📌 Core Information
🔹 Job Title: Director of Marketing Analytics
🔹 Company: Bonafide
🔹 Location: Remote (preference for Pacific and Mountain time zones)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (expect to travel to San Diego at least once per quarter)
🚀 Job Overview
Key aspects of this role include:
- Spearheading the build-out of an advanced analytics function for Uqora and Equelle brands
- Partnering with commercial teams to provide analytical leadership and promote a data-driven culture
- Optimizing marketing efficiency, driving growth, and informing marketing strategy through strategic insights
- Managing and interpreting MTA and MMM tools to improve customer acquisition cost (CAC) and optimize media mix and spend
- Evaluating lifecycle marketing strategies to improve customer retention and lifetime value (LTV)
- Designing and implementing BI dashboards to monitor key performance indicators and performance of key initiatives
- Supporting evaluation of omni-channel marketing strategies to assess impact on CAC and LTV
- Developing, coaching, and mentoring a small team of expert analysts
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and leadership to drive business impact and support commercial strategy across multiple brands.
📋 Key Responsibilities
✅ Serve as an analytical operating partner with commercial teams, providing strategic insights and recommendations to improve marketing efficiency, drive growth, and inform marketing strategy
✅ Implement, manage, and interpret MTA and MMM software tools, providing strategic recommendations to improve CAC and optimize media mix and spend
✅ Evaluate lifecycle marketing strategies, providing strategic recommendations to improve customer retention and LTV
✅ Design and implement BI dashboards to monitor key performance indicators and performance of key initiatives
✅ Support evaluation of omni-channel marketing strategies to assess impact on CAC and LTV
✅ Develop, coach, and mentor a small team of expert analysts, providing guidance on priorities and support in their day-to-day activities
ASSUMPTION: This role requires a strong understanding of performance marketing metrics, complex databases, and BI tools, as well as the ability to collaborate effectively with senior leadership and cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree with an advanced degree preferred in business analytics, statistics, mathematics, or other quantitative discipline
Experience: 8+ years of progressive leadership experience in commercial or marketing analytics roles in a DTC subscription business (including Amazon). Retail/omni-channel experience a plus.
Required Skills:
- Proven experience driving business performance through analytics insights, recommendations, and decision support across customer acquisition and retention domains
- Hands-on experience with complex databases and BI tools, along with a deep understanding of performance marketing metrics across e-commerce acquisition and retention tactics
- Experience making strategic recommendations based on output of MTA and/or MMM tools
- Exhibit a visionary, attentive, and adaptable approach, capable of designing complex systems and collaborating with senior leadership to make data-driven decisions
- Strong leadership qualities with a track record of delivering business impact and leading key initiatives while developing direct reports
- SQL proficiency and BI tool experience (Looker and/or Tableau)
- Working knowledge of statistical testing methodologies and predictive analytics
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively orally and in writing
Preferred Skills:
- Experience with Looker and/or Tableau
- Familiarity with statistical programming languages (e.g., R, Python)
- Experience working with cross-functional teams in a fast-paced, dynamic environment
ASSUMPTION: Candidates should have a strong background in marketing analytics, with a proven track record of driving business impact through data-driven insights and recommendations.
💰 Compensation & Benefits
Salary Range: $135,000 - $235,000 per year (national target base pay range). For candidates in California and the New York metro area, the target base pay range is $150,000 - $262,000 per year to reflect the cost of living and market conditions in those areas.
Benefits:
- Comprehensive insurance and benefits package, including health, vision, and dental
- 401K plan participation + company match
- Flexible Time Off (exempt employees)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a national target and may vary based on the candidate's location, experience, and qualifications. Actual compensation will be determined based on the facts and circumstances of each case.
📌 Applicant Insights
🔍 Company Context
Industry: Bonafide operates in the pharmaceutical manufacturing industry, focusing on women's health products. The company is committed to providing naturally powerful remedies for women's health issues, using ingredients from nature as often as possible.
Company Size: Bonafide is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Bonafide was founded in 2011 and is headquartered in Harrison, New York.
Company Description:
- Bonafide is dedicated to creating non-prescription, hormone-free products that treat women's health issues using safe and powerful ingredients
- The company's portfolio of products is backed by rigorous research, thorough development, and scientific validation
- Bonafide products are recommended by over 8,600 healthcare providers across the country based on their strong data and safety
Company Specialties:
- Women's health products
- Natural remedies
- Pharmaceutical manufacturing
Company Website: http://www.hellobonafide.com
ASSUMPTION: Bonafide's focus on women's health and commitment to using natural ingredients sets it apart in the pharmaceutical manufacturing industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing analytics.
Reporting Structure: The Director of Marketing Analytics will report directly to the VP of Analytics - Women’s Health, with a strong dotted line to the VPs of Commercial for Uqora and Equelle.
Work Arrangement: This role is remote-friendly, with a preference for candidates in the Pacific and Mountain time zones. Expect to travel to San Diego at least once per quarter or as business needs require.
