanding of legal practice areas and industry-specific trends
- Career progression in this role may involve moving into a more senior role within the Marketing and Business Development department or transitioning into a business development or client relationship role
ASSUMPTION: This role offers unique opportunities for career growth and development within the legal industry, with a focus on strategic decision-making, data analysis, and team leadership.
📝 Sample Projects
- Developing and implementing a new CRM system to improve client data management and tracking
- Creating and maintaining marketing dashboards and reports to track key performance indicators (KPIs) and campaign effectiveness
- Leading a team to conduct a comprehensive competitive analysis of the firm's practice areas and industry sectors
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the work required in this role.
❓ Key Questions to Ask During Interview
- How does this role support the firm's overall strategic goals and objectives?
- What are the key priorities for this role in the first 90 days?
- How does the firm support the professional development and growth of its marketing and business development team members?
- What is the firm's approach to work-life balance and flexibility for hybrid workers?
- How does the firm measure the success of its marketing and business development initiatives, and how does this role contribute to that process?
ASSUMPTION: These questions help applicants better understand the role's strategic importance, priorities, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