Growth Opportunities:
- As the first dedicated analytics hire for Uqora and Equelle, this role presents an opportunity to shape the direction of the analytics function and make a significant impact on the brands' success
- With the company's commitment to investing in the development of its team, there are opportunities for career growth and advancement
- As the company continues to grow, there may be opportunities to expand the analytics team and take on additional responsibilities
ASSUMPTION: This role offers a unique opportunity to lead the development of an advanced analytics function and drive business impact for two growing women's health brands.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a preference for candidates in the Pacific and Mountain time zones
Office Location(s): San Diego, CA (expect to travel to San Diego at least once per quarter or as business needs require)
Geographic Context:
- San Diego offers a mild climate, diverse culture, and a thriving tech industry
- The city is home to a growing number of startups and established companies, providing ample networking opportunities
- San Diego's cost of living is generally lower than that of other major tech hubs on the West Coast
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely
ASSUMPTION: The remote-friendly work arrangement and preference for candidates in the Pacific and Mountain time zones allow for a better work-life balance and the ability to attract top talent from across the region.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit
- In-depth technical interview with the VP of Analytics - Women’s Health to evaluate analytical skills and problem-solving abilities
- Final interview with the VPs of Commercial for Uqora and Equelle to discuss the role's fit within the broader commercial strategy
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Strategic thinking and ability to translate complex data into actionable insights
- Leadership and management skills, including the ability to develop and mentor direct reports
- Cultural fit and alignment with Bonafide's mission and values
Application Tips:
- Highlight your relevant experience in marketing analytics, with a focus on driving business impact through data-driven insights and recommendations
- Tailor your resume and cover letter to emphasize your skills and experience in the key assessment areas
- Prepare for the technical interview by brushing up on your SQL and BI tool skills, as well as your knowledge of statistical testing methodologies and predictive analytics
ATS Keywords: Marketing Analytics, Data-Driven Decision Making, Performance Marketing, Customer Acquisition, Customer Retention, Business Intelligence, SQL, Statistical Testing, Predictive Analytics, Leadership, Cross-Functional Collaboration, Media Spend Optimization, Dashboard Design, Omni-Channel Marketing, Team Development, Communication Skills
ASSUMPTION: Bonafide's hiring process is designed to assess candidates' analytical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the company's mission.
🛠️ Tools & Technologies
- Looker and/or Tableau (BI tools)
- SQL (database querying language)
- Statistical testing methodologies and predictive analytics tools (e.g., R, Python)
- Performance marketing metrics and analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Commitment to women's health and well-being
- Expertise and innovation in natural remedies
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you align with Bonafide's commitment to women's health and well-being?
- How comfortable are you working in a remote-friendly environment, with a preference for candidates in the Pacific and Mountain time zones?
- How do your personal work style and preferences fit with Bonafide's collaborative and data-driven culture?
ASSUMPTION: Bonafide's commitment to women's health and well-being, as well as its collaborative and data-driven culture, are central to the company's mission and values. Candidates who align with these values and work styles are more likely to succeed in this role.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and analytical skills, which may be challenging for candidates without extensive experience in marketing analytics
- The role involves managing and interpreting complex databases and BI tools, which may require additional training or development for candidates without relevant experience
- The role requires a strong understanding of performance marketing metrics and tactics, which may be challenging for candidates without relevant experience in DTC subscription businesses
- The role may require occasional travel to San Diego, which may be inconvenient for candidates who prefer to work remotely full-time
ASSUMPTION: These potential challenges can be mitigated through a thorough understanding of the role's requirements, relevant experience, and a strong commitment to learning and development.
📈 Similar Roles Comparison
- This role is unique in its focus on driving business impact through data-driven insights and recommendations for two growing women's health brands
- Compared to similar roles in the pharmaceutical manufacturing industry, this role offers a unique opportunity to shape the direction of an advanced analytics function and drive business impact
- Compared to similar roles in other industries, this role offers a unique opportunity to apply marketing analytics skills to improve customer acquisition and retention for DTC subscription businesses
ASSUMPTION: This role offers a unique opportunity to apply marketing analytics skills to drive business impact for two growing women's health brands, with a focus on improving customer acquisition and retention for DTC subscription businesses.
📝 Sample Projects
- Developing and implementing a comprehensive MTA and/or MMM strategy to optimize media mix and spend for Uqora and Equelle
- Evaluating lifecycle marketing strategies to improve customer retention and LTV for Uqora and Equelle
- Designing and implementing BI dashboards to monitor key performance indicators and performance of key initiatives for Uqora and Equelle
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Director of Marketing Analytics may be involved in, with a focus on driving business impact and supporting commercial strategy for Uqora and Equelle.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader commercial strategy for Uqora and Equelle?
- What are the key priorities for the first 90 days in this role?
- How does Bonafide support the development and growth of its analytics team?
- What are the key challenges facing Uqora and Equelle, and how can this role help address them?
- How does Bonafide's commitment to women's health and well-being translate into its approach to marketing and analytics?
ASSUMPTION: These key questions are designed to help candidates better understand the role's fit within the broader commercial strategy, as well as the company's commitment to women's health and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience in marketing analytics, with a focus on driving business impact through data-driven insights and recommendations
- Prepare for the technical interview by brushing up on your SQL and BI tool skills, as well as your knowledge of statistical testing methodologies and predictive analytics
- Consider how your personal work style and preferences align with Bonafide's collaborative and data-driven culture
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
